What TASK-FORCE CO.,LTD does

TASK-FORCE CO.,LTD is a Japan-based, privately held childcare and education services operator founded in 1989 in Osaka by Representative Director Satoru Nishiyama. The company runs a multi-brand portfolio across three core service models: urban nursery facilities under the Popolar brand (including a flexible "use when needed" enrollment model), nationwide 24/7/365 babysitter dispatch under Rabbit Club, and corporate and hospital on-site nursery consulting and operations under Propeller, with subsidiary Task-Force Mitera handling licensed daycare. The company operates 120+ locations across Japan, employs approximately 600 staff, and maintains a 10,000+ member family community.

The business is supported by proprietary technology assets including an original cloud-based nursery management system that enables real-time nationwide monitoring of facilities, and an original matching and dispatch system for Rabbit Club that coordinates 24-hour babysitter assignments. The company has also built differentiated in-house content assets over its 30+ year history, including 500+ original training DVDs and original songs and educational programming developed under its "Solo Education" philosophy emphasizing child independence. The company employs approximately 600 staff.

Revenue is generated through a mix of recurring parent fees and subscriptions at Popolar nurseries, usage-based hourly babysitter dispatch fees through Rabbit Club, and managed-service contracts under Propeller for workplace nursery setup and operations at hospitals and corporate sites. Go-to-market combines B2C direct enrollment (families into nursery facilities and babysitting services) with B2B enterprise field sales via a dedicated Development Sales Department targeting hospitals, real estate developers, and corporations. Major named enterprise relationships include P&G Japan (which awarded TASK-FORCE its Partner of the Year in February 2023) and entertainment clients such as Mr. Children for concert-tour childcare. Geographic coverage spans Hokkaido to Kyushu, with headquarters in Osaka, a Tokyo head office relocated to Marunouchi in April 2023, and a Sapporo branch opened in November 2020.

Name

TASK-FORCE CO.,LTD

Legal name

株式会社タスク・フォース

Website

https://taskforce-pr.co.jp

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

TASK-FORCE CO.,LTD is a privately held Japanese childcare and education operator founded in 1989, running 120+ Popolar urban nurseries, Rabbit Club 24/7 babysitter dispatch, and Propeller corporate and hospital nursery consulting across Japan.

Ownership category

akta.pro rank

Product category

Childcare and Early Childhood Education Services

NAICS

Child Care Services (62441), Child Care Services (624410), Child Care Services (6244), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Share Setup, Matching & Contracting Services (facilitation/coordination) (HSAAAFAL)

akta.pro secondary industries

Part-Time Nanny Placement Agencies (HSAAALAC), Flexible / Drop-In Nanny Share (variable schedules, ad-hoc participation) (HSAAAFAD), Infant & Toddler Occasional Babysitting (HSAAAAAK)

Keywords

• Childcare services
• Urban daycare centers
• Babysitting dispatch
• Corporate nursery consulting
• Early childhood education

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Urban Nursery Operations (Popolar): Directly operated urban nursery facilities charging parent fees for childcare services. Flexible enrollment options including 'use when needed' (预けたい時に、预けたいだけ) courses supporting working parents' return to work.
2. Corporate/Workplace Nursery Consulting & Operations (Propeller): Setup and operational consulting for hospitals and companies establishing workplace nurseries. Revenue from consulting fees, setup support, and ongoing operational management contracts with corporate clients.
3. Babysitting Dispatch Service (Rabbit Club): Hourly babysitting services dispatched to individual homes and corporate events. 24-hour, 365-day nationwide coverage. Services include in-home care, event childcare, and nursery support. Revenue from per-session or per-hour fees.
4. Corporate Childcare Solutions: Comprehensive corporate childcare packages including event childcare, company daycare setup, and employer-sponsored childcare programs for employee benefit packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

TASK-FORCE CO.,LTD provides childcare and education services in Japan through three core service models: facility-type Popolar urban daycare centers with flexible enrollment options; dispatch-type Rabbit Club 24/7 nationwide babysitting services; and outsourced Propeller consulting and operations for corporate and hospital workplace nurseries. The company combines these services with proprietary technology (cloud nursery management, babysitter dispatch matching) and large-scale family community events.

Product overview

TASK-FORCE CO.,LTD operates a multi-brand childcare and early childhood education service portfolio spanning three core service models: (1) 施設型 (facility-type) services under 都市型保育園ポポラー, nationwide direct-run daycare centers offering flexible enrollment; (2) 派遣型 (dispatch-type) services under ベビーシッターサービスのラビットクラブ, a nationwide babysitting派遣 service covering 24/7 with dedicated app-based scheduling; and (3) 委託型 (outsourced operations) services under 事業所内保育所プロペラ, consulting and management of hospital and corporate on-site daycare facilities. A fourth brand, タスク・フォース ミテラ, covers licensed and corporate daycare. The group also runs Kidscom Farm for nature-based experiential learning and organizes large-scale family events (e.g., musicals, sports festivals, concerts, challenge camps).

Differentiator

Problem solved

Functional benefit

Products and services

• Popolar (都市型保育園ポポラー) Urban Daycare Centers Company-operated urban daycare centers under the Popolar brand, offering childcare from Hokkaido to Kyushu with flexible enrollment options including 'use when needed' (預けたい時に、預けたいだけ) courses that support working parents' return to work. Services follow the company's Solo Education philosophy emphasizing self-reliance, and include enrichment/experiential programs, plus the proprietary 手ぶら登園 service that lets parents drop off children without bringing supplies.
• Rabbit Club (ラビットクラブ) Babysitter Dispatch Service 24-hour, 365-day nationwide babysitter dispatch service caring for children from newborns to age 9. Services include in-home babysitting, event childcare (hotels, commercial venues), kindergarten/pickup support, sick-child care, 接送 service, and postpartum maternal assistance. Includes a dedicated mobile app for job scheduling and management, the Okaasan Memo family-profile record created at the start of each service, and the Rabbit Report documenting each session.
• Propeller (プロペラ) Workplace/Hospital Daycare Consulting & Operations Hospital and corporate on-site daycare consulting and operations service under the Propeller brand. Handles the full lifecycle from facility planning and design consultation through ongoing operations management, providing turnkey daycare solutions for businesses, hospitals, and commercial facilities, including a 10,000+ member family community nationwide.
• Task-Force Mitera (タスク・フォース ミテラ) Licensed Daycare Services Subsidiary brand providing licensed daycare (認可保育) and corporate workplace daycare operations under the Task-Force Mitera name, complementing the group's facility-type and dispatch-type childcare services.
• Tebura Okuen (手ぶら登園) Disposable Supplies Subscription A subscription service offering disposable diapers and nursery supplies to Popolar-enrolled families, allowing parents to drop off children without bringing supplies.

Quantifiable outcome

• Supported women's career return with 'use when needed' childcare flexibility model
• +2 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Pro Skier Iyama Keisuke (井山敬介)minorStrategic or Co-development Partner · 1 January 2017TASK-FORCE's subsidiary company (株式会社キッズ・コム) entered a sponsorship agreement with professional skier Iyama Keisuke. The partnership aimed to promote child development through sports, aligning with TASK-FORCE's philosophy of raising physically and mentally strong children. Iyama won 3 consecutive Japan National Ski Technique Championships.
• Mr. Children (ミスター・チャイルドレン)minorStrategic or Co-development Partner · 1 January 2015TASK-FORCE provided concert venue babysitting services for Mr. Children's 'Mikan (Unfinished)' Stadium Tour across 10 cities and 16 performances, supervising over 500 children. The band's DVD documentation featured TASK-FORCE's company name. This partnership demonstrated the company's ability to provide large-scale event childcare.
• Real Estate Developers and Commercial Facility OperatorscoreStrategic or Co-development PartnerTASK-FORCE partners with residential complex developers, shopping mall operators, and general contractors to integrate childcare facilities into new property developments. The company proposes, designs, and operates workplace/tenant nurseries as part of new development projects.
• Healthcare Institutions (Hospitals)coreStrategic or Co-development PartnerTASK-FORCE provides complete consulting and operational management for in-hospital childcare facilities, targeting medical institutions with predominantly female workforces. Services include facility setup, staffing, curriculum design, and ongoing quality management.
• BABY JOB Co., Ltd. (株式会社BABY JOB)minorStrategic or Co-development PartnerTASK-FORCE's nursery staff comments were featured in a research release published by BABY JOB. The companies share a mutual interest in early childhood education and working parent support.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Global Kids Company: Tokyo-listed Japanese childcare operator providing licensed nurseries, corporate on-site daycare, and educational programs. Comparable multi-channel urban nursery and corporate consulting business.
• LCA Holdings: Listed Japanese operator of certified childcare centers and afterschool programs. Directly comparable urban daycare facility model similar to TASK-FORCE's Popolar brand.
• Kids Smile Holdings: Listed Japanese operator of licensed and corporate childcare facilities across the Kanto region. Comparable urban nursery and corporate daycare model serving similar families and corporate clients.
• JP-Holdings: Listed Japanese operator of urban and corporate childcare facilities (Pico, Asobi-Plus, Ask brands). Directly comparable urban nursery and corporate nursery consulting model serving similar parent and enterprise segments as TASK-FORCE.
• Kids Corporation: Specialized operator of corporate-sponsored and hospital-based nurseries across Japan, with focus on B2B contracts. Highly comparable to TASK-FORCE's Propeller workplace nursery consulting and operations line.
• Poppins Holdings: Listed Japanese premium childcare and education services operator offering certified nurseries, babysitter dispatch, and corporate childcare consulting. Closest large-scale direct competitor to TASK-FORCE's Popolar nurseries and Rabbit Club dispatch model.

Emerging players

• BABY JOB: Emerging Japanese operator of corporate workplace nurseries and childcare consulting. TASK-FORCE has a documented partnership with BABY JOB (research collaboration), and the two compete in the corporate nursery consulting segment.
• With You (ウィズユー): Japanese in-home childcare and household support service provider covering babysitting and postpartum care. Overlapping service scope with Rabbit Club's in-home and postpartum maternal assistance offerings.
• NAS Sukusuku (ナースすきすき): Japanese sick-child care and special-needs childcare dispatch service. Niche overlap with Rabbit Club's sick-child care and event childcare services, though focused on a specific use case.

Others

• Hoikushi Bank: Japanese platform connecting childcare workers with nurseries and families for dispatch and placement. Comparable to TASK-FORCE's Rabbit Club babysitter matching and dispatch function.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/taskforce.recruit
• Instagraminstagram.com/recruit_tf

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TASK-FORCE CO.,LTD