Grinnell Designs
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Grinnell Designs firmographics
Firmographics- Name
- Grinnell Designs
- Website
- https://grinnelldesigns.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Grinnell Designs industry classification
Industry- Product category
- Costume Jewelry Manufacturing
- NAICS
- Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Fashion/Costume Jewelry Manufacturing (CRAKAIAB)
- akta.pro secondary industries
- Fashion/Costume Jewelry Retail (CRAKAGAB), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Grinnell Designs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grinnell Designs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations
Revenue model
- E-commerce Product Sales: The company sells a variety of accessory products directly to consumers through their e-commerce website, including skincare, beauty, wellness, and problem-solving products at various price points ranging from $2.95 to $129.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with free shipping over $25 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Grinnell Designs product offering
Product offeringCore offering
Grinnell Designs manufactures costume jewelry and provides product development services for designers and private labels. The company combines physical jewelry production with brand-specific product development work for fashion industry clients.
Product overview
The Look Accessories is an e-commerce retail platform offering a diverse portfolio of consumer products organized into multiple solution categories: All Natural Remedy Solutions (32 products), Health Care Solutions (40 products), Fashion Solutions (8 products), Problem Solving Solutions (55 products), Wellness Solutions (35 products), Protective & Safety Solutions (18 products), Unique Beauty Solutions (24 products), and WoW Gift Solutions (26 products). The company also provides custom manufacturing services for distinctive, brand-exclusive products. The product portfolio includes skincare items (24K Gold Eyes Mask, Natural Care Essential Kit, anti-aging sets), beauty devices (LED Photon 7-Light Facial Therapy Rejuvenating Mask, eSmooth Electrolysis Device), hair care products (boar bristle brushes), wellness items (CBD-Hemp Topical Freeze Gel), healthcare products (Stop Snoring Solution, Botanica Baby Balm), fashion accessories (Lumbarwear Ladies Slip, Earring Grippers), and novelty items (Charcuterie Wine Glass Topper, Reusable Straws). The company positions itself as offering unique products that enhance daily life through problem-solving solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Costume Jewelry Manufacturing Manufacturing of costume jewelry pieces for designers and private label brands. Production service for fashion industry clients requiring jewelry production runs.
Companies that use Grinnell Designs
Customer profileSegments1 record
Ideal customer profiles1 record
Grinnell Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grinnell Designs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fashion Brands (Unnamed)coreThe Look Accessories provides custom manufacturing services to fashion brands, creating distinctive pieces exclusively for their brand. They manage all aspects of the manufacturing process to ensure best price, quality, and delivery. The company positions itself as a forward-thinking manufacturer shaping the accessories industry.
Recent moves3 records
Expansion highlights3 records
Grinnell Designs competitors and assessment
Company assessmentDirect peers
- Stuller: Major B2B manufacturer and wholesaler of fine and fashion jewelry findings, mountings, and finished pieces serving independent jewelers and brands. Closest pure-play comparable to Grinnell's custom-manufacturing/private-label product development service.
- JTV (Jewelry Television): Direct-to-consumer jewelry retailer carrying gemstone, silver, and fashion/costume jewelry via TV and e-commerce. Comparable mid-market price-tier DTC jewelry merchandising and product-development depth to Grinnell/The Look Accessories.
- BaubleBar: Direct-to-consumer fashion/costume jewelry brand targeting mid-market female shoppers with everyday necklaces, earrings, bracelets, and accessories. Operates at similar price points and occasions as both Grinnell's manufacturing output and The Look Accessories' accessory SKUs.
- Kendra Scott: Designer fashion jewelry brand combining own-label collections, private-label/wholesale partnerships, and gift-occasion merchandising. Closely comparable to Grinnell's combined B2B custom manufacturing and DTC 'WoW Gift Solutions' positioning.
- Accessorize: Multi-category fashion accessories brand retailing earrings, bracelets, hair accessories, bags, and scarves through own stores and e-commerce. Comparable breadth of everyday-accessory SKUs to The Look Accessories' 8-SKU Fashion Solutions category and Grinnell's costume jewelry line.
Emerging players
- Mejuri: Digitally-native fine and demi-fine jewelry brand building direct relationships with mid-market consumers through storytelling and bundling. Demonstrates the trajectory toward brand-led, vertically-integrated jewelry retail that Grinnell could follow with its manufacturing base.
Broad incumbents
- HSN: Multi-category lifestyle, beauty, wellness, and accessories retailer with longstanding private-label capability. Broader assortment and deeper marketing budget than Grinnell, but overlapping on multi-SKU problem-solver and beauty/wellness merchandising patterns.
- QVC: Multi-category lifestyle retailer carrying jewelry, beauty, wellness, kitchen, and household accessories with major own-brand portfolio. Overlaps with The Look Accessories on the broad 'life's little problems' category mix and gift-occasion marketing.
Others
- Fire Mountain Gems: Wholesale supplier of beads, jewelry findings, and components serving designers, resellers, and makers. Relevant as an adjacent supplier/ecosystem player to Grinnell's costume jewelry manufacturing supply chain rather than a direct retail competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Customer concentration
Grinnell Designs social profiles
Digital presenceGrinnell Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grinnell Designs leadership team
Management profileNumber of profiles
Grinnell Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grinnell Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grinnell Designs
What does Grinnell Designs do?
Grinnell Designs manufactures costume jewelry and provides product development services for designers and private labels. The company combines physical jewelry production with brand-specific product development work for fashion industry clients.
Is Grinnell Designs a public or private company?
Grinnell Designs is a private company. It is classified as unknown and is currently operating.
When was Grinnell Designs founded?
Grinnell Designs was founded in 1994. It employs 11 to 50 people.
Where is Grinnell Designs based?
Grinnell Designs is headquartered in New York, United States, in the North America region.
How does Grinnell Designs make money?
One revenue line is on record: E-commerce Product Sales.
Who are Grinnell Designs's main competitors?
Direct peers on record are Stuller, JTV (Jewelry Television), BaubleBar, Kendra Scott and Accessorize. Mejuri is listed as an emerging player. Broad incumbents are HSN and QVC. Fire Mountain Gems is listed as an others.
Does Grinnell Designs have an API?
No public API is recorded for Grinnell Designs.
What industry is Grinnell Designs in?
Grinnell Designs's product category is Costume Jewelry Manufacturing. Its primary akta.pro industry code is CRAKAIAB, Fashion/Costume Jewelry Manufacturing, with a secondary code of CRAKAGAB, Fashion/Costume Jewelry Retail. Its NAICS code is 339910 and its SIC code is 3960.