WE CARE PROJECT

What WE CARE PROJECT does

The We Care Project is a nonprofit community food shelf located in Morgan, Minnesota, that provides food assistance to individuals and families experiencing food insecurity in Southwest Minnesota and surrounding areas. The organization distributes boxes of food containing frozen, refrigerated, and non-perishable items to recipients free of charge, operating by appointment only from a single physical location at 206 Fergus Avenue, with scheduled hours on Tuesday and Thursday mornings and Wednesday evenings. It also runs a seasonal We Care Christmas program offering holiday food packages and the Angel Gifts initiative for children ages 0-12.

The organization is funded entirely through charitable contributions, accepting both monetary donations and in-kind food donations from individuals and local organizations; all proceeds remain local to the Morgan, Minnesota community. Food procurement is supported by a partnership with Second Harvest Heartland, which supplies food at reduced rates, though the organization has noted rising food costs through this channel. Operations are volunteer-run, with activities including unloading trucks, packing boxes, and supporting Christmas-time distribution.

There is no technology platform, software product, or AI/ML component in the offering — the service is delivered entirely through in-person interactions at the food shelf. The organization was founded in 2020 in response to community food insecurity, with demand increasing during and after the COVID-19 pandemic. Director Jessica Guetter oversees operations, and the organization is governed as an independent charitable entity without parent company, institutional investors, or private equity ownership.

Name

WE CARE PROJECT

Legal name

The We Care Project

Website

https://morganwecareproject.com

Company type

Private

Operating status

Operating

Short description

The We Care Project is a nonprofit community food shelf in Morgan, Minnesota that provides free food boxes and seasonal holiday assistance to individuals and families experiencing food insecurity in Southwest Minnesota. Operations are volunteer-run and funded by local donations and a Second Harvest Heartland supply partnership.

Ownership category

akta.pro rank

Product category

Community Food Assistance Services

NAICS

Community Food Services (62421), Community Food Services (624210)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

Keywords

• Community food shelf
• Food assistance program
• Nonprofit food bank
• Charitable food donations
• Hunger relief services

Headquarters

HQ city

Morgan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Monetary Donations: The organization accepts monetary donations from individuals and organizations. Donations are used to purchase food and other items to support those in need in the community. All proceeds stay local and help families and individuals in Morgan, Minnesota.
2. Food Donations: Accepts donations of frozen food items, refrigerated food items, and non-perishable food items from the community to distribute to those in need.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The We Care Project operates a community food shelf in Morgan, Minnesota, providing free food boxes containing frozen, refrigerated, and non-perishable items to individuals and families in need. Services are delivered by appointment at a single physical location and are sustained through community food and monetary donations and volunteer support.

Product overview

The We Care Project operates as a community food shelf providing food assistance services to residents of Morgan, Minnesota and surrounding areas. The organization operates a single integrated food assistance program consisting of food boxes containing frozen/refrigerated and non-perishable items, seasonal offerings including Special Christmas Packages and the Angel Gifts program for holiday support, and accepts both food and monetary donations. The organization relies on volunteer support for operations including packing boxes, unloading trucks, and Christmas-time activities. No technology platform, API, or SaaS product is offered.

Differentiator

Problem solved

Functional benefit

Brands

• We Care Christmas: Annual holiday food assistance and gift program providing Christmas packages and angel gifts to families in need during the December holiday season.

Products and services

• Food Assistance / Food Shelf

Quantifiable outcome

• Over 150,000 pounds of food provided to over 1,000 families helping over 4,500 individuals in the community

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Second Harvest HeartlandcoreOthersSecond Harvest Heartland is mentioned as the source from which We Care Project purchases food. The organization notes that food costs have increased through Second Harvest as well, making it more expensive for food shelves to maintain operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Great Plains Food Bank:
• Channel One Food Bank: Regional food bank serving southeast Minnesota and western Wisconsin. Comparable to Second Harvest Heartland in business model - aggregating and distributing food to local partner food shelves - and provides a relevant benchmark for a Minnesota-focused food assistance organization.

Broad incumbents

• Feeding America: National hunger-relief organization operating a network of 200+ food banks and tens of thousands of food pantries. It is the umbrella organization of which Second Harvest Heartland is a member, providing the broader framework and fundraising infrastructure that local food shelves like We Care Project participate in.

Direct peers

• Second Harvest Heartland: Regional food bank in Minnesota that serves as both a procurement partner and peer organization to We Care Project. It distributes food to a network of food shelves across Minnesota and western Wisconsin, making its operating model highly comparable to a community food shelf, just at a larger scale.

Others

• Open Your Heart to the Hungry and Homeless of Minnesota: Statewide nonprofit that raises funds for emergency food and shelter programs across Minnesota, including small food shelves. We Care Project's 'Open Your Heart Summer Challenge' suggests direct participation, making this an adjacent ecosystem enabler rather than a direct competitor.
• Hunger Solutions Minnesota: Minnesota-based nonprofit that connects hunger-relief organizations statewide, including food shelves like We Care Project, with funding, advocacy, and programmatic support (e.g., the Open Your Heart Summer Challenge referenced in the source data). Adjacent to direct food distribution but enables it.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE CARE PROJECT