La Cueillette de la Croix Verte

What La Cueillette de la Croix Verte does

La Cueillette de la Croix Verte is a third-generation, family-owned market gardening enterprise (SARL) operating 54 hectares of secured farmland in Attainville, near Domont in the Val-d'Oise department of France. Its core offering is a self-service u-pick (cueillette) operation where individual consumers and families harvest seasonal fruits, vegetables, and flowers directly from the fields and pay by weight, supported by traditional natural cultivation methods, biodynamic practices, and biodegradable mulching. The business has progressively diversified around this core into a year-round Marché Fermier farm market stocking curated products from local artisan producers, a newly inaugurated Espace Cuisine hosting paid cooking workshops (Ateliers Cuisine), educational school visits for kindergarten and CP classes, and corporate fruit/vegetable basket delivery plus gift box programs targeting Comités d'Entreprise within a 25km radius. An online boutique and gift card program provide an e-commerce channel for gift boxes, gift cards, and select products, with in-store pickup or local delivery.

Revenue is generated entirely through per-transaction retail and event pricing: u-pick by weight, workshops at €25–€38 per participant, school visits at €3.50 per child, corporate baskets at €15–€35, gift boxes at €18.95–€39, gift cards at €20–€45, and apple juice at €3.30/liter with volume discounts. The customer base spans individual families, local schools, and small-to-mid local businesses, with no subscription, contract, or recurring revenue disclosed. The technology stack is minimal — a website hosted on AWS infrastructure, basic social media presence, and a standard e-commerce storefront — with no proprietary platform, AI/ML features, or automation capabilities. Operations are run by brothers Thomas and Albéric Thirouin as Directors of Publication, with a total headcount of 1–10 employees and registered capital of only €7,622.45, indicating a micro-enterprise whose scale and growth are bounded by its single physical site and 25km service radius.

Name

La Cueillette de la Croix Verte

Legal name

La Cueillette de la Croix Verte SARL

Website

https://cueillette-de-la-croix-verte.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Cueillette de la Croix Verte is a third-generation, family-owned pick-your-own farm in Attainville, near Paris, operating 54 hectares of u-pick fields alongside a farm market, cooking workshops, school visits, and corporate gift basket delivery for local families, schools, and businesses.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Retail

NAICS

Vegetable and Melon Farming (1112), Other Specialty Food Retailers (44529), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro industry

PRIMARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYCRAHAGAO

Farmstead & Local Artisan Food Markets (Retail Shops)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAJAGAA

Culinary Walking & Market Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Pick your own farm
• Farm market store
• Cooking workshops
• Local produce retail
• Agritourism services

Headquarters

HQ city

Attainville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Pick-Your-Own Produce Sales: Direct retail sales of fruits, vegetables, and flowers through self-service pick-your-own operations on 54 hectares of secured farmland. Customers harvest their own produce and pay by weight at checkout.
2. Farm Market Store (Marché Fermier): Year-round retail store selling curated local products from partner producers including dairy, juices, artisan goods, meat, charcuterie, cheese, and seasonal specialties. Revenue generated through direct retail sales.
3. E-commerce Online Store: Online sales channel for gift boxes, gift cards, corporate baskets, and select products with online ordering and in-store pickup or local delivery options.
4. Culinary Workshops: Paid cooking workshops and classes including season-themed workshops, world flavors, parent-child sessions, cakes and desserts, and team building events. Revenue per participant ranging from €25-38 per person.
5. School Visits: Educational farm visits for kindergarten and CP classes from May to mid-November at €3.50 per child, including harvest experience and gift.
6. Corporate Services: Enterprise fruit/vegetable basket delivery and customized gift box programs for local businesses within 25km, including end-of-year gifts and team appreciation offerings.
7. Gift Cards: Prepaid gift cards valid for 6 months, redeemable for any workshop experience at the facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

La Cueillette de la Croix Verte operates a 54-hectare self-service pick-your-own (u-pick) farm in Attainville near Domont, France, where customers harvest fruits, vegetables, and flowers directly from the fields. The company also runs a year-round farm market store (Marché Fermier) stocking curated products from local artisan producers, hosts cooking workshops in its newly inaugurated Espace Cuisine facility, conducts educational school visits, and delivers corporate fruit/vegetable baskets within a 25km radius.

Product overview

La Cueillette de la Croix Verte operates as a diversified agricultural enterprise combining a self-service u-pick farm (La Cueillette) with a year-round farm market (Marché Fermier), cooking workshop facility (Espace Cuisine / Ateliers Cuisine), and corporate services. The core offering is the 54-hectare u-pick operation where customers harvest their own seasonal produce. The Marché Fermier extends the offering with curated local products from partner producers. The newly inaugurated Espace Cuisine hosts themed cooking workshops, family sessions, and corporate team-building events. An online boutique platform serves as the e-commerce channel for gift boxes, artisanal products, and workshop bookings, while dedicated corporate programs provide weekly produce deliveries and customizable gift solutions for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• La Cueillette (Pick-Your-Own Farm) Self-service fruit, vegetable, and flower picking experience across 54 hectares of secured farmland in Attainville, near Domont. Customers harvest their own produce directly from the fields using provided carts and wheelbarrows and pay by weight at checkout. Crops are grown naturally according to seasonal rhythms using biodynamic methods and biodegradable mulching.
• Marché Fermier (Farm Market Store) Year-round physical retail store offering a curated selection of local products from partner producers, including dairy products, fruit juices, meats, charcuterie, cheese, artisanal goods, jams, honey, beers, wines, and seasonal specialties. Open to walk-in customers and supports online ordering with in-store pickup.
• Ateliers Cuisine (Cooking Workshops) Themed cooking workshops and classes held in the newly inaugurated Espace Cuisine facility. Offerings include seasonal workshops (€25-38), world flavors sessions, parent-child classes, cake and dessert workshops, birthdays, and team building events. Sibling discounts of 50% apply for the 2nd and 3rd child.
• Visites Scolaires (School Visits) Educational farm visits for kindergarten and CP classes (ages 4-7) available from May to mid-November. Children explore the fields, observe crops, touch the soil, and pick seasonal fruits and vegetables. Priced at €3.50 per child including the visit, a small harvest, and a gift. Minimum group size of 5-6 children.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Various Local Artisan Producers (Marché Fermier)coreOthersFarm market store features curated products from numerous local artisan producers including dairy farmers, charcuterie makers, breweries, wineries, preserves producers, and specialty food artisans. These partner producers supply the retail store with locally-made products, creating a diversified product offering beyond the farm's own production.
• Camille Desvignes (Wine)minorOthersLocal wine producer supplying red wines for the Escapade Salée gift box and farm market store.
• Pierre Laguilhon (Charcuterie)minorOthersArtisan charcuterie producer supplying pâté products for the Escapade Salée gift box.
• Conserverie St ChristopheminorOthersArtisan cannery supplying rillette de maquereau for the Escapade Salée gift box.
• Cidrerie de la GarenneminorOthersLocal cidery supplying cidre coquelicot for the Copain d'abord gift box.
• Les 2 GourmandsminorOthersArtisan biscuit producer supplying AOC comte and rosemary biscuits for the Copain d'abord gift box.
• Oliveraie JeanjeanminorOthersOlive producer supplying Provençal green olives for the Copain d'abord gift box.
• Domaine de CastelnauminorOthersDuck rillette producer supplying 100% canard tradition rillettes for the Copain d'abord gift box.
• Brasserie GustaveminorOthersLocal craft brewery (Oise department) supplying Gustave beer selection including blonde, blanche, ambrée, IPA, stout, triple, gose citronnée, griotte, and printempts varieties for gift boxes and farm market.
• La Ferme de ViltainminorOthersIle-de-France dairy farm supplying yogurts and dairy desserts for the farm market store.
• Les Éleveurs de la CharentonneminorOthersMeat producer supplying Mexican-themed pork and poultry products including ribs and chicken.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Brasserie Gustave: Local craft brewery in the Oise department, already a supplier of beer gift boxes to La Cueillette. Comparable as a regional artisan producer partner within the same farm-market and gift-box ecosystem, illustrating both supply-side dependencies and complementary local-food positioning.
• La Ferme de Viltain: Established Île-de-France dairy farm (already named supplier of yogurts and desserts to La Cueillette's Marché Fermier) offering agritourism, educational visits, and on-site retail. Comparable as an adjacent farm-to-consumer and agritourism operator in the same regional catchment.

Direct peers

• Les Fermes de Gally: A multi-site agritourism farm group operating pick-your-own fields, farm shops, and family experiences in the Île-de-France region. Closest direct comparable: similar u-pick + retail + agritourism model, similar Paris-adjacent catchment area, similar target audience of families and B2B clients.

Broad incumbents

• Bienvenue à la Ferme: National French network of farms offering direct sales, agritourism, and farm-stay experiences under a unified brand. Comparable as a broad-ecosystem incumbent whose members overlap with La Cueillette de la Croix Verte's addressable model and customer base.

Emerging players

• La Ruche qui dit Oui: French farm-to-consumer marketplace connecting local producers directly with consumers via community drop-points and home delivery. Comparable as an alternative local-produce channel competing for the same conscious-consumer spend, particularly for the e-commerce and corporate basket use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cueillettedelacroixverte
• LinkedInlinkedin.com/company/la-cueillette-de-la-croix-verte

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cueillette de la Croix Verte