FRAYE

What FRAYE does

Hotel Fraye Nashville is a 200-room boutique hotel located at 1810 Broadway Street in the heart of Nashville's Midtown/Music Row district, operating as part of Hilton's Curio Collection brand since its August 2022 opening. The property is owned and operated by Concord Hospitality Enterprises, a Raleigh-Durham-based hotel management company that oversees more than 80 hotels across North America. The hotel's product spans guest accommodations across multiple categories (Standard King, Standard Double Queen, King City View, King Suite, Hospitality Suite, and ADA-accessible rooms), two distinct dining venues — the upscale American restaurant Gathre and the rooftop Gatsby-era cocktail bar Eddie Ate Dynamite — a 7th-floor rooftop pool with city views, and over 5,000 square feet of flexible event space including the 3,031 sq. ft. Friesian Ballroom, the 539 sq. ft. Appaloosa Meeting Room, the 501 sq. ft. Percheron Board Room, and a 1,200 sq. ft. 7th-floor terrace.

The underlying technology stack is standard hospitality infrastructure: property management and reservation systems integrated with Hilton's platform, with no proprietary technology disclosed. The hotel monetizes the asset through four revenue streams: (1) guest room rentals, augmented by a $25 per-night destination fee that includes a $25 F&B credit, premium Wi-Fi, and bike rental; (2) food and beverage across Gathre and Eddie Ate Dynamite; (3) event space rental for corporate meetings, weddings, and social events; and (4) ancillary services including valet parking ($56–$58/night), curated packages (Experience Gathre, VIP Dog, Breakfast Included, Hot Chicken Getaway), and a Vanderbilt University rate of $219/night. Distribution runs through Hilton's global reservation system, Hilton Honors, the property's direct website, and a dedicated corporate and group sales team, with a day-pass channel via ResortPass for rooftop pool access.

The customer base is diversified across leisure travelers, business visitors, Vanderbilt University visitors and families, corporate groups seeking meeting space, and wedding/social event guests. Marketing is anchored in Hilton's global infrastructure, supplemented by direct social media on Facebook and Instagram, Nashville-focused earned media (Southern Living, Nashville Lifestyles, Style Blueprint, Nashville Guru), and partnerships with Visit Music City. The hotel holds PCI DSS and WCAG 2.1 AA compliance certifications and is recognized by Southern Living among Nashville's top hotels and wedding venues.

Name

FRAYE

Legal name

Hotel Fraye Nashville, Curio Collection by Hilton

Website

https://hotelfrayenashville.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Fraye Nashville is a 200-room boutique hotel in Nashville's Midtown/Music Row district operating under Hilton's Curio Collection brand, offering accommodations, two restaurants, a rooftop pool, and 5,000+ sq. ft. of event space for leisure, business, and wedding guests.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Boutique hotel
• Hospitality services
• Hotel accommodation
• Event venues
• Restaurant dining

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Guest Room Revenue: The primary revenue stream is guest room rentals across 200 rooms including various room types (Standard King, Double Queen, King Suites, Hospitality Suite, and ADA-accessible rooms). Revenue is generated through nightly rates with a $25 daily destination fee for amenities.
2. Food & Beverage Revenue: Two on-site dining venues generate F&B revenue: Gathre restaurant (upscale American dining with brunch and dinner service) and Eddie Ate Dynamite rooftop pool bar (cocktails and bites). Happy hour promotions from 3pm-6pm Tuesday-Saturday.
3. Event Space Rental: Over 5,000 sq. ft. of flexible event space including the Friesian Ballroom (3,031 sq. ft., capacity 300), Percheron Board Room (501 sq. ft.), Appaloosa Meeting Room (539 sq. ft.), and 7th floor terrace (1,200 sq. ft.) available for corporate meetings, weddings, and social events with catering services.
4. Ancillary Services: Additional revenue streams include valet parking ($56/night Sun-Thu, $58/night Fri-Sat), spa services, fitness center access, and special packages (Experience Gathre package, VIP Dog package, Breakfast Included, Hot Chicken Getaway).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FRAYE (Hotel Fraye Nashville) is a 200-room boutique hotel located at 1810 Broadway Street in downtown Nashville, Tennessee, operating under Hilton's Curio Collection by Hilton brand and managed by Concord Hospitality Enterprises. The property offers overnight accommodations, two on-site restaurants (Gathre and Eddie Ate Dynamite), a rooftop pool, and event/meeting space for individual guests, groups, and corporate clients.

Product overview

Hotel Fraye is a single-property hotel (Curio Collection by Hilton) with 200 rooms offering an integrated hospitality experience. The property features two distinct dining venues: Gathre, an upscale American restaurant with locally sourced ingredients, and Eddie Ate Dynamite, a rooftop lounge and poolside bar. Accommodations range from Standard King and Double Queen rooms to King Suites and Hospitality Suites, with ADA-accessible options available. Event offerings include the Friesian Ballroom (3,031 sq. ft.), Percheron Board Room, Appaloosa Meeting Room, and 7th floor terrace totaling over 5,000 sq. ft. of flexible event space. The hotel also offers destination wedding services (6,000 sq. ft.), corporate event packages, and special packages including dining experiences, pet-friendly options, and breakfast-inclusive stays.

Differentiator

Problem solved

Functional benefit

Brands

• Gathre: Chic and modern American restaurant in Nashville's Midtown, offering contemporary twists on classic dishes with locally and globally sourced ingredients. Features Jazz Dinner, DJ Brunch, and Live Music on weekends.
• Eddie Ate Dynamite (EAD)

Products and services

• Hotel Fraye Nashville Guest Rooms Overnight guest room accommodations at a 200-room boutique hotel located at 1810 Broadway Street in downtown Nashville, Tennessee. Rooms are sold to individual leisure travelers, business travelers, and group bookings under the Hilton Curio Collection brand with access to Hilton Honors loyalty benefits.
• Gathre Restaurant On-site restaurant at Hotel Fraye Nashville serving hotel guests and outside diners in downtown Nashville as part of the property's food and beverage offering.
• Eddie Ate Dynamite Restaurant Second on-site restaurant at Hotel Fraye Nashville serving hotel guests and outside diners as part of the property's dual food and beverage concept.
• Hotel Fraye Event and Meeting Space Dedicated on-site event and meeting space at Hotel Fraye Nashville available for weddings, corporate meetings, social events, and group functions, supported by the property's 200-room inventory and on-site catering from Gathre and Eddie Ate Dynamite.
• Hotel Fraye Rooftop Pool Rooftop pool amenity at Hotel Fraye Nashville available to hotel guests as a leisure and recreation feature in downtown Nashville.

Quantifiable outcome

• Ranked among Nashville's top wedding venues by Southern Living
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hilton (Curio Collection by Hilton)coreChannel Partner/ Reseller/ DistributorHotel Fraye operates under Hilton's Curio Collection brand, utilizing Hilton's global reservation systems, Hilton Honors loyalty program, and Hilton Clean Stay protocols. The Curio Collection is Hilton's portfolio of distinctive hotels, providing brand recognition and distribution while allowing independent property character.
• EcolabminorOthersEcolab provides hygiene and infection prevention expertise and products to Hotel Fraye, helping ensure training on hygiene protocols rooted in CDC guidelines. The partnership supports the hotel's cleanliness and sanitation standards.
• Feed The Children and Clean the WorldminorOthersHotel Fraye partners with Feed The Children and Clean the World for community outreach and social responsibility initiatives, aligning with the hotel's sustainability and community engagement values.
• Concord Hospitality EnterprisescoreOthersConcord Hospitality Enterprises is the hotel management company that owns and operates Hotel Fraye. The company appointed the executive team to lead the hotel's debut in Nashville in 2022.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Graduate Nashville: A design-driven boutique hotel near Vanderbilt University targeting leisure travelers, parents, and visitors — directly overlapping Hotel Fraye's Vanderbilt-adjacent leisure and family demand pool.
• 21c Museum Hotel Nashville: A boutique hotel/museum hybrid in downtown Nashville with a strong F&B and event programming component. Comparable as a lifestyle boutique competitor targeting design-conscious travelers and event clientele.
• Noelle Nashville: A boutique hotel in downtown Nashville operating under Marriott's Tribute Portfolio. Competes for similar leisure, group, and wedding demand in the same Music City market with comparable full-service amenities.
• The Joseph Nashville: A luxury boutique hotel in Nashville's SoBro district under Marriott's Luxury Collection. Comparable lifestyle positioning, full-service F&B, event space, and emphasis on design-driven guest experience targeting leisure and corporate travelers.
• Holston House Nashville: A boutique hotel in downtown Nashville operating under Hilton's Curio Collection — the same brand family as Hotel Fraye. It is the most directly comparable peer in terms of brand positioning, distribution, and target guest.
• Hutton Hotel Nashville: A boutique hotel in Nashville's West End near Vanderbilt University. Competes for university visitors, corporate groups, and leisure travelers with similar full-service amenities and meeting space.

Broad incumbents

• The Westin Nashville: A large full-service hotel in Nashville's SoBro district with a rooftop pool, multiple F&B venues, and event space. Overlaps with Hotel Fraye's leisure, dining, and group segments but at significantly larger scale.
• JW Marriott Nashville: A luxury full-service hotel in Nashville with extensive event space, rooftop, and dining. Competes for premium leisure, wedding, and corporate group demand but at higher price points and broader luxury positioning.
• Omni Nashville Hotel: A large full-service hotel connected to the Country Music Hall of Fame and convention center. Competes with Hotel Fraye for group, event, and leisure demand but at a much larger scale and broader positioning.
• Hilton Nashville Downtown: Larger Hilton-branded full-service hotel in downtown Nashville. Shares Hilton's reservation and loyalty infrastructure with Hotel Fraye but serves a broader, more convention-oriented customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelfraye
• Instagraminstagram.com/hotelfraye
• LinkedInlinkedin.com/company/hotel-fraye-nashville-curio-collection-by-hilton

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRAYE