What MOULINS does

The Office de Tourisme de Moulins et sa région (operated as Moulins Tourisme) is the official French public tourism office for the Moulins agglomeration and the broader Bourbonnais region in the Allier department of central France. The organization promotes local heritage, museums, festivals, and outdoor activities; coordinates trip planning; sells tickets and curated visitor packages; and distributes multilingual visitor information in six languages. Headquartered at 11 rue François Péron in Moulins (11–50 employees), it serves individual leisure travelers, organized groups (tour operators, schools, associations), festival attendees, outdoor enthusiasts, and tourism industry professionals.

Its product portfolio is anchored by the Centre national du costume et de la scène (CNCS), a national museum housing approximately 10,000 stage costumes deposited by the Bibliothèque nationale de France, the Comédie-Française, and the Opéra national de Paris, attracting roughly 100,000 visitors per year. Complementary products include the City Pass Moulins (a multi-attraction tourist pass), ticketed museums (Musée Anne de Beaujeu at €6/€4, Musée de l'illustration jeunesse at €6/€4), guided tours and walking/cycling itineraries along the Allier river and routes such as the GTMC and Via Allier, and approximately ten major annual festivals and events (Festival Jean Carmet, Préludia, Biennale des illustrateurs, Foire médiévale de Souvigny, Journées musicales d'Automne). The technical platform is a multilingual website built and hosted by IRIS Interactive, with GTranslate providing content in French, English, Spanish, Italian, German, and Dutch; reCAPTCHA for spam protection; and VivaTicket integration for online ticketing and weekend package sales.

The business model combines unit-priced ticketing (CNCS at €10/€5, Festival Jean Carmet screenings at €7, group rates on Église Saint-Pierre Yzeure visits), curated multi-day packages (CNCS weekend packages from €95 per adult, including 2-star hotel accommodation), a dedicated "Espace Groupes" B2B desk for tour operators and corporate groups, ancillary services (brochures, accommodation referrals, gift-shop and café-brasserie partnerships), and institutional support from Moulins Communauté and the Région Auvergne-Rhône-Alpes. Distribution runs through the OT's own e-commerce website, the physical visitor center, the CNCS museum and on-site café-brasserie, and partner regional tourist offices. The organization does not disclose revenue, has no mobile app, no proprietary AI capabilities, and no disclosed funding or M&A history; it operates in a hybrid public-tourism-office model spanning direct consumer sales, group sales, and partner-channel distribution.

Name

MOULINS

Legal name

Office de tourisme de Moulins et sa région

Website

https://moulins-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Office de Tourisme de Moulins et sa région is a French public tourism office promoting cultural heritage, museums, festivals, and outdoor activities across the Bourbonnais region, serving leisure travelers, organized groups, and tourism professionals through a multilingual website, ticketing, and curated visitor packages.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

History, Heritage & Museum-Focused Study Tours (THAKAGAN), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Tourist information services
• Cultural tourism promotion
• Heritage site management
• Museum ticketing services
• Festival event management

Headquarters

HQ city

Moulins

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

MOULINS (Office de tourisme de Moulins et sa région) is the official public tourism office that promotes the Moulins and Bourbonnais destination in central France, providing visitor information, museum and event ticketing, and the City Pass Moulins multi-attraction pass. It sells ticketed access to flagship cultural venues such as the Centre national du costume et de la scène (CNCS), Musée Anne de Beaujeu, and Musée de l'illustration jeunesse, and books guided tours, themed walking itineraries, and weekend heritage packages with accommodation. The office also coordinates promotion and ticket distribution for the region's annual festivals (Festival Jean Carmet, Préludia, Biennale des illustrateurs, Foire médiévale de Souvigny).

Product overview

MOULINS is the official tourism office for Moulins and its region in the Auvergne Rhône-Alpes department of Allier, France. The organization operates a comprehensive tourism information platform offering cultural attractions, event management, and travel planning services. Key products include the City Pass Moulins (a multi-attraction tourist pass), several nationally significant museums (Centre national du costume et de la scène, Musée Anne de Beaujeu, Musée de l'illustration jeunesse), cultural event programming including music festivals and film festivals, and curated walking/hiking itineraries along the Allier river and regional trails.

Differentiator

Problem solved

Functional benefit

Products and services

• City Pass Moulins Multi-attraction tourist pass granting access to multiple cultural attractions in Moulins and the surrounding region, available in 48- and 72-hour durations, including admission to the Musée de l'illustration jeunesse and other partner sites; aimed at individual leisure visitors wanting bundled entry to the destination's key museums.
• Centre national du costume et de la scène (CNCS) ticketed visits Ticketed access to France's national center dedicated to stage costumes and scenery, housing over 10,000 costumes with rotating exhibitions and permanent collections including the Noureev collection; open to individual visitors, families, and groups.
• Musée Anne de Beaujeu ticketed visits Ticketed admission to a museum housed in a Renaissance pavilion featuring collections of Egyptology, regional archaeology, Bourbon family history, medieval sculpture, and decorative arts from the 15th-19th centuries, plus temporary exhibitions; for individual cultural visitors and groups.
• Musée de l'illustration jeunesse ticketed visits Ticketed admission to a museum dedicated to youth book illustration, featuring permanent and temporary exhibitions, workshops, and readings showcasing the history of illustration from the 19th century to the present; aimed at families, schools, and individual visitors.
• Guided Tours and Walking Itineraries Organized guided tours of museums and historical sites plus themed walking routes (such as the 6km Sentier des castors and the 9km Balade au fil de l'Allier), offered to individuals and groups seeking curated cultural and nature experiences.
• Cultural Events and Festivals program Year-round cultural programming including the Festival de musique Préludia, Foire médiévale de Souvigny, Festival de cinéma Jean Carmet (with around 12,000 admissions over 7 days), Biennale des illustrateurs (held every two years over 11 days), and Journées musicales d'Automne; ticketed and free events promoted and sold through the tourism office.
• Weekend CNCS heritage package Two-day / one-night heritage weekend package centered on the CNCS, including accommodation, guided visits to CNCS and Maison Mantin, audioguide rental, a gourmet break at the CNCS Brasserie, and tourist tax; aimed at individual cultural travelers seeking curated short breaks.
• Espace Groupes tailor-made group travel packages Dedicated group travel service offering bespoke weekend packages, multi-site guided visits, and corporate itineraries for tour operators, cultural associations, schools, and professional groups, with quote-based pricing and group rates.

Quantifiable outcome

• The CNCS attracts nearly 100,000 visitors per year to its exhibitions and permanent collections.
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major, regional and minor.

• IRIS InteractivecoreTechnology or IntegrationIRIS Interactive (4 rue du Pensionnat Notre Dame de France, 43000 Le Puy-en-Velay) is the developer and technical host of the official website of the Office de tourisme de Moulins et sa région. The company built and maintains the digital platform powering the tourism board's online presence, ticketing, brochure distribution, and interactive mapping.
• Bibliothèque nationale de FrancemajorStrategic or Co-development PartnerOne of the founding depositing institutions for the CNCS collection. The Bibliothèque nationale de France has deposited costumes and performing arts materials that form part of the CNCS's permanent collection of approximately 10,000 stage costumes.
• Comédie-FrançaisemajorStrategic or Co-development PartnerFounding institution depositing costumes with the CNCS. The Comédie-Française's deposits are a cornerstone of the museum's collection representing two decades of stage costume heritage.
• Opéra national de ParismajorStrategic or Co-development PartnerFounding institution depositing stage costumes with the CNCS, contributing iconic performance costumes to the museum's collections and exhibitions.
• CNCS (Centre national du costume et de la scène)coreStrategic or Co-development PartnerLocated in Moulins, the CNCS is the jewel institution of the destination. With 10,000 costumes and ~100,000 annual visitors, it is a central pillar of the region's cultural tourism offer. The office de tourisme promotes CNCS exhibitions and sells tickets and packages for CNCS visits. The CNCS also has its own Café-Brasserie on-site.
• Ciné Bocage (association)majorStrategic or Co-development PartnerCiné Bocage is the association that organizes the Festival Jean Carmet, held annually in Moulins and across the Allier department. The office de tourisme collaborates with the festival as a key annual cultural event and distribution partner.
• Mgr Marc Beaumont (Bishop of Moulins) / Fédération Européenne des Sites Clunisiens (FESC)regionalStrategic or Co-development PartnerCo-organizers of the Pèlerinage de la Paix at the Priory of Souvigny, celebrating the 10th anniversary of the restoration of the medieval pilgrimage site. The FESC brings a European network to the event.
• Moulins Communauté (Agglomeration community)coreStrategic or Co-development PartnerMoulins Communauté is the local government authority that oversees the Office de tourisme and is a key institutional partner, sharing logos on the website and collaborating on tourism development for the agglomeration.
• Région Auvergne-Rhône-AlpesregionalStrategic or Co-development PartnerThe regional council is a key institutional partner, co-branding tourism promotion for the Moulins area within the Auvergne-Rhône-Alpes regional tourism framework.
• Villes sanctuairesminorGTM or Marketing PartnerA network of sanctuary cities in which Moulins participates as part of the Villes sanctuaires initiative, shared on the website footer alongside regional and national tourism branding.
• Offices de tourisme de FranceregionalChannel Partner/ Reseller/ DistributorAffiliated with the national network of French tourism offices (offices de tourisme de France), sharing the official label and network branding on the website footer.
• Les Malcoiffés (association)regionalStrategic or Co-development PartnerThe Moulins-based association Les Malcoiffés has organized the Biennale des illustrateurs since 2011, deploying eight major exhibitions in heritage venues across Moulins. The office de tourisme promotes this festival as a flagship cultural event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitmoulins
• LinkedInlinkedin.com/company/office-de-tourisme-de-moulins/posts/?feedView=all
• Instagraminstagram.com/moulinstourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOULINS