Bootleggers Distillery

What Bootleggers Distillery does

Bootleggers Distillery is a privately held, family-owned craft distillery headquartered at 3567 Hartford Road in Hartford, Tennessee. The company produces moonshine, whiskey, and rum using traditional small-batch distillation methods, fermenting and distilling every drop of alcohol on-site. Its product line spans approximately 15 flavored moonshines (priced $24.99–$32.99), two whiskey expressions including the differentiated Old 15th Whiskey (aged in-bottle via inserted wood sticks, $49.99), and two rum offerings (Platinum and Coconut, $29.99 each). The distillery is operated by the Miller family, with owner Darrell Miller and 16th-generation distillers Megan Miller and Taylor Clay, framed as two of the nation's youngest certified distillers.

The company operates almost exclusively through direct-to-consumer channels: on-site sales at the Hartford distillery and phone orders placed via (865) 323-5444. There is no disclosed e-commerce, wholesale, or distributor network. Experiential revenue streams include daily distillery tours, tastings (seven days a week), and the Build a Barrel program, which allows customers to design a custom mash bill, distill to desired proof, age in barrels, and label personalized whiskey. Marketing relies on Tennessee Whiskey Trail participation, Instagram, Facebook, and Twitter, and on-site tour bookings. No funding rounds, acquisitions, AI capabilities, patents, certifications, or awards are disclosed, and the company does not offer any API, SDK, or app of its own.

Name

Bootleggers Distillery

Legal name

Bootleggers Distillery

Website

https://bootleggerswhiskey.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bootleggers Distillery is a family-owned craft distillery in Hartford, Tennessee that produces and sells moonshine, whiskey, and rum directly to consumers via its on-site tasting room, phone orders, and custom Build a Barrel experiences.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft distillery spirits
• Moonshine production
• Whiskey distillation
• Distillery tours tastings
• Custom barrel aging

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Spirits Sales: Direct sales of distilled spirits including moonshine, whiskey, and rum products at the distillery location or via phone orders. Products include Original Moonshine (100 proof, $24.99), Fire Moonshine (144 proof, $32.99), Old 15th Whiskey (95 proof, $49.99), Platinum Rum ($29.99), and various flavored moonshines ($24.99-$29.99).
2. Build a Barrel Program: Custom whiskey production service where customers design their own mash bill, have product distilled to their specifications, aged in barrels, and bottled with custom labels. This is a premium service generating revenue from personalized product creation.
3. Merchandise Sales: Sales of branded merchandise including apparel (t-shirts, hoodies, sweaters, hats), drinkware (flasks, pottery mugs), and decorative items (logo barrel heads, patches). Prices range from $4.99 to $100.
4. Distillery Tours and Tastings: Revenue generated from guided tours of the distillery and tasting experiences where visitors sample the full range of products while viewing the fermentation and distillation process.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bootleggers Distillery is a small family-owned craft distillery in Hartford, Tennessee that produces and sells authentic moonshine, whiskey, and rum spirits using 16-generation family recipes. The company ferments and distills every drop of alcohol on-site and sells its products directly to consumers at the distillery location and by phone, complemented by tasting/tour experiences and a personalized Build a Barrel program.

Product overview

Bootleggers Distillery is a small family-owned craft distillery in Hartford, Tennessee, producing authentic moonshine and whiskey across 16 generations of family tradition. The company operates as a single unified product line centered around its spirits portfolio—featuring over 15 distinct moonshine flavors (including Original, Fire, Rye, Sweetshine, Charred, Cinnamon, Mocha, Salted Caramel, Blackberry, Pineapple, Jalapeno, Cherries, Lemon Drop, Peach, and Hot Apple Pie varieties), two whiskey products (Old 15th Whiskey and various aged expressions), and two rum offerings (Platinum Rum and Coconut Rum). These core spirits are sold alongside merchandise and complemented by experiential services including tasting tours and the Build a Barrel personalized whiskey-making program. The company also participates in the Tennessee Whiskey Trail, a regional tourism initiative. Orders can be placed in-person at the distillery or by phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Moonshine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tennessee Whiskey TrailcoreGTM or Marketing PartnerBootleggers Distillery is an active participant in the Tennessee Whiskey Trail, a regional tourism initiative showcasing craft distilleries across Tennessee. The partnership drives tourist traffic to the distillery location where visitors can get their passports stamped as part of the trail experience.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Jack Daniel's: Iconic global Tennessee whiskey producer headquartered in Lynchburg, TN, with a major distillery tour and tasting experience. Comparable as a Tennessee whiskey tourism anchor but operates at vastly greater scale and brand reach.
• George Dickel: Established Tennessee whiskey brand with a Cascade Hollow distillery tour and tasting program. Comparable in Tennessee whiskey heritage and tourism positioning, though at significantly larger production scale.

Direct peers

• Corsair Distillery: Nashville and Bowling Green-based craft distillery producing whiskey, gin, and rum with tasting rooms. Comparable in craft multi-spirit portfolio, small-batch production, and DTC tasting-room model.
• Ole Smoky Distillery: The largest moonshine distillery in Tennessee, also offering flavored moonshines, whiskey, and on-site tastings in Gatlinburg and Pigeon Forge. Most direct comparable given overlapping moonshine-centric product portfolio and heavy reliance on Tennessee craft-spirits tourism.
• Doc Swinson's Explorer Series: Craft whiskey distiller offering small-batch whiskeys and rums with DTC and tasting-room sales. Comparable in craft distillation scale, product breadth, and direct-to-consumer orientation.
• Sugarlands Distilling Company: Gatlinburg-based craft distillery producing moonshines, rums, and whiskeys with a tasting room and tourism focus. Comparable in product mix, DTC distillery-store model, and reliance on Tennessee Whiskey Trail visitors.
• Tennessee Shine Company: Small Tennessee distillery producing moonshine, whiskey, and rum with a tasting room and DTC focus. Closely matches Bootleggers' small-batch craft spirits portfolio and visitor-driven sales model.
• Nelson's Green Brier Distillery: Nashville-based craft whiskey and liqueur producer reviving a historical Tennessee whiskey brand, with on-site tastings and tours. Comparable in craft-distillery heritage narrative, Tennessee roots, and tasting-room-driven sales.
• Chattanooga Whiskey: Tennessee craft distillery producing whiskeys and experimental spirits with a downtown Chattanooga tasting room and tours. Comparable in craft whiskey manufacturing, experiential DTC, and Tennessee craft market positioning.
• Old Forge Distillery: Tennessee craft distillery producing whiskey, moonshine, and bourbon with on-site tours and tastings. Comparable in small-batch Tennessee craft spirits production and tourism-driven DTC sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bootleggers_tn
• Facebookfacebook.com/boot.leggers.96
• Instagraminstagram.com/bootleggersdistillery
• LinkedInlinkedin.com/company/bootleggers-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bootleggers Distillery