LA SOUCHE

What LA SOUCHE does

La Souche Microbrasserie inc. is a privately held Quebec craft brewery founded in 2012 by Antoine Bernatchez, with co-owner Olivier Gigu\u00e8re joining in 2016. The company operates two differentiated pub-restaurant locations\u2014the original Pub de Limoilou in Qu\u00e9bec City (opened February 14, 2012, with an attached experimental microbrewery) and Pub de Stoneham in Stoneham-et-Tewkesbury (opened spring 2017, which houses the main production brewery, an approximately 100-barrel chai/barrel cellar, an \u00e9rabli\u00e8re, a houblonni\u00e8re, gardens, and beehives). Its product surface spans year-round classic styles, seasonal and ephemeral releases, barrel-aged beers (Du Chai), 100% Quebec-ingredient beers, and weekly small-batch experimental releases from the Limoilou lab.

Core technology centers on craft brewing with an emphasis on barrel aging, wild ingredient sourcing, and small-batch experimentation, supported by an in-house quality control laboratory performing diacetyl, oxidation, pH, alcohol, and microbial culture analysis. The agricultural ecosystem at Stoneham and supplier network (For\u00eat Vive, \u00c9rabli\u00e8re A. Fortin, Les Voisines, Houblons des Jarrets Noirs, Yakima Chief Hops, and local vineyards/distilleries) underwrite a 100% Quebec-ingredient claim and distinctive terroir-driven beers.

The business model is multi-channel and primarily direct-to-consumer: on-premise food and beverage revenue at the two pubs (food items $8\u2013$34 CAD, draft beer ~$8\u2013$15 CAD), packaged beer wholesale across Quebec, a Shopify-powered e-commerce boutique for beer and merchandise, catering services in the Stoneham area ($30/hour staff with 3-hour minimum, $25 flat delivery fee to Stoneham-et-Tewkesbury), and event-driven programming (quiz nights, live music, the Inexplor\u00e9 2026 experiential line). Customers are local craft beer and food enthusiasts, event and group catering clients, and craft beer collectors; no enterprise or B2B customer concentration has been disclosed. Awards include Best Black IPA in the world at a London competition for Tordeuse imp\u00e9riale and Best Poutine at Poutine Week 2015.

Name

LA SOUCHE

Legal name

La Souche Microbrasserie inc.

Website

https://lasouche.ca

Company type

Private

Founded year

2012

Operating status

Operating

Short description

La Souche Microbrasserie is a privately held Quebec craft brewery operating two pub-restaurants (Limoilou and Stoneham), a Shopify online boutique, catering services, and Quebec-wide retail distribution, with integrated on-site agriculture (hopyard, \u00e9rabli\u00e8re, gardens, beehives) and an approximately 100-barrel aging program supporting its 100% Quebec-ingredient positioning.

Ownership category

akta.pro rank

Product category

Microbrewery & Brewpub

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft brewery
• Barrel-aged beers
• Brewpub restaurants
• Wild-foraged ingredients
• Quebec microbrewery

Headquarters

HQ city

Stoneham

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Pub/foodservice revenue: On-site dining and beverage sales at two pub locations (Limoilou and Stoneham) including food menu, draft beers, cocktails, wines, and other beverages.
2. Packaged beer sales: Canned and bottled beer sold at both pub boutiques, online boutique, and through various points of sale across Quebec.
3. Catering services: Full-service catering for events including buffet, cocktail dinatoire, boxed lunches, and chef-at-home options, primarily serving Stoneham area with delivery available.
4. Merchandise and online boutique: Branded merchandise including glasses, clothing, hats, socks, and other items sold through the online store and at physical locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

La Souche Microbrasserie is a craft brewery producing a wide range of beers (year-round classics, seasonal/ephemeral releases, and barrel-aged specialties) at two brewpub locations in Quebec — the original Limoilou pub opened in 2012 and the Stoneham pub opened in 2017. Operations include full food and beverage service at both pubs, an e-commerce boutique for packaged beer and merchandise, and full-service catering for private events in the Stoneham area.

Product overview

La Souche Microbrasserie is a craft brewery operating two pub-restaurants in Quebec (Limoilou and Stoneham), an online boutique for beer and merchandise sales, catering services, and on-site agricultural production including maple syrup, hops, and vegetables. The core offering consists of craft beers brewed in various styles (classic year-round beers, seasonal/ephemeral releases, and barrel-aged beers from their chai), served alongside food at two distinct pub locations. The Limoilou location serves as an experimental microbrewery for small-batch creations, while Stoneham houses the main production facility and agricultural operations including an érablière (maple syrup), houblonnière (hops), gardens, and beekeeping.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beers Wide range of craft beers including year-round classics (Irish red, pale ale, wheat), seasonal/ephemeral releases, barrel-aged beers from the chai, and 100% Quebec-sourced ingredient beers, sold at both pubs, online, and at retail points of sale across Quebec.
• Pub de Limoilou Original brewpub location in Limoilou (Quebec City) offering a full dining menu, craft beer on tap, cocktails, wines, bottled/canned beer retail, online takeout ordering, and an in-house experimental small-batch brewing facility.
• Pub de Stoneham Brewpub and tasting space in Stoneham-et-Tewkesbury set in nature, offering food, craft beer, on-site beer production, maple syrup production, gardens, beehives, a daily boutique, and online takeout ordering.
• Service Traiteur (Catering) Full-service catering primarily serving the Stoneham-et-Tewkesbury area, featuring flexible formulas including buffet, cocktail dînatoire, lunch boxes, and chef-at-home options, with optional service staff ($30/hour, 3-hour minimum) and $25 flat delivery.
• Inexploré 2026 Special event or product line from La Souche featuring unexplored beer experiences, positioned as a 2026 initiative.

Quantifiable outcome

• Best Black IPA in the world (Tordeuse impériale) - awarded at London competition
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Yakima Chief Hops (YCH)coreTechnology or IntegrationGlobal hop supplier and network of family hop farms. YCH provides La Souche with diverse hop varieties including proprietary brands like Citra, Mosaic, Simcoe, Sabro. YCH also collaborates on hop breeding programs and innovation in hop processing technologies including Cryo Hops.
• Brasserie rurale 11 comtéscoreStrategic or Co-development PartnerLocal collaboration for developing 100% Quebec-sourced ingredient beers. Partnered on the Canardière 100% Quebec recipe reinterpretation project, helping select local ingredients to achieve desired flavor profiles.
• Brasseurs sur Demande (BDS)minorStrategic or Co-development PartnerCollaborated on Canardière recipe reinterpretation as part of the 10th anniversary 'Année de la Canardière' celebrations. Joint creation of a Midwest Pale Ale hybrid.
• BG Brasserie urbaineminorStrategic or Co-development PartnerCollaborated on Canardière recipe reinterpretation as part of the 10th anniversary celebrations. Joint creation of a Midwest Pale Ale hybrid.
• Forêt VivecoreStrategic or Co-development PartnerLocal agroforestry business supplying wild-harvested ingredients including spruce tips, fir tips, wild cherries, dandelions, monarda, fireweed, and goldenrod. Enables La Souche's distinctive terroir-driven beers.
• Érablière A. FortinminorStrategic or Co-development PartnerMaple syrup producer supplying maple water for specialty beers including Érable à Giguère, brewed with 100% maple water.
• Les Voisines (apiculture)minorStrategic or Co-development PartnerLocal beekeeping operation in Stoneham supplying honey for specialty beers such as Clark Kilt Scottish Ale.
• Vignoble La Seigneurie de LiretminorStrategic or Co-development PartnerVineyard on Île d'Orléans supplying grape marc for use in mixed-fermentation beers such as Barquette, a vinous rosé-style beer.
• Houblons des Jarrets NoirsminorStrategic or Co-development PartnerLocal hop producer in St-Bernard, Beauce who processes hops from La Souche's own hopyard and provides advice on hop varieties suited to Quebec climate.
• Filière microbrassicole du QuébecminorStrategic or Co-development PartnerIndustry consortium bringing together hop producers, barley growers, maltsters, and microbreweries to promote local ingredients. La Souche participates in this industry initiative.
• Microbrasserie des Beaux-PrésminorStrategic or Co-development PartnerProvided technical guidance and expertise for the Dérive imperial maple stout, helping La Souche's team achieve desired results.
• Local artisans (distilleries, brûleries, vignobles, chocolateries)minorStrategic or Co-development PartnerVarious local producers of spirits, coffee roasters, vineyards, and chocolate makers who collaborate with La Souche on specialty collaborative beers.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Le Trou du Diable: Shawinigan-based Quebec microbrewery with a brewpub, broad recipe portfolio, and barrel-aging program — closely comparable to La Souche's two-location brewpub model and craft focus.
• Brasseurs du Monde: Quebec craft brewery with broad distribution and an on-site brewpub/tasting room — comparable in market positioning, though slightly larger in distribution scale.
• Dieu du Ciel!: Quebec craft microbrewery renowned for innovative, experimental beers and a strong pub presence — directly comparable to La Souche in scale, product philosophy, and Quebec craft positioning.
• Microbrasserie Le Castoral: Quebec microbrewery specializing in barrel-aged, wild, and locally-foraged beers — comparable to La Souche's terroir-driven, experimental small-batch philosophy.
• À la Fût Microbrasserie: Quebec microbrewery focused on hop-forward and locally-sourced ingredients with on-site taproom — directly comparable in size and ingredient sourcing approach.
• Farnham Ale & Lager: Quebec microbrewery with brewpub and broad product portfolio — comparable regional craft peer operating in a similar Quebec market context.
• Le Ketch Microbrasserie: Quebec microbrewery with brewpub and packaged distribution — directly comparable to La Souche's combined pub and wholesale model.

Broad incumbents

• Unibroue: Established Quebec brewery with much broader distribution and brand recognition — a relevant incumbent peer showing the scale ceiling La Souche could aspire to, though at very different size.
• Sierra Nevada Brewing Co. Major U.S. craft brewery with an integrated pub, innovation program, and sustainability focus — a broader incumbent benchmark for what scaled craft brewing with strong experimentation can look like.

Emerging players

• Stone & Wood Brewing Co. Australian craft brewery with strong regional/terroir identity, brewpub heritage, and packaged distribution — a useful comparable for the path from microbrewery to regional craft brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/microbrasserielasouche
• Instagraminstagram.com/lasouche_microbrasserie
• LinkedInlinkedin.com/company/la-souche-microbrasserie-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA SOUCHE