Powerplay Sports & Entertainment

What Powerplay Sports & Entertainment does

Powerplay Sports & Entertainment is a Hong Kong-headquartered sports event management company founded in 2018 by Keith Fong, a Vancouver, Canada native who holds an MBA from the Ivey Business School and a Certified Hockey Professional designation from the Business of Hockey Institute. The company's core offering is the organization and operation of ice and inline hockey events across Asia, encompassing 11 named tournaments (We Are The Nation, Tropical Freeze, Frozen Faceoff, City of Angels, Zenith Cup, Chilla in Manila, Land of Smiles Classic, Kampuchea Inline Cup, Bauer Hockey Cup, Asia Alliance Inline Hockey Cup, Summer Hockey Festival) and six managed or federated leagues (HKL, EHL, Hockey Night In HK, GBIHL, HKIHL, SCIHL). Operations span Hong Kong, Thailand, the Philippines, Cambodia, Malaysia, South Korea, and multiple mainland Chinese cities including Shanghai, Beijing, and Shenzhen. The company is essentially an event operator: there is no proprietary software stack, and its 'platform' consists of operational logistics, federation relationships, international coaching partnerships, and branded event IP.

Powerplay's product surface extends beyond recurring tournament and league operations into three adjacent lines: a development and coaching vertical underwritten by Asia representation rights for the Pavel Barber Hockey School and partnerships with SWOT Hockey and GO Hockey for the How To Hockey - Coach Jeremy tour, alongside the newly launched Athletic Scholars Camps and Combines which the company states will operate in both Asia and Canada; a direct-to-consumer branded e-commerce shop (Powerplay Apparel) selling jerseys, t-shirts, towels, and pucks at HKD 100-780; and a jointly controlled subsidiary called Hall of Fame Sports Agency (HOFSA) that holds exclusive Asia distribution rights for Frameworth authenticated NHL memorabilia bearing signatures from Sidney Crosby, John Tavares, Mitch Marner, Nathan MacKinnon, and Carey Price.

The business model blends four revenue streams: tournament and event registration fees (transactional, pricing not publicly disclosed), league management and operations services, merchandise sales via the owned e-commerce storefront, and licensing-driven memorabilia distribution through HOFSA. Customer segmentation is horizontal: adult recreational hockey players, youth players across U12/U13/U15/U17 age divisions, women's hockey participants, and masters/veteran players in Over 30/40/50 brackets, with corporate sponsors and partners as a secondary segment. Distribution is handled via direct registration ([email protected]), the JogSports third-party platform for select events, and federation-aligned league infrastructure (Hong Kong Federation of Roller Sports, China Hockey Group, and the cross-border federation partnership behind GBIHL). Pricing is not publicly disclosed for tournaments or leagues and is quote-based, while apparel SKUs carry published unit prices.

Name

Powerplay Sports & Entertainment

Legal name

Powerplay Sports & Entertainment Limited

Website

https://powerplayse.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Powerplay Sports & Entertainment is a Hong Kong-headquartered event agency that organizes ice and inline hockey tournaments, leagues, and development programs across Asia, serving adult, youth, women's, and masters hockey players while distributing NHL memorabilia and branded apparel.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAAAE

Ice Hockey Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Hockey event management
• Ice hockey tournaments
• Inline hockey leagues
• Sports event organization
• Sports merchandise retail

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tournament and Event Registration Fees: Revenue generated from team and individual registration fees for tournaments including We Are The Nation, Tropical Freeze, Frozen Faceoff, and other hockey events across Asia
2. League Management Services: Revenue from managing and operating hockey leagues including HKL, EHL, HKIHL, GBIHL, SCIHL, and Hockey Night In HK across Hong Kong and Asia
3. Merchandise Sales: Sales of branded apparel and merchandise including jerseys, t-shirts, towels, and hockey pucks through the Powerplay Apparel shop
4. Sports Memorabilia Distribution: Through Hall of Fame Sports Agency (HOFSA), distributes authenticated NHL memorabilia and collectibles with exclusive Asia distribution rights from Frameworth

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Powerplay Sports & Entertainment is a Hong Kong-based sports event management agency that organizes and operates ice and inline hockey tournaments, leagues, coaching clinics, and athlete development camps across Asia (including Hong Kong, Thailand, Philippines, Cambodia, Malaysia, South Korea, and China). The company also sells branded hockey apparel and merchandise through an online shop, and through its co-owned Hall of Fame Sports Agency (HOFSA) it distributes authentic NHL memorabilia under an exclusive Asia license from Frameworth.

