MOKLAY

What MOKLAY does

MOKLAY is a French creative agency founded in 2022 in Bordeaux that delivers brand communication through unconventional narrative formats — comics, manga, webtoons, webnovels, mascots, and augmented reality experiences — rather than traditional marketing collateral. The agency serves a diverse client base including consumer brands, internal communication and HR departments, sports clubs and federations, financial institutions and fintechs, SMEs in transformation, and impact-driven organizations. Its core offerings comprise Brand Webtoons, Communication par la BD, Communication par le webnovel, Mascot Creation, Multichannel Communication, Storytelling consulting, and the Fresque de la Culture d'Entreprise workshop, supported by add-on services in AI translation post-editing and website development. The agency is organized as a SASU private limited company with 1–10 employees and operates primarily through direct sales with custom project-based pricing, complemented by event-driven demand generation (World Impact Summit 2025, Jap'Aisne Expo 2025) and content marketing (blog, 120+ subscriber newsletter, LinkedIn, Instagram). Moklay is structurally embedded in the MAKMA graphic narration ecosystem and collaborates with Ikoï Studio (AR) and Flibusk (transmedia) to deliver projects such as the Z United brand webtoon (680,000+ reads), PSG Infinity, and the Les Protecteurs des Neuf transmedia universe with the Nova OS AR application. The agency does not disclose revenue or funding, and its entire operating geography is Western Europe (France), though its narrative content is distributed globally through webtoon platforms.

Name

MOKLAY

Legal name

Moklay

Website

https://moklay.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MOKLAY is a Bordeaux-based creative agency that builds brand communication through comics, manga, webtoons, webnovels, and augmented reality for brands, HR departments, sports clubs, financial institutions, and impact-driven organizations.

Ownership category

akta.pro rank

Product category

Creative Brand Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand storytelling services
• Narrative content creation
• Creative communication agency
• Brand webtoon production
• Immersive narrative design

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services (Project-Based): Moklay generates revenue primarily through bespoke creative and storytelling services, including brand webtoons, communication comics, mascots, communication campaigns, and website creation. These are delivered as custom projects rather than recurring subscriptions. The agency offers a services catalogue covering social media management, website creation, newsletter writing, advertising space purchasing, and storytelling — billed via project quotes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MOKLAY is a French creative agency that produces custom narrative content and storytelling services for brands and organizations using immersive formats such as comics, manga, webtoons, webnovels, mascots, and transmedia storytelling. The agency applies a structured three-step methodology (diagnostic storytelling, conception du mythe, production narrative) to transform business messages into memorable visual and editorial narratives that drive attention, emotional engagement, and brand differentiation.

Product overview

MOKLAY is a French storytelling and narrative communication agency founded in 2022 in Bordeaux. The company offers a portfolio of creative services centered on immersive narrative formats for brand communication. The core offering includes Brand Webtoons (digital vertical comics), Communication par la BD (comic book storytelling), Communication par le webnovel (serialized digital novels), Création de mascotte (brand mascot creation), and Communication multicanale (multichannel communication including social media, websites, newsletters, and advertising). The agency also provides specialized services including Storytelling consulting, the Fresque de la Culture d'Entreprise workshop, AI-powered translation post-editing, and website creation. All services leverage narrative techniques from fiction (comics, manga, webtoons, games) applied to business communication to create memorable brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Webtoons Digital vertical comic format optimized for mobile reading and social media sharing. Moklay creates branded webtoons that tell engaging stories while promoting client messages to young connected audiences.
• Communication par la BD Branded comic book and graphic communication services using manga or Franco-Belgian style illustrations to make brands more human and engaging for target audiences.
• Communication par le webnovel Serialized digital novel format read by scrolling vertically on mobile devices. Published chapter by chapter to encourage reading recurrence and engagement.
• Création de mascotte Brand mascot creation service that produces iconic characters embodying company values and messages. Mascots serve as emotional ambassadors creating memorable connections with audiences.
• Communication multicanale Multichannel communication services including social media management, website creation, newsletter writing, advertising space purchasing, and storytelling development.
• Fresque de la Culture d'Entreprise Collaborative workshop helping organizations discover their collective identity and transform it into shared narrative. Half-day immersive session exploring company origins, values, rituals, and future ambitions, inspired by the Hero's Journey.
• Storytelling Consulting Narrative storytelling services to create vibrant brand stories that reflect company values and resonate with audiences, including employer brand and corporate culture narratives.
• Post-édition de traduction IA AI translation post-editing service combining machine translation speed with human expertise for culturally adapted, persuasive content across languages.
• Création de sites web Website development service creating engaging digital experiences as part of immersive narrative projects.

Quantifiable outcome

• 4x higher memorization rates compared to traditional content formats
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• World Impact Summit (WIS)minorGTM or Marketing Partner · 25 March 2025Moklay was an exhibitor/participant at the World Impact Summit 2025 in Bordeaux (March 25–26, 2025), the premier event for ecological and societal transition actors. Moklay used the event to connect with impact-driven organizations and offer storytelling audits for sustainability communication.
• MAKMAcoreStrategic or Co-development PartnerMAKMA is a studio of graphic narration with over 20 years of expertise in comics, manga, webtoons, and webnovels. Moklay emerged from the MAKMA ecosystem and collaborates closely on creative projects including the Z United brand webtoon (650,000+ reads), PSG Infinity manga, and Flibusk illustration work. The partnership combines MAKMA's illustration and storytelling production capabilities with Moklay's brand strategy and communication services.
• FlibuskminorStrategic or Co-development PartnerFlibusk is a creative content studio specializing in transmedia storytelling and creative production. Moklay collaborated with Flibusk on the 'Les Protecteurs des Neuf' transmedia universe, creating the official website hub and supporting AR-integrated narrative experiences. Geneva Marinaen, a director at Moklay, has produced cover illustrations for Flibusk-published graphic novels.
• eTorominorGTM or Marketing PartnerMoklay provides post-edition services for eToro's French-language content, ensuring linguistic precision, regulatory compliance, and marketing impact for the global investment platform's content in France.
• FC LibourneminorGTM or Marketing PartnerThe U17 football team of FC Libourne was sponsored by the Z United brand webtoon, with players wearing jerseys featuring the Z United logo. This partnership extended the webtoon's brand into physical sports sponsorship, creating a tangible link between the digital narrative and local community engagement.
• MAKMA (Transcreation/Marketing)coreStrategic or Co-development PartnerMoklay's collaboration with MAKMA on AI translation post-editing combines MAKMA's literary transcreation expertise with Moklay's narrative and copywriting skills. Together they deliver multilingual content that retains emotional impact, cultural nuance, and persuasive power for brand communications across markets.
• Webtoon Planet & SuperpouvoirminorChannel Partner/ Reseller/ DistributorWebtoon Planet and Superpouvoir are digital platforms serving as advertising inventory partners for Moklay's client campaigns. Moklay purchases ad space on these platforms to distribute brand advertising within relevant manga/webtoon enthusiast audiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flibusk: Flibusk is a transmedia storytelling and creative production studio that partnered with Moklay on Les Protecteurs des Neuf. Both operate in narrative content creation for brands and transmedia universes, with overlapping service offerings and creator-driven positioning.
• MAKMA: MAKMA is a Bordeaux-based studio of graphic narration with 20+ years of expertise in comics, manga, webtoons, and webnovels. It is Moklay's closest collaborator and shares production on flagship projects (Z United, PSG Infinity), making it the most directly comparable creative shop.

Broad incumbents

• DDB France: DDB France is part of the global DDB creative network, offering full-service brand storytelling and campaign work. Comparable to Moklay as a brand storytelling provider but with vastly greater scale and traditional advertising infrastructure.
• BETC: BETC is one of France's largest and most awarded creative agencies, working with major brands on storytelling campaigns. Moklay competes for the same brand-budget pool but operates at a much smaller scale with a more niche narrative-format specialization.
• Lonsdale: Lonsdale is a French creative agency with a strong track record in brand strategy and storytelling for major French and European brands. It is comparable to Moklay as a French creative shop but operates at incumbent scale with broader advertising capabilities.
• Anomaly: Anomaly is a global creative agency known for narrative-driven brand work and unconventional campaign formats. It shares Moklay's philosophy of using storytelling to break through saturation, though at much larger scale and broader format range.
• Mother London: Mother London is an independent creative agency renowned for narrative-led brand campaigns. Comparable to Moklay in its emphasis on storytelling as a differentiator, though operating at a larger global scale.

Regional players

• La Forge: La Forge is a French creative agency known for narrative-driven brand work and content production. Comparable to Moklay as a similarly-sized French creative shop, though with a broader conventional advertising offering rather than webtoon/manga specialization.

Emerging players

• Druid: Druid is a French creative agency known for cinematic and narrative-driven brand content. Comparable to Moklay in its storytelling-led approach and French-market focus, though more oriented toward film/video than comics/webtoon formats.
• Ikoï Studio: Ikoï Studio is an emerging AR and immersive experience studio that partners with Moklay on transmedia projects like Nova OS. Comparable as a small specialized narrative-tech studio focused on extending physical narratives into AR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moklay
• Instagraminstagram.com/agence.moklay

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOKLAY