Good Foundation
The Good Foundation is a 501(c)(3) private family foundation founded in 2017 in Addison, Texas, that provides invitation-only grants to nonprofits and social enterprises serving vulnerable populations in North Texas, and publishes an annual social-impact Gift Guide.
- Company typePrivate
- Founded2017
- HeadquartersAddison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Good Foundation does
The Good Foundation (formerly The Kleinert Foundation) is a 501(c)(3) private family foundation founded in June 2017 by Ashlee and Chris Kleinert, headquartered in Addison, Texas (EIN 82-1835946). The foundation's mission is to serve populations at the intersection of abuse, human trafficking, addiction, and crime through grantmaking focused on second-chance employment, job experience, and life-skills training. Its stated focus areas include Businesses for Good, Youth Education, Women and Children, Homelessness, Domestic Violence, and Social Justice Reform, with primary geographic concentration in the Dallas-Fort Worth Metroplex and North Texas. The organization operates with 1-10 employees under Executive Director Kaileigh Johnson and does not sell products or services.
The foundation's core activity is invitation-only grantmaking to a curated portfolio of nonprofit organizations and social impact enterprises (including Bonton Farms, Genesis Women's Shelter, Unlocking Doors, New Friends New Life, Restorative Farms, Austin Street Center, Ministry of Formation, Better Block, and others), complemented by academic and civic alliances with SMU, UTD, the Mavs Foundation, and Dak Prescott Faith Farm. It also operates the annual #GiftsThatGiveBack Gift Guide (33 social-driven companies in the 2025 edition, segmented for Her, Him, Kids, and Corporate) and maintains a strategic partnership with Dallas Doing Good for earned-media storytelling. Funding comes from the Kleinert family's own resources; the organization is a member of Peak Grantmaking Southwest and the Social Enterprise Alliance.
The business model is that of a private family foundation rather than a commercial enterprise: there is no product, pricing model, or commercial GTM motion, and the foundation's "revenue" is effectively the founders' contribution base. Distribution is conducted through direct, field-style relationships with invited grantees and through content and event channels (LinkedIn, blog/news, conferences, Gift Guide publication, Dallas Doing Good co-branded media). Technology footprint is limited to a WordPress website and standard contact infrastructure; there are no proprietary technology products, APIs, or AI capabilities.
Good Foundation firmographics
Firmographics- Name
- Good Foundation
- Legal name
- The Good Foundation
- Website
- https://goodfoundation.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Good Foundation is a 501(c)(3) private family foundation founded in 2017 in Addison, Texas, that provides invitation-only grants to nonprofits and social enterprises serving vulnerable populations in North Texas, and publishes an annual social-impact Gift Guide.
- Ownership category
- akta.pro rank
Good Foundation industry classification
Industry- Product category
- Charitable Foundation Grantmaking
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)
- akta.pro primary industry
- Private Foundations (BPAGAKAA)
- akta.pro secondary industry
- Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)
Keywords
Where Good Foundation is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Good Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Others, Personnel, Marketing or Sales, Operations
Revenue model
- Private Foundation Grants: The Good Foundation operates as a private family foundation providing grants to nonprofit organizations and social impact enterprises that serve populations in need. Grants are provided by invitation only.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Good Foundation product offering
Product offeringCore offering
The Good Foundation is a private family foundation that distributes invitation-only grants to vetted nonprofit organizations and social impact enterprises serving vulnerable populations at the intersection of abuse, human trafficking, addiction, and crime. It also curates and publishes an annual #GiftsThatGiveBack Gift Guide featuring social-driven companies, and convenes community stakeholders through partnerships with organizations across the North Texas region.
Product overview
The Good Foundation is a private family foundation focused on grantmaking and social impact, not a technology product company. The foundation does not offer commercial software products or services. Its primary activities include: providing grants to nonprofit organizations serving vulnerable populations (at the intersection of abuse, human trafficking, addiction, and crime), operating the annual #GiftsThatGiveBack Gift Guide program (featuring curated products from social-driven companies), and facilitating strategic partnerships with nonprofit and civic organizations in the Dallas-North Texas area. The foundation was founded in June 2017 by Ashlee and Chris Kleinert and is a 501(c)(3) tax-exempt organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Invitation-Only Grant Program Invitation-only grant funding distributed by The Good Foundation to vetted nonprofit organizations and social impact enterprises in North Texas whose programs address abuse, human trafficking, addiction, crime, homelessness, domestic violence, social justice reform, second-chance employment, and youth education. Recipients are identified by the foundation through research, conference participation, and its strategic network rather than open application.
- Annual #GiftsThatGiveBack Gift Guide Annual curated digital gift guide published by The Good Foundation that aggregates and promotes products from 33 social-driven companies and enterprises, enabling consumers to shop for gifts across Her, Him, Kids, and Corporate categories where every purchase makes a direct community impact.
Companies that use Good Foundation
Customer profileSegments3 records
Ideal customer profiles1 record
Good Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Foundation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Dallas Doing GoodcoreStrategic partnership to celebrate positive stories in Dallas and bring social change. The partnership focuses on promoting social reform and advocacy, sharing resources and passion to advance causes of enriching and supporting the people and communities of Dallas.
- Bonton FarmscoreSocial impact enterprise partner addressing food scarcity in South Dallas through farming and community development initiatives.
- Ministry of Formation (MOF)coreStrategic partner in the Good Foundation's ecosystem of organizations working in focus areas.
- Restorative FarmscorePartner organization providing employment and training opportunities within the foundation's network.
- Mavs FoundationminorPartner foundation supporting the Good Foundation's initiatives in the Dallas community.
- Dak Prescott Faith FarmminorPartner initiative supporting faith-based community development and social impact.
- Better BlockminorCommunity development partner focused on urban revitalization and neighborhood improvement.
- SMU (Southern Methodist University)coreAcademic partner working with the foundation on research and social innovation initiatives.
- Austin Street CentercorePartner nonprofit serving individuals facing homelessness in Dallas, featured in the Gift Guide program.
- Genesis Women's SheltercoreDomestic violence shelter partner providing support and care to victims in the Dallas area, including Southern Dallas outreach.
- Unlocking DoorscoreEmployment partner focused on helping individuals transition from incarceration back into the workforce.
- New Friends New Life (NFNL)corePartner organization supporting women and children affected by trafficking, abuse, and exploitation.
- St. PhillipsminorCommunity partner in the foundation's strategic network.
- University of Texas at Dallas (UTD)minorAcademic partner in the foundation's network of strategic partnerships.
- Peak Grantmaking Southwest ChapterminorThe foundation is a member of Peak Grantmaking Southwest chapter, connecting with other grantmaking organizations.
- Social Enterprise AllianceminorThe foundation is a member of the Social Enterprise Alliance, supporting social enterprise development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Good Foundation competitors and assessment
Company assessmentRegional players
- Priddy Foundation: Texas-based family foundation supporting health, education, and human services programs. Comparable private regional grantmaker with similar operating model and nonprofit beneficiary focus.
- Rainwater Charitable Foundation: North Texas family foundation supporting education, human services, and the arts. Comparable private grantmaker operating in the same DFW philanthropic ecosystem, though with a broader thematic scope.
- Carl B. and Florence E. King Foundation: Dallas-based private foundation funding youth, education, and human services in North Texas. Comparable regional grantmaker with overlapping beneficiary populations and partner ecosystem.
- W.W. Caruth, Jr. Foundation: Dallas-based private foundation (administered via Communities Foundation of Texas) supporting education, public safety, and human services in North Texas. Comparable as a regional DFW grantmaker serving overlapping community focus areas.
- Hoblitzelle Foundation: Long-standing Dallas-based private foundation supporting education, social services, and community development. Comparable as a regional family-style grantmaker serving overlapping cause areas in North Texas.
Direct peers
- Texas Women's Foundation: DFW-based foundation focused on women's economic security and leadership, including support for women affected by trafficking and violence. Overlaps with Good Foundation's focus on women and vulnerable populations in North Texas.
- Communities Foundation of Texas: Large DFW-based community foundation managing charitable assets and making grants across North Texas. Directly comparable as a regional grantmaker serving similar nonprofit and social-impact partners, though at significantly greater scale than Good Foundation.
- Shield-Ayres Foundation: Texas-based private family foundation funding nonprofits in education, health, and human services. Directly comparable in structure and scale as a small family foundation making grants to community-based organizations.
- The Dallas Foundation: DFW community foundation making grants across social issue areas including education, poverty, and human services. Comparable to Good Foundation as a regional grantmaker supporting nonprofits in the North Texas ecosystem.
- Pollock Foundation: Texas family foundation supporting second-chance initiatives, workforce development, and reentry services. Highly comparable to Good Foundation given shared emphasis on second-chance employment and vulnerable populations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Good Foundation social profiles
Digital presenceGood Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Foundation leadership team
Management profileNumber of profiles
Profiles3 records
Good Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
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Good Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Foundation
What does Good Foundation do?
The Good Foundation is a private family foundation that distributes invitation-only grants to vetted nonprofit organizations and social impact enterprises serving vulnerable populations at the intersection of abuse, human trafficking, addiction, and crime. It also curates and publishes an annual #GiftsThatGiveBack Gift Guide featuring social-driven companies, and convenes community stakeholders through partnerships with organizations across the North Texas region.
Is Good Foundation a public or private company?
Good Foundation is a private company. It is classified as family owned and is currently operating.
When was Good Foundation founded?
Good Foundation was founded in 2017. It employs 1 to 10 people.
Where is Good Foundation based?
Good Foundation is headquartered in Addison, United States, in the North America region.
How does Good Foundation make money?
One revenue line is on record: private Foundation Grants.
Who are Good Foundation's main competitors?
Regional players on record are Priddy Foundation, Rainwater Charitable Foundation, Carl B. and Florence E. King Foundation, W.W. Caruth, Jr. Foundation and Hoblitzelle Foundation. Direct peers are Texas Women's Foundation, Communities Foundation of Texas, Shield-Ayres Foundation, The Dallas Foundation and Pollock Foundation.
Does Good Foundation have an API?
No public API is recorded for Good Foundation.
What industry is Good Foundation in?
Good Foundation's product category is Charitable Foundation Grantmaking. Its primary akta.pro industry code is BPAGAKAA, Private Foundations, with a secondary code of BPAGAKAD, Family Offices & Philanthropic Advisors (Grantmaking). Its NAICS code is 813211.