Miland
Miland designs and manufactures commercial indoor and outdoor playground equipment — including themed playgrounds, trampoline parks, ninja courses, digital play systems, and mechanical rides — for shopping malls, family entertainment centers, theme parks, and resorts across 160+ countries from its Zhengzhou, China factory.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Miland does
Miland designs, manufactures, and globally delivers commercial indoor and outdoor playground equipment for venue operators. Founded in 2012 and operating as Henan Miland Amusement Equipment Co., Limited under parent Yoto Group, the company runs a 60,000 m² factory in Zhengzhou with in-house FRP (fiberglass) production and galvanized steel fabrication. Its product portfolio spans themed indoor playgrounds (across eight popular themes including Miland Castle, Enchanted Forest, Ocean, Dinosaur, Candy Land, Cyberpunk, Chinese Style, and Modern City), trampoline parks, adventure and ninja courses, digital and interactive play systems (projection games, AR, VR, 9D, RFID scoring), mechanical amusement rides, outdoor IP-themed parks, and soft play/toddler areas. Technical features include a numbered packing system for overseas installation, commercial-grade PP trampoline beds (≥350 g/m², AATCC-compliant), reinforced 3mm steel structures, and corrosion-resistant galvanized steel components.
The business operates as a B2B project-based manufacturer selling directly to commercial operators without resellers or distributors. Pricing is unit-based at $150-$300 per square meter with a 500 sqm minimum project threshold, implying typical entry-level project values of $75,000-$150,000 and larger installations reaching multi-million dollar values. The go-to-market combines a six-language website (English, Arabic, French, Italian, Russian, Spanish) with international trade show participation (e.g., RAAPA EXPO 2026 in Moscow) and a customer visit program that has engaged buyers from more than 160 countries over 20+ years. Distribution relies on TIR Direct Trucking for Central Asia, Russia, and land-route markets and standard ocean/air freight elsewhere. End customers include shopping malls, family entertainment centers, theme parks, sports entertainment centers, resorts, and schools across Latin America, the Middle East, Southeast Asia, Europe, Central Asia, Africa, and North America. Certifications include ISO, CE, EN1176, ASTM compliance, SGS inspection, and a Chinese production license for special equipment.
Miland firmographics
Firmographics- Name
- Miland
- Legal name
- Henan Miland Amusement Equipment Co., Limited
- Website
- https://milandplay.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Miland designs and manufactures commercial indoor and outdoor playground equipment — including themed playgrounds, trampoline parks, ninja courses, digital play systems, and mechanical rides — for shopping malls, family entertainment centers, theme parks, and resorts across 160+ countries from its Zhengzhou, China factory.
- Ownership category
- akta.pro rank
Miland industry classification
Industry- Product category
- Commercial Playground and Amusement Equipment Manufacturing
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)
- akta.pro secondary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
Keywords
Miland business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Playground Equipment Manufacturing & Sales: Miland designs, manufactures, and sells custom indoor and outdoor playground equipment including themed indoor playgrounds, trampoline parks, adventure play structures, digital entertainment systems, soft play areas, outdoor theme parks, and mechanical rides. Revenue is generated through one-time project sales with equipment delivered to customer sites.
- Engineering Design Services: Custom concept design and 3D layout planning services included as part of turnkey project delivery. Professional engineering design for playground layouts, theme development, and spatial planning.
- Installation & After-Sales Support: Delivery coordination, installation guidance, and after-sales communication services for global play park projects. Included as part of end-to-end project execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Minimum project threshold - 500 sqm |
| Unit Pricing | Multi-year contract | Modern City Indoor Playground - $150-$300 per sqm |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Miland product offering
Product offeringCore offering
Miland designs, manufactures, and sells custom indoor and outdoor commercial playground equipment including themed indoor playgrounds, trampoline parks, adventure/ninja courses, digital entertainment systems, soft play areas, outdoor theme parks, and mechanical amusement rides. The company provides end-to-end turnkey project delivery covering 3D concept design, manufacturing from a 60,000 m² factory with in-house FRP production, numbered packing, global shipping, installation guidance, and after-sales support to commercial venue operators worldwide.
Product overview
Miland is a global amusement equipment manufacturer providing turnkey indoor and outdoor playground solutions. The product portfolio consists of a unified offering of themed indoor playgrounds, trampoline parks, adventure/ninja courses, digital entertainment systems, mechanical rides, and outdoor IP theme parks. The core products include themed indoor playgrounds (available in 8 popular themes: Miland Castle, Enchanted Forest, Ocean, Dinosaur, Candy Land, Cyberpunk, Chinese Style, Modern City), trampoline park equipment, adventure/ninja courses, digital & interactive play systems (projection games, AR, VR, 9D experiences), soft play areas, mechanical amusement rides (roller coasters, carousels, pirate ships, ferris wheels), and outdoor theme parks. Products are designed for commercial venues including shopping malls, FECs, theme parks, sports entertainment centers, resorts, and schools. The company offers end-to-end service from custom 3D design through manufacturing, quality inspection, numbered packing, and global delivery with after-sales support. Manufacturing is conducted in a 60,000 m² factory with in-house FRP production capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Themed Indoor Playground Custom soft play structures for commercial indoor play parks featuring themed designs including slides, ball pools, tunnels, climbing, role play, and toddler areas. Available in eight popular themes (Miland Castle, Enchanted Forest, Ocean, Dinosaur, Candy Land, Cyberpunk, Chinese Style, Modern City) and scaled to fit venues from 300 m² to 5,000+ m². Sold to commercial venue operators including shopping malls, FECs, and theme parks.
Quantifiable outcome
- Multi-zone flow strategy ensures venue feels 'full-scale' despite compact 500 m² footprint
- +3 more outcomes
Companies that use Miland
Customer profileNamed customers13 records
Segments13 records
Ideal customer profiles3 records
Miland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Miland partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Miland competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Miland compliance and trust
Trust signalCompliance6 records
Miland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miland leadership team
Management profileNumber of profiles
Profiles1 record
Miland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miland
What does Miland do?
Miland designs, manufactures, and sells custom indoor and outdoor commercial playground equipment including themed indoor playgrounds, trampoline parks, adventure/ninja courses, digital entertainment systems, soft play areas, outdoor theme parks, and mechanical amusement rides. The company provides end-to-end turnkey project delivery covering 3D concept design, manufacturing from a 60,000 m² factory with in-house FRP production, numbered packing, global shipping, installation guidance, and after-sales support to commercial venue operators worldwide.
Is Miland a public or private company?
Miland is a private company. It is classified as corporate owned and is currently operating.
When was Miland founded?
Miland was founded in 2012.
How does Miland make money?
Three revenue lines are on record. Playground Equipment Manufacturing & Sales are the primary driver. The others are engineering Design Services and installation & After-Sales Support.
Does Miland have an API?
No public API is recorded for Miland.
What industry is Miland in?
Miland's product category is Commercial Playground and Amusement Equipment Manufacturing. Its primary akta.pro industry code is THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks), with a secondary code of EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 33993 and its SIC code is 3944.