NATURPRODUKTE SCHWARZ GMBH

What NATURPRODUKTE SCHWARZ GMBH does

Naturprodukte Schwarz GmbH is a family-owned German natural products company founded in 1986, headquartered and producing in Contwig (Zweibrücken commercial register, HRB 1802). The company develops, manufactures, and sells plant-based cosmetics, dietary supplements, and pet care products, organized around flagship lines including NeuroPsori (cortisone-free skincare for neurodermatitis, psoriasis, and diabetic skin), PSO Intensiv (psoriasis care), Mammutöl (musculoskeletal herbal oil), Akne Ex (acne), Bregenzerwald Bergtannen (mountain spruce), and FuPi (foot care). Core formulation know-how draws on multi-generational knowledge of medicinal plants, with a proprietary NBI (Natural Bioactive Ingredients) delivery system used in the NeuroPsori line and independent efficacy data supporting product claims (e.g., 49% reduction in skin irritation). The company offers vegan, mineral-oil-free, cortisone-free formulations targeting consumers with sensitive or problem skin.

The business operates as a direct-to-consumer e-commerce retailer through its own online shop (naturprodukte-schwarz.de), with parallel distribution through German pharmacies and specialty trade. Pricing is unit-based, ranging from approximately €9.90 for entry-level supplements (e.g., Egyptian black cumin oil 250ml) to €21.90 for premium specialty creams (e.g., NeuroPsori Spezialpflege Creme 100ml), with volume discounts of 5–10% on multi-unit purchases and free domestic shipping above €50. Customer acquisition leverages Trusted Shops certification, organic social media presence on Facebook, Instagram, and YouTube, email newsletters, and pharmacist channel recommendations. The company uses Google AI tools for product image generation and content drafting, with human review prior to publication.

The company is led by Managing Director Beate Schwarz and is bootstrapped with no external funding, M&A activity, or investor ownership evidenced. It is a small-scale, single-country operator with no disclosed international expansion beyond Germany, no app platform, and no public revenue or headcount disclosures. A publicly noted operational shipping closure for July 20–31, 2026 indicates a compact fulfillment operation consistent with SME scale.

Name

NATURPRODUKTE SCHWARZ GMBH

Legal name

Naturprodukte Schwarz GmbH

Website

https://naturprodukte-schwarz.de

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Naturprodukte Schwarz GmbH is a family-owned German natural cosmetics company, founded in 1986 in Contwig, that develops and sells plant-based skincare, dietary supplements, and pet care products directly to consumers online and via German pharmacies, with a focus on cortisone-free formulations for chronic skin conditions such as neurodermatitis and psoriasis.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAH

Natural/Organic & Clean Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Natural cosmetics
• Dietary supplements
• Herbal skincare
• Pet care products
• Natural body care

Headquarters

HQ city

Contwig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of natural cosmetics, dietary supplements, pet care products, and food items through their own online shop and third-party distribution channels including pharmacies and specialty trade.
2. Pharmacy and Specialty Trade Distribution: Wholesale distribution of products through pharmacies and specialized health/natural product retailers in Germany and potentially broader markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Naturprodukte Schwarz GmbH develops, manufactures, and sells a self-branded portfolio of natural cosmetics, body care products, dietary supplements, and natural pet care products formulated around its proprietary NBI Formula and traditional naturopathic expertise. The company sells these products directly to end consumers through its own online shop and physical outlet, and indirectly through partner pharmacies and the German specialty natural-products trade.

Product overview

Naturprodukte Schwarz GmbH is a German natural cosmetics company founded in 1986, specializing in natural skincare and dietary supplements. The company offers a diversified product portfolio organized around several core product lines: (1) NeuroPsori product line - comprehensive skincare for neurodermatitis, psoriasis, and diabetic skin problems including creams, shampoos, soaps, lip care, and body oils; (2) PSO Intensiv - intensive psoriasis care with cream and shampoo; (3) Mammutöl - herbal oil for muscle and joint care; (4) Akne Ex - acne treatment products; (5) Bregenzerwald Bergtannen - mountain spruce product line; (6) Körperpflege (Body Care) - encompassing facial care, hair care, foot care, hand/nail care, and body hygiene with natural soaps; (7) Nahrungsergänzung (Food Supplements) - black cumin oil capsules, nail vital capsules, and various health-supporting supplements; (8) Tierpflege (Pet Care) - natural pet care products; and (9) Lebensmittel (Superfoods). The company develops and manufactures in Germany with a focus on products without mineral oils, cortisone, synthetic additives, and with vegan options. AI technology (Google AI) is used for product image generation and text content creation.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroPsori: Product line for skin care at neurodermatitis and psoriasis, cortisone-free with natural ingredients like olive oil, evening primrose oil, black seed oil, and St. John's wort oil.
• PSO Intensiv
• Mammutöl
• Akne Ex
• Bregenzerwald Bergtannen
• FuPi

