What L.A.A CONDUITE does

L.A Conduite is a privately held French driving school (auto-école) operating three branches in the Oise department — Ressons-sur-Matz (headquarters), Lassigny, and La Neuville-Roy — under agrément E1906000120 and SIREN 849561881. Founded and operated by Alexandre LESIEZKA, the school delivers the full French driving education catalog: car licenses (Permis B manual and automatic, accompanied AAC from age 15, supervised from age 18), motorcycle permits (AM, A1, A2, A bridge, and 7-hour 125cc equivalence), and road code preparation (in-class, online via Kopilote/Prépacode, and a 4-day accelerated format). Supporting services include point recovery stages, post-permit training, financing guidance, and exam results access. SAROOL, the school's student-facing mobile/web platform, supports booking, scheduling, progress tracking, and parent involvement, with online payment enabled since September 2025.

The technology stack pairs the SAROOL proprietary platform with third-party educational tools (Kopilote for AI-adaptive code practice, Prépacode for online theory, driving simulators at Ressons-sur-Matz), plus tablet-based evaluation systems. The school holds the Label Qualité certification from the Conseil supérieur de l'éducation routière and Qualiopi certification, the latter being a precondition for CPF financing eligibility. Pricing is unit-based and pay-as-you-go across course packages (Permis A1/A2 at €800, AAC manual at €900+, AM at €250, code online at €45, point recovery stages, post-permis at €200). Go-to-market is direct-to-consumer, relying on the website, SAROOL app, SEO listings on auto-ecole.info, and partnerships with regional aid programs (Conseil Départemental de l'Oise PASS Permis Citoyen €600, Région Hauts-de-France up to €1,350, AGEFIPH up to €1,300, IRP AUTO €300–€500) and the Mon Compte Formation CPF portal. Self-reported outcomes materially exceed French averages: 98% first-attempt AM pass rate, 96% 125cc equivalence pass rate, 74% accelerated code pass rate versus a 52% national average, and 78% AAC pass rate.

Name

L.A.A CONDUITE

Legal name

L.A Conduite

Website

https://la-conduite.fr

Company type

Private

Operating status

Operating

Short description

L.A Conduite is a privately held French driving school operating three branches in the Oise department, delivering car, motorcycle, and road-code education to individual learners using the SAROOL digital platform and multiple government financing programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Ressons-sur-matz

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Driving Lessons and Courses: Primary revenue from hourly driving lessons (58€/hour for motorcycles, 60€/hour for cars), course packages for permits B, A1, A2, AM, and specialized training programs. Revenue is one-time per student per course, not recurring.
2. Registration and Administrative Fees: Administrative fees including ANTS inscription (50€), evaluation on tablet or simulator (55€), digital booklet (35€), and exam accompaniment fees.
3. Stage and Recovery Courses: Point recovery stages (2 days, up to 4 points recovered), post-permit training (200€), accelerated A2 training, and other specialty courses offered periodically.
4. Code Training: In-room code training and 3-month online code access (45€), code book (15€).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

L.A Conduite is a French driving school (auto-école) that delivers car and motorcycle license preparation, road code training, point recovery stages, and post-license safety courses through three physical agencies in the Oise department. Students receive in-person driving lessons from BEPECASER/TP ECSR certified instructors, complemented by the SAROOL digital platform for scheduling and progress tracking. Revenue is generated per course/per lesson, with multiple financing options including CPF, permis à 1 euro, and regional subsidies.

Product overview

L.A Conduite is a driving school operating three agencies in the Oise department (Ressons-sur-Matz, Lassigny, and La Neuville-Roy) offering a comprehensive suite of driving education services. The core portfolio comprises car driving training (Permis B in manual and automatic, AAC accompanied driving, and supervised driving), motorcycle licensing (AM, A1, A2, and A bridge courses plus 125cc equivalence), and road code preparation (in-class, online via Kopilote, and intensive 4-day formats). Supporting services include a digital student companion platform called Sarool for scheduling and progress tracking, point recovery stages, post-permis training, CPF/financial aid guidance, and exam results access. The school holds the "Label Qualité" quality certification and uses simulators alongside traditional vehicle instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Permis B (Boîte Manuelle) Traditional driving license training for manual transmission vehicles with a minimum of 20 hours of practical driving lessons, taught by BEPECASER/TP ECSR certified instructors. Priced at 800€ (626€ for 20 hours of driving plus 174€ for exam accompaniment) with additional hours at 60€/hour.
• Permis B (Boîte Automatique) Driving license training for automatic transmission vehicles with a reduced minimum of 13 hours of practical driving, priced approximately 200€ lower than manual options. Includes simulator sessions and exam preparation.
• Conduite Accompagnée (AAC) Early driver training starting at age 15 with supervised road practice over a minimum of 1 year and 3000 km. Features an 80% national pass rate, 4x fewer accidents for graduates vs traditional learning, and 50% insurance savings. Offered in automatic (10-hour) or manual (15-hour) variants.
• Conduite Supervisée Flexible supervised driving option available from age 18 with no minimum duration requirement and immediate start. Includes complete training and exam preparation to supplement initial license formation.
• Code de la Route en Ligne Online and in-class road code preparation covering 74 official themes. Includes AI-adaptive practice questions, real exam conditions, and personalized teacher follow-up via the Kopilote platform.
• Code Accélérée Intensive 4-day road code course with 35 hours of instruction in groups of up to 25 students. Delivers equivalent learning to a 3-6 month traditional course in 95% less time. The school reports a 74% pass rate versus a 52% national average.
• Permis AM (BSR) First motorcycle license for scooters and light quads (up to 50cc), available from age 14 with ASSR 1 requirement. Includes 8 hours of theory and 8 hours of practical training on plateau and in circulation. Priced at 250€ for 8 hours of lessons. The school reports a 98% first-attempt pass rate.
• Permis A1 (125 cm3) Light motorcycle license for 125cc vehicles from age 16. Requires passing the ETM (Moto Theory Test) and a minimum of 20 hours practical training including 8 hours on plateau and 12 hours in circulation. Priced at 800€ (626€ driving + 174€ exam accompaniment) with additional hours at 58€/hour.
• Permis A2 Intermediate motorcycle license for intermediate-power motorcycles from age 18. Includes 20-hour minimum training with plateau and circulation components, with a pathway to unrestricted A license after 2 years.
• Passerelle A2 vers A 7-hour bridge course for A2 license holders with 2+ years of experience to upgrade to unrestricted A category. Includes 2 hours theory, 2 hours plateau, and 3 hours circulation modules.
• Équivalence 125 (7h) 7-hour motorcycle training for car license holders with B permit held for 2+ years. Enables driving 125cc motorcycles and scooters without a separate exam. The school reports a 96% first-time pass rate.
• Stage de Récupération de Points Two-day authorized point recovery course enabling drivers to recover up to 4 points. Available to all drivers who have lost points or been sentenced in road offense cases. Sessions are scheduled periodically (e.g., August and October 2026).
• Formation Post-Permis Post-license training at a labeled school for new drivers to reduce the probationary period by 6 months to 1 year. Delivered in 7 hours across 2 consecutive half-days in groups of 6-12 participants, priced at 200€ per session.
• Financement du Permis Permit financing assistance including CPF eligibility for B, A1, A2, and heavy vehicle licenses; Pass Permis Citoyen 600€ grant for Oise youth aged 18-19; Hauts-de-France region aid up to 1350€; AGEFIPH disability financing up to 1300€; IRP AUTO apprentice financing of 300-500€.

Quantifiable outcome

• 98% first-attempt success rate for AM permit students
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SAROOLcoreTechnology or IntegrationSAROOL is a mobile/web application developed specifically for driving schools that enables students to book lessons, track progress in real-time, manage administrative tasks, and involve parents in the learning process. L.A Conduite has over 1000 students using the platform. The app also serves as a reservation and payment system since September 2025.
• La Poste (Code Exam)minorStrategic or Co-development PartnerLa Poste operates code exam centers where L.A Conduite students can take their theory test. Students can schedule exams 7 days/week at La Poste centers.
• SGS Objectif CodeminorStrategic or Co-development PartnerApproved code exam center operator where L.A Conduite students can take their theory examination.
• DekraminorStrategic or Co-development PartnerInternational testing and certification organization operating code exam centers where L.A Conduite students can take their theory test.
• Conseil Départemental de l'Oise (PASS Permis Citoyen)coreGTM or Marketing PartnerOise department council program providing 600€ financial aid to young Oise residents aged 18-19 (or those who obtained permit through AAC) for driving school training. L.A Conduite is an approved provider of this subsidized training.
• Région Hauts-de-FrancecoreGTM or Marketing PartnerRegional council providing training subsidies up to 1350€ for job seekers, apprentices, and students meeting eligibility criteria. L.A Conduite is a registered training provider eligible for this regional aid.
• AGEFIPHminorGTM or Marketing PartnerOrganization supporting employment of disabled persons, providing up to 1300€ for permit training when the license is adapted for the person's disability. L.A Conduite accepts students funded through AGEFIPH assistance.
• IRP AUTOminorGTM or Marketing PartnerInterprofessional agreement providing 300€ for motorcycle permits and 500€ for car permits (B) or AAC to apprentices in their 2nd year of training. L.A Conduite is an approved provider.
• Centres de Formation des Apprentis (CFA)minorChannel Partner/ Reseller/ DistributorApprenticeship training centers that provide various financial aids (scholarships, housing, transport, meals, health) to apprentices. L.A Conduite accepts apprentices referred through CFA for permit training.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ornikar: France's largest digital-first driving school; combines online code training with partner in-car instructors. Direct competitor for the same target customers (Permis B, code prep) using a digital-native model.
• Code Rousseau: Leading French road-code training publisher and platform used across many auto-écoles. Comparable to L.A Conduite's Kopilote/Prépacode-based code preparation offering for the same pre-permit learner segment.
• Start Permis: French driving school with a multi-branch model and accelerated code course offering. Comparable on accelerated code (35-hour format) and standard Permis B delivery, including pricing around €800–€1,000.
• En Voiture Simone: French driving school chain targeting learners who prefer female instructors and online booking. Competes for the same Permis B customer with a hybrid online + in-person delivery model.
• Permisapoints.fr: French point-recovery stage operator and license-information platform. Directly comparable to L.A Conduite's stage de récupération de points offering for drivers needing to recover lost points.
• Easy Permis: Online-driven French driving school offering code training and instructor connections. Targets the same learner demographic as L.A Conduite with a digital-first acquisition model.

Broad incumbents

• CER (Centre d'Éducation Routière): One of France's largest auto-école networks with hundreds of branches nationwide. Overlaps with L.A Conduite across car and motorcycle training but operates at much greater scale and geographic breadth.
• ECF (École de Conduite Française): Major national French driving-school network offering the full licence portfolio. Comparable service mix (Permis B, AAC, motorcycle) but as part of a multi-hundred-branch portfolio versus L.A Conduite's three branches.

Emerging players

• Webauto-ecole: Online French driving-school platform offering code preparation and instructor matching. Adjacent competitor in the digital funnel that increasingly overlaps with traditional auto-écoles like L.A Conduite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L.A.A CONDUITE