YOMU

What YOMU does

YOMU, legally Yomu Inc. and incorporated in Delaware in 2025, builds a consumer mobile application that helps children log reading sessions and helps parents and extended family reinforce consistent reading habits. The product is built around a reading timer, minutes and pages tracking, streak and gems-based gamification, and a multi-caregiver family view that allows parents and grandparents to monitor the same child's reading activity. It is distributed exclusively through the Apple App Store as a single iOS app (id 6751194733), with no Android, web, or other marketplace presence, and serves primarily US families with children roughly in the 4-17 range, with the strongest use case concentrated in the 8-14 window. The company operates with a six-person founding team of parents and makes money through a monthly subscription, with hints of a free tier based on App Store reviewer language. Beyond the app, YOMU runs a content marketing flywheel via a Reading Center hub of 47+ expert guides, a book recommendation quiz lead funnel, an Instagram presence, an email newsletter, and a physical bookmark distribution program to schools, libraries, and bookstores. The company is bootstrapped with no disclosed funding rounds, no institutional investors, and no M&A activity, holds no patents, and operates under COPPA-compliant onboarding for under-13 users.

Name

YOMU

Legal name

Yomu Inc.

Website

https://yomu.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

YOMU is a consumer iOS app that helps children log reading sessions and lets parents and grandparents track streaks, minutes, and progress to build consistent family reading habits.

Ownership category

akta.pro rank

Product category

Children's Reading Habit App

NAICS

Educational Support Services (611710)

akta.pro primary industry

Foundational Literacy & Early Reading Apps (EDACANAA)

akta.pro secondary industry

Reading Comprehension & Close Reading Enrichment (EDAMAJAB)

Keywords

• Kids reading app
• Family reading habits
• Reading habit tracker
• Children literacy app
• Reading gamification

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Subscription: The app uses a subscription pricing model. Users pay for premium access to the reading habit tracking features. App Store review mentions 'even with no payments' suggesting a free tier may exist.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

YOMU is an iOS mobile application that lets children log reading sessions through a built-in reading timer and rewards consistent reading with streaks and a gems-based rewards system. Parents and grandparents can view a shared feed of each child's reading minutes, pages, and books completed, supporting consistent at-home reading habits. The product is distributed exclusively through the Apple App Store under a subscription pricing model.

Product overview

YOMU is a family reading habit app built as a single unified product with several integrated features. The core YOMU App enables kids to log reading sessions with a built-in reading timer and earn gems through a streaks and rewards system that can be spent on activities. Parents and multiple family members can view progress through the multi-parent/family viewing feature. The companion Book Recommendation Quiz helps match children with books suited to their age and interests. The Reading Center provides supplementary content including guides on reading tools, habit building strategies, reading activities, and book discovery recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• YOMU Family Reading Habits App An iOS mobile application that lets children log reading sessions through a built-in reading timer and lets parents and grandparents view shared progress, streaks, and gems-based rewards. Distributed via the Apple App Store under a subscription pricing model.

Quantifiable outcome

• 1.8M words/year from just 20 min daily reading
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bookly: Reading habit tracker app with timers, statistics, and gamified goals. Closest analog to YOMU's habit-tracking mechanic, though Bookly targets adult readers rather than children — same product category, different end user.
• Hooked on Phonics: Long-running subscription reading program for early readers covering phonics and comprehension. Directly comparable to YOMU as a parent-paid kids reading subscription targeting foundational literacy.
• Homer: Subscription early-literacy app for kids 2-8 covering reading, math, and creativity. Directly comparable to YOMU as a paid kids reading/habit app marketed to parents with structured learning content.
• Epic!: Digital library and reading platform for kids 12 and under with progress tracking for parents and educators. Comparable to YOMU as a kids reading subscription that combines library content with parent visibility into reading activity.
• Reading Eggs: Subscription reading instruction platform for ages 2-13, covering phonics, comprehension, and leveled readers. Closely comparable to YOMU on the kids-reading subscription axis with structured progression.
• Lingokids: Subscription kids learning app with gamified activities and parent dashboards. Comparable to YOMU in subscription kids app distribution, gamification-driven engagement, and parent visibility features.

Broad incumbents

• Khan Academy Kids: Free educational app for ages 2-8 covering reading, math, and social-emotional learning. Comparable as a kids reading/learning app with parent dashboards, but free and backed by a much larger organization.
• ABCmouse: Large, established subscription early-learning platform for ages 2-8 with reading, math, and art. Comparable to YOMU as a kids subscription learning app, but broader in scope and a much larger incumbent.
• Duolingo ABC: Free early-literacy app from Duolingo teaching letter sounds and reading. Comparable to YOMU on early reading subscription/consumer funnel, but free, gamification-heavy, and backed by a much larger incumbent.

Emerging players

• Google Read Along: Free, AI-driven kids reading app with reading assistance and gamification. Comparable to YOMU as a kids reading engagement product, but free and supported by Google's distribution and AI capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/yomu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOMU