ETOILE

What ETOILE does

From a technology standpoint, ETOILE is not a builder of proprietary foundation models. Its curriculum and operational offerings are built around third-party generative AI tools — primarily ChatGPT, Gemini, and Copilot — with a 10-chapter training curriculum covering prompt engineering principles, GPTs-based workflow automation, and ChatGPT×Python for data organization and business automation. The one differentiated technical claim is proprietary AI prediction technology used in the AI Marketing & Advertising line to minimize ad spend and commit to outcomes, but no patents, trademarks, technical documentation, or benchmark results are disclosed to substantiate it. The company holds no patents or trademarks and has no published AI research. Overall, ETOILE functions as an AI enablement and consulting firm — teaching, deploying, and operationalizing third-party generative AI for Japanese enterprises and individuals — rather than as an AI research or model-development company.

Name

ETOILE

Legal name

株式会社ETOILE

Website

https://creaite-ai.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

ETOILE is a Tokyo-based AI education and consulting firm, incorporated March 2025, that trains individuals through its CreAIte program and delivers enterprise AI reskilling, generative AI consulting, and performance-committed AI marketing services to corporate, government, and individual clients across Japan.

Ownership category

akta.pro rank

Product category

AI Education and Corporate Reskilling Services

NAICS

Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

AI & Emerging Technology Literacy (EDAAAIAJ)

akta.pro secondary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• AI talent education
• Corporate AI reskilling
• Generative AI consulting
• AI prompt engineering training
• AI marketing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. CreAIte - AI Talent Education (toC): Individual-focused AI talent education and certification program that supports learners from start to certification as 'AI-equipped talent'
2. AI Reskilling E-Learning (toB): E-learning platform for enterprise AI training, approximately 10.5 hours of video lectures with 2-month access period and LMS progress management
3. AI Reskilling & Training (toB): Hands-on AI training for enterprises using Zoom or in-person format, teaching employees to use ChatGPT, Gemini, and Copilot in their daily work from the next day onwards
4. AI Marketing & Advertising (toB): Performance-committed advertising and marketing support using proprietary AI prediction to minimize costs and deliver guaranteed results
5. Generative AI Enterprise Implementation Consulting (toB): Consulting services for enterprises to implement and adopt generative AI solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

ETOILE delivers AI education and consulting services through two segments. For individuals (toC), it offers CreAIte, an AI talent education program that supports learners from training through to certification as 'AI-equipped talent.' For enterprises (toB), it offers AI Reskilling Online (E-learning platform with ~10.5 hours of video content and LMS progress tracking), AI Reskilling & Training (hands-on Zoom/in-person training on ChatGPT, Gemini, and Copilot), AI Marketing & Advertising (results-committed advertising using proprietary AI prediction), and Generative AI Enterprise Implementation Consulting.

Product overview

ETOILE operates as an AI education and consulting company offering a portfolio of products under two business segments: toC (individual-focused) and toB (enterprise-focused). The core toC product is CreAIte, an AI talent education program that guides individuals from training to certification. The toB offerings include AI Reskilling Online (e-learning), AI Reskilling & Training (enterprise instructor-led training via Zoom/face-to-face), AI Marketing & Advertising (performance-based advertising with AI prediction), and Generative AI Enterprise Implementation Consulting. These services work together to provide a complete ecosystem from individual skill development to enterprise-wide AI adoption and marketing support.