Products and services

• NBI Natural Skincare Line Natural skincare products formulated with the proprietary NBI Formula, positioned as cortisone-free, plant-based alternatives for consumers with sensitive or problem skin; sold via the company online shop, pharmacies, and specialty trade in Germany.
• NBI Body Care Products Natural body care products including lotions, washes, and treatments developed with NBI Formula ingredients for daily personal care use by health-conscious consumers.
• NBI Hair Care Products Natural shampoos and hair care treatments formulated with NBI Formula ingredients, targeted at consumers seeking cortisone-free, plant-based hair care.
• NBI Organic Cosmetic Oils Organic botanical oils used as standalone cosmetic oils or as bases for skincare applications, sold under the NBI Formula brand to natural-product consumers.
• Dietary Supplements (Nahrungsergänzung) Herbal dietary supplements developed from the founder's medicinal-plant expertise, marketed as natural wellness support for health-conscious consumers in Germany.
• Natural Pet Care Products Natural pet care products (including the Welpen/Kitten and Pfotenpflege lines) formulated with plant-based ingredients for owners seeking natural alternatives for their animals.

Quantifiable outcome

• NeuroPsori Basispflege with Balloon vine extract demonstrated 49% reduction in skin irritation in independent efficacy studies, 64% reduction for highly sensitive subjects, and 35% reduction in skin redness within 15 minutes.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trusted Shops SEcoreTechnology or IntegrationIntegration of Trusted Shops trustbadge, customer review system, and buyer protection services. Trusted Shops provides money-back guarantee and rating display functionality integrated into the online shop for customer trust and conversion optimization.
• ICADA (Verband für Naturkosmetik)coreOthersCompany is a member of ICADA, an association for natural cosmetics. This membership provides credibility and signals compliance with natural cosmetics standards and industry best practices.
• DHLcoreOthersPrimary shipping partner for delivering products to customers. Company ships via DHL parcel service with free shipping available for orders over €50 in Germany.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreOthersPayment processing partner for online transactions. PayPal is offered as a payment option including purchase on invoice through Ratepay.
• Ratepay GmbHcoreOthersPayment partner enabling purchase on invoice (Kauf auf Rechnung) payment option for customers, with identity and creditworthiness checks performed by Ratepay.
• Meta Platforms Ireland Ltd. (Facebook, Instagram)minorGTM or Marketing PartnerSocial media platforms for brand presence, customer engagement, and marketing. Company maintains pages on Facebook and Instagram as part of their digital marketing strategy.
• Google Ireland Ltd. (YouTube)minorGTM or Marketing PartnerVideo platform used for brand presence and potential video marketing content. Part of company's social media presence strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• i+m Naturkosmetik Berlin GmbH: Berlin-based German natural cosmetics brand producing certified natural skincare and body care with a focus on fair-trade ingredients. Comparable small-to-mid sized German peer with similar product mix, natural/vegan positioning, and DTC + specialty retail channels.
• ANNEMARIE BÖRLIND (Börlind GmbH): German natural cosmetics manufacturer from the Black Forest producing skincare and body care products with natural ingredients. Comparable mid-sized peer with similar DTC + specialty retail distribution and a focus on natural, dermatologically tested formulations for sensitive skin.
• Logocos Naturkosmetik AG (Sante, Logona): German natural cosmetics group producing Sante and Logona brands for natural skincare, hair care, and body care. Comparable as a German natural cosmetics manufacturer with similar product categories and reliance on natural ingredients, operating at a similar or slightly larger scale.
• Laverana GmbH (Lavera): German natural cosmetics brand headquartered in Lower Saxony, offering certified natural skincare, body care, and hair care products. Most directly comparable mid-sized German natural cosmetics peer with overlapping product categories (creams, shampoos, body oils) and similar target customer segment of health-conscious consumers.
• Primavera Life GmbH: German natural aromatherapy and natural cosmetics company producing essential oils, skincare, and wellness products. Comparable German peer with strong natural ingredients positioning and similar multi-channel distribution including own DTC shop and natural product retail.

Broad incumbents

• WALA Heilmittel GmbH (Dr. Hauschka): German natural cosmetics manufacturer producing the Dr. Hauschka brand for natural skincare and the WALA medicines line. Comparable in pharmacy distribution in Germany and use of natural/botanical ingredients, but considerably larger and with global reach.
• Kneipp GmbH: German natural personal care company (a Hartmann Group subsidiary) specializing in bath, body, and wellness products based on naturopathy. Comparable in its German market position, natural product positioning, and mass retail + pharmacy distribution, though with a broader product focus on bath/body rather than specialized skin-condition products.
• Weleda AG: Swiss-founded natural cosmetics and anthroposophic medicine company with a substantial German footprint and global presence. Operates in the same natural skincare and personal care category with a comparable pharmacy distribution strategy, but at much greater scale and broader product breadth than Naturprodukte Schwarz.

Regional players

• Heel GmbH (Biologische Heilmittel Heel): German pharmaceutical company producing biological medicinal products for various indications including skin conditions. Comparable in targeting pharmacy distribution channels in Germany with natural/botanical-based products for skin complaints, though operating as a licensed pharmaceutical company rather than a cosmetics brand.
• Caudalie (CAUDALIE SAS): French natural cosmetics brand built around grape-derived (vinotherapy) ingredients for skincare. Comparable in the natural-ingredient skincare positioning and pharmacy/select retail distribution model, though operating primarily in France and internationally rather than focusing on the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURPRODUKTE SCHWARZ GMBH