Grundl Leadership Institut

What Grundl Leadership Institut does

Grundl Leadership Institut GmbH is a private, founder-owned leadership training and consulting firm headquartered in Trossingen, Germany. Founded by Boris Grundl following his personal recovery from a cliff-diving accident that left him 90% paralyzed, the company has built a methodology-centric practice around the registered Leading Simple© system, a 15-module framework centered on personal responsibility awareness and corporate culture transformation. The firm's delivery model combines live, in-person intensive seminars (often delivered personally by Boris Grundl), bespoke in-house transformation programs for organizational groups, individual transformation packages with multi-month implementation support, and keynote speaking engagements. Supporting tools include the Verantwortungsindex psychometric measurement instrument, the Online Lernwelt e-learning platform with progress tracking, and practical tools such as the Führungsleitfaden and Gesprächsleitfaden used by 18,500+ participants.

The company operates a multi-channel go-to-market: a sales-led enterprise motion targeting managing directors (Geschäftsführer) via free consultation sessions, supplemented by event-driven demand generation through webinars, conferences, and the #1 Leadership Newsletter reaching 19,800+ subscribers. Marketing extends across YouTube, LinkedIn, Instagram, Facebook, and TikTok (4M+ views), with media appearances in Wirtschaftswoche, ARD, ZDF, FT Deutschland, and Süddeutsche Zeitung. Customer revenue is diversified across enterprise (Daimler, Porsche, BMW, ALDI Süd, Deutsche Bank, REWE, Bosch Rexroth, Robert Half, BAYWA), mid-market, and SMB clients, with detailed case studies including Testo SE, Europa Park, and Universitätsklinikum Ulm. Revenue streams comprise individual transformation packages (subscription-style monthly payments), in-house group programs (professional services), intensive seminars, keynote speeches priced by travel distance, Online Lernwelt subscriptions, book sales (€18/copy via own storefront, Amazon, Digistore24), and recorded seminar licenses at €990. Operating geographies are explicitly DACH (Germany, Austria, Switzerland) despite Boris Grundl's 1,600+ keynotes across nine countries. The company is co-led by managing directors Boris Grundl and Jochen Hummel, with a 20-person core team and no external investment.

Name

Grundl Leadership Institut

Legal name

Grundl Leadership Institut GmbH

Website

https://grundl-institut.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Grundl Leadership Institut GmbH is a Trossingen-based, founder-owned leadership training firm that delivers the proprietary Leading Simple© methodology to managing directors and executive teams across the DACH region via seminars, transformation programs, keynotes, and an e-learning platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Trossingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Transformation Programs (Individuals): Comprehensive transformation packages for individual executives including onboarding, access to online learning world, implementation calls, leadership excellence reports, analysis conversations, intensive seminars, and consultation hours. Sold as multi-month programs with monthly installments or one-time payment options.
2. Transformation Programs (Inhouse Groups): Customized in-house programs for organizations including kick-off events, introductory evenings, and seminar days. Delivered on-site at client locations with travel costs billed separately.
3. Intensive Seminars: Live seminars with Boris Grundl personally, including seminar materials, catering (drinks, lunch, dinner), and networking. Prices are all-inclusive with VAT. Individual booking with immediate payment required.
4. Online Lernwelt Subscriptions: Monthly subscription access to the digital learning platform with training materials, videos, exercises, and progress tracking. Free services available; paid subscriptions for full access.
5. Keynote Speeches / Impulsvorträge: Speaking engagements with Boris Grundl, priced based on distance to client location (100-400 EUR flat rate plus travel expenses). Business class flights and 4-star wheelchair-accessible hotels required for Boris Grundl.
6. Book Sales: Sale of books by Boris Grundl including 'Verstehen heißt nicht einverstanden sein' (18 EUR) and other publications. One-time purchase, no subscription.
7. Online Seminar Recordings: Recorded event content available via Online Lernwelt for one-time license fee of 990 EUR plus VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

Grundl Leadership Institut develops and delivers the proprietary Leading Simple© leadership methodology through intensive in-person seminars, individualized transformation packages, and customized in-house corporate training programs. The offering combines a 15-module leadership competency system with the proprietary Verantwortungsindex (Responsibility Index) psychometric measurement tool and the Online Lernwelt e-learning platform, enabling executives and leadership teams to strengthen personal responsibility, improve communication, and achieve measurable cultural transformation outcomes.

Product overview

Grundl Leadership Institut offers a unified methodology portfolio centered on the Leading Simple© system, which enables individuals and organizations to develop responsibility awareness and leadership capabilities. The core offering includes in-person seminars, intensive programs, and inhouse coaching engagements, all supported by the Online-Lernwelt platform for digital learning and implementation tracking. The institute also provides transformation packages tailored for both individuals and organizational groups, alongside assessment tools like the Verantwortungsindex for measuring cultural progress. Supplementary offerings include keynote speeches, publications by Boris Grundl (books on leadership and personal development), and practical tools such as the Führungsleitfaden, Gesprächsleitfaden, and EOA for everyday leadership application.

Differentiator

Problem solved

Functional benefit

Brands

• Leading Simple©: Core leadership methodology and concept developed by Boris Grundl focused on enabling personal responsibility and simplifying leadership

Products and services

• Leading Simple© Methodology Program Comprehensive leadership transformation program built on the proprietary Leading Simple© methodology for executives and leadership teams seeking to strengthen personal responsibility and improve organizational results.
• Intensive Seminars (Intensiv-Seminare)

Quantifiable outcome

• 19% more profit for customers through higher identification with targets
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Digistore24minorChannel Partner/ Reseller/ DistributorThird-party sales platform for digital products including books. Handles payment processing and delivery for digital book purchases.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BorisGrundlSpeaker
• Facebookfacebook.com/bgrundl
• LinkedInlinkedin.com/company/grundl-leadership-akademie
• Instagraminstagram.com/borisgrundl
• TikToktiktok.com/@borisgrundl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grundl Leadership Institut