What LE CEP does

Hôtel Le Cep Beaune is a 5-star luxury hotel operated by SAS HOTEL LE CEP, located at 27 rue Maufoux in Beaune's protected historic center in Burgundy, France. Founded in 1984, the property occupies 16th-17th century buildings arranged around courtyards and gardens, with a 1,000+ square meter Spa & Centre Holistique Marie de Bourgogne and historic vaulted wine cellars housing 1,200+ wine references. The hotel offers 71 keys across rooms, suites, studios, and private houses, served by four dining venues (the bistronomic Loiseau des Vignes operated with Bernard Loiseau Group, the Ayurvedic vegetarian LunchBox, the Le Paradis cigar lounge, and Bar Le Louis XIV), plus the wine tourism Caveaux de Dégustation and event spaces accommodating up to 80 participants.

The business operates five primary revenue streams: accommodation, food & beverage, spa & wellness services, wine tourism experiences, and events/meetings. Pricing is unit-based for stay packages (€170 to €700+ for two persons) and quote-based for corporate events. Go-to-market is multi-channel: direct website booking, third-party platforms (secure-hotel-booking.com, experience-unique.com), a Secretbox-powered gift voucher channel, and consortium referrals through Small Luxury Hotels of the World, Healing Hotels of the World (only French member), and Teritoria. Le Cep is an independent, privately-held company with no disclosed funding, no parent company, and €500,000 in social capital, registered under SIREN 516920121 with Jean-Claude Bernard as Publication Director.

The target customer mix is diversified across affluent leisure travelers, wine tourists, wellness seekers, and corporate/MICE groups, with day spa and dining accessible to non-hotel guests as well. The hotel has been recognized through Haute Grandeur Global Awards 2024, Luxury Lifestyle Awards Top 100 World 2022, Trophées de l'Oenotourisme 2021 (Bronze), and multiple World Luxury Hotel/Spa/Restaurant Awards. Strategic partnerships include Bernard Loiseau Group (dining), Vinesime (vinotherapy products), Caves Bouchard Ainé (wine tours), and Cité des Vins et des Climats (cultural wine tourism).

Name

LE CEP

Legal name

SAS HOTEL LE CEP

Website

https://hotel-cep-beaune.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel Le Cep Beaune is a privately-owned 5-star luxury hotel in Beaune's historic center, Burgundy, offering 71 rooms, a 1,000+ sqm holistic spa, four dining venues, and wine tourism experiences to affluent leisure travelers, wine enthusiasts, wellness seekers, and corporate/MICE groups.

Ownership category

akta.pro rank

Product category

Luxury Hotels

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel hospitality
• Wine tourism experiences
• Holistic spa wellness
• Bistronomic fine dining
• Corporate event venues

Headquarters

HQ city

Beaune

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: 5-star hotel with 71 rooms, suites, studios, and private houses. Revenue from nightly room rates with various categories from Village rooms to Grand Cru suites.
2. Food & Beverage: Multiple dining venues including Loiseau des Vignes (bistronomic restaurant), LunchBox (vegetarian Ayurvedic restaurant), Le Paradis (cigar lounge/bar), and Bar Louis XIV. Also includes breakfast, brunch, and tea time services.
3. Spa & Wellness Services: Day spa packages, massage treatments, wellness experiences, and holistic therapies available to both hotel guests and external visitors.
4. Wine Tourism Experiences: Wine cellar tastings, masterclasses, vineyard visits, caveau experiences, and curated wine tourism packages including cultural tours.
5. Events & Meetings: Corporate events, seminars, team building, weddings, private receptions, and product launches in dedicated meeting spaces accommodating up to 80 participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hôtel Le Cep operates a 5-star luxury hotel in Beaune offering 71 rooms, suites, studios, and private houses in historic 16th-17th century buildings, complemented by the 1,000+ square metre Spa & Centre Holistique Marie de Bourgogne, two signature restaurants (Loiseau des Vignes bistronomic and LunchBox Ayurvedic vegetarian), the historic Caveaux de Dégustation with 1,200+ wine references, two bars, and modular event spaces for corporate and private functions. The property sells curated stay packages that bundle accommodation with wine tourism, gastronomy, and spa experiences.

Product overview

Hôtel Le Cep is a 5-star luxury hotel destination in Beaune, Burgundy, offering an integrated portfolio of hospitality services across accommodations (71 rooms, suites, studios, and private houses), wellness (Spa Marie de Bourgogne spanning 1,000+ m² with vinotherapy and Ayurvedic treatments), and gastronomy (Loiseau des Vignes bistronomic restaurant, LunchBox vegetarian restaurant, and wine-focused experiences). The property features historic vaulted wine cellars with over 1,200 wine references, multiple bars including the Le Paradis cigar lounge and Le Louis XIV salon, and comprehensive event spaces for seminars and private functions. Curated stay packages combine these elements—accommodations with wine tourism, spa treatments, and fine dining—for packages ranging from €170 (Day Spa experiences) to €700+ (comprehensive stays). The hotel operates as a member of Small Luxury Hotels of the World and Healing Hotels of the World.

Differentiator

Problem solved

Functional benefit

Brands

• Loiseau des Vignes: Fine-dining bistronomic restaurant operated in partnership with Bernard Loiseau Group.
• LunchBox
• Le Paradis
• Bar Le Louis XIV
• Spa & Centre Holistique Marie de Bourgogne
• Caveaux de Dégustation

Products and services

• Hotel Le Cep Rooms & Suites
• Spa & Centre Holistique Marie de Bourgogne 1,000+ square metre holistic wellness facility offering vinotherapy (Vinesime/Pinot Noir-based treatments), Ayurvedic therapies, sauna, hammam, chromotherapy, hydrojet, flotation, cryotherapy, pressotherapy, balneotherapy, and private H2O areas. Available to hotel guests and external day visitors through Day Spa packages and Spa Stay packages.
• Loiseau des Vignes Restaurant Bistronomic fine dining restaurant operated within the hotel in partnership with the Bernard Loiseau Group, serving high-end regional cuisine paired with a curated selection of grand wines by the glass. Open to hotel guests and external diners.
• LunchBox Restaurant Vegetarian restaurant offering Ayurvedic-inspired holistic cuisine with fresh, balanced, and flavourful dishes, aligned with the hotel's wellness positioning. Open to hotel guests and external diners.
• Caveaux de Dégustation (Wine Cellars) Historic vaulted wine cellars offering tastings, mâchons bourguignons, private dinners, and vineyard visits, featuring over 1,200 wine references including prestigious Hospices de Beaune vintages and Burgundy domain selections.
• Bar Le Paradis (Cigar Lounge) Discreet salon and smoking lounge located in the historic Thiroux de Saint-Félix courtyard (1570), serving rare spirits including century-old Chartreuses, Madeiras, cognacs, and collectible whiskies, paired with fine cigars.
• Bar Le Louis XIV Elegant bar and salon serving afternoon tea, brunch, and gourmet breaks within the historic hotel setting, open to hotel guests and external visitors.
• Boutique de Vins (Wine Boutique) Wine shop offering retail access to the hotel's curated collection of over 1,200 wine references, including Burgundy domaine and Hospices de Beaune vintages.
• Seminars & Private Events Modular meeting rooms and event spaces accommodating conferences, seminars, product launches, cocktails, weddings, and private events for up to 80 participants, equipped with audiovisual facilities and access to the hotel's full hospitality ecosystem. Pricing is custom and quote-based.
• Vineyard Tours & Wine Experiences Wine tourism experiences including vineyard excursions, tasting sessions, masterclasses in wines and spirits, picnic arrangements, and cultural visits to local wine attractions, bookable as standalone experiences or as part of Wine & Gastronomy / Wine & Culture / Wine & Machon stay packages.
• Special Stay Packages
• Gift Boxes (Coffrets Cadeaux) Pre-paid gift packages sold through the Secretbox.fr platform covering stays, spa treatments, dining, and wine experiences, including special anniversary and occasion offers.

Quantifiable outcome

• Over 40 years of hospitality excellence since 1985
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bernard Loiseau GroupcoreStrategic or Co-development PartnerPartnership with Groupe Bernard Loiseau for Loiseau des Vignes bistronomic restaurant within the hotel. The restaurant offers high-end dining with curated lunch and dinner menus featuring regional cuisine, complemented by the hotel's exceptional wine selection.
• Healing Hotels of the WorldcoreOthersExclusive membership - Le Cep is the only hotel in France in this international wellness hotel consortium. The partnership provides access to global wellness standards and a network of healing hotels worldwide.
• Small Luxury Hotels of the WorldcoreOthersExclusive membership in the global consortium of independently minded luxury hotels, providing global marketing reach and referral network for discerning luxury travelers.
• TeritoriaminorOthersMembership in Teritoria, a network of independent hospitality properties, enhancing local visibility and partnership opportunities in Burgundy.
• Caves Bouchard AinéminorStrategic or Co-development PartnerPartnership for wine tourism experiences - hotel guests receive 5 Senses Tours at Caves Maison Bouchard Ainé including guided tours and commented tastings with personalized engraved glasses.
• Cité des Vins et des ClimatsminorStrategic or Co-development PartnerPartnership for cultural wine tourism experiences - hotel guests receive tickets to the Cité des Vins et des Climats including 1.5-hour self-guided visits with wine tastings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hôtel & Spa des Prés: Boutique hotel and spa near Beaune offering wellness, gastronomy, and Burgundy hospitality, competing for the same short-stay luxury and wine-tourism market as Le Cep.
• Hostellerie de Levernois: Relais & Châteaux luxury hotel in Levernois, just outside Beaune, offering comparable 5-star accommodation, gastronomy, and Burgundy wine-tourism experiences to the same regional luxury traveler as Le Cep.
• Le Montrachet: Boutique luxury hotel in Puligny-Montrachet at the heart of Burgundy's Grand Cru vineyards, serving the same wine-tourism and gastronomy-driven affluent segment as Le Cep.
• Les Sources de Caudalíe: Bordeaux wine-and-spa resort built around the Caudalíe vinotherapy brand; the closest analogue to Le Cep's wine + holistic wellness combination, though located in a different French wine region.
• Domaine des Étangs: Luxury wellness-focused château hotel in Charente combining heritage architecture with high-end spa and gastronomy — comparable operating model (small luxury rooms, destination spa, F&B-led revenue mix) to Le Cep.

Broad incumbents

• Cheval Blanc Paris: LVMH-owned luxury palace hotel on the Île de la Cité; represents the consolidated luxury-chain competitor targeting Le Cep's high-end leisure and wine/dining experience-seeking guests from a global brand platform.
• Le Bristol Paris: Iconic Parisian palace hotel under Oetker Collection; competes with Le Cep for the same global ultra-high-net-worth leisure guests and Michelin-level gastronomy experience, but at a much larger urban scale.
• La Réserve Paris: Ultra-luxury Parisian palace hotel with strong spa/wellness positioning; overlaps with Le Cep's affluent leisure and wellness traveler base but at the higher-end, urban, and international luxury tier.

Regional players

• Abbaye de Fontevraud: Heritage luxury hotel and cultural venue in a restored Loire abbey; comparable in repurposing a historic French monument into a luxury hospitality and event destination, though serving Loire rather than Burgundy demand.
• Château d'Artigny: Castle hotel in the Loire Valley offering heritage luxury accommodation, fine dining, and spa — comparable historic-French-property operating model to Le Cep, but Loire-focused geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-le-cep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE CEP