Just and Sinner Publishing

What Just and Sinner Publishing does

Just and Sinner Publishing is the company named in the analysis request, but the supplied data block contains no valid WX-prefixed source identifier. Consequently, no source-attributable information is available to establish the company’s activities, products, customers, ownership, pricing, distribution, or operating model. \n\nThe block does contain an unattributed summary of the company, but it cannot be used under the extraction rules. All descriptions of its publishing operations, catalogue, imprints, history, and market position therefore remain unverified pending source-attributable evidence.

Name

Just and Sinner Publishing

Legal name

Just and Sinner

Website

https://jspublishing.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Just and Sinner Publishing is named as the target company, but the supplied block has no valid WX-prefixed source identifier; no source-attributable information describes its operations, products, customers, or market.

Ownership category

akta.pro rank

Product category

Theological Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)

akta.pro secondary industries

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

Keywords

• Theological publishing
• Lutheran books
• Religious literature
• Theological commentaries
• Academic theology

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales (Print and Digital): Revenue is generated through the sale of theological books and publications. The company sells both print editions (typically priced between $12-$28) and Kindle/digital editions (typically $9-$22) through Amazon Marketplace. Additional revenue comes from journal subscriptions (American Lutheran Theological Journal) at $6 print and $5.99 Kindle per issue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Just and Sinner Publishing publishes Lutheran theological books, commentaries, and academic works in theology, philosophy, and culture. The company operates two imprints: the Just and Sinner imprint publishes reprints of older theological works and lay-level resources for the church, while the Weidner Institute imprint publishes contemporary academic material including essay collections, dissertations, and works engaging the Lutheran intellectual tradition. Products are sold in print and Kindle editions through Amazon Marketplace, with prices typically ranging from $9 to $28.

Product overview

Just and Sinner Publishing is a theological publishing company that publishes books within the Lutheran tradition, both reprints of older theological works and newer contemporary material. The company operates two imprints: the Just and Sinner imprint primarily publishes reprints of older theological works and newer lay-level resources, while the Weidner Institute imprint publishes contemporary academic material including essay collections and dissertations. Their product portfolio includes multiple book series such as the American Lutheran Classics (featuring works by Gerberding, Walther, Pieper, Henkel, and Krauth), the Complete Works of Revere Franklin Weidner (an eight-volume dogmatics series), the Lutheran Commentary Series (the first English Lutheran commentaries covering the New Testament), Kretzmann's Popular Commentary on the Whole Bible, the American Lutheran Theological Journal, Devotional Classics, Lutheran Confessions, Classics in Dogmatics, Studies in Christian Ethics, Apologetic Resources, and Studies in Biblical Theology. They also publish Church Resources and the Works of Milton Valentine series. All publications cover theology, philosophy, and culture within the Lutheran theological tradition.

Differentiator

Problem solved

Functional benefit

Brands

• Just and Sinner: Primary imprint publishing reprints of older theological works and newer lay-level resources for the church.
• Weidner Institute

Products and services

• Lutheran Commentary Series The first series of Lutheran commentaries written in English, covering the entirety of the New Testament. Originally compiled by Henry Eyster Jacobs, the volumes were written by leading Lutheran exegetes and remain a valuable resource for pastors and scholars seeking exegetical commentary from a Lutheran perspective.
• American Lutheran Classics Series A series of classic American Lutheran theological works by authors including George Henry Gerberding, C.F.W. Walther, Franz Pieper, David Henkel, and Charles Krauth, covering topics from pastoral theology to Lutheran distinctives. Republished for contemporary readers seeking foundational American Lutheran literature.
• Complete Works of Revere Franklin Weidner An eight-volume dogmatics series by Revere Franklin Weidner, covering theological prolegomena, the doctrine of God, anthropology, Christology, soteriology, pneumatology, and ecclesiology. Drawn from the tradition of Lutheran orthodoxy as developed in the Post-Reformation era, with each volume engaging critical scholarship and defending classical Christian orthodoxy.
• Kretzmann's Popular Commentary on the Whole Bible Paul Kretzmann's comprehensive early twentieth-century commentary on the entire Bible, written from a Lutheran perspective with emphasis on practical and theological application. Aimed at pastors, teachers, and lay readers seeking accessible biblical commentary.
• American Lutheran Theological Journal A theological journal publishing academic articles, book reviews, and sermons from a confessional Lutheran perspective. Available in print ($6 per issue) and Kindle ($5.99 per issue) editions through Amazon.
• Devotional Classics Series Reprints of classic Lutheran devotional works including Johann Arndt's True Christianity, Johann Gerhard's Sacred Meditations, Theologia Germanica, and other devotional literature. Aimed at readers seeking traditional Lutheran devotional reading.
• Lutheran Confessions Publications Publications of Lutheran confessional documents including the Large Catechism of Martin Luther, the Augsburg Confession, and the Apology of the Augsburg Confession. Primary source materials for the study of Lutheran doctrine.
• Classics in Dogmatics Classic works of Lutheran dogmatics including works by Ernst Sartorius, Matthias Loy, and the Church trilogy by Luthardt, Kahnis, and Brückner. Scholarly editions of foundational Lutheran doctrinal texts.
• Studies in Christian Ethics Works on Christian ethics from a Lutheran perspective, including Adolph von Harless's System of Christian Ethics. Resources for theological study of moral theology within the Lutheran tradition.
• Apologetic Resources Works on Christian apologetics from a Lutheran perspective, including Ernst Luthardt's Lectures on the Saving Truths of Christianity. Resources for the defense and articulation of the Christian faith.
• Studies in Biblical Theology Works on biblical theology including Gustav Oehler's Theology of the Old Testament on Mosaism and Prophetism. Academic resources for biblical theological scholarship.
• Works of Milton Valentine Theological works by Milton Valentine including Christian Theology volumes, Theoretical Ethics, and Natural Theology. Collected works of an American Lutheran theologian.
• Weidner Institute Publications An academic imprint publishing contemporary material including essay collections, dissertations, and works engaging the intellectual riches of the Lutheran tradition. Targeted at scholars and graduate-level researchers.
• Just and Sinner Imprint Primary imprint publishing reprints of older theological works along with newer lay-level resources for the church. Targeted at pastors, laity, and church members.
• Church Resources Practical church resources including works on ecclesiology, pastoral theology, and Lutheran worship by authors such as Gerberding, Walther, and Jordan Cooper. Aimed at pastors and church leaders seeking practical ministry resources.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Just and Sinner (Parent Organization)coreStrategic or Co-development PartnerJust and Sinner Publishing is the publishing arm of Just and Sinner (www.justandsinner.org). The parent organization is a theological ministry that also produces podcasts and other content. The publishing house operates as a distinct entity under this umbrella organization, with Jordan B. Cooper listed as a contributor on both platforms.

Scale indicators1 record

Broad incumbents

• Eerdmans Publishing: An independent publisher of religious and scholarly books across biblical studies, theology, and ethics. A long-standing broad incumbent whose academic theology list directly overlaps with J&S's Reformed/orthodox and contemporary scholarship offerings.
• Fortress Press: A long-established academic religious publisher (now part of 1517 Media) covering theology, biblical studies, and Lutheran-related scholarship. Overlaps with Just and Sinner in academic Lutheran theology but operates at much broader scope across Christian traditions.
• Baker Academic: Academic division of Baker Books, publishing scholarly works in biblical studies, theology, and ministry. A broad incumbent in the academic theological publishing space where J&S competes for the scholarly reader and seminary adoption.

Emerging players

• Lexham Press: Digital-first theological publisher from Logos Bible Software, publishing both academic and accessible Christian theology titles. Comparable through its academic theology list and digital-first distribution ethos, though with stronger integration into Logos's software ecosystem.

Direct peers

• Pickwick Publications: An imprint of Wipf and Stock that publishes academic theology and biblical studies monographs. Directly comparable to Just and Sinner's Weidner Institute imprint in publishing dissertations and scholarly essay collections in confessional Christian theology.
• Concordia Publishing House: The publishing arm of the Lutheran Church–Missouri Synod (LCMS), the largest Lutheran body in the United States. Directly competes with Just and Sinner in the Lutheran publishing space, though at much greater breadth and scale, serving the same pastors, laypeople, and seminary audiences.
• Soli Deo Gloria Publications: A small, independent Reformed/evangelical publisher that has issued reprints and new editions of classical Protestant theology. Shares J&S's niche-publisher model focused on reprinting and extending the reach of historic Protestant theological texts.
• Wipf and Stock Publishers: An academic publisher specializing in reprints and new editions of theological, philosophical, and biblical works, with a strong catalog of out-of-print religious scholarship. Closely comparable reprint-driven, niche-academic model to Just and Sinner's, including focus on classical Protestant thought.
• Hendrickson Publishers: Publishes academic religious books, reference works, and Bibles, with a focus on accessible scholarship. Comparable in mixing academic theology, commentaries, and classical Christian content for both scholarly and pastoral audiences.

Regional players

• Vandenhoeck & Ruprecht: A leading European academic theology publisher (Germany-based) with strong coverage of Lutheran orthodoxy and Reformation studies. Comparable through its catalog of Lutheran theological works and academic theology, but primarily serves European rather than North American markets.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just and Sinner Publishing