Hustle
Hustle Inc. is a Raleigh-based coaching and consulting firm that helps professional sports teams, collegiate athletic departments, and entertainment venues improve ticket sales, leadership development, and onboarding through tailored in-person and virtual engagements led by founder Dennis Fryer.
- Company typePrivate
- Founded2023
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hustle does
Hustle Inc. is a Raleigh, North Carolina-based coaching and consulting firm founded in 2023 by sports industry veteran Dennis Fryer (known as 'Denny Hustle'), who brings 16+ years of executive experience across the NFL, NBA, NHL, WNBA, MiLB, and collegiate athletics. The company provides tailored coaching and consulting engagements to professional sports teams, collegiate athletic departments, and entertainment venues, focusing on ticket sales optimization, leadership coaching, sales-team onboarding, and strategic advisory (the four-product suite: Ticket Sales Optimization, Leadership Coaching, Onboarding Solutions, and Strategy 360). Delivery is hybrid — on-site at client locations and virtual via video — positioning the founder and team as embedded 'coaches on speed dial' rather than one-off trainers, with named enterprise engagements spanning 18+ months to multiple years (e.g., Cleveland Browns, NC State Athletics).
The firm operates as a private, founder-owned professional services business with no disclosed institutional funding and a headcount of 11-50 employees. Revenue is generated through quote-based, project-style enterprise engagements with multi-year contract cadence; pricing is not publicly disclosed but begins with a complimentary consultation. Distribution is direct — no intermediaries — and supported by content marketing through the company website, the Hustle Playbook resource library, an email newsletter, and an extensive client testimonial/case-study library referencing 30+ professional and collegiate organizations across NFL, NHL, MLS, NBA/WNBA, MiLB, and adjacent entertainment verticals such as Sandbox VR and Visit Greenville. There is no proprietary technology platform, no AI/ML capabilities, and no software product; the offering is fundamentally human-delivered advisory services differentiated by domain specialization and the founder's personal brand and practitioner credibility.
Hustle firmographics
Firmographics- Name
- Hustle
- Legal name
- Hustle Inc.
- Website
- https://hustleinc.net
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hustle Inc. is a Raleigh-based coaching and consulting firm that helps professional sports teams, collegiate athletic departments, and entertainment venues improve ticket sales, leadership development, and onboarding through tailored in-person and virtual engagements led by founder Dennis Fryer.
- Ownership category
- akta.pro rank
Hustle industry classification
Industry- Product category
- Sports Sales Consulting & Coaching
- NAICS
- Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
- akta.pro secondary industries
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Hustle is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hustle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Coaching and Consulting Services: Professional services revenue generated through customized coaching and consulting engagements with sports and entertainment organizations. Services include ticket sales optimization, leadership coaching, onboarding solutions, and strategy development. The company operates on a project-based engagement model with complimentary initial consultations, followed by tailored proposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Complimentary initial consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hustle product offering
Product offeringCore offering
Hustle Inc. provides tailored coaching and consulting services to sports and entertainment organizations, helping them develop high-performing ticket sales and service teams. Core offerings include Ticket Sales Optimization, Leadership Coaching, Onboarding Solutions, and Strategy 360, delivered through in-person engagements and virtual sessions on a project-based consulting model. The firm also offers the Hustle Playbook, an online resource library providing continuing education for sports sales professionals.
Product overview
Hustle Inc. is a consulting and coaching services company offering a unified suite of four core service products for sports and entertainment organizations: Ticket Sales Optimization, Leadership Coaching, Onboarding Solutions, and Strategy 360. These services are delivered through personalized coaching engagements, in-person training, and virtual support. The company also offers the Hustle Playbook, an online resource library featuring leadership resources and sales tools for continuing education. The offering operates as a services-based model rather than a software platform, with services available both in-person and virtually, providing ongoing support as 'coaches on speed dial.'
Differentiator
Problem solved
Functional benefit
Products and services
- Ticket Sales Optimization Revenue-focused consulting service that provides proven strategies to maximize ticket revenue, increase attendance, sell out venues, and elevate fan engagement for sports and entertainment organizations.
- Leadership Coaching Executive and management development program that equips leaders with skills to align departments, foster collaboration, and successfully lead high-performing sales teams to achieve organizational goals.
- Onboarding Solutions Streamlined recruitment and onboarding process service that accelerates integration of new sales professionals, establishing strong-performing teams through coaching tailored to company culture, sales goals, and organizational structure.
- Strategy 360 Strategic counsel offering objective insights to leadership, fostering continuous growth of people and processes through comprehensive assessment and tailored strategic planning.
Quantifiable outcome
- 18-month partnership elevating premium, new business, and service groups
- +4 more outcomes
Companies that use Hustle
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Hustle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hustle partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hustle competitors and assessment
Company assessmentBroad incumbents
- Elevate Sports Ventures: Elevate is a sports advisory and venture platform offering strategy, sponsorship, and revenue consulting to leagues, teams, and brands. Its premium-sales and partnership advisory work overlaps with Hustle's coaching and strategy services across the same buyer set.
- Oak View Group: OVG is a major sports and entertainment venue/services platform that advises and operates arenas, teams, and premium experiences. It competes for the same enterprise sports clients on premium and ticketing strategy, though at a much larger scale.
- Legends Hospitality: Legends is a large-scale sports and entertainment services platform spanning premium hospitality, sales planning, and consulting for teams and venues. It overlaps with Hustle on premium-experience sales and revenue advisory but operates at much greater scale and scope.
Others
- Front Office Sports: Front Office Sports is a media and events business focused on the sports industry executive buyer. While not a direct competitor, it reaches the same CMO/VP-of-Revenue audience Hustle targets and serves as an ecosystem peer in sports business.
- Sandler Training: Sandler is an established B2B sales training methodology and franchise network. It competes indirectly for the sales-training budget that sports organizations might otherwise direct to niche firms like Hustle, and represents the generalized alternative to Hustle's specialized coaching.
Direct peers
- The Aspire Group: The Aspire Group is a sports sales and service consulting firm that provides outsourced ticket sales, training, and revenue optimization to college and professional sports organizations — directly comparable to Hustle Inc.'s ticket-sales coaching and leadership development offering.
- Premier Partnerships: Premier Partnerships is a sports sponsorship and sales advisory firm that helps rights-holders (teams, venues, colleges) build and monetize premium inventory — closely analogous to Hustle's premium and new-business development coaching work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hustle social profiles
Digital presenceHustle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hustle leadership team
Management profileNumber of profiles
Profiles1 record
Hustle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hustle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hustle
What does Hustle do?
Hustle Inc. provides tailored coaching and consulting services to sports and entertainment organizations, helping them develop high-performing ticket sales and service teams. Core offerings include Ticket Sales Optimization, Leadership Coaching, Onboarding Solutions, and Strategy 360, delivered through in-person engagements and virtual sessions on a project-based consulting model. The firm also offers the Hustle Playbook, an online resource library providing continuing education for sports sales professionals.
Is Hustle a public or private company?
Hustle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hustle founded?
Hustle was founded in 2023. It employs 11 to 50 people.
Where is Hustle based?
Hustle is headquartered in Raleigh, United States, in the North America region.
How does Hustle make money?
One revenue line is on record: coaching and Consulting Services.
Who are Hustle's main competitors?
Broad incumbents on record are Elevate Sports Ventures, Oak View Group and Legends Hospitality. Others are Front Office Sports and Sandler Training. Direct peers are The Aspire Group and Premier Partnerships.
Does Hustle have an API?
No public API is recorded for Hustle.
What industry is Hustle in?
Hustle's product category is Sports Sales Consulting & Coaching. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence), with a secondary code of MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting). Its NAICS code is 541613 and its SIC code is 8742.