England Women's senior national football team

What England Women's senior national football team does

The England Women's senior national football team (the "Lionesses") represents England in international women's football competitions and is operated by The Football Association (The FA), headquartered at Wembley Stadium, London, with the national football centre at St. George's Park, Stoke-on-Trent. The team was formally established in 1972 after the FA overturned a 50-year ban on women's football and has since become England's most successful women's team in history, with back-to-back UEFA Women's EURO titles (2022, 2025), a FIFA Women's World Cup final appearance (2023), and semi-final or better finishes in nine of the last ten major tournaments. The team is currently managed by head coach Sarina Wiegman and captained by Leah Williamson, supported by a youth pathway running from WU17s through WU19s, WU20s, and WU23s.

The team's commercial and fan-engagement infrastructure comprises the England App (launched March 2026), the England+ paid membership tier (launched July 2026) offering priority ticket access and member rewards, the Englandfootball.com website, and the England Store for merchandise. Distribution extends through the England Supporters Travel Club for away fixtures, Wembley Stadium and other UK venues for home matches, and a broad social presence across TikTok, Instagram, X, Facebook, YouTube, and WhatsApp, plus the official Lionesses podcast. Core commercial partners include Nike (kit supplier), Marks & Spencer (formalwear partner since 2007, extended 2022), and Budweiser (FIFA World Cup 2026 marketing).

Revenue is not separately disclosed; the team is funded through The FA, with income generated from broadcast rights, matchday ticketing (centred on Wembley), merchandise through the England Store, sponsorship deals, and the new England+ membership subscription. The team's customer base is mass-market football fans and supporters, with growing emphasis on women's and girls' football development pathways. In April 2026 the team played its 500th international fixture, and in 2026 the head coach and captain received DBE and CBE honours respectively in the King's New Year Honours list.

Name

England Women's senior national football team

Legal name

England Women's senior national football team

Website

https://englandfootball.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

The England Women's senior national football team (the Lionesses) represents England in international women's football, operated by The Football Association. It engages football fans and supporters through elite competition, the England App, England+ membership, merchandise, and the youth talent pathway.

Ownership category

akta.pro rank

Product category

Professional Sports Team

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Women's national football
• International football team
• Fan engagement platform
• Football membership program
• National team merchandise

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

The England Women's senior national football team competes in international women's football tournaments and friendlies, representing England in events such as the FIFA Women's World Cup and UEFA Women's Euro. The team is supported by digital fan engagement products including the England App, the England+ membership programme, and the official englandfootball.com website that deliver exclusive content, match coverage, and supporter services to fans in England and worldwide.

Product overview

England Football operates a digital platform ecosystem centered around the England App (mobile application), England+ membership tier, and the Englandfootball.com website. The England App serves as the primary hub providing news, match updates, exclusive video content, and behind-the-scenes access for all England national teams. England+ is a premium membership offering exclusive ticket priority windows, rewards, and partner offers available exclusively through the app. The website serves as the public-facing platform for news, fixtures, results, and grassroots football participation opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• England App
• England+ Membership
• englandfootball.com official website
• International match tickets

Quantifiable outcome

• Back-to-back UEFA Women's EURO titles (2022, 2025)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Marks & SpencercoreStrategic or Co-development PartnerOfficial Formalwear Partner for England Senior Men's and Women's Teams. M&S has been Official Suit Supplier since 2007, with this three-year partnership (announced August 2022) extending to design and provide formalwear collections including smart separates, knitwear, suiting, footwear and accessories for the England teams.
• BudweiserminorGTM or Marketing PartnerBudweiser World Cup Can Challenge - marketing partnership during FIFA World Cup 2026 tournament
• NikecoreGTM or Marketing PartnerOfficial kit supplier for England national teams, providing match kits, training wear, and merchandise for all England teams including Lionesses
• England Supporters Travel ClubcoreChannel Partner/ Reseller/ DistributorOfficial membership programme for England fans to travel to away fixtures. Provides priority ticket access, travel packages, and exclusive member benefits for England matches

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australia Women's National Football Team (Matildas): 2023 World Cup semi-finalists with rapidly growing domestic fan engagement and broadcast appeal. Comparable as a women's national team whose 2023 run drove a step-change in commercial profile and grassroots participation.
• France Women's National Football Team: Top-tier European women's national team with growing investment from the FFF. Comparable as a federation-operated national team competing at major tournaments with significant broadcast and sponsorship profile.
• Spain Women's National Football Team: Current World Cup holders and 2025 EURO finalists who defeated or narrowly lost to England in recent finals. Comparable as a top-tier women's national team with rapidly rising commercial value driven by sustained tournament success.
• Germany Women's National Football Team: Eight-time UEFA Women's EURO champions and two-time World Cup winners. A direct peer as one of Europe's most successful women's national teams, with comparable federation structure, sponsorship scale, and grassroots participation base.
• Netherlands Women's National Football Team: 2017 UEFA Women's EURO champions under Sarina Wiegman. Directly comparable as the prior national team of the current England head coach, with a similar professionalized structure and competitive profile.
• USA Women's National Soccer Team: The most decorated women's national football team globally, with four World Cup titles and multiple Olympic golds. Directly comparable as a women's national football team competing at the elite tier with similar commercial scale, sponsorship profile, and broadcast reach.
• Brazil Women's National Football Team: Historically one of the most recognized women's national teams globally with deep brand equity. Comparable as a national team in a federation structure with substantial sponsorship potential and international competition pedigree.

Others

• UEFA: European governing body and organizer of the UEFA Women's EURO in which England are reigning champions. Comparable as the organizer of the marquee competition that defines the Lionesses' commercial and competitive profile.
• FIFA: Global governing body for football and organizer of the Women's World Cup. Comparable as the umbrella organizer of the competitions in which the Lionesses compete, with related broadcast, sponsorship, and tournament economics.

Broad incumbents

• The Football Association (The FA): Parent organization of the England Women's senior team and broader governing body for English football. Comparable as the entity through which the Lionesses operate, with shared commercial infrastructure, sponsorship portfolio (Nike, Marks & Spencer), and digital platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Lionesses
• YouTubeyoutube.com/user/TheFA
• Facebookfacebook.com/lionesses
• LinkedInlinkedin.com/company/the-fa
• Instagraminstagram.com/lionesses

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about England Women's senior national football team