R&B Sports World

What R&B Sports World does

R&B Sports World operates a single-site family entertainment center at 19 Rowley St, Winsted, Connecticut, under the legal entity Lilmac LLC. Founded on August 8, 1990 as a 600 sq ft seasonal cottage and substantially expanded in 2006 into a 10,000 sq ft climate-controlled facility, the venue offers seven core attractions: an 18-hole nautical-themed mini golf course, a 700-foot go kart track with three kart tiers, a five-station batting cage facility, bumper cars, a Delta Strike blacklight laser tag arena with power-up stations and achievement tracking, and a 2,000 sq ft indoor playground added in 2018 with multi-level play structures, slides, and a toddler zone. The Ice Cream Shoppe, co-located with an arcade, sells 35+ flavors including Giffords hard scoop, soft serve, Dippin' Dots, and Slush Puppies, functioning as a differentiated concession arm.

The business is privately held and family-run, having been purchased by its current family owners in 2017 while preserving the family-operated model. Revenue is generated through three streams: per-activity admissions priced $6-$13 per ride (with token and volume discounts on batting cages and bumper cars), structured birthday party and corporate event packages priced $390-$500 for up to 10 children plus private room rental at $175, and retail ice cream and concession sales. Distribution is entirely physical — walk-in customers plus phone and web party bookings — with no e-commerce, app, or delivery component.

The go-to-market motion is direct-to-consumer, focused on local families, birthday party hosts, corporate groups, and community organizations (churches, schools, summer camps) in Litchfield County, CT. Marketing relies on the company website, Facebook page, and Google Places listing, supplemented by word-of-mouth. The business carries no outside funding, no disclosed employees, and operates six days a week (closed Mondays) with seasonal summer hours. The proprietary technical differentiators are modest — Delta Strike laser tag is industry-leading but not exclusive, and the multi-attraction bundling under one roof is the primary competitive feature in a market with no comparable local competitor.

Name

R&B Sports World

Legal name

Lilmac LLC

Website

https://rbsportsworld.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

R&B Sports World is a family-run, single-location family entertainment center in Winsted, Connecticut offering mini golf, go karts, batting cages, bumper cars, laser tag, an indoor playground, and an ice cream shoppe, serving local families, birthday parties, corporate groups, and community organizations.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Family entertainment center
• Mini golf courses
• Go kart racing
• Birthday party venue
• Laser tag arena

Headquarters

HQ city

Winsted

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Per-Ride/Per-Activity Admissions: Customers pay per attraction or per ride, including go karts, laser tag, mini golf, bumper cars, batting cages, and indoor playground. Revenue is transaction-based and consumption-driven.
2. Party and Event Packages: Pre-fixed birthday party packages (Playground, Amusement, Laser Tag, Ultimate) and build-your-own party options with multiple activities. Includes private room rental and group pricing.
3. Ice Cream Shoppe and Concessions: Retail ice cream sales including hard scoop (Giffords brand), soft serve (24+ flavors), Dippin' Dots, Slush Puppies, and toppings. Arcade located within the Ice Cream Shoppe.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

R&B Sports World is a family entertainment center that sells per-attraction admissions and packaged party/group events across batting cages, go karts, bumper cars, mini golf, laser tag, an indoor playground, and an ice cream shoppe. The business is operated from a single 10,000 square foot venue in Winsted, Connecticut, serving families, birthday party hosts, corporate groups, and community organizations. Birthday party packages and private go kart track rentals are bundled offerings sold as unit-priced event products.

Product overview

R&B Sports World is a family entertainment center offering a diverse portfolio of attractions and event hosting services. The venue operates as a multi-attraction facility featuring batting cages, go karts, bumper cars, mini golf, indoor playground, laser tag, and an ice cream shoppe. The company provides comprehensive birthday party packages and event hosting for various group types. Originally opened in 1990 as a small seasonal cottage operation, the business expanded in 2006 to a 10,000 square foot facility and added an indoor playground in 2018. The venue is family-run and targets families, groups, and organizations seeking entertainment and celebration spaces.

Differentiator

Problem solved

Functional benefit

Brands

• The Ice Cream Shoppe: Ice cream shop offering over 35 flavors including hard scoop, soft serve, Dippin' Dots, and Slush Puppies.

Products and services

• Batting Cages Five-station batting cage with 40-foot high nets, 100 feet wide by 100 feet deep, offering various speeds of baseball (50mph, 60mph, 80mph) and slow pitch softball for all skill levels. Token-based pricing: 1 token (15 pitches) for $2 or 3 tokens for $5.
• Go Karts 700-foot kidney-shaped track with 2 bank corners and long straightaways featuring three kart types: Pacer Racer (ages 10+, 54+ inches, $9), Indy Racer (ages 12+, 58+ inches, $10), and Double Seater (ages 16+ to drive non-driver, $11). Private track rentals available.
• Bumper Cars Bumper car rides suitable for kids who cannot yet drive go karts, as well as teens and adults. Standard pricing at $6 per ride with a buy-5-get-1-free option. 48 inches or taller required to drive.
• Mini Golf 18-hole mini golf course with a nautical theme including shanties, lighthouse, lobster traps, and boat house. Course is equipped with lights for evening play. Course record is 32. Priced at $9 per person, $8 for seniors 65+, and $7 for ages 3-7.
• Indoor Playground 2,000-square-foot indoor playground with 4-lane racing slide, tornado tunnel slide, devil slide, three levels of climb-throughs, crawl-throughs and hanging obstacles, trampoline area, and separate gated soft play area for toddlers. For ages 12 and under at $13 per child ($11 each additional).
• Laser Tag Blacklight laser tag arena powered by Delta Strike equipment featuring power-up stations for extra shields or rapid fire ability. Multiple game modes available (team vs team, multiple teams, free-for-all) with achievement tracking. Players must be at least 5 years old and 38 inches tall. $9 per person per game.
• Ice Cream Shoppe Climate-controlled ice cream shoppe offering over 35 flavors including 8 Giffords hard scoop flavors, vanilla, chocolate and twist soft serve, plus 24 additional soft serve flavors. Features slush puppies (11 flavors, 2 sizes), Dippin' Dots, sundae toppings (hot fudge, marshmallow, peanut butter), and candy toppings. An arcade is located within the shoppe.
• Birthday Parties & Events Event hosting including Birthday Party Packages (Playground, Amusement, Laser Tag at $390 each; Ultimate and Ultimate Indoor at $500 each for up to 10 kids), Build Your Own Party options, private room rental ($175 for 2 hours), and Go Kart Track Rentals for private events. Hosts corporate functions, church/school groups, and summer camps.

Quantifiable outcome

• 18-hole mini golf course with course record of 32 strokes
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Chuck E. Cheese (CEC Entertainment): The largest U.S. family entertainment center chain combining games, rides, food, and birthday parties under one roof. Directly comparable to R&B Sports World's multi-attraction FEC model targeting families and birthday party hosts, though operating at chain scale.
• K1 Speed: Largest U.S. indoor karting chain with locations offering go karts, arcade games, and party/event hosting. Highly comparable to R&B Sports World's go kart-led attraction mix and group/party event focus.
• Boomers Parks: Multi-location FEC chain featuring go karts, mini golf, laser tag, batting cages, bumper boats, and arcade — a near direct match for R&B Sports World's attraction portfolio and party/event business model.
• Main Event Entertainment: Multi-attraction FEC chain offering bowling, laser tag, mini golf, billiards, and gravity ropes alongside food and parties. Highly comparable to R&B Sports World's mix of mini golf, laser tag, go karts, and party hosting.
• Andretti Indoor Karting & Games: Multi-attraction indoor entertainment brand combining go karts with laser tag, bowling, arcade, and food. Directly comparable on the go kart + laser tag + party experience that anchors R&B Sports World's offering.
• Urban Air Adventure Parks: Indoor family adventure park franchise featuring trampolines, go karts, laser tag, climbing, and birthday party packages. Closely comparable in the combination of active indoor attractions, party hosting, and family-focused positioning.

Emerging players

• Sky Zone Trampoline Parks: National indoor trampoline and active-play franchise with birthday party hosting as a core revenue stream. Comparable to R&B Sports World on the indoor playground and party hosting side, though narrower in attraction mix.

Broad incumbents

• Bowlero Corp: Largest U.S. bowling-centric entertainment operator offering bowling, arcade, laser tag, and food and beverage at scale. Comparable to R&B Sports World as a multi-attraction group entertainment venue, though bowling-led and serving a broader demographic.
• Dave & Buster's: National eatertainment chain combining arcade games, sports-viewing, food, and beverage. Comparable to R&B Sports World in offering games and group entertainment, but operates as a much larger, broader-amenity concept targeting a wider demographic.

Regional players

• Celebration Station (Nickelodeon Universe / similar regional FECs): Regional multi-attraction FEC operators offering go karts, mini golf, laser tag, bumper cars, and arcade games in a single venue with party packages. Closely mirrors R&B Sports World's attraction mix and direct-to-consumer family positioning, though typically operating in larger metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/randbsportsworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&B Sports World