D. BLUE

Name

D. BLUE

Legal name

d blue pvt ltd

Website

https://dblue.com.mv

Company type

Private

Founded year

2003

Operating status

Operating

Ownership category

akta.pro rank

Product category

Marine Equipment Retail and Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine equipment supply
• Outboard engines
• Boat maintenance products
• Marine engineering services
• Lifestyle retail

Headquarters

HQ city

Male

HQ country

Maldives

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Marine Equipment Sales: Sale of marine equipment, engine spares, boat care products, and fishing gear through DBlue Marine showroom. Includes Honda Marine outboard engines ranging from 40HP to 250HP.
2. Engineering and Technical Services: Providing marine equipment engineering and technical services, including after-sales service at the Honda Marine Service Centre with trained and experienced staff.
3. Lifestyle Retail (Lizzy): Lifestyle and casual wear showroom operations under the Lizzy brand, diversifying from marine equipment into retail fashion.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

D Blue Marine is a marine equipment retailer and technical service provider in the Maldives, selling marine equipment, engine spare parts, boat care products, and fishing gear through its showroom in Malé. Through its subsidiary Marine Vibe Pvt Ltd, the company holds the exclusive Honda Marine dealership in the Maldives, distributing 4-stroke outboard engines ranging from 40HP to 250HP and operating the first authorized Honda Marine Service Centre in the country. A second business division, Lizzy, operates as a separate lifestyle and casual wear retail showroom.

Product overview

D Blue Pvt Ltd operates under two main umbrellas: D Blue Marine and Lizzy. D Blue Marine is the primary marine equipment business offering marine equipment, engine spare parts, boat care products, and fishing gear, combined with engineering and technical services. Through its partnership with Marine Vibe Pvt Ltd (a subsidiary), D Blue Marine distributes Honda Marine outboard engines ranging from 40HP to 250HP, supported by an authorized Honda Marine Service Centre. Lizzy operates as a separate lifestyle and casual wear retail showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• D Blue Marine Marine equipment, engine spare parts, boat care products, and fishing gear retail showroom with after-sales services, targeting boat owners, fishermen, and marine service operators in the Maldives.
• Honda Marine Outboard Engines Honda Marine 4-stroke outboard engines ranging from 40HP to 250HP, distributed in the Maldives under exclusive dealership with Marine Vibe Pvt Ltd (subsidiary of D Blue Pvt Ltd), featuring fuel-efficient and reliable Honda marine technology for tiller, pleasure craft, and dedicated fishing boat applications.
• Honda Marine Service Centre Authorized after-sales service centre for Honda Marine outboard engines, providing world-class technical servicing with trained and experienced technicians and the latest equipment and tools, for boat owners and marine operators in the Maldives.
• Lizzy Lifestyle and casual wear retail showroom operating as a sub-brand of D Blue Pvt Ltd, offering a variety of lifestyle brands and apparel items to fashion-conscious individual consumers in the Maldives.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Honda Marine (Marine Vibe Pvt Ltd)coreChannel Partner/ Reseller/ Distributor · 1 November 2021Exclusive partnership for Honda Marine outboard engines in the Maldives. Marine Vibe Pvt Ltd (a subsidiary of DBlue Pvt Ltd) serves as the official Honda Marine dealer, operating the first official Honda Marine showroom and service center in the Maldives. Honda Marine is the world's first marine manufacturer to offer full-line, dependable, 4-stroke outboard options (since 1964), offering engines from 40HP to 250HP.
• Marine Vibe Pvt LtdcoreStrategic or Co-development PartnerMarine Vibe Pvt Ltd is a subsidiary of DBlue Pvt Ltd, operating as the official Honda Marine dealer in the Maldives. Led by industry pioneers who have contributed to the Maldivian marine industry. Provides Honda Marine engines, technical expertise, and operates the Honda Marine Service Centre.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Suzuki Marine (outboard engines): Suzuki Marine is another global 4-stroke outboard manufacturer competing directly with Honda's outboard lineup. In markets like the Maldives, Suzuki competes for the same fishing, transport, and leisure boat customers that DBlue serves via Honda.
• Yamaha Motor (outboard engines, Maldives/South Asia distribution): Yamaha is one of the closest direct competitors to Honda in the 4-stroke outboard segment globally, including in the Maldives. Yamaha-branded outboards compete head-to-head with DBlue's Honda Marine range (40HP–250HP) for the same fishing and leisure marine customers.
• Tohatsu Outboards: Tohatsu is a Japanese outboard manufacturer with a long-standing presence in commercial fishing and small craft segments, directly overlapping with DBlue's mid-range Honda Marine (40HP–250HP) offerings in similar island/coastal markets.
• Mercury Marine (Brunswick Corporation): Mercury is one of the largest global outboard and sterndrive manufacturers, competing across the same horsepower bands as Honda Marine. Its regional dealers overlap with DBlue's addressable Maldivian customer base for fishing and pleasure craft.

Broad incumbents

• Defender Marine: Defender Marine is a long-standing US marine equipment, parts, and accessories retailer serving boat owners. As a catalog and online retailer of marine equipment and OEM parts, it parallels DBlue's marine parts/accessory retail model at larger scale.
• Boat Owners Warehouse (Boat Owners Association of The United States partners): BoatUS and affiliated programs serve as a broad marine services and equipment ecosystem for boat owners, comparable to DBlue's after-sales service and parts support ecosystem for Honda outboard owners in the Maldives.
• Fisheries Supply Company: Fisheries Supply is a Pacific Northwest marine equipment retailer serving commercial fishing, pleasure craft, and government customers. It is comparable to DBlue in the combination of equipment retail plus parts/service for a marine customer base.
• West Marine: West Marine is a large, established North American marine equipment and parts retailer with showrooms and service. While geographically distant, it is the closest broad-incumbent comparable in retailing marine parts, accessories, and service to boat owners.

Peers

• Honda Marine (parent brand global operations):

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D. BLUE