LA BASCULE

What LA BASCULE does

La Bascule (legally SARL FARM) is a single-location bar-restaurant and wine cellar (cave à vins) operating at 24 Rue Durantin in the Montmartre district of Paris's 18th arrondissement since March 2012. The establishment serves traditional French cuisine, tapas, charcuterie and cheese boards, alongside a wine list emphasizing organic wines from small producers, with happy hour pricing on wines, beers, and cocktails from 17h to 20h and continuous service daily from 17h to 01h. Its customer base is primarily local Parisians and off-the-beaten-path tourists, supplemented by private event bookings, takeaway orders, and gift card sales.

Name

LA BASCULE

Legal name

SARL FARM

Website

https://labascule-abbesses.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

La Bascule is a single-location French bar, restaurant, and wine cellar in Montmartre, Paris, serving traditional cuisine, tapas, and organic wines to local Parisians and tourists since March 2012.

Ownership category

akta.pro rank

Product category

French Bistro & Wine Bar

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAEAF

Wine Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYTHAFACAI

Brasseries, Bistros & Trattorias

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYCRANACAE

Wine Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYCRANACAD

Cocktail Bars & Lounges

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• French bistro dining
• Wine bar service
• Tapas restaurant
• Event venue rental
• Happy hour bar

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue stream from selling traditional French cuisine, tapas, wines, beers, cocktails, and charcuterie/cheese boards. The restaurant serves customers dining at the bar, standing tables, or restaurant seating during happy hour (17h-20h) and regular service hours.
2. Table Reservations: Revenue generated through table reservations via the Zenchef-powered online booking system, enabling customers to reserve tables in advance.
3. Privatization and Events: Revenue from renting out the venue for private events, corporate gatherings, and celebrations through dedicated privatization booking functionality.
4. Gift Cards: Sale of gift cards/vouchers through the Bonkdo platform, allowing customers to purchase dining credits for later use.
5. Click and Collect: Takeaway orders placed online and collected at the restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

La Bascule operates a bar-restaurant and wine cellar (cave à vins) at 24 Rue Durantin in the Montmartre district of Paris, serving traditional French cuisine, tapas, charcuterie and cheese boards, organic wines from small producers, beers, and cocktails. The restaurant runs daily from 17h00 to 01h00 with a daily happy hour from 17h00 to 20h00 offering reduced prices on wines, beers, and cocktails. Supporting services include online table reservations, click-and-collect takeaway orders, gift card sales, and venue privatization for private events.

Product overview

La Bascule is a single-location traditional French bistro and wine cellar (bar-restaurant-cave à vins) located in Montmartre, Paris, operating since March 2012. The core offering is food and beverage service including French cuisine, tapas, charcuterie/cheese boards, organic wines from small producers, beers, and cocktails. The restaurant supplements its core dining experience with digital services powered by Zenchef: online table reservations, event privatization booking, gift card sales, click-and-collect takeaway ordering, and customer review management. These modules run through the Zenchef restaurant management platform rather than as standalone products. The establishment is open daily from 17h to 01h with a daily happy hour from 17h to 20h.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar - Restaurant - Cave à vins (La Bascule) Traditional French bistro and wine cellar offering drinks, tapas, charcuterie and cheese boards, and classic French cuisine. Located at 24 Rue Durantin, 75018 Paris, in the Montmartre district. Operates daily from 17h00 to 01h00 with happy hour from 17h00 to 20h00 featuring reduced prices on wines, beers, and cocktails.
• Venue Privatization / Private Events

Quantifiable outcome

• 4.8 out of 5 average rating from 422 certified reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ZenchefcoreTechnology or IntegrationZenchef provides the restaurant's website platform, online reservation system, table management, payment processing, gift card functionality, and review management services. This is a core operational technology partnership essential to the restaurant's digital presence and customer management.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerSocial media integration allowing La Bascule to maintain Facebook and Instagram pages for customer engagement and marketing. Meta cookies track user behavior for advertising purposes.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Europe provides web hosting services for the restaurant's website, ensuring reliable online presence and accessibility.
• Twitter (X)minorGTM or Marketing PartnerSocial media integration allowing La Bascule to maintain Twitter presence for customer engagement. Twitter cookies track interactions with site content.
• Bonkdo (memestra)minorChannel Partner/ Reseller/ DistributorThird-party gift card distribution platform enabling customers to purchase dining vouchers as gifts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Septime La Cave: Wine bar in Paris operated by the team behind the Septime restaurant, offering small-producer natural wines alongside simple French food. Directly comparable to La Bascule in its wine-led, neighborhood format and emphasis on artisanal French producers.
• Le Verre Volé: Naturally-focused wine bar and small bistro in Paris featuring small-producer wines and seasonal French cuisine. Closely mirrors La Bascule's combination of curated natural wine selection and casual French food in a neighborhood format, with a comparable single-venue, owner-operator model.
• Le Baron Rouge: Longstanding Paris wine bar in the Bastille area known for oyster and wine pairings and a loyal local following. Comparable to La Bascule as an authentic Parisian wine bar where regional wines and casual French food drive the offering in a neighborhood setting.
• Le Consulat: Historic bistro in Place du Tertre in Montmartre, serving traditional French cuisine to a mixed local and tourist clientele. Closest direct peer to La Bascule given the shared Montmartre location, bistro format, traditional French cuisine offering, and dual local-tourist customer mix.
• La Cave Auger: Independent Parisian wine bar and cave à vins focused on natural and organic wines from small producers, paired with simple French food. Directly comparable to La Bascule in its wine-bar-plus-bistro format and curated small-producer wine selection.

Broad incumbents

• Big Mamma Group: Restaurant group operating a portfolio of trattorias and bistros across Paris and other European cities. Comparable to La Bascule as a Paris bistro operator, though operating at significantly larger scale, with a more standardized concept and digital-first marketing approach.
• Bouillon Chartier: Historic Parisian bouillon operating multiple locations across Paris serving traditional French cuisine at scale. Comparable to La Bascule as an established French bistro brand in Paris, but with a much broader multi-site footprint and standardized, high-volume format.
• Brasserie Lipp: Iconic Parisian brasserie on Boulevard Saint-Germain serving classic French cuisine with an extensive wine list and full table service. Comparable to La Bascule as a traditional French bistro with strong wine focus in Paris, though operating at greater scale and brand recognition as a tourist landmark.
• Le Procope: Historic Parisian café-brasserie in the Saint-Germain area, considered the oldest café in Paris, serving classic French bistro fare with a strong wine offering. Comparable to La Bascule as an established traditional French bistro in Paris, though operating at much greater scale, longevity, and tourist footfall.

Regional players

• La Mère Poulard: Traditional French cuisine restaurant brand based in Mont Saint-Michel, serving classic French fare primarily to a tourism-driven audience. Comparable to La Bascule as a French traditional cuisine concept, though operating in a different region and heavily tourism-dependent context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/labasculeabbesses
• LinkedInlinkedin.com/company/la-bascule-abbesses

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA BASCULE