Differentiator

Problem solved

Functional benefit

Brands

• CreAIte: AI人材教育事業 - Individual-focused AI talent education and certification program that accompanies learners through to certification, developing 'AI-equipped talent'.
• AI Reskilling Online
• AI Reskilling & Training

Products and services

• CreAIte (AI Talent Education Program) Individual-focused AI talent education and certification program that provides comprehensive support from training through certification, developing 'AI-equipped talent' through structured personal development training. Targeted at Japanese individual learners seeking AI skills for career advancement.
• AI Reskilling Online (AI × E-Learning) Enterprise-facing on-demand e-learning AI reskilling program featuring approximately 10 hours 30 minutes of video lecture content, LMS progress management, a 2-month viewing period, and a 10-chapter prompt engineering curriculum covering ChatGPT, Gemini, and Copilot. Pricing is 400,000 JPY (tax included) per person, with potential subsidy eligibility under Japan's Human Resources Development Subsidy.
• AI Reskilling & Training (Corporate AI Training – Zoom/In-Person) Hands-on corporate AI training program delivered via Zoom or in-person sessions, designed to enable employees to use ChatGPT, Gemini, and Copilot in their actual work starting the day after training. Led by top-class AI specialists who have instructed at listed Japanese companies, with curriculum customized to each enterprise's challenges and objectives.
• AI Marketing & Advertising (Results-Commit Marketing Support) Results-committed advertising and marketing support service for enterprises, using ETOILE's proprietary AI prediction technology to minimize wasted cost and commit to guaranteed outcomes with low risk. Targets Japanese enterprises seeking AI-driven marketing efficiency.
• Generative AI Enterprise Implementation Consulting Consulting service that supports Japanese enterprises in implementing and adopting generative AI solutions across their operations, covering strategy, use-case design, and rollout as part of ETOILE's B2B business.

Quantifiable outcome

• Practical AI skills for immediate workplace application from the next day
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coursera: Coursera is a global online education platform partnering with universities and companies (including DeepLearning.AI and Google) to offer AI and generative AI specializations. It competes with ETOILE at the top of the funnel for individual learners and increasingly for enterprise reskilling budgets.
• ALBERT: ALBERT is a Japanese data science and AI services company that provides analytical consulting, solution development, and data science training to enterprises. Its training and consulting portfolio overlaps with ETOILE's enterprise offerings while serving a broader analytics transformation mandate.
• Udemy: Udemy is a global online learning marketplace hosting thousands of AI, prompt engineering, and generative AI courses. As an alternative channel for self-directed learners and corporate L&D buyers, it represents a low-priced substitute for ETOILE's AI Reskilling Online offering.
• BrainPad: BrainPad is a publicly listed Japanese AI and data analytics firm offering AI consulting, solution development, and corporate AI education across a much wider portfolio. It competes with ETOILE in the enterprise GenAI consulting and AI reskilling spaces but as a broader incumbent with significantly larger scale and brand.

Direct peers

• Skillup AI: Skillup AI is a Japan-based AI education provider focused on professional AI training for working adults, including e-learning courses on machine learning and generative AI. It competes directly with ETOILE's CreAIte and AI Reskilling Online products for individual and corporate AI learners in Japan.
• AVILEN: AVILEN is a Japanese AI and DX company offering AI talent training, corporate AI education, and AI implementation consulting, directly overlapping ETOILE's enterprise reskilling and GenAI consulting offerings. Both target Japanese corporates seeking to upskill staff on AI tools and to deploy AI in production.
• DATUM STUDIO: DATUM STUDIO is a Japanese data science and AI company providing both corporate training programs and AI consulting services. Its combination of educational content delivery and implementation consulting directly mirrors ETOILE's toB training plus GenAI consulting model.

Emerging players

• DeepLearning.AI: DeepLearning.AI is an AI education company founded by Andrew Ng that offers prompt engineering and generative AI courses for professionals globally. It is a competing destination for self-directed AI upskilling and competes with ETOILE's CreAIte program for ambitious individual learners.
• Code Chrysalis: Code Chrysalis is a Japan-based coding and AI bootcamp offering immersive technical training programs, including AI-adjacent curricula for career changers. It overlaps with ETOILE's individual AI talent education track while focusing more on full-stack software engineering skill development.
• Edge Consulting: Edge Consulting is a Japanese data science consulting and training firm focused on data and AI education for working professionals. It competes with ETOILE for corporate AI upskilling budgets in Japan, with a more specialized focus on data analytics talent development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETOILE