MVNA

What MVNA does

MVNA (Minnesota Visiting Nurse Agency) is a non-profit home health service founded in 1902 and operated as an integral program of Hennepin Healthcare, a publicly-funded regional healthcare system based in Minneapolis, Minnesota. The agency delivers in-home medical care to adults with acute and chronic medical conditions wherever they reside — personal residences, care facilities, or homeless shelters — within the Minneapolis Metropolitan Area. Its service portfolio spans skilled nursing, IV therapies and injections, wound care, post-surgical care, ostomy and gastric feeding tube management, blood draws, disease management education (diabetes, lung, and heart disease), physical, occupational, and speech therapy, home health aide support under registered nurse direction, professional nursing case management, and licensed social worker services including psychosocial support and hospice referral coordination.

The core "product" is the unified MVNA Home Health service, delivered through visiting nurses who physically travel to patients. The underlying operating model is a referral-driven, field-based healthcare delivery workflow: services require a physician referral order, intake is coordinated by a dedicated intake department (reachable at 612-617-4600), and ongoing clinical training maintains staff competency. There is no software product, digital platform, or proprietary technology disclosed — the service is labor-intensive and location-dependent. The core technology is best characterized as the in-community visiting nurse care delivery model.

MVNA's business model is a professional services revenue model. Care is billed through insurance and healthcare reimbursement systems routed via Hennepin Healthcare's billing infrastructure; pricing is not publicly disclosed and financial assistance programs may be available. The go-to-market is sales-led and referral-driven, with Hennepin Healthcare's provider network acting as the primary referral channel. No independent sales force, marketing budget, or third-party distribution is indicated — patient acquisition is structurally embedded in the parent system's clinical operations, making MVNA effectively a captive cost-and-revenue center within Hennepin Healthcare rather than a standalone commercial entity.

Name

MVNA

Legal name

MVNA (Minnesota Visiting Nurse Agency)

Website

https://mvna.org

Company type

Private

Founded year

1902

Operating status

Operating

Short description

MVNA is the home health service line of Hennepin Healthcare, providing in-home skilled nursing, therapy, hospice referral, and social work services to adults with acute and chronic conditions across the Minneapolis Metropolitan Area, including at homeless shelters.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)

akta.pro secondary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

Keywords

• Home health services
• Visiting nursing
• Hospice care
• Rehabilitation therapy
• Community public health

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Home Health Care Services: Healthcare services billed through insurance and healthcare reimbursement models. Services require doctor referral orders and are provided to adults with acute and chronic medical conditions in home settings including personal residences, care facilities, and homeless shelters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MVNA provides home health services through visiting nurses who deliver in-home medical care to adults with acute and chronic medical conditions in their place of residence, including personal residences, care facilities, and homeless shelters. Services include skilled nursing care, IV therapies, wound care, post-surgical care, physical/occupational/speech therapy, home health aide support, and licensed social worker services. Care requires a physician referral order and is billed through insurance and healthcare reimbursement.

Product overview

MVNA is a single, unified home health care service offering. The core product is MVNA Home Health, which provides visiting nurses who deliver in-home medical care to patients in personal residences, care facilities, or homeless shelters. Services include skilled nursing care, therapy services (physical, occupational, and speech therapy), home health aide support for bathing assistance under RN direction, and licensed social worker services for psychosocial support and navigating issues such as housing and disability applications.

Differentiator

Problem solved

Functional benefit

Products and services

• MVNA Home Health Home health care service provided by visiting nurses who see patients in the community wherever they call home—personal residences, care facilities, or homeless shelters. Delivers skilled nursing care, IV therapies, injection administration, wound care, post-surgical care, blood draws, physical/occupational/speech therapy, home health aide support under RN direction, and licensed social worker services for psychosocial support. Services are for adults with acute and chronic medical conditions and require a physician referral order.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Interim HealthCare: Interim HealthCare is a national franchised provider of home health, hospice, and personal care services with a visiting-nurse-style clinical model. Comparable to MVNA on adult home health focus and skilled nursing delivery, though operating through a multi-state franchise rather than single-system structure.
• Bayada Home Health Care: Bayada is a large, mission-driven (formerly non-profit) home health provider operating across multiple U.S. states with skilled nursing, therapy, and personal-care services. Comparable to MVNA on visiting-nurse model, adult home health focus, and mission orientation, though at much larger scale and broader geography.
• Visiting Nurse Association Health Group: VNA Health Group is a non-profit visiting nurse association providing home health, hospice, and community-based services across New Jersey and surrounding regions. Comparable to MVNA on legacy visiting-nurse-agency heritage, non-profit structure, and broad adult home health service mix.
• HealthPartners Home Care: HealthPartners operates a home health program in the Twin Cities metro serving post-acute and chronic-care patients. Comparable as another Minnesota-based, health-system-affiliated home health provider competing for the same physician referral pool as MVNA.
• Allina Health Home Health: Allina Health operates a home health service across the Twin Cities metro as part of its integrated health system. Closest direct comparable to MVNA given shared Minnesota footprint, hospital-system affiliation, and similar skilled home health, therapy, and hospice service mix.
• North Memorial Health Home Health & Hospice: North Memorial Health runs a home health and hospice service in the northwest Minneapolis metro. Comparable regional, system-affiliated competitor with overlapping skilled home health and hospice-referral services.
• M Health Fairview Home Care: M Health Fairview's home care program delivers skilled nursing, therapy, and hospice services across the Twin Cities as part of a major integrated delivery system. Directly comparable to MVNA on geography, system-affiliated model, and adult acute/chronic home health scope.

Broad incumbents

• LHC Group (Optum Home & Community): LHC Group, now part of Optum/UnitedHealth Group, operates a large national network of home health, hospice, and community-based services. Comparable broad-incumbent competitor with deep hospital-system joint-venture experience — a model that could directly affect MVNA's hospital-affiliated referral positioning.
• Amedisys: Amedisys is one of the largest U.S. home health and hospice operators with skilled nursing, therapy, and hospice services across dozens of states. Comparable broad-incumbent with overlapping adult home health scope; significantly larger scale, multi-state reach, and payor contracting leverage than MVNA.
• CenterWell Home Health (formerly Kindred at Home): CenterWell is a national skilled home health operator owned by Humana with significant multi-state scale, including Medicare-certified home health and therapy services. Comparable broad-incumbent competitor with overlapping skilled home health offerings, far larger footprint, and integrated payor-provider economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/HennepinHC
• YouTubeyoutube.com/c/HennepinHealthcare
• Facebookfacebook.com/hennepinhc
• LinkedInlinkedin.com/company/mvna
• Instagraminstagram.com/hennepinhc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVNA