NA Group

What NA Group does

NA Group is a privately held, self-funded Swiss-headquartered B2B trading and sourcing group serving the bedding and mattress industry. Founded by Rolf Neidhart and Andreas Arbenz and operated under the legal name Neidhart & Arbenz AG in Zuzwil, Switzerland, the company supplies components and finished items sourced from the Far East and Eastern Europe to mattress and bedding manufacturers across Europe and globally. Its product portfolio spans three categories: bedding (duvets, zipperbags, pillows), mattress accessories (zippers, 3D mesh spacer fabrics, mattress covers, microfiber and TNT materials, foot protectors), and promotional articles (backpacks, caps, umbrellas, cups, RPET bags, electrical gadgets, and similar merchandise). The company is not a technology firm — its core competency lies in supply chain orchestration and a multi-jurisdiction sourcing network rather than proprietary software or AI.

The group operates through six wholly owned operational entities: STAN Asia (Shanghai, member since 2003) handles Far East sourcing, quality control, and customs; STAN RO (Sibiu, Romania, since 2013) operates a warehouse delivering European customers; STAN MK (Prilep, Macedonia, founded 2015) supplies the European bedding market with favorable labor cost positioning; TexPack Ltd. (Hong Kong, manufacturing in China and Cambodia) produces zippered bags and foam pillows; AMV Ltd. (Malta) is a sourcing entity; and gewohnheit GmbH (Essen, Germany) focuses on sleep products and concepts. Distribution combines direct-from-China logistics, regional warehousing, and direct sales without intermediaries, all operating at what the company describes as Western professional standards.

NA Group generates revenue through quote-based B2B sales of sourced and manufactured components, operating without bank loans and reinvesting profits. Its go-to-market is sales-led, relying on direct personal contact, a corporate website (nagroup.biz) in English and German, email newsletters, and paid advertising on Facebook and Google. During the COVID-19 pandemic, the group diversified into protective materials (masks, suits, goggles, gloves) via STAN Asia and a dedicated STAN-Med website. The company maintains GDPR compliance for its digital properties. Revenue is not publicly disclosed, and the group has no disclosed external investors, institutional funding, or M&A activity on record.

Name

NA Group

Legal name

NA Group

Website

https://nagroup.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NA Group is a privately held Swiss-headquartered B2B sourcing and trading group that supplies bedding and mattress components — zippers, spacer fabrics, covers, pillows, and duvets — to mattress manufacturers across Europe, via wholly owned subsidiaries in China, Romania, Macedonia, Malta, Hong Kong, and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Zuzwil

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bedding and mattress component sales: NA Group generates revenue through the supply of components and finished items from the Far East and Eastern Europe to the processing industry, particularly bedding and mattress manufacturers. The group operates production and trading companies that source, manufacture, and distribute products such as zippers, spacer fabrics, mattress covers, pillows, duvets, and promotional articles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NA Group is a group of production and trading companies located in Asia and Europe that supplies components and finished items from the Far East and Eastern Europe to the bedding and mattress processing industry. Its offering spans bedding items (duvets, pillows, zipper bags), mattress accessories (zippers, 3D mesh spacer fabrics, mattress covers, microfiber/TNT materials, mattress foot protectors), and on-demand promotional articles (backpacks, caps, sunglasses, umbrellas, cups, RPET bags, and others). The company runs its own local offices and warehouses in Switzerland, China, Romania, Macedonia, Malta, Hong Kong, and Germany, and operates without bank loans, reinvesting profits into the group.

Product overview

NA Group is a B2B supplier and sourcing company for the bedding and mattress industry, operating as a group of production and trading companies located in Asia and Europe. The company offers three main product categories: Bedding (duvets, zipperbags, and pillows), Mattress accessories (zippers, 3D mesh fabric, mattress covers, microfiber/TNT materials, and mattress foot protectors), and Promotional articles (mask accessories, reusable bags, backpacks, caps, sunglasses, umbrellas, cups, electrical gadgets, key chains, placemats, RPET bags, and garment covers). The products are sourced and supplied through the company's network of sourcing subsidiaries including STAN Asia (Shanghai), STAN RO (Romania), STAN MK (Macedonia), TexPack Ltd. (Hong Kong/China/Cambodia), AMV Ltd. (Malta), and gewohnheit GmbH (Germany). NA Group also built a supply chain for protective materials during the COVID-19 pandemic through STAN Asia, including masks, protective suits, goggles, and gloves, with a dedicated medical website at stan-med.com.

