MIRAMONTI

What MIRAMONTI does

MIRAMONTI is a family-owned boutique hotel (Hotel Miramonti Srl) operating at 1,230 meters elevation in Avelengo/Hafling above Merano in South Tyrol, Italy. Founded in 1932 as a three-room Gasthof and operated today by owners Carmen and Klaus Alber with approximately 70 staff, the property offers 47 accommodations across six distinct style categories (Style Rooms, MONTI House, Owner's House, Lofts, Craftsmen's Homes, Explorer Rooms), three restaurants under one roof (Michelin-listed Panorama Restaurant with 26 seats for fine dining, Osteria Montana for casual Italian, and the traditional South Tyrolean Stube), and a private spa featuring an infinity pool, onsen pool, forest sauna, and forest therapy programs set within 30 hectares of forest.

The business model is multi-stream and direct-to-consumer: accommodation revenue is the primary engine, supported by food and beverage (three on-site restaurants plus the MM Bar, Sonnenterrasse, and ROTWAND mountain restaurant at 1,818m), spa and wellness services, curated experiences (wine tours, Alfa Romeo vintage car tours, helicopter flights, e-biking, horse riding), and a Shopware-powered online shop selling cosmetics, design items, and MONTI Coffee specialty roasted at altitude. Pricing is per-night/per-cover, with premium positioning (e.g., Villa Fluggi at €1,000/night exclusive, Panorama Restaurant fine dining, The Apartment at €479/night with a 7-night minimum). Distribution combines direct website booking, the Small Luxury Hotels (SLH) network, Mr & Mrs Smith, The Aficionados, Pretty Hotels, and editorial coverage in Vogue, Condé Nast Traveller, Elle, AD Magazine, and Monocle.

The MM Collection extends the brand into a multi-property portfolio: MONTI House (three climate-controlled units designed by Harry Thaler, opened autumn 2024), Villa Fluggi (mid-century villa in Maia Alta, Merano), The Apartment (Lake Garda), and ROTWAND Mountain Restaurant. The technology stack is conventional hospitality infrastructure — S-MTS booking engine, ADDITIVE newsletter software, Google Analytics, Vimeo, and Superb Experience for restaurant reservations — with no proprietary AI, data platform, or software product underlying the offering.

Name

MIRAMONTI

Legal name

Hotel Miramonti Srl

Website

https://hotel-miramonti.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

MIRAMONTI is a family-owned luxury boutique hotel at 1,230m above Merano in South Tyrol, Italy, offering 47 accommodations, three restaurants including a Michelin-listed fine dining venue, and a private spa. Operated by owners Carmen and Klaus Alber with ~70 staff, the brand extends across the MM Collection (MONTI House, Villa Fluggi, The Apartment, ROTWAND) and serves affluent leisure travelers seeking alpine wellness and culinary experiences.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Boutique hotel services
• Luxury mountain accommodation
• Alpine wellness retreats
• Fine dining experiences
• Curated mountain experiences

Headquarters

HQ city

Avelengo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation Services: Hotel rooms and suites across 6 style directions with 47 characteristic cocoons. Includes MONTI House (3 climate houses 300m from main hotel), Villa Fluggi (mid-century villa in Maia Alta), and The Apartment (Lake Garda property)
2. Food & Beverage: Three restaurants under one roof: Panorama Restaurant (fine dining, 26 seats), Osteria Montana (casual Italian), Stube (South Tyrolean traditional). Additional venues include MM Bar, Sonnenterrasse, Blaue Traube, and ROTWAND mountain restaurant
3. Spa & Wellness Services: Spa treatments, day spa access, Infinity Pool, Onsen Pool, Forest Sauna, Forest Therapy sessions, and wellness programs at 1,230m elevation
4. Online Shop: E-commerce platform selling cosmetics, MM Design items, specialties including MONTI Coffee, MM Kids products, and home decor items ranging from €4.50 to €318
5. Experiences & Activities: Curated experiences including wine tastings, wine tours, Alfa Romeo vintage car tours, helicopter flights, tennis lessons, horse riding, e-bike tours, and meeting/event hosting

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MIRAMONTI operates a family-owned boutique hotel at 1,230m elevation above Merano in South Tyrol, Italy, offering 47 accommodation units across six design styles, three distinct restaurants (Panorama fine dining, Osteria Montana casual Italian, Stube traditional South Tyrolean), and a private spa with infinity pool, onsen pool, and forest sauna. The MM Collection extends the brand with three additional properties: MONTI House (climate houses), Villa Fluggi (mid-century villa in Merano), The Apartment (Lake Garda), and ROTWAND Mountain Restaurant at 1,818m altitude.

Product overview

MIRAMONTI is a family-owned boutique hotel offering 47 rooms across six accommodation styles, three distinct restaurants (Panorama Restaurant fine dining, Osteria Montana casual Italian, Stube traditional South Tyrolean), and a private spa at 1,230m altitude with infinity pool, onsen, and forest sauna. The MM Collection extends the brand with three unique properties: MONTI House (three climate houses at forest edge, opened 2024), Villa Fluggi (mid-century villa in Merano), and The Apartment (Lake Garda). Additional offerings include Rotwand Mountain Restaurant at 1,818m, an online shop, and curated experiences (wine tours, Alfa Romeo tours, helicopter flights). The hotel employs approximately 58-70 staff and is operated by owners Carmen & Klaus Alber.

Differentiator

Problem solved

Functional benefit

Brands

• MM Rooms: Hotel accommodation with 47 rooms across six style categories including Style Rooms, MONTI House, Owner's House, Lofts, Craftsmen's Homes, and Explorer Rooms.
• Panorama Restaurant
• Osteria Montana
• MIRAMONTI Stube
• MM Spa
• ROTWAND Mountain Restaurant
• The Apartment
• MONTI House
• MM Shop
• MONTI Coffee

Products and services

• MM Rooms
• Panorama Restaurant
• Osteria Montana
• MIRAMONTI Stube
• MM Spa
• MONTI House
• Villa Fluggi
• The Apartment
• ROTWAND Mountain Restaurant
• MM Online Shop
• MM Experiences
• MM Cars

Quantifiable outcome

• Listed in Michelin Guide for Panorama Restaurant
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Small Luxury Hotels (SLH)coreChannel Partner/ Reseller/ DistributorSLH membership provides global distribution network, booking engine integration, and marketing through the Small Luxury Hotels consortium. Hotel appears on slh.com/hotels/miramonti-boutique-hotel with full property presentation
• The AficionadoscoreGTM or Marketing PartnerFeatured collection member of The Aficionados luxury hotel network, with dedicated profile showcasing Villa Fluggi mid-century villa property
• Pretty HotelscoreGTM or Marketing PartnerMember of Pretty Hotels curated collection featuring distinctive luxury properties with dedicated profile for Villa Fluggi
• MonoclecoreGTM or Marketing PartnerFeatured in Monocle magazine's curated hotel recommendations for South Tyrol, including profile of Villa Fluggi in their publication
• Mr & Mrs SmithminorChannel Partner/ Reseller/ DistributorListed on Mr & Mrs Smith luxury hotel booking platform for boutique and unique accommodation properties
• Condé Nast TravellercoreGTM or Marketing PartnerFeatured in Condé Nast Traveller's best ski resorts in Europe and hotel recommendations for the Dolomites
• Michelin GuidecoreGTM or Marketing PartnerPanorama Restaurant listed in Michelin Guide for South Tyrol/Avelengo area with full hotel profile featured
• ADDITIVE s.n.c.coreTechnology or IntegrationNewsletter marketing software and voucher marketing tool provider for hotel email marketing automation and voucher purchasing system. Data processed and stored in EU servers
• MTS online SRLcoreTechnology or IntegrationS-MTS hotel booking software provider for room presentations, offers display, and inquiry transmission. Handles booking data and campaign tracking (UTM parameters)
• Sky AlpsminorStrategic or Co-development PartnerSouth Tyrolean airline partner offering flights from Düsseldorf, Hamburg, Hannover, München, Berlin, London, Rotterdam, and Brussels. Goal to transform air travel sustainably with electric aircraft by 2030
• Blaue Traube / Christoph HuberminorStrategic or Co-development PartnerCulinary collaboration with Blaue Traube restaurant and Chef Christoph Huber for ROTWAND mountain restaurant concept, bringing distinctive South Tyrolean cuisine style to 1,818m altitude
• Harry ThalercoreStrategic or Co-development PartnerMerano-based designer who created MONTI House architecture and design, ROTWAND mountain restaurant interiors, and various furniture pieces throughout the property. Signature design style combining alpine and contemporary aesthetics
• tara ArchitektenminorStrategic or Co-development PartnerMerano-based architecture firm involved in renovation projects including the recent nature and design updates with Nordic-Japanese aesthetic
• Local Farmers & CraftsmencoreStrategic or Co-development PartnerRegional South Tyrolean partners supplying farm-fresh products for Slow Food kitchen, handcrafted items for interiors, and local materials (porphyry stone, oak wood, local textiles) for design elements

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Schgaguler Hotel: Design boutique hotel in Castelrotto, Dolomites, with comparable small scale, architecture-led rooms, and SLH membership. Competes for the same design-conscious Alpine traveler.
• The Omnia: Design-led luxury boutique hotel perched above Zermatt with mountain views and a refined wellness offering, often featured in the same international design press as MIRAMONTI.
• Adler Lodge Alpe: Adult-only luxury alpine lodge in the Dolomites with private chalets, panoramic spa, and fine dining; competes for affluent wellness and romance travelers seeking secluded mountain stays.
• Hotel de la Vie: Boutique design hotel in Wengen, Swiss Alps, with comparable small scale, panoramic mountain views, and curated experiences — overlapping target customer of affluent design-led alpine travelers.
• Hotel & SPA Rosa Alpina: Michelin-starred Relais & Châteaux luxury hotel in Alta Badia, Dolomites, with fine dining, spa, and family ownership — directly comparable culinary and wellness positioning for affluent alpine guests.
• Hotel Chalet Mirabell: Actually a direct competitor under the same Miramonti family ownership historically; family-run luxury alpine hotel near Merano with comparable wellness and culinary positioning. (Note: appears related to Miramonti family; included as a comparable local competitor.)
• Vigilius Mountain Resort: Design-led, sustainability-focused luxury mountain hotel in Lana, South Tyrol, with comparable altitude, spa, and architecture-driven positioning. Comparable boutique scale and target affluent wellness traveler.
• Forestis: Luxury adult-only retreat on the Plose above Brixen with 60 suites, panoramic tower suites, and an emphasis on nature, wellness, and Slow Food — a near-direct competitor in the South Tyrol/Dolomites wellness-luxury niche.

Others

• Small Luxury Hotels of the World: Distribution and marketing consortium that includes MIRAMONTI and most of its named peers; relevant as an enabling network rather than a direct competitor, shaping visibility and booking flow.

Broad incumbents

• The Chedi Andermatt: Five-star luxury alpine hotel in Andermatt with Michelin dining, extensive spa, and broader facilities. Larger and more institutional but competes for the same ultra-luxury Alpine traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Miramonti.Meran
• Instagraminstagram.com/miramontiboutiquehotel
• LinkedInlinkedin.com/company/miramonti-boutique-hotel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIRAMONTI