CHILDREN'S AFTER SCHOOL ARTS (CASA)

What CHILDREN'S AFTER SCHOOL ARTS (CASA) does

Children's After School Arts (CASA) is an independent, 501(c)(3) nonprofit organization founded in 1996 by Leslie Einhorn in San Francisco. It operates a creative arts after-school program serving children from Transitional Kindergarten through 8th grade, primarily on-site at the Rooftop School's Twin Peaks Campus. Core programming centers on three pillars — Arts, Wellness, and Social Justice — and includes daily arts instruction across disciplines (drawing, painting, sculpture, acting, improvisation, dance, musical theater, creative engineering, and "Magical Arts"), an annual Spring Musical at Lowell High School's Carol Channing Theater, a Friday Cabaret series, and a Wellness Program staffed by licensed clinicians providing individual, group, and family psychotherapy.

The organization's technology footprint is intentionally minimal: enrollment and re-enrollment are managed through Blackbaud, attendance and pickup via SchoolPass, summer camp registration through the ActivityHero marketplace, and marketing via a Squarespace-hosted website and Instagram. There is no proprietary AI/ML or platform technology; CASA is a service-delivery organization whose "product" is human-led arts instruction, wellness counseling, and community programming. Distribution is direct-to-consumer and community-led, driven by word-of-mouth within the Rooftop School community, family volunteer requirements, and annual community events.

CASA's revenue model combines recurring annual tuition (tiered from $1,000 to $5,500 across grade level and attendance days), one-time fundraising events (Books Inc. shopping night, Winter Art & Music Show, Family Music Night, end-of-year musical benefit), tax-deductible donations, and ExCEL public funding that subsidizes priority populations including unhoused families, foster families, English Learners, and Free/Reduced Lunch recipients. Approximately one-third of CASA families receive some form of tuition assistance. The organization is licensed by California Community Care Licensing (Facility #384000345) and is governed as a typical nonprofit with community-based board oversight.

Name

CHILDREN'S AFTER SCHOOL ARTS (CASA)

Legal name

Children's After School Arts (CASA)

Website

https://casastars.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Children's After School Arts (CASA) is a San Francisco 501(c)(3) nonprofit providing creative arts, performing arts, and licensed mental-health wellness programming for children TK-8th grade, delivered on-site at the Rooftop School's Twin Peaks Campus and funded by tiered tuition, donations, and ExCEL public funding.

Ownership category

akta.pro rank

Product category

After-School Arts Education

NAICS

Educational Services (611), Fine Arts Schools (61161)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Community & Nonprofit Before/After Care Programs (Early Years) (EDACAHAD)

akta.pro secondary industries

Academic Enrichment Camps (General Studies) (EDAMALAB), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• After-school programs
• Creative arts education
• Children's enrichment
• Performing arts instruction
• Youth wellness services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tuition Revenue: Annual tuition payments from families for after-school program enrollment, with tiered pricing based on grade level (TK vs K-6) and attendance days (part-time 2-3 days vs full-time 4-5 days).
2. Fundraising Events: Annual fundraising events including Books Inc. shopping night in December, Winter Art & Music Show in January, Family Music Night in February, and end-of-year musical benefit.
3. Donations: Tax-deductible donations accepted as a 501c3 nonprofit organization, with Tax ID #73-1708893.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CASA operates a nonprofit after-school creative arts and wellness program for children in Transitional Kindergarten through 6th grade (with extensions to 8th grade), providing daily visual and performing arts instruction, social-emotional wellness services, annual original musicals, and a summer arts camp. Programming is delivered on-site at Rooftop School's Twin Peaks Campus weekdays from dismissal until 6:30pm, with enrollment managed through Blackbaud and financial aid supported by ExCEL funding.

Product overview

CASA (Children's After School Arts) is a single, unified nonprofit after-school program offering creative arts instruction for children in Transitional Kindergarten through 8th grade. The program centers on three pillars: Arts, Wellness, and Social Justice. Core offerings include daily arts classes (drawing, painting, sculpture, acting, dance, music), the annual Winter Arts Festival and Spring Musical productions, and the Wellness Program with mental health services. The program operates weekdays after school dismissal until 6:30pm, with specialized tracks for Lower School (TK-2nd), Upper School (3rd-8th), and Middle School (Club 6), plus Summer Camp and Wednesday-only Team 15 option.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Arts Program (TK-6th Grade) Core after-school creative arts programming for children in Transitional Kindergarten through 6th grade, providing arts instruction, wellness activities, and social-emotional development in a safe, structured environment from school dismissal until 6:30pm.
• Arts Classes Daily arts instruction across disciplines including drawing, painting, sculpture, installation, fashion design, acting, improvisation, playwriting, cabaret, songwriting, breakdancing, creative engineering, and Magical Arts (potions, salves, tinctures) for CASA-enrolled students.
• Annual Musicals Original musical productions performed annually, including a Winter Arts Festival at SOMArts Gallery and a Spring Musical at Lowell High School's Carol Channing Theater, with graduating 5th graders creating original characters.
• Friday Cabaret Weekly collaborative cabaret show featuring improvised and rehearsed performances including karaoke, dance, skits, magic tricks, stand-up comedy, and more.
• Wellness Program Mental health and wellness services including individual and group psychotherapy, family therapy, caregiver consultation, parent coaching, parent wellness workshops, staff consultation, and preventative programming, delivered by licensed mental health professionals.
• Wellness Center Dedicated on-site space within CASA featuring areas for mindfulness, sensory regulation, creative expression, self-care, imaginative play, and rest, supporting emotional regulation and grounding for enrolled children.
• Summer Camp Summer arts camp program offered by CASA with registration through the ActivityHero platform, including financial aid options for families.
• Club 6 / Middle School Program After-school program for 6th-8th graders featuring homework help, recreational activities, STEM, arts & crafts, leadership development, outdoor play, and bi-weekly field trips.
• Team 15 Wednesday-only enrollment option for students, priced at $1,000 annually, providing a low-intensity entry point into CASA's programming.
• Financial Aid / Scholarships Tuition assistance including ExCEL funding for unhoused families, foster families, English Learners, and Free/Reduced Lunch participants, plus limited reduced-price tuition for families not qualifying for ExCEL funds.

Quantifiable outcome

• Study published in 2019 suggests gender-focused arts-based curricula may be associated with increased awareness of gender norms, shifts in understandings of gender, and more positive attitudes toward gender-expansive roles.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Community Music Center of San Francisco: San Francisco nonprofit providing music and arts instruction to children, youth, and adults, including after-school and weekend programming. Comparable as a long-standing SF nonprofit arts-education provider serving school-aged children.
• San Francisco Mime Troupe Youth Theater: Bay Area nonprofit producing original socially-engaged theater, with youth theater training components. Comparable as a SF-based performing arts nonprofit with social-justice-aligned programming for youth audiences.
• Youth in Arts: San Rafael-based nonprofit providing arts education, after-school programming, and youth leadership development in the Bay Area. Comparable as a regional nonprofit delivering creative arts instruction and youth development programming.
• Lighthouse Youth Theatre: Nonprofit offering theater arts education and performance opportunities for Bay Area youth, including after-school classes and productions. Comparable as a performing-arts-focused youth education provider with annual productions and school-aged participants.
• Performing Arts Workshop: San Francisco-based nonprofit providing in-school and after-school performing arts residencies for K-12 youth from low-income communities. Highly comparable as a Bay Area nonprofit delivering creative arts education to school-aged children with a focus on equity.
• Destiny Arts Center: Oakland-based nonprofit offering youth arts programs including dance, martial arts, and theater, with a strong social-justice mission and after-school programming. Comparable as a Bay Area youth-arts nonprofit combining creative instruction with social-emotional development.

Emerging players

• MOSAIC (Multi-cultural After-school Outreach for Inner-city Arts and Crafts): Nonprofit providing after-school arts enrichment programs to under-served youth in the Bay Area. Comparable as a community-focused after-school arts nonprofit serving school-aged children, though specific operating details are limited.
• 826 Valencia: San Francisco-based nonprofit offering creative writing, publishing, and arts-based tutoring and after-school programming for youth. Comparable as a Bay Area nonprofit delivering creative-arts enrichment for school-aged children with a strong identity-driven mission.

Broad incumbents

• After-School All-Stars: Large national nonprofit providing comprehensive after-school programs for low-income youth across multiple U.S. cities. Comparable as a scaled after-school operator but with a broader sports/STEM/academic focus rather than CASA's arts-first specialization.

Regional players

• Children's Creativity Museum: San Francisco-based nonprofit focused on creative and technology-based arts programming for children, including workshops and camps. Comparable as a Bay Area children's creative-arts provider, though primarily venue-based rather than after-school care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHILDREN'S AFTER SCHOOL ARTS (CASA)