SERAP FINANCES

What SERAP FINANCES does

SERAP FINANCES is the privately held, family-controlled holding company (SAS SERAP Finances, registered in Laval, France; founded 1963 as SERA at Pontmain, under Boittin family ownership since 1968) that operates an international industrial group designing, manufacturing, and distributing stainless-steel equipment across three divisions. Its primary business is on-farm milk cooling — the FIRST.SE, FIRST.SC, FIRST.S, FIRST.SU, and FIRST.SV 2.0 closed/open coolers covering 300 to 40,000 liters — augmented by the Opticool next-generation cooler (launched 2021) with a patented refrigeration group, plus energy-saving add-ons (ECOTEMP, SERATEMP, HRU heat recovery, pre-cooling, solar-powered systems) and the MyRAINBOW remote-monitoring mobile app. Secondary lines include stainless-steel vinification and storage tanks (conical, cylindrical, compartmentalized, parallelepiped) and cryogenic/industrial process equipment (tunnels reaching -150°C, custom process/cleaning/storage tanks, the Container First Flo mobile unit), with industrial-process capabilities strengthened by the 2021 Robert BAS acquisition.

The group generates revenue predominantly through customized hardware sales — built-to-spec milk coolers, wine tanks, and process equipment priced on capacity, configuration, and specifications — supplemented by after-sales services (technical support, spare parts, training). Go-to-market combines direct enterprise field sales for large dairy farms, wineries, and industrial clients with an international distributor network; current distribution spans 78 countries via owned subsidiaries and channel partners, including SERAP India (Halol, Gujarat; established 2009, capacity-doubled site relocated 2020), Plurinox (Brazil, acquired September 2016; ~2,000 tanks/year), SERAP de Mexico (Guadalajara logistics platform serving 15 LATAM countries; established 2015), SERAP GmbH (Saarbrücken; Germany, Switzerland, Austria; 2022), and a Polish distributor (FHU Dariusz Sztejna). Production sites sit at Gorron, Replonges, and north of Lyon in France, complemented by funded R&D: the multi-partner Tank 2020 consortium (Lactalis, Laïta, OKWIND, Pôle Cristal, etc.) is targeting 80% electricity reduction in farm milk cooling, supported by a €700,000 Plan France Relance grant awarded in 2020. An employee shareholding program in place since 1989 — covering ~85% of French staff and ~30–35% of group capital — is a stated pillar of governance and retention. FY2023 consolidated revenue was approximately €55–56M with ~530 employees globally, and the company rebranded from 'Groupe SERAP' to 'SERAP Group' in November 2024.

Name

SERAP FINANCES

Legal name

SAS SERAP Finances

Website

https://groupeserap.fr

Company type

Private

Founded year

1963

Operating status

Operating

Short description

SERAP FINANCES is the French family-controlled holding (Boittin family since 1968) behind SERAP Group, a global manufacturer of stainless-steel farm milk cooling tanks (300L-40,000L), wine vinification vats, and cryogenic/industrial process equipment, distributed across 78 countries.

Ownership category

akta.pro rank

Product category

Dairy Cooling and Industrial Stainless Steel Equipment

NAICS

Power Boiler and Heat Exchanger Manufacturing (332410)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC)

akta.pro secondary industry

Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)

Keywords

• Milk cooling equipment
• Wine fermentation tanks
• Industrial process equipment
• Cryogenic freezing systems
• Stainless steel fabrication

Headquarters

HQ city

Gorron

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Milk cooling equipment sales: Design, manufacture, and sale of milk cooling tanks and systems for dairy farms, including horizontal and vertical coolers ranging from 300 to 40,000 liters capacity.
2. Wine fermentation tanks: Design and manufacture of stainless steel vinification and storage tanks for premium wine producers, including tronconic, cylindrical, and custom-shaped vessels.
3. Industrial process equipment: Custom-designed stainless steel process tanks, cleaning systems, storage vessels, and cryogenic freezing equipment for food, pharmaceutical, and cosmetic industries.
4. After-sales service and spare parts: Technical support, spare parts, accessories, and technical training services for installed equipment.
5. Energy efficiency solutions: Energy-saving options including ECOTEMP, SERATEMP, HRU systems, and pre-cooling solutions that recover heat from refrigeration for water heating.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

SERAP FINANCES is the family-controlled holding company of SERAP Group, which designs, manufactures, and sells stainless steel milk cooling tanks, wine fermentation and storage vats, and custom industrial process equipment (including cryogenic freezing tunnels) for dairy farms, wineries, and food/pharmaceutical/cosmetic manufacturers worldwide. Its offering spans turnkey cooling equipment (FIRST series and OPTICOOL), complete vinification cellars, and engineered process tanks, supported by after-sales service, spare parts, technical training, and a solar cooling product line for off-grid regions.

Product overview

SERAP FINANCES operates as a manufacturer of stainless steel industrial equipment across three core divisions: milk cooling solutions, wine vats, and industrial process equipment. The milk cooling division offers the FIRST series (FIRST.SE, FIRST.SC, FIRST.S, FIRST.SU, FIRST.SV 2.0) and the new OPTICOOL next-generation cooler, complemented by energy management add-ons including ECOTEMP, SERATEMP, HRU, Meuble de lavage Rainbow, and MyRAINBOW remote monitoring application. The wine vat division produces conical (ST), cylindrical (SC), compartmentalized, and parallelepiped (SP) vats, Garde-vin, motorized cuvons (VINITECH 2018 innovation winner), thermal treatment units, heat exchangers, grape cooling tunnels (with Linde Gas), and pigeage carts. The industrial process division includes cryogenic freezing equipment (ZF3, CFP, CFV, First Freeze tunnels reaching -150°C), custom process tanks, cleaning tanks, storage tanks, and Container First Flo. The company also provides solar cooling solutions for emerging markets.

Differentiator

Problem solved

Functional benefit

Brands

• Opticool: Next-generation on-farm milk cooler with a patented refrigeration unit, designed to drastically reduce energy consumption for milk cooling and water heating. Suitable for robotic and conventional milking operations. Awarded the Innov'Space label at SPACE 2021.
• MyRAINBOW
• ECOTEMP
• FIRST.SE
• FIRST.SC
• FIRST.S / FIRST.SU
• First Freeze
• Container First Flo

Products and services

• FIRST.SE milk cooler Closed horizontal milk cooler with capacities ranging from 1,100 to 30,000 litres, equipped with automated cleaning systems and control automation, for dairy farms of all sizes.
• FIRST.S milk cooler Open horizontal milk cooler with capacities from 300 to 2,000 litres, designed for smaller dairy operations.
• FIRST.SV 2.0 vertical milk cooler Vertical milk cooler with capacities from 11,000 to 40,000 litres, including a 30,000-litre model that is the largest of its kind in Latin America, for large industrial dairy operations with rotary or robotic milking systems.
• OPTICOOL milk cooler Next-generation on-farm milk cooler featuring a patented refrigeration unit that dramatically reduces energy consumption for milk cooling and water heating, suitable for both robotic and conventional milking operations.
• Cuve tronconique ST wine vat Stainless steel truncated conical vat for fermentation and storage, designed for premium winemakers.
• Cuve cylindrique SC wine vat Cylindrical stainless steel wine vat for vinification and storage applications.
• Compartmentalised wine vats Compartmentalised stainless steel wine vats allowing simultaneous fermentation or storage of different batches.
• Cuve parallélépipédique SP wine vat Parallelepiped-shaped stainless steel wine vat designed to fit specific winery space constraints.
• Garde-vin wine preservation tank Stainless steel wine preservation tank for maintaining wine quality after fermentation.
• Cuvons motorisés Motorised grape transfer cuvons for harvesting and grape transfer in wineries, winner of the Vinitech 2018 Innovation Trophies.
• Thermal treatment units Stainless steel thermal treatment units for wine processing temperature management.
• Heat exchangers Stainless steel heat exchangers for wine temperature management during vinification.
• Grape cooling tunnel Grape cooling tunnel for pre-fermentation temperature control, offered in partnership with Linde Gas.
• Chariot de pigeage Punching cart for grape cap management during fermentation.
• Cryo tunnel ZF3 Cryogenic freezing tunnel operating at temperatures down to -150°C for industrial food processing applications.
• Cryo Tunnel CFP Cryogenic tunnel freezer for food industry applications.
• Cryo immersion UNIT CFV Cryogenic immersion freezer for industrial food processing applications.
• First Freeze blast freezing tunnel Industrial blast freezing tunnel for food preservation applications.
• Container First Flo Mobile container-based processing unit for modular or temporary industrial food installations.
• Custom process tanks Custom-designed stainless steel process tanks for food, pharmaceutical, cosmetic, chemical and biotechnology industries.
• CIP cleaning tanks Stainless steel cleaning tanks designed for industrial Clean-In-Place (CIP) applications.
• Industrial storage tanks Stainless steel storage tanks for industrial liquid processing across food, pharmaceutical, cosmetic and chemical sectors.
• Solar-powered milk cooling solutions Solar-powered milk cooling solutions for dairy farms in off-grid or low-grid areas, including solar can coolers and FS/FSU coolers with plug-and-play installation.
• After-sales service, spare parts and technical training Technical support, spare parts, accessories and technical training services for installed SERAP equipment worldwide.