Differentiator

Problem solved

Functional benefit

Brands

• STAN Asia: Sourcing company in Shanghai, China specializing in mattress industry components and pandemic protective materials
• STAN RO
• STAN MK
• AMV Ltd.
• TexPack Ltd.
• gewohnheit GmbH
• STAN-Med

Products and services

• Duvets Duvets (also known as quilts) offered as part of the bedding product line for the mattress and bedding industry.
• Pillows Various types of pillows including foam pillows supplied as part of the bedding product category.
• Zipperbags Zippered bags used for packaging bedding items, manufactured by TexPack Ltd. and supplied through NA Group's sourcing network.
• Zippers Zipper fasteners for the mattress and bedding industry, supplied from warehouses in Europe (STAN RO) and Asia (STAN Asia, STAN MK).
• 3D mesh fabric 3D spacer fabrics used in mattress construction for breathability and support, available in full rolls and borders.
• Mattress covers Protective covers for mattresses supplied as part of the mattress accessories range.
• Microfiber and TNT materials Microfiber and non-woven (TNT/PP Nonwoven) materials used in mattress manufacturing.
• Mattress foot protectors Protective foot covers for mattresses to prevent wear and damage.
• Mask accessories Mask-related accessories including mask boxes, mask keepers, and mask lanyards, supplied during the COVID-19 pandemic.
• Reusable mesh shopping bag Reusable shopping bags made from mesh material as eco-friendly promotional items.
• Backpacks Backpacks offered as promotional and advertising articles.
• Caps Caps offered as promotional and advertising articles.
• Sunglasses Sunglasses offered as promotional and advertising articles.
• Umbrellas Umbrellas offered as promotional and advertising articles.
• Cups Cups and mugs offered as promotional and advertising articles.
• Electrical gadgets Electronic gadgets offered as promotional and advertising articles.
• Key chains Key chains offered as promotional and advertising articles.
• Placemats Placemats offered as promotional and advertising articles.
• RPET bags Bags made from recycled PET (RPET) materials as eco-friendly promotional items.
• Garment cover Garment covers and hangers offered as promotional articles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• TexPack Ltd.coreChannel Partner/ Reseller/ DistributorTexPack Ltd. specializes in manufacturing zippered bags for the bedding industry and all types of foam pillows. Production facilities are located in China and Cambodia. David Wang serves as General Manager. The company is a key sourcing partner within NA Group.
• gewohnheit GmbHcoreChannel Partner/ Reseller/ Distributorgewohnheit GmbH has been dealing with sleeping products and concepts for decades. Offers high flexibility, high quality, and proven international supply chains with the aim of ensuring good sleep. Markus Veutgen serves as Member of the executive board.
• AMV Ltd.coreChannel Partner/ Reseller/ DistributorAMV Ltd. is part of the NA Group sourcing network, located in Malta. Serves as a sourcing company within the NA Group structure.
• STAN AsiacoreChannel Partner/ Reseller/ DistributorSTAN Asia has been member of NA Group since 2003, specialized in supplying mattress industry with components. Also built supply chain for protective materials during COVID-19 pandemic. Located in Shanghai with quality control and export capabilities.
• STAN ROcoreChannel Partner/ Reseller/ DistributorSTAN RO has been part of NA Group since 2013, specializing in delivering components from warehouse in Romania. Products include zippers, 3D mesh fabric in full rolls and borders. Also produces garden cushions and protective covers.
• STAN MKcoreChannel Partner/ Reseller/ DistributorSTAN MK was founded in 2015 and specializes in supply of European bedding and mattress industry. Product portfolio includes zippers, spacer fabrics, mattress covers, and zipperbags. Located in Prilep, Macedonia with favorable labor costs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Sinomax: Hong Kong-listed foam and bedding products manufacturer with significant China operations. Comparable to NA Group's foam pillow business through TexPack, with similar Asia-centric manufacturing footprint.

Direct peers

• BekaertDeslee: Belgian global leader in mattress ticking and mattress fabrics. Directly comparable to NA Group's mattress cover, 3D mesh fabric, and spacer fabric sourcing business serving bedding manufacturers.
• John Cotton Group: UK-based nonwovens and textile supplier for the bedding industry. Comparable to NA Group in producing/sourcing nonwoven and fiber components (microfiber, TNT) used in mattress manufacturing.
• Vita Group: UK-based flexible foam producer for bedding, furniture, and automotive. Comparable to NA Group's foam pillow and bedding foam sourcing through TexPack, both serving mattress and bedding manufacturers.

Broad incumbents

• Recticel: Belgian polyurethane foam and bedding products group. Comparable in foam and bedding components but operates as a large public group with manufacturing rather than NA Group's sourcing/trading model.
• Hilding Anders: European bedding and mattress manufacturer (own and private-label brands). Comparable to gewohnheit GmbH within NA Group for sleep products and concepts, though operates at much larger scale.
• Leggett & Platt: Large US-based diversified manufacturer of bedding components (springs, foundations, machinery). Overlaps with NA Group's mattress accessories portfolio but operates at vastly larger scale and across many more product categories.
• Carpenter Co. US-based largest producer of comfort cushioning (foam, fiber) for bedding and furniture. Comparable to NA Group's pillow and foam sourcing business through TexPack but serves a much broader customer base globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Stan-RO-Logistics-Services-100063920714196

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NA Group