Advantage Media Group

What Advantage Media Group does

Advantage Media Group, founded in 2005 by Adam Witty and headquartered in Charleston, South Carolina, is a privately held hybrid business book publisher and authority-building services company. The firm operates a portfolio of publishing imprints including Forbes Books (exclusive publishing partner of Forbes Media since 2016), Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing (acquired October 2025). Since inception the company has worked with over 2,000 business leaders to publish books across 44 U.S. states and 14 countries and reports 20+ billion cumulative earned media impressions for its authors.

The core service is done-for-you book publishing — ghostwriting, editorial, design, distribution, and publicity — augmented by a modular suite of "Authority Media Services" including brand strategy, content writing, personal brand websites, public relations, podcasting, social media strategy, ad campaigns, and SMART Content. Underlying these services is the proprietary Authority Maturity Model, a five-stage framework (Emerging through Differentiated), and the Authority Blueprint, a $1,495 one-time assessment product with SEO, share-of-voice, and competitor benchmarking. The customer base consists of CEOs, founders, and senior executives across financial services, technology, healthcare, legal, fitness, and public affairs.

Revenue is generated through professional-services project fees on book publishing, monthly subscription retainers on ongoing authority-building services, a one-time assessment product, and brand licensing/royalty economics from the Forbes Books imprint. The go-to-market motion is consultative and sales-led: pricing is custom and undisclosed publicly, anchored by the Authority Blueprint lead-magnet and converted into recurring multi-service engagements with monthly performance reporting and quarterly business reviews. The company is founder-owned with no disclosed institutional VC/PE backing and has been named to the Inc. 500/5000 list in six of the past eight years.

Name

Advantage Media Group

Legal name

Advantage Media Group, Inc.

Website

https://advantagemedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Advantage Media Group is a privately held hybrid book publisher and authority-building services company that helps business leaders become published authors through multiple publishing imprints including Forbes Books, Entrepreneur Books, SXSW Books, and Performance Publishing.

Ownership category

akta.pro rank

Product category

Hybrid Book Publishing & Authority Building Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Hybrid book publishing
• Authority building services
• Personal brand development
• Thought leadership content
• Executive ghostwriting services

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Book Publishing Services: Done-for-you book publishing services that help business leaders become published authors. Includes ghostwriting, editorial, distribution, promotion, and publicity campaigns. Revenue is generated through project-based professional services.
2. Authority Building Services: Ongoing media and authority-building services including brand strategy, content writing, personal brand websites, public relations, podcasting, social media strategy, ad campaigns, and SMART content. These are customized solutions tailored to each client's authority-building plan.
3. Authority Blueprint Assessment: One-time assessment product at $1,495 that provides comprehensive brand audit and strategic roadmap. This investment is credited toward subsequent services engaged.
4. Forbes Books Publishing: Exclusive book publishing brand operating under Forbes Media partnership, positioning business leaders with Forbes branding and association.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Advantage Media Group is a hybrid book publisher and authority-building services company that helps business leaders become published authors and established thought leaders. The company provides done-for-you book publishing across multiple imprints (Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, Performance Publishing) and offers integrated Authority Media Services including brand strategy, content writing, podcasting, PR, social media strategy, personal brand websites, ad campaigns, and SMART Content. Services are sold directly through consultative engagements and bundled as customized Authority plans.

Product overview

Advantage Media Group operates as a hybrid business book publisher and authority-building platform for thought leaders. The company offers a portfolio of publishing imprints including Forbes Books (exclusive partner), Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing (acquired October 2025). Beyond publishing, the platform provides a suite of integrated Authority Media Services: Brand Strategy, Content Writing, Personal Brand Website, Public Relations, Podcasting, Social Media Strategy, Ad Campaigns, and SMART Content. The company also offers paid products (Authority Blueprint at $1,495) and free assessments (Authority Maturity Assessment) alongside a resource library (Authority Hub) containing articles, podcasts, webinars, eBooks, and videos. The architecture combines core book publishing with modular authority-building services that can be purchased individually or as an integrated suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Book Publishing End-to-end publishing service for business leaders, offering ghostwriting, editorial, distribution, and publicity campaigns. Authors retain creative control and book rights.
• Forbes Books Exclusive book publishing brand of Forbes Media, helping elevate business leaders who exemplify excellence in their fields.
• Entrepreneur Books Publishing imprint under the Entrepreneur brand for business leaders and entrepreneurs seeking thought leadership visibility.
• Advantage Books Core publishing imprint for business leaders seeking to establish authority through authorship.
• Brand Strategy Personalized brand strategy consulting including purpose, positioning, and performance frameworks to differentiate business leaders.
• Content Writing Curated monthly strategic content including 12-month content strategy, 1,500 words of custom content, reactive content for trending topics, and distribution recommendations.
• Personal Brand Website Custom web design and hosting with SEO-driven content, optimized media assets, and monthly analytics reporting.
• Public Relations PR services including media messaging strategy, weekly proactive pitching, interview management, coaching for on-camera appearances, and monthly media reports.
• Podcasting Done-for-you podcasting service with two interview-style podcasts per month, guest securing, topic strategy, and professional production and distribution.
• Social Media Strategy Audit of existing social media profiles with step-by-step refresh recommendations and ongoing content strategies.
• Ad Campaigns Digital ad campaign creation and boosting on social platforms with targeting by ideal audience demographics.
• SMART Content Strategic Messaging for Authority, Reputation, and Trust — comprehensive content service with monthly thought leadership articles and SEO-driven content.
• Authority Blueprint Assessment Paid assessment product ($1,495) providing share of voice analysis, audience overview, competitor comparison, SEO analysis, social media audit, and brand strategy recommendations. Investment credited toward subsequent services.
• Performance Publishing Hybrid business book publishing imprint specializing in guided book publishing services that help business leaders establish authority through authorship. Acquired in October 2025.

Quantifiable outcome

• 20+ billion earned media impressions secured for members
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Performance Publishing GroupcoreStrategic or Co-development Partner · 9 October 2025Advantage Media Group acquired Performance Publishing Group, a hybrid business book publisher founded in 2010 by Michelle Prince. Performance Publishing specializes in guided book publishing services helping business leaders establish authority through authorship. Michelle Prince became SVP and Publisher of Performance Publishing, and the combined entity operates Performance Publishing as an additional imprint under Advantage's existing portfolio.
• Forbes MediaflagshipStrategic or Co-development Partner · 1 January 2016Forbes Media approached Advantage Media in 2016 to create Forbes Books, operating as the exclusive book publishing brand of Forbes Media. Forbes Books helps elevate business leaders who exemplify what it means to be 'Best in Business.'
• SXSWcoreStrategic or Co-development PartnerSXSW Books operates as one of Advantage Media's publishing imprints, alongside Forbes Books, Entrepreneur Books, and Advantage Books.
• Entrepreneur MediacoreStrategic or Co-development PartnerEntrepreneur Books operates as one of Advantage Media's publishing imprints. Entrepreneur Authorities platform also integrated into the company's authority-building ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wiley: Established global publisher with business and leadership titles and the Matt Holt Books imprint. Represents a broader incumbent with comparable business book publishing ambitions and category reach.
• HarperCollins Leadership: Imprint of HarperCollins focused on business and leadership books. Provides overlap with Advantage's publishing and authority-building services but as part of a much larger traditional publisher portfolio.

Direct peers

• Berrett-Koehler Publishers: Independent publisher of business and self-development books with a curated author model. Comparable as an integrated publishing plus author-branding platform targeting thought leaders.
• Amplify Publishing: Hybrid publishing house offering production and promotional services for executive authors. Targets the same authority-building buyer with similar done-for-you publishing and marketing capabilities.
• Sound Wisdom: Hybrid publishing imprint specializing in business, personal development, and authority-building content. Competes directly with Advantage on premium book production and author marketing services.
• Scribe Media: Hybrid business book publisher offering done-for-you ghostwriting, editing, and marketing services for executives. Operates a similar premium, consultative model targeting business leaders seeking authorship and thought leadership credibility.
• Matt Holt Books: Business book imprint under Wiley that partners with entrepreneurs and executives on publishing and authority-building. Comparable as a media-brand-backed hybrid publishing arm for business leaders.
• Page Two Publishers: Independent hybrid publisher of business and thought leadership books with author marketing services. Directly competes for the same executive-author customer segment.
• Greenleaf Book Group: Independent hybrid publisher focused on business and self-help books with integrated marketing and PR services. Comparable in offering done-for-you publishing solutions to business leaders and authors.

Emerging players

• StoryBrand: Messaging and branding framework company that helps executives clarify and amplify their message. Adjacent and emerging competitor in the executive authority-building category, primarily through consulting and frameworks rather than publishing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AdvantageFamily
• Facebookfacebook.com/advantagefamily
• LinkedInlinkedin.com/company/advantage-media-group
• Instagraminstagram.com/advantagefamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Media Group