BS2M

What BS2M does

BS2M is a 360-degree communication and digital marketing agency headquartered in Casablanca, Morocco, founded in 2009 and operating with a team of approximately 20+ multidisciplinary specialists. The firm delivers an integrated service portfolio spanning digital and social media management, influencer and public relations campaigns, audiovisual production, web and mobile development, custom AI solutions (conversational chatbots, agentic AI for process automation, multilingual avatars in French/English/Darija, and blockchain integration), corporate event management and team building, print and out-of-home advertising, and branded merchandise. Its technology stack for development work includes React, Laravel, and Node.js, and its AI offering is built primarily on third-party generative models applied to client use cases rather than proprietary foundation models.

BS2M operates a B2B, sales-led go-to-market targeting enterprise brands across banking, automotive, fashion, healthcare, real estate, consumer electronics, and education — including Crédit du Maroc, Haier, Hyundai, Gerard Darel, Al Barid Bank, Technogym, Sterifil, SVR, and Bostik. The agency uses consultative direct outreach with custom project-based proposals and multi-year retainer arrangements; pricing is not publicly disclosed. Distribution is exclusively direct, with no intermediary or reseller channels, and the firm combines a portfolio-driven sales motion with a multi-platform organic content presence (website blog, Facebook, Instagram, TikTok, LinkedIn) for top- and mid-funnel demand generation.

The business is privately held and appears to be founder-led by CEO Mohamed Bellouch, supported by a CFO (Amal Rahhal) and a Director of Strategic Development (Mamoun Iraqi). BS2M has no disclosed external investors, parent company, subsidiaries, or public-market presence, and operates two office locations in the Maarif district of Casablanca — an administration office and a creative studio. There are no disclosed funding rounds, acquisitions, mergers, regulatory actions, certifications, or partnership agreements in the source data.

Name

BS2M

Legal name

BS2M

Website

https://bs2m.ma

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BS2M is a Casablanca-based 360-degree communication and digital marketing agency serving enterprise brands in Morocco and MENA across digital, audiovisual, events, web development, and AI services. It targets sectors including banking, automotive, fashion, and healthcare via project-based B2B engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing and Communication Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Digital marketing services
• Communication agency services
• Audiovisual production services
• Web development services
• Event management services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services - Digital Marketing: Project-based fees for digital strategy, social media management, SEO, and content creation services. Customized retainer arrangements for ongoing client partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BS2M is a Casablanca-based 360° communication and digital marketing agency that delivers integrated brand services including digital and social media management, influencer and PR campaigns, audiovisual production, web and mobile development, AI-powered solutions, event management, print and out-of-home advertising, and branded goodies. The agency serves enterprise clients with strategy, creative, and execution under one roof, combining human creativity with AI-driven automation.

Product overview

BS2M est une agence de communication et marketing digital 360 basee a Casablanca, proposant une gamme integree de services incluant Digital & Social Media Management, Influence & Relations Publiques, Production Audiovisuelle, Developpement Web & Mobile, Intelligence Artificielle (bots conversationnels, agents autonomes, avatars IA), Evenementiel & Team Building, Print & Affichage (OOH), et Goodies. L'offre couvre l'ensemble du spectre de la communication marketing avec une approche 360° combinant strategie, creation et execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital & Social Media Management Digital strategy, social media management, website creation, and SEO services aimed at brand acquisition, retention, and amplification for enterprise clients.
• Influence & Relations Publiques Influence strategy, influencer identification and collaboration, viral campaign creation, and press relations management for enterprise brand clients.
• Production Audiovisuelle Production of corporate videos, advertising spots, social media content, and event reportage covering writing, production, and post-production for enterprise clients.
• Web & Mobile Development Web and mobile development services including showcase websites, e-commerce sites, iOS/Android mobile applications, PWAs, and custom back-office systems built on modern architectures such as React, Laravel, and Node.js.
• Artificial Intelligence Solutions Custom AI solutions including conversational chatbots, autonomous AI agents, multilingual avatar generation (French, English, Darija), and blockchain integration for business process automation and data security, targeted at enterprise clients.
• Events & Team Building Organization of corporate events including conventions, seminars, product launches, custom team-building activities, and brand activations for enterprise clients.
• Print & Out-of-Home Advertising Large-format display, signage, point-of-sale (PLV) materials, covering, and physical brand deployment services for enterprise clients.
• Branded Goodies Personalized objects, printed materials, and olfactory marketing items designed to extend brand image through tangible branded merchandise.

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dentsu International: Global advertising holding company with Dentsu Morocco operations offering integrated creative, media, and CX services — comparable to BS2M's 360° service model but with significantly larger scale and global enterprise relationships.
• Wunderman Thompson: WPP-owned creative, data, and technology agency with operations in MENA — comparable to BS2M in offering integrated brand, digital, commerce, and technology services to enterprise clients in the region.
• Ogilvy: Global creative network with Ogilvy Africa presence offering brand strategy, advertising, PR, and digital services to multinational enterprise clients — competing with BS2M for the same Moroccan and pan-regional brand budgets.
• Publicis Groupe: Global advertising holding company operating in Morocco via Publicis 133, offering the same 360° creative, media, digital, and PR capabilities as BS2M but with vastly greater scale, multinational clients, and global procurement relationships.
• Havas: Global communications group operating Havas Morocco with full-service creative, media, digital, and health communications — a directly comparable 360° model at significantly larger scale and global client reach.
• McCann Worldgroup: Interpublic-owned global advertising network with McCann Morocco operations offering integrated creative, digital, PR, and event services — directly comparable to BS2M's 360° offering targeting multinational and regional enterprise clients.

Direct peers

• VMLY&R: Global brand and customer experience agency offering integrated creative, digital transformation, and commerce services — competing with BS2M for enterprise clients seeking brand-to-digital integration across regional and global markets.
• Serviceplan Group: Europe's largest independent agency group offering integrated brand, digital, and media services with multilingual capabilities — comparable to BS2M's 360° model and ambition to serve enterprise clients across languages and markets.
• MullenLowe MENA: Full-service creative and digital agency network with deep MENA presence, offering integrated brand, digital, PR, and production services comparable to BS2M's 360° proposition across the same regional enterprise client base.
• Liquid (MENA): Regional digital agency serving MENA enterprise clients with integrated digital marketing, social, and content services — directly comparable to BS2M's digital and social media service line and target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bs2m.ma
• LinkedInlinkedin.com/company/bs2m-groupmedia
• Instagraminstagram.com/bs2m_com
• TikToktiktok.com/@bs2mcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BS2M