La Vie éco

What La Vie éco does

La Vie éco is a Moroccan French-language weekly newspaper and digital news publication focused on economics, business, politics, and current affairs in Morocco. The publication maintains a digital-first presence through lavieeco.com, supplemented by a parallel English-language edition branded "Eco Life" at en.lavieeco.com, and continues to distribute a print edition at 20 DH per copy. Editorial coverage is organized into dedicated verticals including national affairs (Au Royaume), finance (Argent), business (Affaires), politics (Pouvoirs), society and culture (Influences), opinion (Idées), technology (Tech), sport, video (Vidéos), and print editions (Éditions).

The product surface is built on a WordPress-based content management system hosting news articles, photo-led features, embedded videos, and a recurring "Semaine Eco" video series. The publication operates a freemium model: free general coverage sits alongside a paywalled "Lve Premium" subscription tier requiring login and subscription, and a downloadable media kit is offered to advertisers for B2B revenue development.

La Vie éco is a privately held, independent media outlet with 11–50 employees and no disclosed parent company, institutional investors, or ownership structure. The company is headquartered implicitly in Morocco, serves a domestic Francophone audience with international English-language reach, and has been operating since 1957 per firmographic data — though the source data notes no explicit founding date or major corporate milestones are disclosed. No management team, funding rounds, M&A activity, partnerships, or revenue figures are available in the provided data, representing material gaps for due diligence.

Name

La Vie éco

Legal name

La Vie éco

Website

https://lavieeco.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

La Vie éco is a Moroccan French-language weekly newspaper and digital news platform covering economics, business, politics, and society, serving general readers and business professionals in Morocco via lavieeco.com, an English edition, and a paid "Lve Premium" subscription tier.

Ownership category

akta.pro rank

Product category

Economic News Publication

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industries

Business, Finance & Industry Trade Magazines (MPAJAEAM), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Economic news
• Business journalism
• Digital newspaper
• Moroccan media
• News subscription

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

La Vie éco publishes a French-language weekly newspaper and operates a digital-first news platform (lavieeco.com and en.lavieeco.com) covering Moroccan economic, political, business, and social affairs across dedicated sections. The publication offers a freemium model combining free news access with a premium subscription tier (Lve Premium), alongside video content, newsletters, and print issues available for 20 DH per copy.

Product overview

La Vie éco is a Moroccan economic news publication operating as a digital media platform. The site offers news coverage across multiple thematic sections including Au Royaume (national affairs), Argent (finance), Affaires (business), Pouvoirs (politics), Influences (society and culture), Idées (opinion), Tech (technology), Sport, Vidéos (videos), and Éditions (editions). The publication operates on a freemium model, with premium content marked as 'Lve Premium' requiring subscription, alongside free general news coverage. The site also offers video content, downloadable media kits, and subscription services for readers.

Differentiator

Problem solved

Functional benefit

Brands

• Eco Life: English version of La Vie éco available at en.lavieeco.com

Products and services

• La Vie éco Weekly Newspaper (Print) French-language weekly newspaper covering Moroccan economic, political, business, and social affairs, sold per issue at 20 DH per copy.
• Lve Premium Digital Subscription

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hespress: Morocco's largest French-Arabic online news portal covering politics, economics, and society. Comparable as a leading Moroccan digital news destination competing for the same general-interest business reader traffic.
• TelQuel: Moroccan French-language weekly news magazine covering current affairs, business, and politics. Directly comparable as a Moroccan weekly news outlet targeting similar professional and engaged-citizen segments.
• Le Desk: Moroccan online news outlet with deep coverage of economic and political affairs. Comparable as a digital-native Moroccan news publication competing for the same professional reader segment.
• Le Matin: Major Moroccan French-language daily newspaper covering national news, politics, and economics. Comparable as a legacy Moroccan newspaper competitor with overlapping coverage of business and political affairs.
• Médias24: Moroccan online news platform focused on media, economics, and business coverage. Directly comparable as a digital-first Moroccan economic news outlet targeting overlapping professional audiences.
• L'Économiste: Morocco's flagship French-language economic daily covering business, finance, and policy. The closest direct competitor to La Vie éco in Moroccan economic journalism with a similar target audience of professionals and decision-makers.
• Challenge: Moroccan weekly magazine focused on economics, business, and current affairs. Closely comparable to La Vie éco in format (weekly), language (French), and editorial focus on Moroccan business and economic coverage.
• Maroc Hebdo: Established Moroccan French-language weekly news magazine covering politics, economics, and society. Comparable to La Vie éco in weekly periodicity, French-language Moroccan focus, and reader demographic.

Emerging players

• Africa Intelligence: Subscription-based pan-African business intelligence publication covering deals, policy, and corporate intelligence. Comparable in business-focused French-language African news, though targeting a higher-end institutional subscriber base.

Regional players

• Jeune Afrique: Pan-African French-language weekly covering politics and economics across the continent. Comparable as a French-language weekly economic/political publication but operating at a continental rather than Moroccan scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/journallavieeco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Vie éco