Product overview

Powerplay Sports & Entertainment is a sports event management company operating as a platform-plus-events model. Its core offering consists of organizing and managing hockey tournaments (We Are The Nation, Tropical Freeze, Frozen Faceoff, Chilla in Manila, City of Angels, Zenith Cup, Land of Smiles Classic, Kampuchea Inline Cup, Bauer Hockey Cup, Asia Alliance Inline Hockey Cup, Summer Hockey Festival) and managing league connections (HKL, EHL, Hockey Night In HK, GBIHL, HKIHL, SCIHL). The company also runs development events through Pavel Barber Hockey School, How To Hockey - Coach Jeremy, and Athletic Scholars programs. An e-commerce apparel store (Powerplay Apparel) sells branded merchandise, and the Hall of Fame Sports Agency (HOFSA) sub-brand handles authentic NHL memorabilia distribution across Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Tournaments

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UNISUScoreStrategic or Co-development PartnerPartnership with UNISUS for hockey program development, announced with partnership imagery on company website. UNISUS Hockey Program represents a strategic collaboration for hockey education and development in Asia.
• One Goal InitiativecoreStrategic or Co-development PartnerCompany philosophy and partnership approach focused on working with reputable individuals, companies, government bodies and associations worldwide to bring the best hockey and entertainment industry professionals to Asia.
• FrameworthcoreTechnology or IntegrationExclusive Asia distribution partnership for NHL authenticated memorabilia and collectibles through Hall of Fame Sports Agency (HOFSA). Products include items signed by NHL players Sidney Crosby, John Tavaras, Mitch Marner, Nathan MacKinnon, and Carey Price.
• China Hockey GroupcoreStrategic or Co-development PartnerChina Hockey Group supports SCIHL league operations. The group is referenced as supporting league activities and providing infrastructure for ice hockey development in the region.
• Hong Kong Federation of Roller SportscoreStrategic or Co-development PartnerHKFRS organizes the Hong Kong Inline Hockey League (HKIHL) with league games played at YMCA King's Park Centenary Centre. Federation partnership for official inline hockey league status.
• Roller Federations of Hong Kong, Macau, Shenzhen and ShundecoreStrategic or Co-development PartnerGBIHL collaboration between roller sports federations of Hong Kong, Macau, Shenzhen, and Shunde. National team players from each location are eligible to participate in the league.
• Pavel Barber Hockey SchoolcoreGTM or Marketing PartnerPPSE is the Asia representative for Pavel Barber Hockey School, bringing internationally recognized hockey instruction to Asian markets. Coach visited Hong Kong, Shenzhen, Shanghai (2018) and Bangkok, Manila, Kuala Lumpur (2019). Plans for 2024 visit announced.
• SWOT Hockey and GO HockeyminorGTM or Marketing PartnerAssociation with SWOT Hockey and GO Hockey for How To Hockey - Coach Jeremy tour in China (Shanghai, Beijing), Hong Kong, and Southeast Asia (Bangkok, Manila, Kuala Lumpur).
• AsiaIceminorStrategic or Co-development PartnerPartner organization displayed on website footer, involved in Asian ice hockey development.
• Hong Kong Federation of Roller Sports (HKFRS)coreStrategic or Co-development PartnerOfficial federation partner for roller sports in Hong Kong, collaborating on inline hockey league operations.
• China Hockey GroupcoreStrategic or Co-development PartnerStrategic partner for hockey development across China, supporting league and tournament operations.
• Empire Hockey LeagueminorStrategic or Co-development PartnerPartner league organization with linked website for collaborative hockey operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Hockey League (NHL): Global professional ice hockey league and the upstream brand that powers much of the memorabilia, coaching, and fan interest Powerplay leverages; represents the largest commercial hockey platform globally and a potential strategic partner or competitor depending on Asia expansion priorities.
• Asian Hockey Federation (AHF): Regional governing body overseeing hockey (primarily field and indoor) across Asia; sets federation-level relationships and tournament calendars that intersect with Powerplay's operating environment across multiple Asian countries.
• International Ice Hockey Federation (IIHF): Global governing body for ice hockey that sanctions national federations and international tournaments; Powerplay's federation relationships ultimately trace back to IIHF structures, making it the highest-level comparable body in the same value chain.
• Bauer Hockey: Major hockey equipment manufacturer whose brand is featured on Powerplay's Bauer Hockey Cup; both are involved in grassroots hockey development and tournament sponsorship in Asian markets, with Bauer supplying equipment and Powerplay organizing events.

Others

• MarsBlade: Hockey equipment and skate technology company listed as a partner on Powerplay's site; both target hockey consumer markets and MarsBlade supplies product while Powerplay supplies event distribution and brand visibility.

Direct peers

• AsiaIce: Asia-focused hockey event and league organizer listed as a partner on Powerplay's site; operates overlapping tournament and league infrastructure across Asian markets serving similar participant and federation relationships.
• Empire Hockey League: Operates the EHL league which Powerplay connects to and promotes; runs competing/parallel hockey league infrastructure with overlapping target market of adult recreational players in the Asia region.
• China Hockey Group: China-based hockey development organization that supports SCIHL operations alongside Powerplay; both companies run ice hockey programming and tournaments targeting youth and adult players across Chinese cities.
• Frameworth: Canadian sports memorabilia and collectibles company that supplies Powerplay's HOFSA subsidiary with authenticated NHL-signed products; both operate in the sports memorabilia distribution space with Powerplay holding exclusive Asia rights.

Emerging players

• Pavel Barber Hockey School: International hockey instruction brand for which Powerplay serves as Asia representative; both run hockey coaching events and camps for youth and adult players, with Pavel Barber delivering the core product and Powerplay handling regional execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/powerplayse
• Facebookfacebook.com/PowerplaySE
• Instagraminstagram.com/powerplayse
• LinkedInlinkedin.com/company/powerplayse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerplay Sports & Entertainment