Vanguard Growth ETF
- Company typePrivate
- Founded1975
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
Vanguard Growth ETF firmographics
Firmographics- Name
- Vanguard Growth ETF
- Legal name
- The Vanguard Group, Inc.
- Website
- https://vanguard.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Ownership category
- akta.pro rank
Vanguard Growth ETF industry classification
Industry- Product category
- Exchange-Traded Funds (ETFs)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Style/Factor Equity ETFs (Value, Growth, Quality, Low Vol, Momentum) (FSAAAFAB)
- akta.pro secondary industries
- Index Mutual Funds (Non-ETF) (FSAAAEAE), Fixed Income ETFs (Government, Corporate, Munis, TIPS) (FSAAAFAD)
Keywords
Vanguard Growth ETF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Investment Management Fees (Expense Ratios): Vanguard earns revenue through annual expense ratios charged on mutual funds and ETFs. The average Vanguard expense ratio is 0.07%, significantly below the industry average of 0.44%, providing a cost advantage while generating predictable recurring revenue based on assets under management.
- Advisory Services Fees: Vanguard Personal Advisor charges an advisory fee of approximately 0.30%-0.40% for managed portfolios, with fees ranging from $35 per $10,000 annually for all-index portfolios to $40 per $10,000 for active/index mix portfolios. Digital Advisor requires at least $3,000 minimum investment.
- Brokerage Services: Vanguard Brokerage Services earns revenue from brokerage commissions on ETF and stock trades, though Vanguard ETFs and mutual funds can be traded commission-free online. A $25 annual account service fee applies to brokerage and mutual fund-only accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Average expense ratio across all Vanguard funds |
| Subscription | Annual | Vanguard Personal Advisor - All Index Portfolio |
| Subscription | Annual | Vanguard Personal Advisor - Active/Index Portfolio |
| Subscription | Annual | Account Service Fee |
| Unit Pricing | One time/ perpetual license | Mutual Fund Minimum Investment |
| Unit Pricing | One time/ perpetual license | ETF Minimum Investment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Vanguard Growth ETF product offering
Product offeringCore offering
Vanguard Growth ETF is an exchange-traded fund that tracks a broad index of U.S. large-cap growth stocks, issued by The Vanguard Group, Inc. as part of its broader lineup of low-cost index-based mutual funds and ETFs. The ETF is distributed through Vanguard Brokerage Accounts, financial advisors, and institutional platforms, allowing investors to access diversified U.S. large-cap growth equity exposure at an industry-low expense ratio.
Product overview
Vanguard is an investment management platform offering a comprehensive suite of investment products and advisory services. The core offering includes self-directed investing through brokerage accounts with access to mutual funds, ETFs, stocks, bonds, and money market funds. Vanguard's advisory services include Personal Advisor (a hybrid robo-advisor with human advisor access) and Digital Advisor for automated portfolio management. Retirement account options encompass Traditional IRAs, Roth IRAs, SEP-IRAs, Spousal IRAs, and 403(b) services. Education savings is supported through 529 plans. Additional account types include Cash Plus savings accounts, Trust accounts, UGMA/UTMA custodial accounts, and Organization accounts for businesses. The platform emphasizes low-cost investing with average expense ratios significantly below industry averages.
Differentiator
Problem solved
Functional benefit
Products and services
- Vanguard Growth ETF (VUG)
- Vanguard ETFs
Quantifiable outcome
- 84% lower expense ratios than industry average (0.07% vs 0.44%)
- +3 more outcomes
Companies that use Vanguard Growth ETF
Customer profileSegments5 records
Ideal customer profiles3 records
Vanguard Growth ETF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Vanguard Growth ETF partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Vanguard Growth ETF competitors and assessment
Company assessmentBroad incumbents
- JPMorgan Asset Management: Global asset manager offering mutual funds, ETFs, retirement products, and advisory services with deep institutional reach. Overlaps Vanguard in retirement and ETF categories, with greater international footprint.
- BNY Mellon Investment Management: Broad asset and wealth manager including index and active funds plus Pershing custody/brokerage infrastructure that serves the same advisor and institutional channels as Vanguard.
- T. Rowe Price: Large incumbent asset manager with overlapping mutual fund and retirement offerings and growing ETF line. Comparable DC plan and retail distribution, but traditionally active-focused versus Vanguard's passive core.
Direct peers
- Charles Schwab: Offers Schwab ETFs (including factor/growth products), self-directed brokerage, IRAs, and Schwab Intelligent Portfolios robo-advisory. A direct low-cost competitor to Vanguard in both funds and advisory.
- Fidelity Investments: Operates a parallel retail wealth platform spanning mutual funds, ETFs, IRAs, brokerage, and Fidelity Go robo-advisory — directly comparable product breadth to Vanguard with overlapping zero-expense-ratio and low-cost funds.
- State Street Global Advisors: Issuer of the SPDR ETF family, including style and sector ETFs that compete head-to-head with Vanguard Growth ETF. Comparable institutional and intermediary distribution model.
- Invesco: Issuer of QQQ and a broad lineup of factor, sector, and international ETFs competing in the same channels as Vanguard ETFs, with comparable institutional and advisor distribution.
- BlackRock: Operates the iShares ETF franchise, the largest direct competitor to Vanguard ETFs including broad-market and style/growth factor ETFs. Both compete on cost and indexed exposure across institutional and retail channels.
Emerging players
- Dimensional Fund Advisors: Specializes in factor/systematic equity strategies, directly competing with Vanguard's growth and style factor ETFs and funds in the financial-advisor channel.
- WisdomTree: ETF issuer focused on factor, international, and thematic strategies that compete with Vanguard's style/sector ETFs, particularly through advisor and institutional channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vanguard Growth ETF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vanguard Growth ETF leadership team
Management profileNumber of profiles
Profiles4 records
Vanguard Growth ETF subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vanguard Growth ETF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vanguard Growth ETF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vanguard Growth ETF
What does Vanguard Growth ETF do?
Vanguard Growth ETF is an exchange-traded fund that tracks a broad index of U.S. large-cap growth stocks, issued by The Vanguard Group, Inc. as part of its broader lineup of low-cost index-based mutual funds and ETFs. The ETF is distributed through Vanguard Brokerage Accounts, financial advisors, and institutional platforms, allowing investors to access diversified U.S. large-cap growth equity exposure at an industry-low expense ratio.
Is Vanguard Growth ETF a public or private company?
Vanguard Growth ETF is a private company. It is classified as unknown and is currently operating.
When was Vanguard Growth ETF founded?
Vanguard Growth ETF was founded in 1975.
How does Vanguard Growth ETF make money?
Three revenue lines are on record. Investment Management Fees (Expense Ratios) is the primary driver. The others are advisory Services Fees and brokerage Services.
Who are Vanguard Growth ETF's main competitors?
Broad incumbents on record are JPMorgan Asset Management, BNY Mellon Investment Management and T. Rowe Price. Direct peers are Charles Schwab, Fidelity Investments, State Street Global Advisors, Invesco and BlackRock. Emerging players are Dimensional Fund Advisors and WisdomTree.
Does Vanguard Growth ETF have an API?
No public API is recorded for Vanguard Growth ETF.
What industry is Vanguard Growth ETF in?
Vanguard Growth ETF's product category is Exchange-Traded Funds (ETFs). Its primary akta.pro industry code is FSAAAFAB, Style/Factor Equity ETFs (Value, Growth, Quality, Low Vol, Momentum), with a secondary code of FSAAAEAE, Index Mutual Funds (Non-ETF). Its SIC code is 6282.