Quantifiable outcome

• Opticool reduces electricity consumption for milk cooling and water heating
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DeLavalcoreStrategic or Co-development Partner · 1 January 2024Partnership announced with DeLaval, a major global dairy equipment company. SERAP, with industrial sites in France, India, Brazil, and Mexico, is positioned as DeLaval's natural partner for milk cooling solutions.
• FHU Dariusz SztejnacoreChannel Partner/ Reseller/ Distributor · 1 April 2019Polish distributor and service partner specializing in milk cooling equipment for over 20 years. Expert in distribution, installation, maintenance, and service of SERAP equipment in Poland's dairy heartland.
• Pôle CristalminorStrategic or Co-development Partner · 1 February 2017Project partner in Tank 2020 consortium focused on reducing farm energy consumption for milk cooling by 80%.
• LactalisminorStrategic or Co-development Partner · 1 February 2017Dairy company partner in Tank 2020 R&D consortium targeting 80% electricity reduction for farm milk cooling.
• LaïtaminorStrategic or Co-development Partner · 1 February 2017Dairy cooperative partner in Tank 2020 R&D consortium for sustainable milk cooling solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GEA Group: Large German supplier of milking, cooling, separation and processing equipment for the dairy and food industries. Direct overlap with SERAP on milk cooling and dairy processing equipment, but at much greater scale and breadth.
• SPX FLOW: Industrial flow and process equipment supplier including components for dairy and food processing. Comparable to SERAP's industrial process equipment division and cryogenic/freezing capability.
• Tetra Pak: Global dairy and beverage processing equipment supplier. Comparable on the industrial stainless process-tank and food-processing side of SERAP, though its focus is downstream plant rather than on-farm cooling.
• Alfa Laval: Swedish supplier of heat exchangers, separators and hygienic processing equipment. Direct overlap with SERAP on heat exchangers and stainless process equipment for dairy, food and pharma end markets.

Regional players

• Krones AG: German process and packaging equipment supplier for the beverage industry. Most comparable on the wine/beverage vinification tank and process equipment side of SERAP, though centred on bottling lines.

Direct peers

• BouMatic: US-headquartered manufacturer of milking and milk-cooling equipment for dairy farms. Closest direct competitor on the on-farm milk tank and cooling product set SERAP leads.
• Mueller Industries: Manufacturer of copper, brass and stainless steel products including tanks and industrial process equipment. Comparable on stainless fabrication and custom industrial tank work.
• Paul Mueller Company: US stainless-steel tank and process equipment maker serving dairy, food, beverage and pharma. Closest mid-sized comparable to SERAP across both milk-cooling tanks and stainless process vessels.
• DeLaval: Global dairy-equipment manufacturer covering milking systems, cooling and farm management. Direct competitor and now 2024 strategic partner to SERAP in farm milk cooling; the most like-for-like comparable for SERAP's core business.

Others

• Air Liquide: Industrial gases and cryogenic solutions provider and named SERAP partner for cryogenic freezing equipment. Not a tank competitor but a key ecosystem partner and adjacent supplier for SERAP's surgélation/cryogenic line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=KTqbJkQtOBc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERAP FINANCES