HOUSE OF INNOVATION

What HOUSE OF INNOVATION does

House of Innovation (operating under the Dutch name Huis van Vernieuwing; Dutch Chamber of Commerce KVK 77548787) is a The Hague-based private consultancy that provides education, training, and facilitation services aimed at building creativity and innovation inside organizations. Its stated end customers are organizations facing renewal or innovation challenges that need to move beyond familiar patterns and known solutions; the company positions its work around helping clients develop a creative organizational culture where new ideas are given space, employees are creative and flexible, and teams learn by experimenting.

The company's portfolio is built around three core offerings: the Creative Changemakers Class, a multi-stage development trajectory focused on personal leadership and business creativity; Creative Strategy Sessions, which deliver design sprints, creative hackathons, and tailor-made workshops; and Chaos in de Orde, a Dutch-language inspiration platform combining a podcast with an annual work festival. A defining technical differentiator is the integration of live visual facilitation through a sister brand, House of Imagination, whose sketchers capture session processes and outputs as business drawings — a visual communication method the company claims makes messages processed faster and remembered longer. There is no software platform, app, API, or AI system behind the offering; the underlying "technology" is a proprietary methodology stack plus human visual facilitation rather than digital infrastructure.

The business model is professional services sold via a consultative, sales-led motion: prospective clients submit inquiries through the houseofinnovation.com contact form and receive non-binding proposals, with pricing fully opaque to the public. The company claims global reach but operates from a single headquarters at Spijkermakersstraat 101, 2512 ET The Hague, with a voicemail-only phone line and no disclosed headcount, no external investors, no funding rounds, no patents or trademarks, no certifications, no awards, and no named customer logos — consistent with a small, founder-owned, bootstrapped micro-consultancy rather than a scaled training business.

Name

HOUSE OF INNOVATION

Legal name

House of Innovation

Website

https://houseofinnovation.com

Company type

Private

Operating status

Operating

Short description

House of Innovation is a The Hague-based private consultancy that delivers creativity, innovation, and facilitation training and strategy sessions to organizations, integrating live visual facilitation through its sister brand House of Imagination.

Ownership category

akta.pro rank

Product category

Innovation and Creativity Training Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAMAH

Creativity & Innovation Mindset

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDAMAHAD

Innovation & Design Thinking Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Creativity training
• Innovation facilitation
• Visual facilitation
• Creative strategy workshops
• Organizational change training

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Changemakers Class: Development trajectory program focused on personal leadership and business creativity, offered as a training/education service.
2. Creative Strategy Sessions: Customized consulting sessions including design sprints, creative hackathons, and tailor-made sessions delivered to organizations.
3. Annual Work Festival (Chaos in de Orde): Annual event organized for organizational innovators, generating revenue through participation fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HOUSE OF INNOVATION provides training, workshops, and facilitation services that help organizations strengthen creativity, innovation, and change capability. Offerings include structured training classes such as the Creative Changemakers Class, customized Creative Strategy Sessions for teams and leadership groups, and a public podcast and festival (Chaos in de Orde) that extends the practice to a wider audience. Visual communication services are delivered through the affiliated House of Imagination label.

Product overview

House of Innovation (Huis van Vernieuwing) is a services company offering a portfolio of organizational creativity and innovation programs. The core offerings include the Creative Changemakers Class (a personal leadership and business creativity development program), Creative Strategy Sessions (design sprints, hackathons, and tailor-made sessions), and Chaos in de Orde (a podcast and annual work festival for organizational innovators). An add-on Visual Communication Service, delivered in partnership with House of Imagination, provides business drawings and visual facilitation to enhance organizational communication. The company positions itself as a partner for achieving creative organizational culture transformation.

Differentiator

Problem solved

Functional benefit

Brands

• House of Imagination: Related visual communication and business drawing services, including customized info drawing, live visual recording, visual facilitation, and business drawing training.

Products and services

• Creative Changemakers Class

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• House of ImaginationcoreStrategic or Co-development PartnerHouse of Imagination provides visual facilitation services including live visual recording, customized info drawings, and business drawing for beginners. Their sketchers are used during House of Innovation sessions to visually capture the process and output. This is a strategic partnership combining creative methodology with visual communication expertise. The two brands share founders and operate as sister organizations under the House of Innovation umbrella.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Doblin (Deloitte): Deloitte's innovation practice providing strategy, research, and capability-building services to large enterprises. Comparable as a scaled incumbent in corporate innovation training and culture transformation.
• IDEO: Global pioneer of design thinking and human-centered innovation with deep consulting, training, and academy offerings for enterprises. Much larger incumbent that defines the category House of Innovation competes in.
• Frog (frog design): Global design and innovation consultancy delivering strategy, design, and transformation work to enterprises. Comparable as a broader incumbent offering innovation training and creative transformation programs alongside design services.
• Innosight: Strategy and innovation consultancy (Huron Consulting group) focused on growth strategy, transformation, and innovation capability-building. Comparable in helping enterprises build creative/innovative organizational culture.
• ?What If! Innovation: Creativity and innovation consultancy (now part of Accenture Song) that runs innovation training, leadership programs, and facilitation engagements for global brands. Overlaps directly in creativity-training and strategy-session offerings.

Emerging players

• Service Design Show: Education and community platform producing content, courses, and events on service design and innovation practice. Comparable as an emerging player training organizational innovators and building a community flywheel — a model House of Innovation mirrors with Chaos in de Orde.

Direct peers

• Board of Innovation: Belgium-headquartered innovation strategy and training firm helping corporates build innovation capability through sprints, academies, and corporate venture programs. Closely comparable in service mix (innovation training + facilitated sessions) and European mid-market focus.

Others

• Pentagram: Independent design consultancy with strong visual communication and branding practice. Adjacent because House of Innovation's visual facilitation / business drawings offering overlaps with Pentagram's design and visual-communication work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/huisvanverbeelding
• LinkedInlinkedin.com/company/huis-van-verbeelding
• Instagraminstagram.com/huisvanverbeelding

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOUSE OF INNOVATION