LAROMA Group L.L.C

What LAROMA Group L.L.C does

LAROMA Group L.L.C is a privately-held, family-owned LLC founded in 2023 by Robert Sebaali and headquartered in Orlando, Florida. The company sells outdoor cooking and lifestyle equipment — including outdoor kitchens, firepits, charcoal and gas barbecues, smokers, gas and wood ovens, sajji cookers, ethanol fireplaces, and accessories such as pizza peels and cast iron cookware — alongside a complementary line of Mediterranean imports covering olive oil, crackers, protein bars, and soap. Distribution is direct-to-consumer through a WordPress-based e-commerce website (laromagroup.us) shipping nationwide and a single physical showroom at 8210 Ambrose Cove Way, Orlando, where buyers can view products in person. Pricing is published per unit (e.g., smoker at $400, gas grill at $640 discounted from $675) with a $20 flat shipping option and a quote-based path for customized outdoor cooking setups.

The business operates as a one-stop lifestyle retailer with a Mediterranean-cultural positioning, marketing through Facebook, Instagram, and a blog that publishes grilling tips, recipes, and outdoor kitchen design content. Revenue mechanics are transactional hardware and consumer-goods sales to individuals, with no subscription, recurring, or B2B contract component identified. The company is bootstrapped with no disclosed institutional funding, subsidiaries, partnerships, patents, or awards, and is entirely founder-owned. Operations are domestic US with an emphasis on the Southeast region supported by the Orlando showroom and a cash-on-delivery payment option.

Name

LAROMA Group L.L.C

Legal name

LAROMA Group L.L.C

Website

https://laromagroup.us

Company type

Private

Founded year

2023

Operating status

Operating

Short description

LAROMA Group L.L.C is a family-owned Orlando, Florida retailer founded in 2023 that sells outdoor cooking equipment (grills, smokers, outdoor kitchens, ovens, fireplaces) and Mediterranean food imports direct-to-consumer via its e-commerce site and Orlando showroom.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment

NAICS

Other Specialty Food Retailers (44529), Sporting Goods Retailers (45911)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Outdoor cooking equipment
• Barbecues and grills
• Outdoor kitchen solutions
• Mediterranean food imports
• Fireplaces and firepits

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: LAROMA Group generates revenue through the direct sale of outdoor cooking equipment and accessories. The company sells a variety of products including barbecues, grills, outdoor kitchens, firepits, ovens, ethanol fireplaces, and Mediterranean imports such as olive oil, crackers, protein bars, and soap. Prices range from $400 for smokers to $640+ for gas grills, with transaction-based one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LAROMA Group L.L.C sells outdoor cooking and living equipment, including barbecues, gas and charcoal grills, smokers, outdoor kitchens, firepits, gas and wood ovens, ethanol fireplaces, and related accessories such as pizza peels and cast iron cookware. The company also offers imported Mediterranean food and personal care products including olive oil, crackers, protein bars, and artisan soap. Products are sold through the company's direct-to-consumer e-commerce website laromagroup.us and through a physical showroom in Orlando, Florida, with customization options available for bespoke outdoor cooking setups.

Product overview

LAROMA Group L.L.C is a family-owned outdoor living products company that offers a diverse portfolio of outdoor cooking and heating products, along with Mediterranean food imports. The core product lines include Outdoor Kitchens (premium outdoor kitchen collections), Barbecues & Grills (encompassing Charcoal Barbecues, Smokers, Gas Barbecues, and Gas Grills), Ovens & Sajj (Gas Ovens, Wood & Gas Ovens, and Sajj Thyme multipurpose cookers), Ethanol Fireplaces, and Accessories (Pizza Peels, Cast Iron Kitchen Ware). The company also provides Customized Items for bespoke outdoor cooking setups. A complementary Mediterranean Imports line includes Crackers, Protein Bars, Soap, and Olive Oil. Products are available through the company's Orlando showroom and e-commerce platform, with the company founded by Robert Sebaali in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Kitchens Outdoor kitchen collections designed to bring the convenience and functionality of an indoor kitchen to outdoor spaces, crafted with durable materials built to withstand the elements.
• Firepits Outdoor heating products for gathering and creating a cozy atmosphere in outdoor spaces.
• Charcoal Barbecues Barbecues designed for cooking with charcoal, offering traditional smoky flavors.
• Smokers Outdoor smoking appliances for slow-cooking meats with smoke, such as the Koru Highland Smoker (outer dimensions W: 120cm H: 115cm; grilling area W: 80cm D: 40cm).
• Gas Barbecues Barbecues powered by gas for precise temperature control and efficient outdoor cooking.
• Gas Grills Gas-powered grills engineered for efficiency, allowing users to create mouthwatering dishes with ease. Listed at $640.00 (originally $675.00).
• Gas Ovens Indoor and outdoor gas ovens for various cooking applications.
• Wood and Gas Ovens Combination ovens that use both wood and gas for versatile cooking options.
• Sajj Thyme Cookers Multipurpose sajji cooking equipment for preparing Middle Eastern-style dishes including Sajj, Thyme, Fajita, and Pizza.
• Ethanol Fireplaces Fireplaces that burn ethanol fuel for a cozy and romantic indoor or outdoor ambiance.
• Pizza Peels High-quality pizza peels for transferring pizzas in and out of ovens.
• Cast Iron Kitchen Ware Durable cast iron cookware for indoor and outdoor cooking needs.
• Customized Items Customized outdoor cooking products tailored to individual customer specifications and preferences, with quote-based pricing.
• Crackers Imported Mediterranean crackers for snacking and entertaining.
• Protein Bars Mediterranean-style protein bars imported for healthy snacking.
• Soap Imported Mediterranean artisan soaps.
• Olive Oil Imported Mediterranean olive oil.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blaze Outdoor Products: Specialty premium grill and outdoor kitchen brand sold through specialty retailers and dealers. Closely comparable to LAROMA's premium outdoor kitchen positioning and dealer-style retail approach.
• Weber: Iconic grill and smoker brand with direct-to-consumer e-commerce and dealer network across gas, charcoal, and electric grills. Comparable to LAROMA as both a competitor (branded grills resold) and a category anchor.
• Traeger Grills: Leading wood-pellet grill and smoker brand with strong DTC and retail distribution. Targets the same premium outdoor cooking enthusiast customer as LAROMA and competes for premium grill share.
• Napoleon Grills: Manufacturer and brand of premium gas, charcoal, and infrared grills plus outdoor living products. Directly competes with LAROMA in premium grills, and is also a likely supplier of high-end units.
• BBQ Galore: Specialty retailer of grills, smokers, outdoor kitchens, and outdoor living products across multiple US locations. Directly comparable to LAROMA as a multi-brand outdoor cooking and kitchen retailer targeting enthusiast consumers.

Broad incumbents

• Lowe's: National home improvement chain with a broad outdoor living assortment including grills, outdoor kitchens, and firepits. Overlaps with LAROMA's product mix and competes for the same homeowner DIY and pro customer.
• Williams Sonoma: Premium kitchen and home retailer with an outdoor cooking and entertaining assortment. Comparable to LAROMA on premium positioning and aspirational outdoor lifestyle customer, though with a much broader catalog.
• Home Depot: Largest US home improvement retailer carrying grills, outdoor kitchens, firepits, and patio heating across Weber, Traeger, and proprietary brands. Competes with LAROMA on assortment and price for the same outdoor cooking customer.
• Costco: Mass-market warehouse club with significant outdoor kitchen, grill, and patio category presence at aggressive price points. Sets the price-value benchmark LAROMA's premium positioning must justify.

Emerging players

• Sur La Table: Specialty kitchenware retailer with outdoor cooking, pizza ovens, and entertaining accessories. Comparable to LAROMA as a curated, premium-positioned retailer that overlaps on outdoor ovens and accessories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laromagroup
• Instagraminstagram.com/laromagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAROMA Group L.L.C