Invest Hong Kong

What Invest Hong Kong does

Invest Hong Kong (InvestHK) is the investment-promotion arm of the Hong Kong Special Administrative Region Government, mandated to attract and support foreign direct investment into Hong Kong. Its overseas delivery network includes the Hong Kong Economic and Trade Office in Singapore (HKETOSIN), one of four HKSARG representative offices in ASEAN, established in 1995 and covering the Philippines, Singapore, Vietnam, India, and Laos. HKETOSIN — headquartered at 9 Temasek Boulevard, #34-01, Suntec Tower Two, Singapore — promotes bilateral trade and investment through an event-driven go-to-market model comprising business seminars, gala dinners, cultural exchanges (film, dance, orchestral, dragon boat), flagship government-to-government programmes (Permanent Secretaries Exchange, ITE-VTC Student Seminar), and sector-specific delegations such as the May 2026 Singapore HealthTech delegation to Hong Kong.

The office delivers no commercial products or proprietary technology platform; its services are relational, informational, and facilitative — business matching, market intelligence dissemination, investment facilitation via InvestHK, StartmeupHK, OASES, and the Talents Service Unit, and support for Greater Bay Area and Northern Metropolis positioning. The HKSR Regional Desk embedded within HKETOSIN extends maritime and shipping-registry services to shipowners across Singapore, Malaysia, Vietnam, Indonesia, and India. Strategic partners include InvestHK, HKTDC, the Singapore Business Federation, the Singapore International Chamber of Commerce, the Vietnam Chamber of Commerce and Industry, and the Hong Kong Business Association Vietnam, among others.

As a government representative office, HKETOSIN does not generate commercial revenue and is publicly funded under the HKSARG Commerce and Economic Development Branch. Its economic impact is measured in non-revenue outputs — including 55 MoUs concluded during Chief Executive John Lee's 2024 ASEAN trip and facilitation for over 9,000 overseas and Mainland companies in Hong Kong. The entity is led by Director Ms Elsa Hung and operates with an 11–50 employee footprint, marking its 30th anniversary in September 2025.

Name

Invest Hong Kong

Legal name

Hong Kong Economic and Trade Office in Singapore

Website

https://hketosin.gov.hk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Invest Hong Kong (InvestHK) is the HKSAR Government's foreign direct investment promotion agency, delivered in ASEAN via the Singapore Economic and Trade Office (HKETOSIN) covering the Philippines, Singapore, Vietnam, India, and Laos through events, delegations, and partnerships.

Ownership category

akta.pro rank

Product category

Foreign Investment Promotion Services

NAICS

Portfolio Management and Investment Advice (52394), Miscellaneous Intermediation (523910)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Public Asset & Investment Management (BPAIAEAG)

akta.pro secondary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

Keywords

• Foreign direct investment
• Investment promotion services
• Trade facilitation
• Cross-border business services
• Economic and trade office

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Invest Hong Kong (InvestHK) is the HKSAR Government's investment promotion agency, supporting foreign companies and strategic enterprises to establish and expand operations in Hong Kong. Through its overseas Economic and Trade Offices (e.g., HKETOSIN in Singapore), it delivers investment facilitation, business matching, market intelligence, and trade-and-investment promotion services targeting companies and governments across the ASEAN region. Services include the InvestHK investment promotion programme, StartmeupHK startup platform, OASES strategic enterprise outreach, Talents Service Unit support, Greater Bay Area development outreach, the ASEAN Internship Scheme, and the Hong Kong Shipping Registry Regional Desk.

Product overview

Invest Hong Kong (part of the Hong Kong Special Administrative Region Government) operates through its overseas Economic and Trade Offices (ETOs), including the Singapore ETO, to promote Hong Kong's business advantages, attract strategic enterprises and talent, and facilitate cross-border economic cooperation. The services include investment promotion via Invest Hong Kong, the StartmeupHK platform, the Office for Attracting Strategic Enterprises (OASES), the Talents Service Unit (TSU), and support for Greater Bay Area development. No standalone commercial product portfolio exists for extraction.

Differentiator

Problem solved

Functional benefit

Products and services

• Invest Hong Kong (InvestHK) Investment Promotion Services Free, government-funded investment facilitation service provided by the HKSAR Government's investment promotion agency that supports foreign companies and strategic enterprises to set up or expand operations in Hong Kong. Services include market intelligence, business matching, sector-specific outreach, and introductions to relevant HKSARG departments.
• ASEAN Internship Scheme Government-organised internship and exchange programme placing Hong Kong tertiary and secondary students with employers and educational institutions across ASEAN markets, supporting youth cross-border exchange and career exploration.
• Hong Kong Shipping Registry (HKSR) Regional Desk Services Maritime services provided via the HKSR Regional Desk at HKETOSIN to ship owners and operators across Singapore, Malaysia, Vietnam, Indonesia, and India for Hong Kong-registered vessels.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Invest Hong KongcoreStrategic or Co-development PartnerHKETOSIN works closely with Invest Hong Kong (InvestHK) on business and investment promotion activities. InvestHK is the Hong Kong government's investment promotion agency that assists businesses looking to set up or expand in Hong Kong. HKETOSIN collaborates on seminars, delegations, and events to promote Hong Kong's business opportunities in ASEAN markets.
• Hong Kong Trade Development Council (HKTDC)coreStrategic or Co-development PartnerHKETOSIN collaborates with HKTDC on trade promotion activities, business forums, and events across ASEAN countries. HKTDC is a statutory body established to promote Hong Kong's trade and the organization co-organizes events with HKETOSIN to showcase business opportunities.
• Hong Kong Business Association VietnammajorGTM or Marketing PartnerHKETOSIN co-organizes events with HKBAV including Chinese New Year dinners, Christmas dinners, and business forums to strengthen business ties between Hong Kong and Vietnam.
• Singapore Business FederationmajorGTM or Marketing PartnerHKETOSIN partners with SBF on business seminars and events, particularly those promoting Hong Kong's opportunities in the Greater Bay Area and Northern Metropolis.
• Singapore International Chamber of CommercemajorGTM or Marketing PartnerLong-standing partnership for networking receptions and business events. HKETOSIN co-organizes events with SICC to engage Singapore's business community.
• Hong Kong Singapore Business AssociationmajorGTM or Marketing PartnerCo-organizes business events including Chinese New Year luncheons and business dinners to promote trade between Hong Kong and Singapore.
• Asian Film Awards AcademyminorStrategic or Co-development PartnerHKETOSIN and AFAA co-organized the first-ever Hong Kong Film Gala Presentation in Vietnam to promote Hong Kong cinema to Vietnamese audiences.
• Singapore Health Technologies ConsortiumminorStrategic or Co-development PartnerJointly organized Singapore HealthTech business delegation to Hong Kong to strengthen collaboration between Singapore and Hong Kong's HealthTech sectors.
• Vietnam Chamber of Commerce and IndustryminorGTM or Marketing PartnerPartnered with VCCI to co-organize the Vietnam-China Investment and Technology Enterprises Exchange Conference in Hanoi.
• Guangdong-HK-Macao Bay Area Enterprises AllianceminorStrategic or Co-development PartnerPartnership to co-organize the Vietnam-China Investment and Technology Enterprises Exchange Conference for cross-border business collaboration.
• Singapore Dragon Boat AssociationminorGTM or Marketing PartnerCo-organized Hong Kong Cup 2022 dragon boat races at Singapore Regatta Waterfest to promote sports exchange and cultural ties.
• Hong Kong Dance CompanyminorStrategic or Co-development PartnerCollaborated on 'Convergence: A Dialogue in Dance between Hong Kong and Singapore' combining Chinese martial arts and contemporary dance.
• Maya Dance TheatreminorStrategic or Co-development PartnerSingapore-based dance company partnered with Hong Kong Dance Company and HKETOSIN for cross-cultural dance collaboration.
• Institute of Technical Education SingaporeminorGTM or Marketing PartnerCo-organized the 10th ITE-VTC International Student Seminar with Vocational Training Council Hong Kong.
• Vocational Training Council Hong KongminorGTM or Marketing PartnerHKETOSIN welcomed 270-strong delegation from VTC to Singapore for the 10th ITE-VTC International Student Seminar.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JETRO (Japan External Trade Organization): JETRO operates government-backed offices across ASEAN that promote Japanese FDI, business matching, and trade. It is the closest functional analogue to HKETOSIN for a major Asian economy, performing the same investment-and-trade-promotion role through in-region offices, events, and policy dialogue.
• KOTRA (Korea Trade-Investment Promotion Agency): KOTRA runs the Korean government's global network of trade and investment promotion offices, including in ASEAN markets. Like HKETOSIN, it supports business matching, policy engagement, and market-entry facilitation, making it a direct functional peer in the FDI-promotion agency peer set.
• Invest Hong Kong (InvestHK): InvestHK is the HKSARG department responsible for attracting FDI into Hong Kong. HKETOSIN's investment-promotion remit and events (e.g., joint Singapore HealthTech business delegation to HK) are operationally aimed at feeding the InvestHK pipeline; their mandates are tightly interlinked and effectively complementary arms of the same HKSARG economic-promotion strategy.
• BKPM (Indonesia Investment Coordinating Board): BKPM is the Indonesian government's central FDI promotion and coordination agency. It performs the same inward-investment-promotion role as HKETOSIN through deal facilitation, regulatory coordination, and high-level government engagement — making it a strong direct peer in the ASEAN FDI-agency landscape.
• Macao Trade and Investment Promotion Institute (IPIM): IPIM is the Macao SAR Government agency responsible for promoting trade and investment into Macao, and a natural sister-entity peer of HKETOSIN within the broader Greater China government FDI-promotion family. Both run regional outreach, event-based promotion, and government-to-government engagement in ASEAN and beyond.
• Hong Kong Trade Development Council (HKTDC): HKTDC is the statutory body promoting Hong Kong's external trade; HKETOSIN explicitly co-organises business forums and trade promotion events with HKTDC across ASEAN. Both are HK government-backed economic-promotion entities supporting Hong Kong businesses and partners abroad, making them the closest peer in scale and mandate.
• MIDA (Malaysian Investment Development Authority): MIDA is Malaysia's statutory FDI promotion body running investor outreach, business matching, and policy advocacy across ASEAN. Comparable to HKETOSIN in mandate (attract FDI), tools (events, delegations, MoUs), and target audience (ASEAN investors and government partners).
• Thailand Board of Investment (BOI): Thailand BOI promotes foreign investment into Thailand through regional outreach, investor servicing, and policy advocacy. Like HKETOSIN, it operates as a government economic-promotion agency targeting inbound corporate set-up decisions — directly competing for the same ASEAN investor mindshare.
• Singapore Economic Development Board (EDB): Singapore EDB is the lead FDI agency operating from Singapore and competing with HKETOSIN's remit to attract companies through Singapore rather than Hong Kong. Both occupy the same physical market — Singapore — promoting competing gateway propositions to multinationals, ASEAN corporates, and government partners.

Broad incumbents

• UK Department for Business and Trade (DBT): DBT operates a global network promoting UK trade and inward investment, including in ASEAN markets. It is a comparable government FDI/trade-promotion function but on a much larger global scale; relevant as a broader incumbent whose in-region offices compete for the same multinational set-up decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hketosg
• LinkedInlinkedin.com/company/invest-hong-kong
• Instagraminstagram.com/hketosg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest Hong Kong