100% Canadian Owned & Operated

What 100% Canadian Owned & Operated does

100% Canadian Owned & Operated is a Toronto-based certification company founded in 2020 that verifies businesses operating in Canada are 100% domestically owned and issues a trademarked seal — "100% CANADIAN OWNED" — to qualifying members. Verification is performed by independent lawyers who cross-check applicant documentation against provincial corporate registries; lawyers are paid CAD 200 per application while the company retains CAD 100, embedding a scalable, semi-outsourced verification cost structure into the platform.

The company monetizes through three primary fees: a CAD 300 application fee, a CAD 200–300 annual membership, and a CAD 300 reprocessing fee for unsuccessful reapplications. It serves four explicit customer segments — Retail B2C, B2B, Enterprise Procurement, and Canadian Franchisees — and has built a surrounding ecosystem comprising a Benefits Partner program (financial services, shipping/logistics, digital marketing, POS/payments) and a Member Perks rewards system offering discounts, cashback, and points to certified members. The product surface has expanded beyond the original seal to include a public member Directory, a Fulfillment Portal, a Lawyer Portal, a Client Portal, and a License Verification tool.

The company is privately held and bootstrapped, with no disclosed external funding, headcount, leadership team, or revenue. It has positioned itself as an advocacy voice on Canadian domestic-content labeling, engaging federal MPs and presenting to the House of Commons Standing Committee on Industry and Technology on Bill C-282, and has signaled a forthcoming shift toward gross-revenue- or tax-based pricing for high-revenue applicants.

Name

100% Canadian Owned & Operated

Legal name

100% Canadian Owned & Operated

Website

https://100cdn.ca

Company type

Private

Founded year

2020

Operating status

Operating

Short description

100% Canadian Owned & Operated is a Toronto-based, lawyer-verified certification platform founded in 2020 that issues a trademarked "100% CANADIAN OWNED" seal to qualifying Canadian-owned businesses across retail, B2B, enterprise procurement, and franchisee segments, monetizing via application and membership fees.

Ownership category

akta.pro rank

Product category

Business Certification Services

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533110)

SIC

Patent Owners & Lessors (6794)

akta.pro primary industry

Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK)

Keywords

• Business certification services
• Ownership verification platform
• Canadian-made certification
• Trademark certification mark
• Membership verification directory

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Application Fee: One-time non-refundable fee of $300 CAD collected at application to cover pre-screening, engaging provincial lawyers, and document verification. This fee is non-refundable regardless of application outcome.
2. Membership Subscription: Annual recurring membership fee granting use of the Seal, member directory listing, access to perks, and fuels lobbying efforts. Offered as 1-year ($300/year), 2-year ($250/year), or 3-year ($200/year) terms. No pro-rated refunds for active membership periods.
3. Reprocessing Fee: One-time $300 CAD fee required upon membership expiration for re-verification audit to maintain certification status. Covers full ownership re-verification after 1-3 year terms.
4. Legal Partner Compensation: Network of licensed provincial lawyers earn $200 CAD per application review. Company retains $100 CAD of the $300 total processing fee per application.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

100% Canadian Owned & Operated is a certification platform that validates Canadian businesses are 100% domestically owned through a rigorous, lawyer-verified process. The company's core product is the 100% CANADIAN OWNED™ Seal, granted to applicants who pass a mandatory ownership audit conducted by licensed provincial lawyers and supported by a public Member Directory and License Verification Tool. Certified members pay a non-refundable application fee plus an annual membership subscription and gain access to a member perks ecosystem.

Product overview

100% Canadian Owned & Operated is a certification platform with a unified product architecture centered on its lawyer-verified ownership certification service. The core offering consists of the 100% CANADIAN OWNED™ Seal, which is supported by the Official Member Directory and License Verification Tool for public verification. The platform includes three interconnected portals: the Fulfillment Portal for applicant document submission, the Lawyer Portal for provincial lawyers conducting ownership audits, and the Client Portal Account for managing certifications. An optional Member Perks Program provides exclusive partner discounts leveraging collective buying power. All components work together to provide end-to-end certification, verification, and member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% CANADIAN OWNED™ Seal Certification Primary certification seal granted to businesses verified as 100% Canadian-owned, including marketing assets (high-resolution vector files, window decals, point-of-sale materials) for display on physical storefronts and digital channels.
• Official Member Directory Free public searchable database of verified 100% Canadian-owned businesses used by consumers and B2B procurement officers to find certified domestic suppliers.
• Fulfillment Portal Application Secure digital application portal for businesses to submit mandatory documentation (corporate filings, ownership agreements) with drag-and-drop upload and file integrity hashing for ownership audit.
• Lawyer Verification Portal Portal for licensed provincial lawyers to review and audit applicant ownership documents, with automated cross-referencing against provincial Law Society databases and jurisdiction-based auto-assignment of applications.
• Client Portal Account Unified dashboard allowing business owners to manage all their certified businesses, renew memberships, and access member benefits from a single account.
• Member Perks Program Exclusive group buying discounts and partner benefits including preferred merchant processing rates, shipping discounts, insurance, and marketing tool discounts negotiated through collective purchasing power for certified members.
• License Verification Tool Public-facing tool allowing consumers to verify the authenticity of a business's certification by entering their Member License ID to confirm active status and good standing.

Quantifiable outcome

• 76% of shoppers willing to pay 5-10% premium for verified Canadian-owned goods
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Licensed Provincial Lawyers (National Network)coreImplementation/ SI/ Consulting PartnerNetwork of licensed provincial lawyers in good standing with provincial Law Societies conduct mandatory ownership audits and document verification for certification applicants. Lawyers earn $200 CAD per review, processing applications auto-assigned by jurisdiction. Operate as independent contractors.
• Logistics & Shipping PartnersminorOthersBenefit partners in couriers, freight, and last-mile delivery sectors offering exclusive group rates to certified members through the Member Perks program.
• Financial Services PartnersminorOthersBenefit partners in merchant processing, insurance, and lending sectors offering exclusive group rates to certified members through the Member Perks program.
• Digital Tools PartnersminorOthersBenefit partners in marketing software, CRM, and e-commerce platforms offering exclusive group rates and value-adds to certified members through the Member Perks program.
• Operational Supplies PartnersminorOthersBenefit partners in office supplies, packaging, and fuel sectors offering exclusive group rates to certified members through the Member Perks program.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fair Trade USA: Operates the Fair Trade Certified mark with third-party audits, licensed brand assets, and a member/brand directory. Compares on the verification + licensing + seal-based marketing model, though applied to supply chain ethics rather than ownership.
• B Lab (B Corporation): Operates the global B Corp certification program - businesses pay an annual fee, undergo third-party verification of social/environmental performance, and receive a trademarked certification mark for marketing use. Closest direct comparable: paid, verified, standards-based certification with recurring subscription model and public directory.
• Rainforest Alliance: Global sustainability certification body licensing the Rainforest Alliance seal to verified producers and brands via licensing fees and audits. Comparable third-party-verified certification mark with member directory and recurring revenue model.
• Made in Britain: UK-based certification body that licenses the 'Made in Britain' mark to verified British manufacturers, with a public member directory and annual membership fees. Directly comparable national-identity certification model with similar regulatory-vetting/trademark-licensing structure.
• Australian Made Campaign: Australian national-origin certification licensing the 'Australian Made' green-and-gold logo to verified domestic producers and manufacturers via annual licensing fees and directory listing. Same playbook: trademarked mark, recurring fees, verified eligibility, public registry.

Broad incumbents

• Bureau Veritas: Global testing, inspection and certification giant - offers ownership/origin verification and trade compliance services across industries. Larger-scale incumbent operating adjacent certification infrastructure.
• UL Solutions: Global safety certification and standards body licensing UL marks to verified manufacturers across industries. Large incumbent in the broader certification/standards space.
• SGS: World's largest testing, inspection and certification company with broad portfolio of standards-based certifications including supply chain/chain-of-custody verification. Adjacent incumbent with overlapping capabilities but broader industrial focus.

Regional players

• Made in CA: Canadian product directory and 'Made in Canada' badge program connecting consumers with Canadian-made products. Operates a related but lower-rigor directory model in the same Canadian national-identity space.

Emerging players

• Leaping Bunny (CCIC): Cruelty-free certification program with verified supplier list, licensing the Leaping Bunny mark to participating brands. Similar third-party attestation / trademark license model at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% Canadian Owned & Operated