WEINSBERGER

What WEINSBERGER does

Winzer vom Weinsberger Tal eG (trading as WEINSBERGER) is a German winegrowers' cooperative founded in 1908 by the Freyer family and headquartered in Löwenstein, Baden-Württemberg. It cultivates typical Württemberg grape varieties — primarily Lemberger, Trollinger, Riesling, Schwarzriesling, and Samtrot, plus rare varieties such as Muskat-Trollinger, Traminer, and Muskateller — and produces the full range of red, white, rosé, sparkling (Sekt, Secco), mulled wine, and alcohol-free variants (e.g., BergRebell FREE, Traubensaftschorle). Winemaking relies on traditional techniques: stainless-steel tank fermentation, oak barrel and barrique aging, selective malolactic fermentation (biologischer Säureabbau), and extended skin contact (Maischegärung) for reds, executed by an in-house cellar master across multiple differentiated product lines (BergRebell, Otto Freyer, Edelstein, Noblesse, Junge Linie, Rebsortenlinie, WvWT 1 Liter, Spuren im Schnee).

The cooperative operates a multi-channel distribution model: a direct-to-consumer e-commerce platform (weinsbergertal-winzer.de) with free shipping from 12 bottles; two fixed retail wine houses in Löwenstein and Eberstadt; three seasonal Wengertshäusle wine huts at Breitenauer See, Löwenstein, and Eberstadt that serve hikers and lake visitors; and a B2B/trade channel supplying restaurants, hotels, and retailers with invoice payment terms (7 working days) and freight delivery on 61+ bottle orders. Pricing spans entry-level house wines from €4.95/litre to premium single-varietals at €31.33/litre (FREIDENKER Spätburgunder), with pre-configured packages (6er, 12er, 18er) and volume discounts (5% on 78+ bottles). Customer segments are individual end consumers (primary), trade/hospitality buyers, and experiential/wine-tourism visitors attracted by festivals, music-and-wine events, and Glühwein horse-drawn carriage rides (€45/person).

Marketing is predominantly organic: Facebook, Instagram, WhatsApp, YouTube brand videos, an email newsletter, SEO-optimized product categories, and Trusted Shops verified reviews. The company is privately held as a registered cooperative (GnR 100050, Amtsgericht Stuttgart), audited by the Baden-Württembergischer Genossenschaftsverband, governed by a three-member Vorstand (Otto Freyer, Siegfried Schmidt, Jürgen Siller) plus managing executive Dirk Mosthaf, with Hannes Fellmann chairing the Aufsichtsrat. It has earned repeated Landesweinprämierung Gold medals (2025, 2026), Frankfurt International Trophy Gold, and Women's International Trophy Gold (2024). All operations are domestic to Germany.

Name

WEINSBERGER

Legal name

Winzer vom Weinsberger Tal eG

Website

https://weinsbergertal-winzer.de

Company type

Private

Founded year

1908

Operating status

Operating

Short description

Winzer vom Weinsberger Tal eG is a 1908-founded Württemberg wine cooperative producing red, white, rosé, sparkling, mulled, and alcohol-free wines from Swabian grape varieties. It sells directly to consumers via e-commerce, two retail wine houses, seasonal Wengertshäusle locations, and B2B trade supply.

Ownership category

akta.pro rank

Product category

Württemberg Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Württemberg wine production
• Wine cooperative retail
• Sparkling wine (Sekt)
• Alcohol-free wine
• Wine tourism events

Headquarters

HQ city

Löwenstein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct wine sales: Sale of wines directly to end consumers via e-commerce platform (online shop) and two physical wine house locations (Weinhaus Eberstadt and Weinhaus Löwenstein). Revenue is generated per-unit on bottle and package sales. Pricing ranges from entry-level house wines at €4.95/l to premium Edelstein line at €21.27/l. Free shipping on orders of 12+ bottles.
2. Event-based wine sales: On-site wine service at Wengertshäusle locations (seasonal wine huts), music and wine festivals, horse-drawn carriage rides with mulled wine, and special events (Angus trifft Wein, etc.). Revenue from on-site consumption and tasting.
3. B2B/Trade sales: Supply of wine to trade customers (restaurants, retailers, businesses) with invoice payment terms of 7 business days. Order minimums of one packaging unit. Spedition delivery for orders of 61+ bottles with 5% discount on 78+ bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Winzer vom Weinsberger Tal eG produces and sells Württemberg regional wines from its cooperative vineyards in the Weinsberger Tal, including red, white, rosé, sparkling (Sekt/Secco), seasonal mulled (Glühwein), and alcohol-free variants, distributed via its own e-commerce shop, two wine houses (Weinhaus Löwenstein and Weinhaus Eberstadt), three seasonal Wengertshäusle (wine huts at Breitenauer See and the wine-growing villages), B2B/trade delivery, and on-site wine tourism events (festivals, wagon rides).

Product overview

Winzer vom Weinsberger Tal eG is a German wine cooperative (Winzergenossenschaft) based in Löwenstein, Württemberg, producing and selling wines from the Weinsberger Tal region. The company operates two Weinhäuser (wine houses) in Löwenstein and Eberstadt, and maintains a direct-to-consumer e-commerce platform. The product portfolio centers on traditional Württemberg grape varieties (Lemberger, Trollinger, Riesling, Schwarzriesling, Samtrot) complemented by international varieties (Chardonnay, Cabernet Franc, Merlot). The offering is organized across multiple sub-brands: BergRebell (youthful, rebellious positioning with wines and alcohol-free alternatives), Otto Freyer (premium family tradition line), Edelstein (premium terroir-driven wines), Noblesse (high-end varietal wines), Junge Linie (entry-level wines), Spuren im Schnee/Winzerglühwein (seasonal mulled wines), Rebsortenlinie (single-variety wines), and WvWT 1 Liter (value 1-liter wines). Additional offerings include pre-configured Weinpakete (wine packages), sparkling wines (Riesling Sekt, Cuvée Sekte), and experiential services (Wengertshäusle taverns, Glühwein Planwagenfahrt). The company emphasizes free shipping on orders of 12 bottles or more.

Differentiator

Problem solved

Functional benefit

Brands

• BergRebell: A rebellious-themed wine line targeting younger consumers, including wines, secco, and alcohol-free variants under the FREE sub-label
• Edelstein
• Junge Linie
• Otto Freyer
• Noblesse
• BergRebellin
• BergRebellchen
• Spuren im Sand
• Winzerglühen / Spuren im Schnee
• Secco
• Leo Secco Rosé
• FREIDENKER
• Eschenau 1 Liter
• WvWT 1 Liter

Products and services

• BergRebell wine line Youthful, rebellious wine brand featuring white, red, and rosé cuvée QbA wines (including BergRebell Weisswein Cuvée QbA and BergRebell Rotwein Cuvée QbA), positioned for younger consumers and awarded Gold at the Women's International Trophy 2024 and Frankfurt International Trophy 2024.
• BergRebell FREE Alcohol-free line Alcohol-free wine alternatives including BergRebell Weiss FREE and BergRebell Rosé FREE, marketed as spritzig, wild, and rebellious drinks priced at €7.45 per bottle (€9.93/l) for consumers avoiding alcohol.
• BergRebell Secco (sparkling Perlwein) Sparkling wine alternatives (German Perlwein) in white and rosé varieties under the BergRebell brand, featuring fruity flavors like elderflower, apple, and mint.
• Otto Freyer wine line Premium wine line honoring family tradition since 1908, featuring Otto Freyer Riesling mit Weissburgunder, Otto Freyer MIA Roséwein, and Otto Freyer Lemberger aged in oak barrels.
• Edelstein wine line Premium terroir-driven wine collection including Cabernet Franc trocken (Gold, Landesweinprämierung 2026), Merlot trocken, Lemberger trocken, and Riesling trocken, with wines from €21.27/l showcasing mineral Swabian terroir.
• Noblesse wine line Premium-tier wines with barrel aging including Chardonnay trocken, Grauburgunder trocken, Noblesse Lemberger (from €11.20/l), and Rotweincuvée.
• Junge Linie wine line Entry-level wines designed for younger consumers, including Trollinger, Lemberger Blanc de Noir, Traminer, Muskateller, Riesling mit Traminer, Samtrot, and Trollinger Rosé at accessible price points.
• Rebsortenlinie (single-variety line) Single-variety wines featuring regional Württemberg grape varieties including Riesling trocken, Trollinger trocken (88+ points falstaff), Lemberger trocken, Grauburgunder, and Pinot Meunier Blanc de Noir.
• WvWT 1 Liter Linie (value 1-liter line) Value-oriented 1-liter wine line including Trollinger, Lemberger, Schwarzriesling, Samtrot, Spätburgunder Rosé, Rosé, Weisswein, and Rotwein Hauswein at €4.95–€5.95 per liter using reusable bottles.
• Spuren im Schnee Glühwein (premium mulled wine line) Fruity mulled wines composed from regional grape varieties with selected spices, offered in white, red, and rosé variants priced at €4.95–€6.60/l.
• Winzerglühwein (traditional mulled wine) Traditional mulled wines in red and rosé varieties priced at €3.95 per liter with €0.06 deposit, sold during the winter season.
• Riesling Sekt trocken (bottle-fermented sparkling wine) Dry bottle-fermented sparkling wine (Sekt b.A.) made from Riesling grapes via Flaschengärung, vintage 2023, 13.0% alcohol, with 4–5 years aging potential, priced at €13.27/l.
• Weinpakete (pre-configured wine packages) Pre-configured wine packages in 6-bottle, 12-bottle, and 18-bottle formats (e.g., 6er Otto Freyer-Paket at €39.90; 12er Frühlings-Paket at €92.60; 18er BergRebell packages from €35.10 to €50.40) with free shipping.
• Wengertshäusle (seasonal wine tavern experiences) Traditional seasonal wine taverns operated by the cooperative's winemakers in Löwenstein and Eberstadt and at the Breitenauer See lakeside, offering refreshments to hikers and visitors from May through November on weekends.
• Glühwein Planwagenfahrt (mulled wine wagon rides) Festive horse-drawn wagon rides with mulled wine departing from Weinhaus Löwenstein and Weinhaus Eberstadt, priced at €45.00 per person, available in December.

Quantifiable outcome

• Multiple Landesweinprämierung Gold medals (including 2025, 2026 for various wines) and international recognitions (Women’s International Trophy Gold 2024, Frankfurt International Trophy Gold, falstaff 88+ points)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Facebook (Meta)minorGTM or Marketing PartnerFacebook page (facebook.com/winzervomweinsbergertal) used as a social media marketing and community engagement channel for the winery cooperative.
• Instagram (Meta)minorGTM or Marketing PartnerInstagram presence (@winzervomweinsbergertal) for visual brand storytelling, event promotion, and product showcases.
• Tourismus Baden-Württemberg ('Wir sind Süden')minorGTM or Marketing PartnerWinzer vom Weinsberger Tal participates in the 'Wir sind Süden' (We Are South) tourism initiative (tourismus-bw.de), promoting wine tourism and culinary experiences in southern Germany, specifically the Württemberg wine south region (Weinsüden).
• Musikverein Löwenstein e.V.minorGTM or Marketing PartnerAnnual Musik- und Weinfest (Music and Wine Festival) hosted at Weinhaus Löwenstein, co-organized with Musikverein Löwenstein e.V. This partnership drives foot traffic and community engagement through a joint cultural event.
• Baden-Württembergischer Genossenschaftsverband e.V. – Sitz: KarlsruhecoreOthersThe cooperative's audit and regulatory association (Prüfungsverband). Responsible for statutory audit and compliance oversight of the Winzer vom Weinsberger Tal eG as a registered cooperative (GenR: 100050 Amtsgericht Stuttgart).

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hawesko Holding: Germany's largest specialty wine retailer and mail-order distributor, operating multiple D2C and B2B wine brands. Broad incumbent that competes for the same DTC wine consumer across all German regions, including Weinsberger's catchment.
• Württembergische Weingärtner-Zentralgenossenschaft (WGZ): Central marketing cooperative for Württemberg winegrowers' cooperatives, including many of the same Swabian varieties. Functions as a broader umbrella organization over individual coops like Weinsberger and shapes category economics.

Emerging players

• Vicampo Wein GmbH: German D2C wine marketplace curating wines from regional producers across Germany. Directly comparable on direct-to-consumer wine e-commerce and competes for the same online buyer looking for regional German wines.
• Wine in Black: Berlin-based German wine subscription and curated marketplace focused on premium European wines. Comparable as a digital-first wine club/curated DTC channel targeting younger German consumers with a similar premium-discovery proposition.

Direct peers

• Weingut Aldinger: Family-owned VDP Württemberg producer with multiple generations and broad premium portfolio. Comparable on Swabian varietal focus, DTC and on-premise sales, and award-led premium positioning.
• Weingärtner Stromberg-Zabergäu: Stromberg-Zabergäu winegrowers' cooperative in Württemberg, marketing regional wines to consumers and trade. Directly comparable as a cooperative peer producing Swabian varietals with own retail and event programming.
• Weingut Dautermann: Württemberg family winery producing Lemberger, Trollinger, Riesling and similar varietals with DTC, on-premise, and tasting-room presence. Closely comparable as a regional single-estate producer competing for the same local buyer.
• Felsengartenkellerei Besigheim: Württemberg wine cooperative based in Besigheim, producing and marketing regional wines under sub-brands similar to BergRebell/Edelstein. Closely comparable in product mix, channel structure (cooperative retail + DTC) and Württemberg positioning.
• Genossenschaftskellerei Heilbronn: Large neighboring Württemberg wine cooperative (eG) covering Heilbronn and surrounding villages. Operates the same cooperative model, grows overlapping Swabian varieties, and runs its own retail and brand portfolio, making it the most direct analogue to Weinsberger.

Others

• VDP — Die Prädikatsweingüter: Germany's association of premium estates (VDP). Relevant peer context for Weinsberger's premium-tier ambition (Edelstein, Noblesse), as VDP membership and the VDP classification system set the national benchmark for premium German wine positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=-EXyKUrN0vM
• Facebookfacebook.com/winzervomweinsbergertal
• Instagraminstagram.com/winzervomweinsbergertal/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEINSBERGER