LES GINETTE

What LES GINETTE does

Ginette NY is a privately held contemporary fine jewelry house founded in 2002, operating from a US headquarters at 1260 Madison Avenue, New York, under the US operating entity Red Luxury Inc., with its parent brand entity GINETTE NY SAS domiciled in France. The company designs and sells jewelry in 18-carat gold and, as of Summer 2026, 925 sterling silver under the SLVR 925 collection, producing rings, bracelets and bangles, charms, necklaces, earrings, and modular composition pieces. The brand originated the "skin jewel" concept — minimalist jewelry intended to be worn continuously and never removed — and extends it to silver via an electroforming technique that creates bold architectural volumes with hollow interiors for lightweight wear. Designer Frédérique Dessemond, whose Senegalese heritage informs signature Tribale pieces, is credited as the creative force behind the brand.

Ginette NY operates a direct-to-consumer model through its owned bilingual e-commerce storefront (US/English-USD and EU/French-English-EUR) supplemented by physical retail locations accessible via a store locator. Pricing is unit-based with no subscription or recurring-revenue mechanism: silver items range from $70 (clasp) to $860 (rolo chain 80cm) and gold items reach $1,950 (bubble ring), with stone-set gold rings priced at $980. A dedicated bridal collection (wedding bands, engagement rings) addresses a secondary high-occasion use case alongside the primary everyday-wear customer segment. Marketing is digital-first via Instagram, Facebook, Pinterest, and email newsletter, supplemented by earned French press coverage and a Rakuten Advertising partnership for paid acquisition.

The team is reported at 1-10 employees, there are no disclosed funding rounds, and the company is not known to operate wholesale or B2B channels. Revenue, GMV, and unit volumes are not disclosed. The SLVR 925 collection functions as the company's most material recent product expansion, introducing a lower price band and a modular charm-chain-cord system intended to drive repeat composition-based purchases within the brand.

Name

LES GINETTE

Legal name

Red Luxury Inc.

Website

https://ginette-ny.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Ginette NY is a privately held, New York–headquartered contemporary fine jewelry house founded in 2002, designing and selling 18k gold and 925 sterling silver pieces direct-to-consumer through its owned bilingual e-commerce storefront and select physical retail for individual women seeking everyday, wearable fine jewelry.

Ownership category

akta.pro rank

Product category

Contemporary Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

Keywords

• Contemporary fine jewelry
• Sterling silver jewelry
• 18k gold jewelry
• Modular jewelry systems
• Everyday luxury jewelry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Jewelry Product Sales: One-time purchase model for fine jewelry products including rings, bracelets, necklaces, earrings, and charms in 18-carat gold and 925 sterling silver. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ginette NY designs and sells contemporary fine jewelry, including 18-carat gold pieces and a SLVR 925 collection in sterling silver. The brand pioneered the 'skin jewel' concept in 2002, creating minimalist jewelry designed to be worn continuously as a second skin. The 2026 SLVR 925 line uses electroforming technology to produce bold, architectural volumes that remain hollow and lightweight. Products include rings, bracelets, bangles, charms, necklaces, chains, cords, and earrings sold through a modular system that allows personalization.

Product overview

Ginette NY is a contemporary fine jewelry brand offering minimalist jewelry designed to be worn as a 'second skin'. The company operates a single unified product portfolio centered around its SLVR 925 silver collection and 18-carat gold jewelry. The SLVR 925 collection (Summer 2026) features 925 sterling silver pieces crafted through electroforming, creating bold architectural volumes while maintaining lightweight comfort. Products include rings (bubble, signet, circle, tribale, fusion patterns), bracelets and bangles (circle, bubble, cuffs, hook bangles), charms (bubble, circle, fusion), necklaces (rolo chains, silk bubble cords, chokers), and earrings. The modular design system allows pieces to be mixed, matched, and personalized through interchangeable charms and customizable compositions. The brand positions itself at the intersection of everyday luxury and architectural design inspiration.

Differentiator

Problem solved

Functional benefit

Products and services

• SLVR 925 Collection 925 sterling silver jewelry collection crafted through electroforming, creating bold, architectural volumes with hollow interiors for lightweight comfort. Includes rings, bracelets, charms, earrings, and necklaces across Bubble, Circle, Chain, Hook, and Masai patterns.
• Round Signet Ring 925 sterling silver round signet ring with 0.79 inch motif. Versatile wear on finger or suspended from choker, chain, or cord.
• Rectangle Signet Ring 925 sterling silver rectangle signet ring with 0.55 x 0.94 inch motif.
• Tribale Ring 925 sterling silver tribale ring with 0.39 inch width. Design draws from Senegalese heritage as part of designer Frédérique Dessemond's signature.
• Double Fusion Ring 925 sterling silver double fusion ring with motifs of 0.74 and 1 inch, offering playful and edgy wear.
• Baby Circle Ring 925 sterling silver baby circle ring with 0.12 inch width; the iconic Circle ring reimagined in silver, available in two widths.
• Circle Bangle 925 sterling silver circle bangle featuring the Circle motif as a minimalist, architectural bracelet.
• Bubble Bangle 925 sterling silver bubble bangle with 0.59 inch motif, crafted through electroforming for surprising lightness.
• Baby Bubble Bangle 925 sterling silver baby bubble bangle with 0.39 inch motif, echoing the Bubble ring; open bangle ends with a sphere at each end.
• Tribale Cuff 925 sterling silver tribale cuff with bold, signature design inspired by Senegalese heritage.
• Fusion Cuff 925 sterling silver fusion cuff with architectural design.
• Circle Cuff 925 sterling silver circle cuff featuring minimalist architectural Circle motif.
• Bangle with Hook 925 sterling silver bangle with hook available in small (1.77 x 2.16 inch) and medium (1.85 x 2.28 inch) sizes. Charms can be slid on to compose and recompose.
• Bubble Charm 925 sterling silver bubble charm with 0.79 inch diameter, worn alone or with other charms.
• Baby Bubble Charm 925 sterling silver baby bubble charm with 0.55 inch diameter.
• Fusion Charm 925 sterling silver fusion charm with architectural design.
• Circle Charm 925 sterling silver circle charm with 1.96 inch diameter. The Circle motif in full volume, clipped or slid along chains.
• Rolo Chain Bold 43cm 925 sterling silver rolo chain, 17 inches (43cm) with 0.21 inch link diameter. Solid silver chain for sliding or clipping charms.
• Rolo Chain Thin 80cm 925 sterling silver rolo chain, 31 inches (80cm) with 0.15 inch link diameter. Solid silver chain for free-form compositions.
• Choker with Hook 925 sterling silver choker with hook, 5.12 inch diameter. Rigid necklace designed to hold collection charms as anchor for personal composition.
• Black Silk Bubble Cord 925 sterling silver black silk bubble cord, 47 inches with 0.39 inch end caps. Black silk cord finished with solid silver spheres.
• Brown Silk Bubble Cord

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Rakuten AdvertisingminorGTM or Marketing PartnerDigital advertising and marketing partnership. Rakuten Advertising collects personal information when users interact with the Ginette NY website for targeted advertising purposes. Partnership governed by Rakuten's privacy policy.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Catbird: Brooklyn-based independent jewelry brand and boutique featuring delicate gold and silver pieces with a similar indie-designer sensibility. Comparable on boutique-led distribution and modern minimalist positioning.
• Sophie Buhai: Independent fine jewelry designer with sculptural, architectural gold and silver collections. Comparable on designer-led collections, architectural aesthetic, and curated indie positioning.
• Gorjana: California-based DTC fine jewelry brand with gold and silver layering collections. Comparable on affordable everyday-luxury positioning and stackable/modular product design.
• Mejuri: Direct-to-consumer contemporary fine jewelry brand offering 14k gold, sterling silver, and gemstones at accessible price points. Closely comparable DTC model, modular layering system, and everyday-wear positioning.
• Maya Brenner: Independent NYC designer jewelry brand selling personalized and stackable gold and silver pieces. Comparable through NYC base, DTC focus, and modular layering systems.
• AUrate: NYC-based DTC fine jewelry brand sold through its own website with gold and silver everyday pieces. Overlaps on target market (women seeking everyday fine jewelry), premium materials, and direct sales model.
• Monica Vinader: UK-based contemporary fine jewelry brand sold DTC with precious and semi-precious stones. Comparable through international DTC strategy, modern design language, and everyday luxury positioning.
• Suzanne Kalan: Designer-driven fine jewelry brand specializing in modern gold and gemstone pieces. Comparable on designer-led identity, premium materials, and architectural/pattern-driven designs.

Broad incumbents

• Tiffany & Co. Global luxury jewelry incumbent with precious metals, fine craftsmanship, and broad direct and wholesale distribution. Comparable on category and materials, though at vastly larger scale and brand prestige.

Emerging players

• Ana Luisa: Direct-to-consumer jewelry brand offering everyday gold and silver at accessible price points. Comparable on DTC e-commerce model and everyday-wear mission, though positioned at lower price points than Ginette NY.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ginette.ny
• Instagraminstagram.com/ginetteny
• Pinterestpinterest.fr/ginette_ny
• LinkedInlinkedin.com/company/ginette-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES GINETTE