What Architect Studio does

Architect Studio, founded in 2018 by architect Rocco Morrone, is a private architectural and design practice headquartered in Potenza, Italy. The studio delivers integrated architectural design, interior design, lighting design (illuminotecnica), graphic design and brand identity, urban art, and a proprietary design objects collection (more than 20 named items including T-LIGHT, AIR RATIONAL & LIBERTY, FROG, SKIN, and STOKHOLM). Its core technology is spatial and object design, executed through a philosophy-driven methodology that fuses literature, poetry, philosophy, psychology, theater, cinema, painting, sculpture, photography, and dance, applied across residential, commercial, and public commissions.

The business is structured as a sole proprietorship under Morrone's professional registration with the Ordine degli Architetti di Potenza, operating with a 1-10 employee base and no external investors or institutional funding. Revenue is generated through two mechanics: project-based professional services fees for architecture, interior, and lighting design commissions, and one-time sales of proprietary design objects. Customer segments are primarily private residential clients in the Basilicata and Campania regions, with secondary exposure to commercial SMBs (e.g., Farmacista MI) and public institutional clients (e.g., Oppidio Lucano Municipality). Named reference projects include the T-LIGHT installation at Casa S. Vignozzi, the Church of S.S. Pietro e Paolo competition in Oppidio Lucano, and the FARMACIA MI architectural project.

Go-to-market is sales-led and direct, relying on the studio's website (architectstudio.it) and organic social media presence on LinkedIn, Instagram, Facebook, and YouTube to drive top-of-funnel awareness. The studio does not utilize third-party distribution, marketplaces, or paid marketing channels. Pricing is custom-quoted per project and is not publicly disclosed. The firm's strategic positioning emphasizes uniqueness, formal identity, and interdisciplinary artistic integration rather than scale or technology differentiation, and its sole named international partnership is the 2012 Leonardo da Vinci scholarship collaboration with MGM arquitectos in Seville, Spain.

Name

Architect Studio

Legal name

Architect Studio

Website

https://architectstudio.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Architect Studio is a founder-led architectural and design practice based in Potenza, Italy, delivering architectural, interior, lighting, graphic, urban art, and proprietary design object services primarily to private residential, commercial SMB, and public institutional clients in southern Italy.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Architectural design services
• Interior design
• Lighting design
• Design objects
• Urban art

Headquarters

HQ city

Potenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Design Services: Project-based architectural design services for residential, commercial, and public spaces including new constructions, renovations, and urban interventions.
2. Design Object Sales: Sale of proprietary design objects and furniture pieces created by the studio, including lighting fixtures, mirrors, chairs, lamps, and other interior accessories.
3. Interior Design Services: Interior design services for residential and commercial spaces, including concept development, space planning, and material selection.
4. Lighting Design Services: Specialized lighting design services including the T-LIGHT Vignozzi House project and custom illumination solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Architect Studio is a project-based architectural and design studio that delivers architectural design (residential, commercial, and public space projects), interior design, lighting design, graphic design, and urban art services, complemented by the direct sale of a proprietary Design Objects Collection that includes lighting fixtures, mirrors, chairs, and other furniture pieces (e.g., T-LIGHT, FROG, SKIN, STOKHOLM).

Product overview

Architect Studio, founded by Rocco Morrone in 2018 in Potenza, Italy, is an architectural design and design objects studio offering a unified portfolio of services and products. The studio provides architectural design services (including residential, commercial, and public space projects), interior design, lighting design (illuminotecnica), graphic design, urban art, and a collection of proprietary design objects. The Design Objects Collection includes named products such as T-LIGHT (a ceiling-mounted lighting fixture), K22, KATE77, FLY, FROG, S7CHAIR PULSE, and other furniture and lighting pieces. Services and products are interconnected, with design objects often created within the context of architectural and interior design projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services
• Interior Design Services
• Lighting Design Services
• Graphic Design & Brand Identity
• Urban Art
• Design Objects Collection

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MGM arquitectos (Morales, Giles, Mariscal)notableStrategic or Co-development PartnerInternational partnership through Leonardo da Vinci scholarship project in 2012. Rocco Morrone was a scholarship winner working at MGM arquitectos in Seville, Spain, gaining international architectural experience under the guidance of principals Morales, Giles, and Mariscal.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Studio Marco Piva: Italian architecture and design studio delivering architecture, interior, and product design projects with an emphasis on bold formal identity. Directly comparable in integrated practice model and Italian design-led positioning.
• Massimiliano Fuksas: Internationally recognized Italian architecture studio working across architecture, interior, and product design. Comparable in integrated offering and Italian roots, though significantly larger in scale and global reach.
• Piero Lissoni: Italian architecture and design firm with practice spanning architecture, interiors, and product/furniture design. Comparable to Architect Studio because it offers the same integrated service portfolio and develops proprietary design objects alongside architectural commissions.
• Vudafieri Saverino Partners: Italian architecture and interior design studio specializing in retail, hospitality, residential, and corporate interiors. Comparable in scale, integrated interior + architectural offering, and Italian boutique positioning.
• Patricia Urquiola: Italian architect and designer leading a Milan-based studio covering architecture, interiors, and product design for leading global brands. Highly comparable integrated offering and product-led revenue stream parallel to Architect Studio's design-object line.
• Dimore Studio: Italian architecture and interior design studio in Milan with a strong design-object collection. Closest comparable to Architect Studio in terms of size, integrated services (architecture + interior + design objects), and Italian artisanal positioning.
• Antonio Citterio Patricia Viel (ACPV): Milan-based architectural practice spanning architecture, interior design, and masterplanning for residential, commercial, and hospitality projects. Comparable integrated service mix and Italian boutique-studio positioning to Architect Studio.
• Tom Dixon: Design-led studio combining furniture/lighting product design with interior and hospitality projects. Comparable to Architect Studio's design-object + interior offering, though anchored in London with global distribution rather than a regional practice.
• Stefano Boeri Architetti: Italian architecture practice covering architecture, urban design, and interior projects. Comparable Italian design-led practice with integrated offerings across residential, public, and commercial segments.

Broad incumbents

• Foster + Partners: Global architecture and integrated design practice covering architecture, interiors, product design, and urbanism. Comparable integrated design-service portfolio, though operating at vastly larger scale and with global reach rather than Architect Studio's local Italian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1q7qtMBYU7fWfwtq1S9WQQ
• Facebookfacebook.com/Architect-studio-100066184615345
• LinkedInlinkedin.com/company/architect-studio
• Instagraminstagram.com/architectstudio.rm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Architect Studio