NAJETI

What NAJETI does

Najeti Hôtels et Golfs Collection, operating as Najeti SAS, is a French privately held hospitality group founded in 1994 by Jean-Jacques Durand. The company operates a portfolio of 11 hotels and 3 golf courses distributed across six French regions — Hauts-de-France, Alsace, Bourgogne Franche-Comté, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, and Occitanie — with corporate headquarters in Blendecques. Its properties span heritage châteaux, urban hotels, and resort assets, with the flagship being the 4-star Golf Hôtel de Valescure & Spa NUXE in Saint-Raphaël, which combines 62 rooms, an 18-hole golf course dating to 1895 (the oldest on the French Riviera), NUXE-branded spa facilities, seminar venues accommodating up to 1,000 guests, and multiple dining outlets.

The company generates revenue across six streams: hotel accommodations (rooms from €80 to €150/night), golf services (green fees, pro shop, equipment fitting), spa and wellness treatments under the NUXE brand, food and beverage operations, corporate seminars and private events, and gift boxes distributed through the Secret Box platform. Go-to-market is primarily direct-to-consumer via the Najeti website, phone reservations, and dedicated B2B sales for corporate seminars and group events, with supplemental distribution through Secret Box for gifting. Customer segments span leisure golf tourists, corporate event planners, wellness and celebration travelers, and day-use golfers.

The business model is asset-heavy and service-intensive with no proprietary technology layer disclosed. The portfolio is positioned around heritage charm, regional French identity, and integrated golf-and-spa experiences. Recent strategic activity is limited to industry certifications (Clef Verte, Accueil Vélo) and a Best Golfs 2026 media recognition rather than expansion or capital-markets activity, consistent with a mature, privately held operator.

Name

NAJETI

Legal name

Najeti SAS

Website

https://najeti.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Najeti Hôtels et Golfs Collection operates 11 hotels and 3 golf courses across six French regions, serving leisure tourists, corporate event planners, and wellness travelers with accommodations, dining, golf, spa, and event venues under the Najeti SAS brand.

Ownership category

akta.pro rank

Product category

Hospitality / Hotels & Resorts

NAICS

Golf Courses and Country Clubs (71391), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodations
• Golf resort services
• Spa wellness retreats
• Corporate event hosting
• Hospitality collection

Headquarters

HQ city

Blendecques

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodations: Room rentals across 11 hotels in France, with various room categories (Comfort, Charm, Luxury, Junior Suite). Revenue from nightly stays, with pricing varying by season and room type.
2. Golf Services: Green fees for golf courses, pro shop sales of equipment (clubs, shoes, balls, gloves, apparel), and fitting services. Golf de Valescure is the oldest 18-hole course on the French Riviera (created 1895).
3. Spa and Wellness: NUXE spa treatments, wellness area access (hammam, sauna, jacuzzi), and relaxation packages. Spa services include massages starting at 45-minute sessions.
4. Food and Beverage: Restaurant Les Pins Parasols (dinner), Le Pavillon bar, and Club House brasserie. Restaurant capacity up to 100 diners plus private event space of 160m².
5. Events and Seminars: Private event hosting for corporate seminars, weddings, receptions, and celebrations. Venues range from intimate meeting rooms to spaces accommodating up to 1000 guests.
6. Gift Boxes and Packages: Pre-packaged golf escape and cocooning getaway offers sold through Secret Box platform. Golf Escape from €320 per person, Cocooning from €319 for two.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

NAJETI operates a French collection of 11 hotels and 3 golf courses spanning six regions of France, offering accommodations across Patrimoine, Resort, and Urban categories, together with on-site restaurants, bars, the NUXE spa at Valescure, golf green fees and pro shop services, and dedicated seminar and reception venues. The portfolio combines heritage châteaux, urban hotels, and resort properties, and is sold primarily through direct booking on najeti.fr, phone reservations, a corporate sales team for events, and the Secret Box platform for gift packages.

