FEELINGS EVENT

What FEELINGS EVENT does

FEELINGS EVENT is a Leipzig-based event company that organizes contemporary house music experiences at distinctive venues in the Saxony region of Germany. The operating entity is Baumgart & Lieb GbR, a German civil law partnership co-owned and represented by Terence Lieb and Sebastian Baumgart. The company's core product is the FEELINGS event series — limited-capacity (~200 attendees) curated house music events such as the MS Markkleeberg boat activation, which features three decks (Dance, Drinks, Food & Sundowner). Revenue is generated primarily through ticket sales (boarding tickets at €39 plus booking fees of approximately €4.97, totaling ~€44.97), premium VIP & Tischreservierungen (table reservations) with bottle service quoted via direct contact, on-site food and beverage sales across multiple bars, and brand-sponsorship partnerships with Jägermeister, Red Bull, and Audi Leipzig.

The underlying technology is limited to a standard Wix-based event and ticketing website (feelings-event.de) and a curated Spotify playlist that anchors the brand's music identity. There is no proprietary software, mobile application, or AI capability disclosed. Distribution is direct-to-consumer through the website, supported by an email-based Priority Access List that grants subscribers early ticket access, and Instagram-driven demand generation via @feelings.leipzig and the #feelingsforyou hashtag. The flagship co-branded project "FEELINGS X AUDI Leipzig – Drive The Night" in 2025 was the largest activation to date, integrating Audi vehicles into stage design and VIP areas.

The go-to-market is community-led and event-driven: the brand targets adults aged 21+ interested in contemporary house music and premium sundowner experiences, plus a secondary segment of high-net-worth event-goers willing to pay for VIP seating and bottle service. The company is bootstrapped with no external funding, no disclosed headcount, and operates as a GbR — its scale is constrained by event capacity rather than market reach, and its geographic footprint is concentrated in Leipzig, Markkleeberg, and the broader Saxony region.

Name

FEELINGS EVENT

Legal name

Baumgart & Lieb GbR

Website

https://feelings-event.de

Company type

Private

Operating status

Operating

Short description

FEELINGS EVENT is a Leipzig-based, founder-owned event company that organizes limited-capacity contemporary house music experiences at distinctive venues (including the MS Markkleeberg boat and Audi Leipzig co-branded activations), selling boarding tickets, VIP table reservations with bottle service, and on-site F&B to adult house music enthusiasts in the Saxony region of Germany.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (MPAGAAAK)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), After-Hours Clubs (MPAGAIAK), Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• House music events
• Event ticketing services
• Vip hospitality events
• Sundowner event experiences
• Music event management

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Tickets: Primary revenue from ticket sales for events. The boarding ticket for the MS Markkleeberg event is priced at €39 with additional service fees (€3.90 VVK-Gebühr + €1.07 Ticket-Servicegebühr). Events have limited capacity (approximately 200 seats).
2. VIP & Bottle Service: Premium VIP reservations offering best views, reserved seating, and bottle service. Contacted via direct message or email to [email protected]. Generates higher-margin revenue per customer.
3. Food & Beverage Sales: On-site food and drink sales during events. Multiple bars operated at venues. Includes Aperol Happy Hour at boarding (17:00) and general beverage service throughout events.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

FEELINGS EVENT organizes contemporary house music events and experiences at distinctive venues in Leipzig, Germany. The company sells boarding tickets (€39 plus service fees) for general admission to limited-capacity events featuring multiple decks, bars, food service, and sundowner/sunset experiences, and offers VIP table reservations with bottle service for premium guests. The brand also develops larger branded projects in collaboration with partners such as Audi Leipzig.

Product overview

FEELINGS EVENT is an event company based in Leipzig, Germany, organizing contemporary house music events. The core offering is ticketed event access through Boarding Tickets (39€), supplemented by VIP & Tischreservierungen for premium experiences with bottle service and reserved seating, and a Booking Service for artist/partnership inquiries. The Priority Access List provides email subscribers with early access to new ticket releases. The company hosts events at distinctive venues including boats (MS Markkleeberg) and has produced projects like FEELINGS X AUDI Leipzig.

Differentiator

Problem solved

Functional benefit

Products and services

• Boarding Ticket (€39) Standard entry ticket to FEELINGS events, priced at €39 plus service fees, granting access to contemporary house music, multiple bars, food service, and the sundowner atmosphere across three event decks (such as on the MS Markkleeberg boat). Aimed at adults 21+ attending the company's music event experiences.
• VIP & Tischreservierungen Premium add-on experience at FEELINGS events offering reserved seating with best views, bottle service, and enhanced comfort for higher-spending guests. Booked by direct inquiry via Instagram or email and priced on a quote basis.
• Priority Access List Email newsletter subscription service that gives subscribers priority access to new ticket releases before they go on sale publicly, enabling early/exclusive ticket purchases for FEELINGS events.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• JägermeisterminorGTM or Marketing PartnerBrand partnership indicated by Jägermeister logo on FEELINGS about page. Likely provides alcoholic beverage sponsorship or brand partnership for events.
• Red BullminorGTM or Marketing PartnerBrand partnership indicated by Red Bull logo on FEELINGS about page. Likely provides beverage sponsorship for events.
• Audi LeipzigcoreStrategic or Co-development PartnerFEELINGS collaborated with Audi Leipzig on 'FEELINGS X AUDI Leipzig' project - their largest project to date. Event slogan was 'Drive The Night'. Featured Audi models on stage, VIP area separated by Audi vehicles, multiple bars and food area. DJane duo Alyssa & Gia from Berlin were booked for the event. Project included concept, visualization, stage design, and aftermovie production.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Heideglühen: Heideglühen is a nature/electronic music festival and event brand operating in Germany. Comparable to FEELINGS as a curated, music- and experience-led event concept positioned around distinctive locations and a specific electronic music community.

Broad incumbents

• Tresor: Tresor is a globally recognised Berlin techno/house club and event brand with decades of history. Comparable to FEELINGS as a benchmark for premium electronic music experiences, though at substantially larger scale and broader geographic footprint.
• Berghain: Berghain is the iconic Berlin-based electronic music venue/club operating at far larger scale than FEELINGS. It is relevant as a broader incumbent defining the German premium electronic-music experience category FEELINGS competes within.

Direct peers

• Time Warp: Time Warp is a long-running German electronic music event brand known for curated techno/house events and the Time Warp festival in Mannheim. It is comparable to FEELINGS as a premium, music-identity-led event organizer selling limited-capacity experiences to a dedicated electronic music community.
• About Blank: About:Blank is a Berlin club and event organizer with a community-rooted house/techno identity. Comparable to FEELINGS in its emphasis on community-led, music-identity-driven event programming and on-site experience design.
• Kater Blau: Kater Blau is a Berlin club and event organizer with a strong house/techno identity and outdoor day-into-night programming. Comparable to FEELINGS as a curated, premium-positioned electronic music experience brand with loyal community following.
• HYTE: HYTE is a German electronic/house music event brand producing premium techno and house events and festival stages across Europe. Like FEELINGS, it curates high-end contemporary house/techno experiences with strong brand identity and direct-to-consumer ticketing.
• Bootshaus: Bootshaus is a Cologne-based electronic music club and event promoter hosting major house and techno events with global DJs. It mirrors FEELINGS' model of combining a curated music identity with premium on-site experience (F&B, VIP options) and strong sponsor/brand partnerships.
• Sisyphos: Sisyphos is a Berlin-based electronic music club and event brand running extended daytime and sundowner-style events. It is comparable to FEELINGS for its community-led, music-identity-driven programming and multi-day/multi-deck event formats appealing to house/techno enthusiasts.
• Watergate: Watergate is a Berlin-based premium electronic music club known for curated house and techno lineups and a strong brand identity. It is comparable to FEELINGS for combining a music-curation brand with premium ticketed experiences and on-site F&B.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/feelings.leipzig

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEELINGS EVENT