Grove Designs Co

What Grove Designs Co does

Grove Designs Co is a boutique wedding planning and event design firm founded in 2016 and headquartered in Charleston, South Carolina. The company delivers two core service packages—Full Service Coordination and Partial Coordination—targeting couples seeking either end-to-end planning support or collaborative planning with day-of execution assistance. Owner and lead planner Emily Parham, a University of Mississippi Hospitality Management graduate who relocated to Charleston in 2015, personally directs client engagements and has coordinated more than 150 weddings alongside corporate and private events. The firm positions itself as elevated and design-focused, with a brand identity emphasizing modern luxury, attention to detail, and personalized styling aligned to each couple's vision.

The business operates without proprietary technology platforms; service delivery is human-led, relationship-driven, and portfolio-supported. Wedding engagements span venue selection, vendor management, budget tracking, hotel blocking, custom floor plans, timeline creation, rehearsal coordination, and on-site day-of management with assistant support. Grove Designs extends beyond the Charleston metro, explicitly marketing destination wedding availability for out-of-state couples planning Charleston-area or regional celebrations, including mountain venues in North Carolina and coastal venues in Delaware.

Grove Designs generates revenue through quote-based professional services fees, with pricing not publicly disclosed and prospective clients required to contact the firm directly for proposals. The go-to-market is sales-led and direct-to-consumer: inquiries arrive through the website contact form, with Emily personally managing consultation and booking. The firm is currently accepting bookings for 2027, indicating multi-year forward demand. Marketing is organic and earned-media driven, relying on an active Instagram presence (@grove.designs.co), a portfolio-rich Squarespace website, and press features in Magnolia Rouge, Carats & Cake, Style Me Pretty, and Charleston Weddings. The company is privately held, bootstrap-funded, and operated by a team of 1–10 with no external institutional investors, parent company, or public listing.

Name

Grove Designs Co

Legal name

Grove Designs Co

Website

https://grovedesignsco.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Grove Designs Co is a Charleston, South Carolina-based boutique wedding planning and event design firm offering full-service and partial coordination packages. Founded in 2016, the firm has coordinated over 150 weddings under owner Emily Parham and serves local and destination clients.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Wedding planning services
• Event design
• Full service coordination
• Destination weddings
• Bridal event management

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Planning Services: Full Service Coordination and Partial Coordination packages for wedding planning. Services are provided directly to couples getting married, with pricing likely based on scope of services and event complexity. Professional services delivered personally by Emily and her team.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Grove Designs Co plans and designs weddings, providing Full Service Coordination and Partial Coordination packages for both local and destination weddings. Services include venue and vendor recommendations, budget management, hotel blocking, complete wedding day design with custom floor plans, timeline creation, rehearsal attendance, and day-of coordination with assistants. The company has coordinated over 150 weddings since 2016 and is currently booking clients for 2027.

Product overview

Grove Designs Co offers a unified wedding planning and event design service centered around two primary service tiers: Full Service Coordination and Partial Coordination. Full Service Coordination is a comprehensive package that guides clients through the entire wedding planning process, including venue and vendor management, budget tracking, hotel blocking, complete wedding day design with custom floorplans, and full day-of coordination with assistants. Partial Coordination is designed for couples who want to remain actively involved in planning while benefiting from expert guidance and day-of support. Both service tiers can be enhanced with add-on options. The company specializes exclusively in weddings and events, with over 150 weddings coordinated since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Coordination A comprehensive wedding planning package providing end-to-end support throughout the entire planning process, including venue and vendor recommendations, budget management, hotel blocking, complete wedding day design with custom floor plans, timeline creation, rehearsal attendance, and full day-of coordination with assistants. Designed for couples seeking a hands-off, fully managed wedding planning experience.
• Partial Coordination A collaborative planning package for clients who want to remain actively involved in planning while benefiting from expert guidance. Includes wedding day design and day-of assistance for couples seeking partial professional support rather than full delegation.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Knot: National wedding marketplace and planning resource serving couples planning weddings. Comparable only at the broad category level as a destination for wedding planning inquiries and vendor discovery.
• Style Me Pretty: National wedding inspiration and vendor marketplace that has featured Grove Designs. Adjacent incumbent connecting couples to planners and serving as both an editorial and lead-generation channel.
• Zola: Wedding planning platform offering vendor directories, registry, and planning tools. Broad incumbent serving couples in the wedding planning journey, indirectly comparable as a category participant.

Others

• Lowndes Grove: Charleston luxury wedding venue often featured in the same publications and weddings as Grove Designs (e.g., 'Cheers to 250 years' wedding). Adjacent ecosystem participant rather than direct planner competitor.

Regional players

• Coastal Charm Events: Wedding and event planning firm focused on the Lowcountry and Charleston-area destination weddings. Comparable boutique-style planning services for similar coastal wedding clientele.

Direct peers

• WED by Allison Hotchkiss: Charleston-based luxury wedding planner known for full-service planning and design in the Southeast. Directly comparable offering and target customer profile to Grove Designs.
• Tara Guérard Soirée: Well-established luxury wedding planner based in Charleston, SC. Highly comparable as a direct competitor serving the same high-end Charleston destination wedding market with similar full-service coordination offerings.
• Candice Latham Events: Charleston-based wedding planner offering full-service planning and design for destination weddings in the Southeast. Directly comparable in market, customer profile, and service structure.
• A Social Affair: Charleston-based boutique wedding and event planning firm offering full-service coordination. Comparable boutique positioning and Southeast regional wedding focus.
• Engaging Events by Design: Charleston-based luxury wedding planning and design firm offering full-service coordination and design. Competes directly with Grove Designs for the same Charleston-area premium wedding clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grove.designs.co
• Facebookfacebook.com/Grove-Designs-150127337203975
• LinkedInlinkedin.com/company/grove-designs-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grove Designs Co