BFT International

What BFT International does

BFT International (Betonwerk Fertigteil-Technik) is a German B2B trade publication serving the precast concrete and concrete plant industry, operated by Bauverlag BV GmbH, a private publishing company headquartered in Gütersloh, Germany, with additional offices in Berlin and Munich. The publication provides monthly coverage of concrete plant and precast technology topics including molds and formwork, mixing technology, precast element production, sustainability, prestressed concrete, systems engineering, autoclaved aerated concrete, and infrastructure. Bauverlag BV GmbH is described as the largest provider of specialist information for the construction industry in German-speaking countries and publishes 18 specialist journals and numerous special publications across the construction industry, employing approximately 135 people in total at the parent level.

The business operates as a multi-channel media platform consisting of the core BFT Magazine (print and digital), a free monthly newsletter, the BFT Stellenmarkt job marketplace, the Beja supplier directory with more than 4,000 provider listings, a digital archive, and an industry events calendar. Revenue is generated through a combination of magazine subscriptions (priced through the Bauverlag Shop but not publicly disclosed), advertising and advertorial placements in both print and digital, and job board listings. Distribution leverages the Bauverlag parent network alongside social media channels (Facebook, Twitter/X, YouTube) and the integrated job marketplace. Primary customer segments are precast concrete manufacturers, concrete plant operators, construction equipment suppliers, and construction industry professionals; featured companies include FP McCann, Swiss Baumat AG, Spurgin, Elematic, Progress Group, Peikko, Schöck, and Lanxess.

Technology consists of a digital publishing platform built on the InterRed content management system with category-based content navigation, online article archive, newsletter subscription system, job marketplace integration, and event calendar functionality. No proprietary technology, AI capabilities, or mobile applications are disclosed. The business is geographically focused on the DACH and broader German-speaking region, with global website access available; no revenue, ownership, or financial data is publicly disclosed.

Name

BFT International

Legal name

Bauverlag BV GmbH

Website

https://bft-international.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

BFT International is a German B2B trade publication covering concrete plant and precast technology, operated by Bauverlag BV GmbH. It delivers a monthly magazine, newsletter, job board, and 4,000+ provider supplier directory serving precast concrete manufacturers, plant operators, and equipment suppliers.

Ownership category

akta.pro rank

Product category

Construction Trade Media & Publishing

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Precast concrete publishing
• Trade journal construction
• Concrete plant technology
• B2B media construction
• Specialist information publishing

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Physical and digital subscriptions to the BFT International Concrete Plant Precast Technology magazine published by Bauverlag BV GmbH.
2. Advertising: Advertorial and display advertising within the magazine and online platform, including media kit offerings for advertisers.
3. Job Board (Stellenmarkt): Specialized job marketplace for the construction and building industry, operated as a separate platform integrated with BFT International.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BFT International is a digital media company that publishes a monthly B2B trade magazine (BFT Magazine / Concrete Plant Precast Technology) covering concrete plant and precast technology for the construction industry. It complements the magazine with a free monthly newsletter, an online article archive, an industry events calendar, a B2B supplier directory (Beja) with more than 4,000 providers, and a specialized construction-industry job board (BFT Stellenmarkt). The publication is operated by Bauverlag BV GmbH, headquartered in Gütersloh, Germany.

Product overview

BFT International (Betonwerk Fertigteil-Technik) is a platform consisting of a monthly trade magazine, digital newsletter, job board, supplier directory, and events calendar serving the precast concrete industry. The core offering is the BFT Magazine which covers topics including molds and formwork, mixing technology, precast element production, sustainability, prestressed concrete, systems engineering, and infrastructure. The supporting digital services include the BFT Newsletter for monthly updates, the BFT Stellenmarkt job board for recruitment in the construction sector, and the Beja supplier directory with over 4,000 provider listings.

Differentiator

Problem solved

Functional benefit

Brands

• BFT International Stellenmarkt: A job portal operated by BFT International for the construction and precast concrete industry, featuring job listings across Germany and German-speaking regions.

Products and services

• BFT Magazine (Concrete Plant Precast Technology) Monthly B2B trade publication covering concrete plant and precast technology for engineers, plant managers, and construction professionals.
• BFT Newsletter Monthly free email newsletter providing news and specialist information for the precast concrete industry, cancelable at any time.
• BFT Stellenmarkt (Job Board) Online job portal for the construction and precast concrete industry, offering listings for technical and engineering positions across Germany and German-speaking regions.
• BFT Directory (Beja) B2B supplier directory containing more than 4,000 providers in the precast concrete industry, enabling supplier discovery and vendor evaluation.
• BFT Archive Digital archive providing access to historical issues and articles from the BFT International publication.
• BFT Events Calendar Industry events calendar listing conferences, symposiums, and trade events for the construction and concrete industry.

Quantifiable outcome

• Monthly newsletter reaching industry professionals with news and specialist information

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Progress GroupcoreStrategic or Co-development PartnerProgress Group is a featured partner in BFT International coverage, appearing regularly in articles about precast production automation and digitalization solutions. The company provides machinery and software solutions for precast concrete production.
• Bauverlag BV GmbHcoreOthersBauverlag BV GmbH is the parent company and publisher of BFT International. The company operates from Gütersloh and is the largest provider of specialist information for the construction industry in German-speaking countries.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Better Roads: U.S. trade media brand serving the road and infrastructure construction industry. Comparable to BFT International as a specialized B2B construction publication with overlapping coverage of concrete infrastructure and a similar mix of advertising, editorial, and industry event products.
• Construction Equipment: B2B trade publication covering construction equipment, machinery, and plant technology. Comparable to BFT International in serving the equipment-buying side of concrete plant operations and sharing similar advertiser categories (machinery and plant technology suppliers like those featured in BFT's Progress Group and Elematic coverage).
• Zonda Media (formerly Hanley Wood): B2B media company serving the U.S. residential and commercial construction industry with trade publications, events, and data products. Comparable to BFT International (and its parent Bauverlag) as a portfolio operator of construction-focused B2B media brands, though operating at significantly larger scale and across multiple construction verticals.
• Engineering News-Record (ENR): Long-established U.S. construction industry trade publication covering infrastructure, buildings, and equipment. Comparable to BFT International as a B2B construction media brand serving engineers and contractors, though operating at broader scope and scale and with overlapping advertiser overlap in concrete and equipment categories.

Direct peers

• Concrete Construction: U.S.-based trade publication dedicated to the concrete construction industry, covering production, materials, and technology. Highly comparable to BFT International as a similarly focused B2B trade media outlet serving concrete industry professionals, with overlapping editorial topics (formwork, mixes, precast, sustainability) and a comparable advertiser base of equipment and materials suppliers.
• Precast Inc. (PCI): Official publication of the Precast/Prestressed Concrete Institute in the U.S., focused exclusively on the precast concrete industry. The most narrowly comparable peer to BFT International in editorial scope, targeting precast manufacturers, engineers, and suppliers with technical articles, case studies, and industry news.
• Concrete Products: Long-running U.S. trade magazine covering concrete production, equipment, and materials for plant operators and producers. Directly comparable to BFT International in audience (concrete plant and precast manufacturers) and business model (B2B trade publication with advertising and subscriptions).

Regional players

• International Construction: International (English-language) trade magazine covering global construction equipment, infrastructure, and concrete technology. Comparable to BFT International in editorial themes and advertiser base but operates globally and in English rather than DACH-focused, making it a regional/geographic peer rather than a direct domestic competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bft_int
• YouTubeyoutube.com/channel/UC7_KspFeyII5T7i_hXiu34g
• Facebookfacebook.com/bft.international.bv
• LinkedInlinkedin.com/company/bft-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BFT International