Shisha Original

What Shisha Original does

Shisha Original, legally PREMIUM PORCELAIN & GLASS s.r.o., is a Czech boutique manufacturer founded around 2016 and headquartered in Brno with a warehouse in Znojmo. It designs and produces luxury hookahs for two primary customer groups: affluent individual consumers and premium hospitality venues such as restaurants, hotels, and lounges. The company operates from a small team of 1-10 employees, served by a CEO, designers, a purchase manager/CMO, sales representatives, customer care, mechanics, and quality inspectors. Its brand promise centers on Czech artisan craftsmanship, and the company states a heritage rooted in 400+ years of Bohemian crystal tradition and 200+ years of Czech porcelain tradition.

The product portfolio comprises three hookah lines (ARISTO from €1,399 to €3,499 with porcelain bodies and premium finishes including 24K gold inlay and titanium ion-bombardment coatings; MOOD from €799 to €1,099 combining colored Czech crystal and white porcelain; and FLO at €990, a minimalist line co-developed with KLIMCHI glassmakers that features hand-blown crystal with a signature Aurora effect), plus handcrafted Bohemian crystal vases, leather and silicone hoses, wooden mouthpieces, and accessories such as heat management systems and charcoal. Differentiation rests on proprietary Czech sandblasting and engraving techniques that allow logos, text, and bespoke artwork to be applied to porcelain and glass, with personalized orders extending delivery by up to 14 days. All products carry a 2-year warranty.

The business model is direct-to-consumer e-commerce through shop.shishaoriginal.com with worldwide shipping to 50+ countries, supplemented by nine named regional distributors in Canada, Cyprus, the Czech Republic, Germany, India, Iraq, Turkey, the UAE, and the USA, and a B2B hospitality channel anchored by the Huqqa restaurant chain and top Arab hotels. Revenue is generated across one-time hookah sales, accessories, customization services, and after-sales support, with active brand-building through the main website, Instagram, Facebook, YouTube, Vimeo, a blog, an email VIP club, and event participation such as World Shisha Dubai 2025.

Name

Shisha Original

Legal name

PREMIUM PORCELAIN & GLASS s.r.o.

Website

https://shishaoriginal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Shisha Original is a Brno-based Czech boutique manufacturer of luxury handcrafted hookahs, combining Bohemian crystal, Czech porcelain, and bespoke sandblasting customization for affluent individuals and premium hospitality venues across more than 50 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hookah Sales: One-time purchase revenue from luxury hookahs. Products include ARISTO line (premium, €1,399-€3,499), MOOD line (compact luxury, €799-€1,099), and FLO line (minimalist crystal design, €990). Prices vary by model, materials, and finish.
2. Accessories: Sales of complementary products including glass vases, mouthpieces, hoses, charcoal, cleaning tools, heat management systems, and spare parts.
3. Customization Services: Personalized sandblasting and engraving services for hookahs. Customers can add custom logos, text, or designs to porcelain body or glass vases. Personalization extends delivery time by up to 14 days.
4. B2B/Hospitality Sales: Large orders for hotel chains and restaurant networks, as well as bespoke single pieces for discerning hospitality clients. Collaboration with Huqqa restaurant chain and other premium establishments.
5. Warranty and After-Sales: 2-year warranty applies to all products, with support and servicing available post-purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels9 records

Core offering

Shisha Original designs, manufactures, and sells luxury handcrafted hookahs made from premium porcelain and glass, including the ARISTO, MOOD, and FLO product lines, along with related accessories and customization services. Operating under the legal entity PREMIUM PORCELAIN & GLASS s.r.o. and based in Brno, Czech Republic, the company distributes through its own e-commerce store, regional distributors, and worldwide shipping.

Product overview

Shisha Original is a luxury handcrafted hookah manufacturer based in the Czech Republic, specializing in products made from Czech porcelain and Bohemian crystal glass. The company offers three main hookah lines: ARISTO (premium luxury with exclusive finishes including pearl-opal, 24K gold, and black titanium), MOOD (compact elegance with colored crystal and porcelain combinations), and FLO (minimalist design featuring clear crystal with Aurora effect, developed with KLIMCHI glassmakers). All hookahs are customizable through sandblasting and engraving services. The portfolio also includes complementary accessories such as replacement vases, handcrafted mouthpieces, leather and silicone hoses, and maintenance tools. Products are produced in the Czech Republic with worldwide shipping and a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• ARISTO: Premium luxury hookah collection featuring porcelain bodies, Bohemian crystal glass vases, and hand-stitched leather hoses. Includes models like ARISTO Pearl, ARISTO Ignis, ARISTO Atra, and ARISTO Aurea Clarus.
• MOOD
• FLO

Products and services

• ARISTO Hookah

Quantifiable outcome

• 2-year warranty on all products provides quality assurance
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• Alwan ShishacoreChannel Partner/ Reseller/ DistributorCanadian distribution partner for Shisha Original products. Located in Brampton, Ontario. Provides local sales, distribution, and customer support for Canadian market.
• ShishaLovecoreChannel Partner/ Reseller/ DistributorCyprus distribution partner. Located in Larnaca, Cyprus. Handles local sales and distribution of Shisha Original luxury hookahs.
• Shanti & Co. s.r.o.coreChannel Partner/ Reseller/ DistributorCzech Republic distribution partner. Located in Brno. Provides local market coverage and distribution services.
• Aladin e.K.coreChannel Partner/ Reseller/ DistributorGerman distribution partner. Located in Wiesbaden, Germany. Handles sales and distribution for the German market.
• MykoscoreChannel Partner/ Reseller/ DistributorIndia distribution partner. Located in New Delhi. Provides local sales and distribution for Indian market.
• Ni CaffecoreChannel Partner/ Reseller/ DistributorIraq distribution partner. Located in Baghdad. Handles local sales and distribution of Shisha Original products in Iraq.
• Sultan NargilecoreChannel Partner/ Reseller/ DistributorTurkey distribution partner. Located in Istanbul. Provides local market coverage and distribution services for Turkish customers.
• Shishazone Tobacco Trading L.L.C.coreChannel Partner/ Reseller/ DistributorUAE distribution partner. Located in Dubai, Jumeira. Major market partner for the important Middle East region.
• Boston Wholesale Outlet InccoreChannel Partner/ Reseller/ DistributorUnited States distribution partner. Located in Chelsea, Massachusetts. Handles US market sales and distribution.
• Huqqa Restaurant ChainflagshipStrategic or Co-development PartnerCollaboration with Huqqa restaurant chain was a stepping stone for Shisha Original. The collaboration is a testimony to their ability to create tailor-made solutions that adorn customers' interiors. This partnership established the brand in the premium hospitality segment.
• KLIMCHI GlassmakersflagshipStrategic or Co-development PartnerCollaboration with KLIMCHI glassmakers for FLO hookah collection. KLIMCHI is a respected glassmaking brand with long tradition, standing among the very best of Czech glassmaking. They handcraft the FLO crystal vases with Aurora effect.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Starbuzz: Large US-based hookah and shisha tobacco brand with global distribution. Comparable as a broad incumbent in the hookah ecosystem whose accessories and lifestyle positioning overlap with Shisha Original's consumer audience.
• Klixs by Amy Deluxe: Established German hookah brand with broad product range spanning entry-level to premium. Comparable as a wider-portfolio incumbent competing across price tiers including the premium segment Shisha Original targets.

Direct peers

• D-Hookah (D-Hose): German manufacturer specializing in premium hookah hoses and complete hookah setups. Comparable as a European premium hookah and accessory brand with global online distribution.
• VYRO: German hookah manufacturer producing premium models with distinctive designs and customizable components. Comparable as a direct competitor in the European luxury hookah segment serving both consumer and lounge channels.
• MOZE: German premium hookah brand known for minimalist designs and modular systems. Comparable to Shisha Original as a design-led, higher-priced hookah maker targeting lifestyle-conscious consumers and on-premise venues.
• Steamulation: German premium hookah manufacturer with a strong European hospitality and consumer following. Directly comparable as a high-end designer and producer of luxury hookahs competing for the same premium hospitality and affluent consumer segments.
• Hookah John: US-based premium hookah retailer and producer serving enthusiast consumers and lounge customers. Comparable as a premium-positioned hookah brand operating both DTC and wholesale in the same buyer segment.
• Union Hookah: Spanish premium hookah manufacturer offering artisan-crafted glass-and-metal hookahs at similar price points. Comparable as a European designer hookah producer competing for premium hospitality and collector customers.
• Wookah: Polish premium hookah brand featuring handcrafted wooden and glass construction. Comparable as a European craft-driven, high-priced hookah maker appealing to affluent consumers and upscale lounges.
• Oblako: Russian/European hookah brand known for premium glass hookahs and accessories. Comparable as a higher-priced designer hookah producer with international online distribution and on-premise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU2yjx25pyMh3nzr2cYOefA
• Facebookfacebook.com/ShishaOriginalOfficial
• Instagraminstagram.com/shisha_original_official
• LinkedInlinkedin.com/company/shishaoriginal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shisha Original