LE MAS

What LE MAS does

Le Mas & Le Mazet is a privately held luxury short-term holiday rental operator based in Sainte-Croix, Dordogne (Nouvelle-Aquitaine, France), founded in 2015 by Rupert Springfield and Franck after relocating from Amsterdam. The business operates two adjacent heritage properties on the same site — Le Mas, a 5-star-rated 16th-century five-bedroom farmhouse accommodating up to 10 guests with a private heated saltwater pool, and Le Mazet, a 4-star-rated one-bedroom cottage for 1–2 guests with private garden — which can be rented independently or together for groups of up to 13 guests. The owners live on-site in a converted tobacco drying barn and personally deliver concierge services including private chef arrangements, wine tastings, wellness sessions, restaurant bookings, and activity planning.

The underlying technology is non-proprietary and asset-light, comprising standard property-rental infrastructure (a booking-form website with availability calendar, payment via bank transfer and credit card) plus modern guest amenities — 250 Mbps internet, a 22kW EV charging point, and an electrolysis-based saltwater pool system. There is no software platform, mobile application, or AI capability disclosed.

The business runs a direct-to-consumer model supplemented by curated booking platforms (Sawday's, Kid & Coe, Stay One Degree, Plum Guide). Revenue is generated through seasonal nightly/weekly rental fees with a 50% non-refundable deposit at booking and balance due three months before arrival, plus ancillary fees for pet stays (€100), EV charging, tourist tax (€1.71 and €1.21 per adult per night), and optional on-property experiences. The owners also operate Gîte Guru (giteguru.fr), a separate advisory business helping clients start and run French gîte operations. The company holds no external funding, is registered as a sole proprietorship (Rupert Springfield EI), and is included on Channel 4's 'Help! We Bought A Village', The Sunday Times (six consecutive years), The Times, The Telegraph (9/10, highest in Dordogne), and The Guardian.

Name

LE MAS

Legal name

Rupert Springfield EI

Website

https://lemasdordogne.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Mas & Le Mazet is a privately owned Dordogne holiday rental business operating two on-site heritage properties — a 5-star five-bedroom farmhouse (up to 10 guests) and a 4-star cottage (1–2 guests) — serving affluent UK and European families and couples through direct bookings and curated platforms.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Luxury & Estate Rentals (THAGANAF)

Keywords

• Luxury holiday rentals
• Dordogne vacation homes
• Self-catering gîtes
• Rural French retreats
• Private chef services

Headquarters

HQ city

Sainte-croix-en-plaine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Short-term holiday rental income: Le Mas (5-bedroom farmhouse sleeping up to 10 guests) and Le Mazet (1-bedroom cottage sleeping 1-2 guests) are rented separately or together for up to 13 guests. Revenue is generated through nightly/weekly rental fees with seasonal pricing. Additional ancillary revenue includes concierge services (private chef, wine tastings, massages), pet fees (€100 per stay), and EV charging fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Le Mas & Le Mazet rents two luxury self-catering holiday properties in the Dordogne region of France: Le Mas (a 5-star, 5-bedroom 16th-century farmhouse sleeping up to 10 guests with a heated saltwater pool) and Le Mazet (a 4-star 1-bedroom cottage for 2 guests). Both can be rented together for up to 13 guests. On-site owners provide personal concierge services and arrange add-ons including private chef dining, wine tastings, massages, yoga, Pilates, and prepared meal deliveries.

Product overview

Le Mas & Le Mazet operates as a luxury vacation rental business in Dordogne, France, offering two distinct holiday properties: Le Mas (a 5-star rated 16th-century farmhouse with 5 bedrooms accommodating up to 10 guests, featuring a private heated saltwater pool and summer kitchen) and Le Mazet (a 4-star rated 1-bedroom cottage for 1-2 guests with a private garden). Both properties can be rented together for groups of up to 13 guests. The business provides premium concierge services including private chef dining, wine tastings, wellness treatments (massage, yoga, pilates), and prepared meal deliveries. A related advisory service called Gîte Guru helps others start or improve their French holiday rental businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Gîte Guru: An advisory service operated by Rupert and Franck, offering consultancy to people starting up or improving their gîte (French holiday home) businesses in France, covering interior/exterior design, business operations, and marketing.

Products and services

• Le Mas A 5-star luxury 16th-century farmhouse in the Dordogne, France, featuring 5 bedrooms accommodating up to 10 guests, a private heated saltwater swimming pool, summer kitchen with gas barbecue, and modern amenities (air conditioning, 250 Mbps internet, 22kW EV charging) while retaining original stone walls, exposed beams, and fireplaces.
• Le Mazet A 4-star cottage in the Dordogne for couples, with 1 bedroom accommodating 1-2 guests, a private south-facing garden with views over the valley to an 11th-century village church and château, stone walls, exposed beams, and a contemporary wood burner. Does not have pool access.
• Combined Rental (Le Mas & Le Mazet) Both Le Mas and Le Mazet rented together, accommodating up to 12-13 guests, providing an ideal option for large family gatherings, milestone celebrations, or group holidays.
• Private Chef Service An in-house private chef (Didier) cooks French cuisine at Le Mas using locally-sourced ingredients, with service and clearing by the chef's wife. Available as an add-on for guests.
• Wine Tasting Experience A wine expert visits Le Mas for tasting sessions featuring Bergerac wines and other French varieties, allowing guests to learn about regional wines without driving.
• Wellness Services (Massage, Yoga, Pilates) Personalised holistic massage sessions (90 minutes, €85) under trees or in guest rooms; custom yoga sessions (90 minutes, €100) in the summer kitchen; Pilates sessions (60 minutes, €80) available during the stay.
• Pre-Prepared Meal Delivery A local traiteur delivers prepared meals (including duck lasagna and homemade quiches) that guests can reheat, available from arrival day.
• Gîte Guru Advisory Service Consulting services by Rupert and Franck to help clients start or improve their gîte businesses in France, covering interior/exterior design, business and operational matters, and marketing and communication.

Quantifiable outcome

• The Daily Telegraph awarded 9/10 rating, the highest score in the Dordogne
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Kid & CoeminorChannel Partner/ Reseller/ Distributor · 1 January 2023Family-friendly holiday home collection. Le Mas was featured as 'Trending for 2023 – our top 9 homes that book the fastest'. Kid & Coe promotes family travel to curated properties.
• Sawday'scoreChannel Partner/ Reseller/ Distributor · 1 January 2020Sawday's inspects and curates special places to stay. Le Mas & Le Mazet is listed on Sawday's platform and has been featured in their '30 Most Popular Properties 2020' and '30 Why Wait? Places 2021' collections. Sawday's describes Le Mazet as a reviewed and approved property with guest testimonials.
• Stay One DegreeminorChannel Partner/ Reseller/ Distributor · 1 January 2020Luxury home rental platform with membership model. Le Mas & Le Mazet was elected by members to their 'Top 10 Homes in France' in 2020.
• Aquitaine BikeminorOthersBike rental service recommended to guests. Aquitaine Bike delivers bicycles, helmets, and locks to the property and collects them after the stay. The property is located next to cycling route 26, a 70km loop to Monpazier, Cadouin and back.
• CM2C (Centre de Médiation de la Consommation de Conciliateurs de la Consommation)minorOthersConsumer mediation service in accordance with Consumer Code provisions. Located at 49 Ponthieu Street, 75008 Paris. Contact: +33(0)189470014, [email protected]. Guests may initiate free mediation if disputes cannot be resolved directly with the property owners.
• Gîte Guru (giteguru.fr)minorStrategic or Co-development PartnerRupert and Franck operate Gîte Guru as a separate advisory business helping people start up and run gîtes in France. Services include interior/exterior design, business and operational matters, marketing, and communication consulting. Positioned as experts through their own successful property operation.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vrbo: Major vacation rental marketplace (owned by Expedia Group) offering whole-home rentals globally, including French countryside properties. Comparable on core product but serves a much broader, less curated audience.
• Airbnb (Airbnb Luxe): Largest global vacation rental marketplace, with Airbnb Luxe specifically addressing the luxury segment. Adjacent as the dominant distribution alternative Le Mas & Le Mazet has chosen not to use.
• Sawday's: UK-based editorial platform inspecting and curating special places to stay, including properties listed by Le Mas & Le Mazet. Comparable as a curated-stays destination targeting the same affluent UK guest base, but operates across many property types and regions.

Direct peers

• Onefinestay: Accor-owned luxury vacation rental brand offering high-end short-term stays in distinctive homes with concierge service. Matches Le Mas & Le Mazet on luxury positioning, whole-home rentals, and personal guest services.
• Oliver's Travels: Specialist in luxury villa and château rentals across France and Europe, including the Dordogne region. Comparable on curated luxury villa offerings targeting affluent families and multigenerational groups.
• BoutiqueHomes: Curated collection of boutique and luxury vacation rentals worldwide, with a portfolio that includes French countryside estates. Similar premium, character-rich, low-volume positioning to Le Mas & Le Mazet.
• Plum Guide: Curated luxury vacation rental platform vetting 'the finest homes' globally, including Plum Guide's stamp displayed on the Le Mas website. Closely aligned with Le Mas & Le Mazet's premium, editorially-vetted positioning and high-end guest profile.
• Stay One Degree: Members-only luxury home rental platform that elected Le Mas & Le Mazet to its Top 10 Homes in France 2020. Comparable on curated luxury whole-home rentals appealing to a high-net-worth, travel-savvy member base.
• Kid & Coe: Family-focused luxury vacation rental platform featuring Le Mas as a 'Trending 2023' property. Comparable on curated luxury stays targeted at the affluent family segment that is Le Mas's primary customer.

Regional players

• Gîtes de France: The official French network and label for gîtes (holiday homes), against which Le Mas's 5-star Ministry of Tourism rating is benchmarked (one of only 13 of 2,157 in Dordogne). Comparable as the dominant France-focused holiday rental channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lemasdordogne
• Instagraminstagram.com/masmazet
• LinkedInlinkedin.com/company/le-mas-le-mazet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE MAS