Daniel Kordan

What Daniel Kordan does

Daniel Kordan is a solo landscape photographer operating as Daniel Kordan Photography LLC, registered in UAE Shams Media City, with operational bases in Bali (current headquarters), Tuscany, and the Lofoten Islands. The business delivers landscape photography education and travel experiences through a tiered service offering: structured in-person workshops (e.g., Tuscany and Lofoten base locations with extensive lessons and post-processing instruction), guided tours to prime shooting locations timed for optimal light, and intensive expeditions for advanced photographers. Auxiliary products include an Online Masterclass at kordanmasterclass.com and a fine art print storefront hosted on SmugMug.

The commercial stack is built around high-end photography equipment — Nikon camera bodies (Z 7 II, D800, D810, D810A), Gitzo tripods, and Lucroit filters — paired with established post-processing software (Photoshop, Lightroom, Luminar, PTGui, StarStax, LRTimelapse, Adobe Premiere, Photo Mechanic, Helicon Focus). Daniel Kordan holds official brand ambassador partnerships with Nikon, Gitzo, and Lucroit, and his work has been published in National Geographic, Discovery, Digital SLR Magazine, Photography Week, and other international outlets. Named commercial photography clients include Apple, RedBull, HSBC, S7 Airlines, and Gazprom Neft'.

The go-to-market model is direct-to-consumer via danielkordan.com with Stripe-powered online booking, supported by Instagram, Facebook, and 500px social channels, an email newsletter funnel, and a testimonial-driven referral loop. Per-person pricing for tours ranges from approximately $4,900 to $9,900 with small group caps (typically 8-13 participants); deposits are collected at registration with tiered cancellation terms. Customers are primarily amateur to advanced enthusiast photographers from Europe, the UK, the US, and Asia. The business is privately held with no disclosed institutional investors or funding rounds.

Name

Daniel Kordan

Legal name

Daniel Kordan Photography LLC

Website

https://danielkordan.com

Company type

Private

Operating status

Operating

Short description

Daniel Kordan is a solo landscape photographer operating Daniel Kordan Photography LLC, offering photography workshops, tours, and expeditions to 30+ global destinations, supported by an online masterclass platform and fine art print sales.

Ownership category

akta.pro rank

Product category

Photography Education & Guided Travel

NAICS

Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Videography Workshops (THAJAKAD)

Keywords

• Landscape photography workshops
• Photography tours expeditions
• Online photography masterclass
• Fine art landscape prints
• Guided photography travel

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Photography Workshop and Tour Fees: Group photography workshops, tours, and expeditions sold at per-person pricing. Includes destinations worldwide with varying durations and inclusions.
2. Print Sales: Sale of landscape photography prints through SmugMug storefront
3. Online Masterclass: Online photography education courses through dedicated masterclass website

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Daniel Kordan leads landscape photography workshops, tours and expeditions to destinations worldwide, combining on-location shooting guidance with Lightroom and Photoshop post-processing instruction. He also sells fine art landscape photography prints and delivers photography education through a dedicated Online Masterclass website.

Product overview

Daniel Kordan operates a portfolio of photography education and services centered around landscape photography workshops, tours, and expeditions to destinations worldwide. The core offering consists of three service tiers: Workshops (structured learning with lessons and in-field instruction, suitable for beginners), Tours (guided visits to prime photography locations with minimal tuition), and Expeditions (intensive field-focused trips for experienced photographers). Additional offerings include an Online Masterclass platform and print sales. The company organizes trips across diverse global destinations including Tuscany, Lofoten, Patagonia, Japan, Mongolia, Greenland, and many other locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Workshops Structured in-person photography workshops with light schedules, extensive lessons, processing instruction in Lightroom and Photoshop, and in-field teaching sessions, typically based at one or two locations and suitable for beginners; popular examples include Tuscany and Lofoten.
• Photography Tours Guided multi-location photography tours that bring participants to iconic shooting locations at pre-planned times for optimal conditions, with camera setup assistance and travel between well-known spots; suitable for beginners.
• Photography Expeditions Intensive, field-focused photography expeditions emphasising hard work, packed shooting schedules, hikes and minimal classroom time, with leaders sharing advanced techniques and tips shoulder-to-shoulder with participants; not suitable for beginners and requiring prior knowledge of camera settings.
• Online Masterclass Subscription-based online photography education delivered through the dedicated masterclass website, covering landscape photography techniques and post-processing skills.
• Fine Art Landscape Prints Signed fine art landscape photography prints produced and sold directly to consumers through the SmugMug storefront linked from the main website.

Quantifiable outcome

• Participants report significant improvement in post-processing skills and photography techniques
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NikoncoreOthersOfficial Nikon ambassador; uses Nikon camera equipment including Z 7 II, D800, D810, D810A bodies and Nikkor lenses
• GitzocoreOthersOfficial Gitzo ambassador; uses Gitzo tripods and the Gitzo Adventury 45L backpack
• LucroitcoreOthersOfficial Lucroit ambassador for filter systems
• Villa GaiacoreImplementation/ SI/ Consulting PartnerTuscany base accommodation operated in partnership; Daniel lived there for several years and continues to host workshops at this location
• Iurie BelegurschiminorStrategic or Co-development PartnerCo-led Tuscany and Iceland photography workshops with Iurie Belegurschi; Iceland Photo Tours brand associated

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• SmugMug: E-commerce and portfolio platform that hosts Daniel Kordan's print storefront. Comparable as the print-sales infrastructure provider, not a direct competitor, but reflects the broader online landscape-print marketplace dynamic.
• 500px: Photography portfolio and community platform used by Daniel Kordan for distribution. Comparable as an ecosystem enabler where landscape photographers build audience and monetize prints/commissions, rather than as a direct competitor.

Emerging players

• BetterPhoto: Online photography education platform offering courses, workshops, and instructor-led sessions. Adjacent on the masterclass/online education product stream though predominantly digital rather than expedition-based.

Direct peers

• Wild Photography Holidays: Specializes in wildlife and landscape photography holidays with small group sizes and expert guidance to international destinations. Directly comparable on enthusiast-led travel-plus-photography-instruction model.
• Iceland Photo Tours: Operates small-group photography workshops and tours across Iceland and selected international destinations, frequently co-led with Daniel Kordan (Iurie Belegurschi partnership). Direct comparable on itinerary format, group size, pricing tier, and target enthusiast customer.
• Muench Workshops: US-based provider of multi-day landscape and nature photography workshops and tours with small group sizes and instructor-led format. Closely comparable model on product structure, price point, and B2C enthusiast positioning.
• Strabo Photo Tour Company: Long-running small-group photography tour operator offering destination-based photo tours with leader accompaniment. Comparable on workshop-plus-tour product mix and curated international itinerary portfolio.
• Santa Fe Photographic Workshops: Workshop provider offering in-person and online photography education taught by recognized professional photographers. Comparable on the workshop-plus-online-education product combination and professional-instructor positioning.
• Joseph Van Os Photo Workshops: Operates destination photography workshops and tours led by established photographers, with small-group format and premium pricing. Comparable on instructor-led workshop model and enthusiast photographer target market.

Broad incumbents

• National Geographic Photography Expeditions: Large-scale premium photography expeditions bundled with National Geographic brand and expert-led itineraries to global destinations. Overlaps on premium expedition product, but operates at broader portfolio scale with multiple rotating instructors rather than founder-led branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dk.scape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Kordan