MIYUKI Co.,Ltd.

What MIYUKI Co.,Ltd. does

MIYUKI Co., Ltd. is a Japanese specialty manufacturer of glass seed beads, founded in 1935 in Fukuyama, Hiroshima, and operating as a family-controlled enterprise now in its fourth generation of Katsuoka family leadership. The group employs 162 people (95 in manufacturing, 67 in sales) and runs an integrated bead-making complex producing 4,720+ bead varieties and 15,000+ products, including the category-defining cylindrical Delica Bead (launched 1982), the square TILA Bead (2010), and the Duracoat coating process (2008) for color durability. The company sells through two coordinated legal entities — MIYUKI Glass Beads Co., Ltd. on the manufacturing side and MIYUKI Co., Ltd. on the sales side — exporting to 50+ countries.

Its customer base spans four channels: B2B sales to fashion and apparel manufacturers (the historical core), international wholesale distributors, two owned retail touchpoints (BEADS FACTORY in Fukuyama since 1987 and MIYUKI FACTORY in Tokyo opened January 2022), and a direct-to-consumer e-commerce channel supported by the Beading Portal ecosystem and free digital tools (Stitch Designer, PhotoConverter). Pricing is unit-based catalog retail and wholesale across a multi-tier SKU range, with revenue split undisclosed. The company is private, does not raise external funding, and has no public M&A track record; recent capital investment has been internal, including the Ekiya Warehouse completed in September 2025 with co-located solar PV (~700 MWh/year) as part of an environmental program.

Name

MIYUKI Co.,Ltd.

Legal name

MIYUKI Glass Beads Co., Ltd.

Website

https://www.miyuki-beads.co.jp

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

MIYUKI Co., Ltd. manufactures glass seed beads (4,720+ varieties, 15,000+ products) in Fukuyama, Japan, serving global hobbyist, fashion, and craft markets across 50+ countries via wholesale, two owned retail stores, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Glass Seed Beads

SIC

Glass & Glassware, Pressed Or Blown (3220)

akta.pro primary industry

Beading & Jewelry-Making Supplies Retail (CRALACAE)

Keywords

• Glass seed beads
• Beadwork supplies
• Fashion embellishment
• DIY craft kits
• Beading accessories

Headquarters

HQ city

Fukuyama

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bead product sales: Core revenue from manufacturing and selling glass seed beads (シードビーanti) in approximately 4,720+ varieties (shapes, sizes, colors, finishes). Products sold in retail packs (100g, 1kg units) to consumers and in bulk to B2B buyers.
2. Craft kit sales: Sale of DIY beadwork craft kits (assembled packages with beads, findings, and instructions) targeting hobbyists from beginners to advanced crafters. Kits include earrings, necklaces, bracelets, brooches, bags, accessories, home decor items.
3. Accessory parts and findings sales: Sale of complementary materials for beadwork: glass beads, pearls, acrylic beads, natural parts, findings (clasps, pins, rings, charms), needles, threads, cords, tools, and other craft supplies.
4. B2B wholesale (domestic Japan): Wholesale supply of beads, kits, accessories, and findings to domestic craft retailers, haberdashery stores, and apparel/fashion accessory manufacturers.
5. International export: Export of self-manufactured seed beads and Japanese-made craft materials (needles, thread, pearls) to distributors and retailers in 50+ countries.
6. Assembly and processing services: Contract assembly service for customers using MIYUKI beads, findings, and accessory parts. Services include assembling earrings/necklaces to specification, OEM accessory processing, and semi-finished product assembly (partial kits).
7. Catalog sales: Free digital/online catalogs available for viewing. Chargeable printed catalog copies (冊子版) sold via the MIYUKI FACTORY online store.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

MIYUKI manufactures and sells glass seed beads in approximately 4,720 varieties across shapes (Delica cylindrical, TILA two-hole flat, round, bugle, triangle, square, drop, magatama, etc.), sizes, colors, and surface finishes. The company operates a fully integrated in-house production system at the Fukuyama North Factory, complemented by handmade craft kits, beading threads and findings, OEM assembly services, two retail factory shops, and global export to 50+ countries.

Product overview

MIYUKI Co., Ltd. is a Japanese manufacturer of glass seed beads founded in 1935, operating as a comprehensive bead and craft company. The product portfolio centers on seed beads including Delica Beads (cylindrical, world-standard quality), TILA Beads (two-hole flat beads), Round Beads, Bugle Beads, Triangle Beads, Square Beads, and over 20 other shapes. The company offers approximately 4,720 glass bead varieties and 15,000+ total bead products through various finishes and colors. Supporting products include the HCA Kit series (handmade craft kits), threads/cords, findings, tools, and embroidery materials. The MIYUKI Beading Portal provides online tools including Stitch Designer (pattern design app) and PhotoConverter (image-to-pattern conversion). The company operates two retail stores (MIYUKI FACTORY in Tokyo and BEADS FACTORY in Fukuyama) and exports products to over 50 countries worldwide, serving both the craft/hobby market and high-end fashion industries including haute couture and wedding dresses.

Differentiator

Problem solved

Functional benefit

Brands

• MIYUKI FACTORY: Factory shop concept store in Asakusabashi, Tokyo, featuring approximately 6,000 colors of MIYUKI seed beads across floors, with a gallery on the 4th floor.
• BEADS FACTORY
• Delica Beads (.delica Beads®)
• TILA Beads (TILA BEADS®)
• Duracoat®
• MIYUKI Beading Portal

Products and services

• Delica Beads Cylindrical seed beads developed by MIYUKI with high dimensional accuracy and uniform shape, ideal for bead stitching and bead weaving. The Delica name is derived from 'delicate.' Used by beaders worldwide and in haute couture fashion applications.
• TILA Beads Flat two-hole seed beads developed over 10+ years, featuring a unique shape with two holes that enables new design possibilities for beaders worldwide.
• Round Beads (丸小ビーズ) Classic round seed beads available in various sizes (15/0 to 1/0), suitable for a wide range of beadwork applications.
• Bugle Beads (竹ビーズ) Tubular bugle-shaped seed beads in various lengths (1.5mm to 30mm), available in round hole and square hole variants.
• Triangle Beads (トライアングルビーズ) Triangle-shaped seed beads for unique design expressions in beadwork.
• Square Beads (スクエアビーズ) Square-shaped seed beads for geometric beadwork designs.
• HCA Kit Series Handmade craft kits for accessories and home goods. Approximately 100 types available, designed for both beginners and experienced crafters.
• MIYUKI Threads and Cords Beading threads, cords, and wires including beading thread, beads cord, mono cord, Dura-Line, Super Tegus, and jewelry wire for various beadwork techniques.
• Dura-Line Premium Beading Thread MIYUKI's premium beading thread product offering high tensile strength and abrasion resistance for demanding beadwork applications.
• Assembly and OEM Processing Services Contract assembly service for customers using MIYUKI beads, findings, and accessory parts. Services include assembling earrings/necklaces to specification, OEM accessory processing, and semi-finished product assembly (partial kits). Available for small-lot to volume orders.
• +beads MUSEUM Kit Art kit for craft enthusiasts designed for enjoying creative time while painting with beads.
• 目印マーカー (Marker) Marker tool for beadwork projects.
• Card Case Kit (Delica Beads and Peyote Stitch) Card case kit made with Delica beads using peyote stitch technique.
• Bead Racing Flower Doily Kit Flower doily kit using bead racing technique.
• Nejitte BONSAI Kit Bonsai-themed miniature craft kit.
• Glass Beads Catalog Comprehensive catalog featuring approximately 4,720 types of MIYUKI glass seed beads organized by shape, finish, and sales format. Chargeable printed catalog copies sold via MIYUKI FACTORY online store, with free digital versions available.
• Delica Bead Weaving Catalog Catalog for high-end bead craft Delica Bead Weaving, featuring specialized looms, hardware, findings, and MIYUKI Delica beads.

Quantifiable outcome

• Exports to over 50 countries worldwide
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators10 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• TOHO Co., Ltd. Japanese glass seed bead manufacturer and one of MIYUKI's closest direct competitors. Both produce high-quality Japanese seed beads for global craft and fashion markets, with TOHO's cylindrical beads a notable direct competitor to MIYUKI's flagship Delica line.
• Preciosa: Czech-based glass and crystal manufacturer producing seed beads and bead products with strong reputation in fashion and craft markets globally. Operates the Ornela brand for traditional Czech seed beads, making it a direct geographic and product competitor to MIYUKI's glass bead business.
• Matsuno Co., Ltd. Japanese specialty bead and craft components manufacturer focused on spangles, sequins, and beads for fashion and craft applications. Competes with MIYUKI in Japanese craft supply markets, particularly for spangles and specialty beads used in fashion embroidery.

Broad incumbents

• Swarovski: Austrian crystal and glass manufacturer with a much broader luxury positioning. While focused on cut crystal rather than seed beads, Swarovski uses similar glass forming technologies and serves overlapping B2B haute couture and bridal customers, making it a comparable premium fashion supplier.
• Michaels: Largest North American specialty retailer of arts, crafts, and hobby supplies including beads and jewelry-making materials. While not a manufacturer and covering broader craft categories, Michaels serves the same hobbyist customers and is a major retail channel for craft beads.
• Hobby Lobby: Major US craft and hobby retail chain with extensive bead and jewelry-making departments. Comparable as a downstream channel for craft bead consumption, serving overlapping hobbyist customers in the North American market.

Regional players

• Fire Mountain Gems: US-based bead and jewelry-making supplies retailer/distributor and one of the largest channels for selling MIYUKI-style seed beads in the North American market. Comparable as a downstream specialty bead retailer serving similar hobbyist customers, though not a manufacturer.
• FusionBeads.com: Online bead retailer specializing in seed beads and beadwork supplies with strong educational content (tutorials, patterns). Comparable to MIYUKI's BEADS FACTORY retail model and Beading Portal community strategy in the North American hobbyist market.

Others

• Etsy: Global online marketplace for handmade crafts where MIYUKI bead products are commonly used by artisans selling finished beadwork. Etsy is a key downstream ecosystem for the beadwork artists who form MIYUKI's customer base, though not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MiyukiBeads

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIYUKI Co.,Ltd.