Product overview

NAJETI is a French hotel and golf collection operating 11 hotels and 3 golf courses across France, spanning regions including Hauts-de-France, Alsace, Bourgogne Franche-Comté, Auvergne-Rhône-Alpes, Occitanie, and Provence-Alpes-Côte d'Azur. The portfolio includes a mix of heritage château properties, urban hotels, and resort properties, each with distinct identities. The flagship property is the Golf Hôtel de Valescure & Spa NUXE in Saint-Raphaël, featuring a historic 18-hole golf course, comprehensive NUXE spa facilities, seminar venues, and multiple dining options. Additional offerings include golf packages, wellness retreat packages, seminar and event spaces, and gift boxes through Secret Box. The collection positions itself around values of charming establishments, historic sites, quality dining, and personalized service for both tourism and business clientele.

Differentiator

Problem solved

Functional benefit

Brands

• Najeti Hôtels et Golfs Collection: The parent brand representing the collection of 11 hotels and 3 golf courses across France.

Products and services

• Golf Hôtel de Valescure & Spa NUXE 4-star hotel and spa resort in Saint-Raphaël on the French Riviera with 62 rooms, an 18-hole golf course (founded 1895), NUXE spa facilities (hammam, sauna, jacuzzi, 2 treatment rooms), four meeting rooms (60–130m²), and dining venues including Les Pins Parasols restaurant and Le Pavillon bar. Targets leisure golfers, wellness guests, and corporate events.
• Hôtel du Parc

Quantifiable outcome

• Environmental certification (Clef Verte) achieved at Golf Hôtel de Valescure
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NUXEcoreStrategic or Co-development PartnerNUXE is a prestigious French cosmetic brand that operates the spa at Golf Hôtel de Valescure. The partnership provides spa treatments, wellness experiences, and product-based services. The NUXE Spa offers hammam, sauna, jacuzzi, and professional treatments using NUXE products.
• Secret BoxcoreChannel Partner/ Reseller/ DistributorSecret Box is a gift experience platform where Najeti sells gift boxes (coffrets cadeaux) including golf escape packages, cocooning getaways, and other experiences. This provides an additional distribution channel for packaged offerings.
• Saint-Maxime Golf ClubminorStrategic or Co-development PartnerGolf partnership allowing cross-play access for golf escape package guests. Package includes green fees at both Valescure Golf Club and Saint-Maxime Golf Club.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Les Collectionneurs: French collection of independently owned charming hotels and restaurants. Directly comparable to Najeti's collection model of curated, characterful properties across France with a focus on gastronomy and personalized service.
• Best Western France: French arm of the Best Western hotel network, primarily 3- and 4-star independent properties. Comparable to Najeti in offering mid-market French hotels with consistent branding but a broader franchise model.
• B&B Hotels: French-headquartered economy hotel chain with strong domestic presence and growing European footprint. Comparable as a French-based multi-property operator, though positioned at a lower price point than Najeti.
• Louvre Hotels Group: French multi-brand hotel group (Campanile, Kyriad, Tulip Inn, Première Classe, etc.). Comparable as a domestic French operator of mid-scale hotels, though Louvre operates a franchise/asset-light model versus Najeti's owner-operator approach.
• Pierre & Vacances: French resort and vacation residence operator (including Center Parcs). Comparable to Najeti in offering leisure-focused multi-property stays across regions of France, though the model skews more toward family self-catering.
• Logis Hôtels: Largest network of independently owned restaurants-with-rooms in France, spanning 2- to 4-star properties. Comparable to Najeti in offering a curated collection of characterful French hotels with on-site dining, though more franchise/cooperative in structure.
• Belambra Clubs: French club-vacation resort operator with properties across coastal, mountain, and countryside destinations. Comparable to Najeti's Resort tier in providing leisure-oriented stays in scenic French locations.
• Relais & Châteaux: Global association of independent luxury hotels and gourmet restaurants, with strong density in France including many château properties. Comparable to Najeti's château-led Patrimoine tier and emphasis on quality dining and historic sites.
• Teritoria: French hotel collection (formerly Châteaux & Hôtels Collection) focusing on independent boutique hotels and restaurants. Comparable to Najeti's Patrimoine category of château-style establishments with culinary emphasis.

Broad incumbents

• Accor: Global hospitality group headquartered in France with brands spanning luxury (Raffles, Fairmont), premium (Sofitel, MGallery), and midscale (Novotel, ibis). Overlaps with Najeti across multiple tiers but at vastly larger scale and with a global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/najeti.hotels
• LinkedInlinkedin.com/company/najeti-hotels-golfs
• Instagraminstagram.com/najeti_hotels_golfs_collection

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAJETI