What BOTAS does

BOD BOD BOD s.r.o. operates B TEAM (formerly BOTAS 66), a Czech lifestyle sneaker brand that functioned as a design-forward sub-label of the traditional Czech sports manufacturer Botas a.s. (founded 1949, Skuteč). The BOTAS 66 line was initiated in 2008 by UMPRUM Prague graphic design students Jan Kloss and Jakub Korouš as a reinterpretation of the iconic 1966 Botas Classic, and the first collection of 13 models launched in June 2009 at the Baťa store on Prague Wenceslas Square. The product portfolio centered on four unisex shape lines—Classic (low-top lifestyle), Mid (ankle-high, basketball-derived), Run (1980s Marathon-derived for city walking), and Urban (street/skateboard)—with approximately 200 color combinations across the brand's history, each model built from around 30 components including a signature leather side stripe, natural leather uppers (smooth or suede), EVA/microporous rubber midsoles, replaceable orthopedic-shaped insoles, and rubber outsoles. Limited production runs of roughly 300-500 pairs per model underpinned a scarcity-driven positioning, and vegan Tofu materials were offered as an alternative.

The business model is direct-to-consumer one-time unit sales of footwear at 1,390-1,990 CZK per pair (~$58-$83) through own e-commerce (bteam.cz) and two Prague flagship stores in Old Town (Skořepka 4) and Žižkov (Křížkovského 18). Distribution was extended within Central Europe via GLS courier and Zásilkovna pickup points covering Czech Republic, Slovakia, Poland, Hungary, and Romania. Customer segments were design-aware lifestyle consumers, sneaker collectors, families (children's sizes 31-35 and vegan Tofu), and the skateboard community (Urban line with reinforced toe and padded tongue), supported by cultural collaborations including MALéhRY Theater and Elpida's 'Grandma's Socks' charity, design festival presence at Designblok, Milan Design Week, 100% Design London, and Brussels Design September, plus Czech Grand Design 2009 Producer of the Year and European Design Awards 2008 first prize.

The technology stack is standard DTC commerce infrastructure: GP WebPay and PayPal for payments, MailChimp for the Yellow Letter newsletter (up to 6 sends per year), Google Analytics, and Heureka.cz customer review integration, with GDPR and Czech EET compliance. The operating entity is small (1-10 employees) and currently in wind-down: in October 2019 Botas a.s. terminated cooperation with the original designers, production of BOTAS 66 footwear was discontinued, both Prague stores were closed for the final sale period as of November 2019, and BOD BOD BOD s.r.o. continues to liquidate remaining inventory under the B TEAM banner via bteam.cz.

Name

BOTAS

Legal name

BOD BOD BOD s.r.o.

Website

https://bteam.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

BOD BOD BOD s.r.o. operated BOTAS 66, a Czech lifestyle sneaker sub-label of shoemaker Botas a.s., serving design-conscious consumers with limited-edition leather sneakers manufactured in Skuteč. Production ceased in October 2019 and the entity is now liquidating remaining inventory under the B TEAM banner via bteam.cz.

Ownership category

akta.pro rank

Product category

Lifestyle Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB)

akta.pro secondary industry

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

Keywords

• Lifestyle sneakers
• Leather footwear
• Czech-made shoes
• Casual sneakers
• Retro sports shoes

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Footwear Sales: One-time purchase of BOTAS 66 sneakers and accessories through e-commerce and retail stores. Revenue from product sales with pricing ranging from approximately 1390 Kč to 1990 Kč per pair. The brand has ceased production as of 2019 and is in final stock clearance mode.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BOTAS 66 designed, manufactured, and sold Czech-made lifestyle sneakers adapted from the iconic 1966 Botas Classic model. The brand offered four shape lines (Classic, Mid, Run, Urban) in unisex sizing with nearly 200 color combinations, each produced in limited runs of 300–500 pairs. Sneakers were sold through two Prague flagship stores and the bteam.cz e-commerce platform; production ceased in October 2019, with remaining inventory cleared under the B TEAM banner.

Product overview

BOTAS 66 is a discontinued Czech lifestyle sneaker brand operated by BOD BOD BOD s.r.o., representing a premium sub-label of the traditional Czech sports brand Botas. The product portfolio centered on four shape lines—Classic (based on the iconic 1966 model), Mid (ankle-high basketball-inspired), Run (1980s marathon-inspired), and Urban (street/skateboard-focused)—all manufactured in Skuteč, Czech Republic. Products were sold through physical B TEAM Stores in Prague and an e-commerce platform, with seasonal collections featuring limited editions, color variations (over 200 combinations), and special collaborations. The brand ceased production in October 2019 per Botas a.s. decision, with remaining inventory undergoing final sale through 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• BOTAS 66 Classic sneakers Flagship low-top sneaker line based on the iconic 1966 Botas Classic, adapted for contemporary lifestyle with quality natural leather uppers (smooth or suede), EVA/microporous rubber midsoles, replaceable orthopedic-shaped insoles, and the signature leather side stripe. Designed for design-aware consumers seeking authentic Czech-made heritage footwear.
• BOTAS 66 Mid sneakers Ankle-high sneaker line inspired by 1960s Czechoslovak basketball shoes that Botas originally produced. Built on the same 30-part construction with natural leather uppers, EVA midsoles, replaceable insoles, and the signature side stripe. Developed for consumers wanting ankle support in a heritage design.
• BOTAS 66 Run sneakers Sneaker line inspired by 1980s Botas Marathon running shoes, repositioned for city walking and casual leisure rather than athletic use. Built with the same quality leather and midsole construction, including limited editions such as the Sweeper model (300 pairs) paying tribute to the original Marathon design.
• BOTAS 66 Urban sneakers Street-style sneaker line derived from 1980s Botas handball shoes, designed with skateboard-friendly features including a reinforced toe and padded tongue. Includes skate-specific collaborations such as the SM Skate Pro with StreetMarket Prague and models like Ollie named after popular skateboard tricks.
• B TEAM Eshop (bteam.cz) Direct-to-consumer e-commerce platform offering the full BOTAS 66 catalog with CZK and EUR pricing (fixed 24:1 exchange rate), user accounts, order tracking, and checkout via bank transfer, GP WebPay card payments, and PayPal. Shipping via GLS courier or Zásilkovna pickup points across Czech Republic, Slovakia, and EU countries.
• B TEAM Stores (Prague retail showrooms) Two physical retail showrooms in Prague at Skořepka 4 (Old Town) and Křížkovského 18 (Žižkov), combining sales, brand presentation, and storage. Stores were designed by deFORM studio and offer product trials, archive viewing, and personalized customer service. Currently closed for final sale clearance.

Quantifiable outcome

• First place in Czech Grand Design 2009 Producer of the Year category
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• BaťaflagshipChannel Partner/ Reseller/ Distributor · 2 June 2009First BOTAS 66 collection launched exclusively at the Baťa store on Prague Wenceslas Square on June 2, 2009. Symbolic connection between two major Czech shoemaking brands - Botas and Baťa.
• deFORM StudiocoreStrategic or Co-development PartnerDesigned the interiors of BOTAS 66 stores combining sales, presentation, and storage functions. Created the distinctive retail environment for both Prague locations.
• Botas a.s.flagshipOEM/ Whitelabel/ Licensing PartnerParent company and manufacturer of BOTAS 66 footwear. All products manufactured at Botas facility in Skuteč, Czech Republic. Brand ownership transferred in 2019 leading to discontinuation of BOTAS 66 production.
• Elpida (Ponožky od babičky)minorStrategic or Co-development PartnerCharitable collaboration with Elpida's 'Grandma's Socks' project. Hosted charity sale of hand-knitted socks in BOTAS 66 stores from December 11-31, supporting senior community programs.
• DesignblokcoreGTM or Marketing PartnerAnnual participation in Prague international design festival. Featured on Designblok 2018 posters celebrating 10th anniversary of BOTAS 66 launch.
• StreetMarket (Prague skateboard store)minorStrategic or Co-development PartnerCollaboration on SM Skate Pro skateboard-friendly sneaker model, first skate-friendly version of BOTAS 66 Urban line.
• Robotix StudiominorGTM or Marketing PartnerCreative studio producing video content for BOTAS 66, including 'Crooked' video with skateboarder Adam Lukas and 'Rozjetá Babeta' film featuring Deep Sleep model.
• Teniskology FestivalminorGTM or Marketing PartnerParticipated in Teniskology sneaker festival in Prague, described as 'best sneaker event in Central Europe'. Presented special pricing and contests.

Scale indicators5 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Novesta: Slovak heritage sneaker brand manufacturing in Europe with limited production runs, similar cultural positioning, and analogous mid-century athletic footwear DNA adapted for contemporary lifestyle use.
• Veja: French ethical/lifestyle sneaker brand with strong design credentials, European manufacturing, limited editions, and DTC + selective retail distribution. Comparable in positioning as a design-forward heritage-inspired sneaker.
• Common Projects: Premium minimalist sneaker brand with limited production runs, design-led positioning, and DTC focus. Comparable in premium pricing, limited availability, and design-conscious consumer targeting.
• Oliver Cabell: Direct-to-consumer premium sneaker brand with limited runs, design-conscious positioning, and online-first retail model. Comparable in DTC operations and premium minimalist aesthetic.
• FEIT: Handcrafted premium sneaker brand with limited production runs, natural materials focus, and design-led positioning. Comparable in small-batch manufacturing and artisanal heritage narrative.
• Diemme: Italian heritage sneaker and footwear brand manufacturing in Italy with sport-derived lifestyle products, limited editions, and similar premium positioning in the European lifestyle sneaker segment.

Emerging players

• Cariuma: Brazilian-originated sustainable lifestyle sneaker brand with limited drops, design focus, and DTC distribution. Comparable in lifestyle sneaker positioning and small-batch product cycles.

Broad incumbents

• Baťa: Historic Czech footwear company with global footprint. BOTAS 66 originally launched exclusively at Baťa's Wenceslas Square store, creating a symbolic Czech shoemaking connection. Broader incumbent in same national footwear heritage space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bteamcz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOTAS