What N96 does

N96 is a privately held, Copenhagen-based creative brand studio that delivers strategic, brand, and experience design services for consumer brands. Its service portfolio spans three integrated practice areas — Strategy Design (positioning, purpose, cultural and consumer insight), Brand Design (identity, visual language, messaging, naming, and packaging), and Experience Design (digital/UI-UX, retail/environmental, multi-channel campaigns) — plus a productized Brand Clarity Workshop that functions as a structured entry point for prospective clients. The firm serves consumer-brand clients across food and beverage, fashion and accessories, footwear, baby food, and luxury hospitality, with named engagements including Lakrids by Bülow, Bang & Olufsen, MAX Burgers, Skoringen (NORRLIV), Hartwall (O.ME), Jamie's Farm New York, Cocohagen, Able Winery, Purio Olive Oil, Raw Culture, LoveMade, NIKO JUNE, Terāire, CPH2O, and The Organic Crave. Documented client outcomes include a 139% bottom-line comeback and 16% year-on-year turnover growth for Lakrids by Bülow post-2019 redesign, with international sales rising from 53% to 63% between 2018 and 2020, and Whole Foods placement plus three sofi Awards for Jamie's Farm New York.

The business is a professional services firm: revenue is generated through project-based consulting fees for strategy, identity, packaging, and workshop engagements, with pricing quoted per project rather than via disclosed tiers or recurring retainers. N96 is independently owned and co-led by Strategic Creative Directors and Owners Louise Hvenegaard and Jesper von Wieding, supported by a small named team (Project Manager, Business & Strategy Manager, two Designers). Go-to-market is sales-led and portfolio-driven — the firm markets via its website (n96.co), Instagram, LinkedIn, thought-leadership Perspectives articles, and earned media through design industry awards (Creative Circle Awards, DBA Design Effectiveness Awards, Danish Design Award, Svenska Designpriset, sofi Awards). Geographic reach spans Denmark, Sweden, Finland, and the United States, despite single-headquarters operations in Copenhagen. There is no proprietary technology platform, no public API, no AI/ML tooling, and no external funding or institutional investors disclosed.

Name

N96

Legal name

N96

Website

https://n96.co

Company type

Private

Operating status

Operating

Short description

N96 is a Copenhagen-based creative brand studio that provides brand strategy, visual identity, packaging, and experience design services for consumer brands across food, beverage, fashion, and hospitality. The firm is independently owned and led by two Strategic Creative Directors.

Ownership category

akta.pro rank

Product category

Creative Brand Design & Strategy Services

NAICS

Graphic Design Services (54143), Industrial Design Services (54142)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand strategy consulting
• Visual identity design
• Packaging design services
• Consumer branding agency
• Creative brand studio

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy & Identity Services: Project-based consulting fees for brand strategy, visual identity development, brand positioning, and messaging services.
2. Packaging Design Services: Fees for packaging design, structural packaging development, and packaging system creation across multiple touchpoints.
3. Brand Clarity Workshop: Workshop-based engagements providing strategic insights, idea evaluation, innovation sessions, and budget estimates for brand transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

N96 is a Copenhagen-based creative brand studio that sells strategic, brand, and experience design services to consumer brand clients. Core engagements cover brand strategy and positioning, visual identity creation, naming, and packaging design, delivered as project-based professional services for clients across food, beverage, fashion, and lifestyle categories. The firm also runs the Brand Clarity Workshop as a structured discovery engagement that serves as an entry point for new clients.

Product overview

N96 is a creative consumer brand studio based in Copenhagen that provides a unified suite of branding and design services. The core offerings include Strategy Design (brand positioning, consumer insight, cultural foresight), Brand Design (identity, visual language, packaging), and Experience Design (digital, retail, campaigns), supported by a Brand Clarity Workshop for structured brand discovery. The company specializes in brand creation, naming, visual identity, and packaging design for consumer brands, operating as a service-based agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Design Strategic consulting service fusing data with cultural insight to help brands discover their voice, refine their purpose, and plan for the future through brand positioning, consumer behavior analysis, and cultural trend forecasting. Sold as a standalone service engagement to consumer brand clients.
• Brand Design Identity and visual language design service creating cohesive and memorable brand identities, messaging, voice development, and packaging design across every touchpoint. Sold as a standalone service engagement to consumer brand clients.
• Experience Design Immersive interaction design service covering digital experiences and UI/UX, retail and environmental design, and integrated multi-channel campaigns. Sold as a standalone service engagement to consumer brand clients.
• Brand Clarity Workshop Tailored workshop providing a deep dive into a brand's current position, challenges, and opportunities, including idea evaluation, innovation sessions, strategic insights, budget estimation, and a clear roadmap with implementation plan. Functions as a standalone engagement entry point for new clients.
• Brand Creation End-to-end service for building brands from the ground up, including storytelling, naming, and design strategy to lay the foundations of a distinctive and purposeful identity. Sold as a standalone service engagement to consumer brand clients.
• Naming Brand naming service helping companies develop distinctive names for products, brands, and sub-brands. Sold as a standalone service engagement.
• Packaging Design Packaging and product design service creating functional, beautiful packaging that enhances brand experience and strengthens emotional connections with consumers. Sold as a standalone service engagement.
• Visual Identity Visual language and brand identity design service creating cohesive systems that live across every touchpoint for instant recognition. Sold as a standalone service engagement.

Quantifiable outcome

• Lakrids by Bülow achieved 139% bottom line comeback and 16% year-on-year turnover growth post-2019 redesign
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Werklig: Stockholm-based brand strategy and design studio serving Nordic and international clients across FMCG, retail, and lifestyle. Comparable in scale, methodology, and category focus, with similar emphasis on packaging and visual identity work.
• Mucho: Independent global brand and design studio with offices in San Francisco and Barcelona, specializing in identity, packaging, and editorial design. Comparable in independent, design-led model and category focus on food, beverage, and culture-led consumer brands.
• Koto: London-based independent brand studio specializing in brand identity, naming, and visual design for consumer and tech brands. Comparable in independent, founder-led structure and emphasis on naming and verbal identity as part of full brand systems.
• Pearlfisher: London-based branding and packaging design agency focused on consumer goods, particularly food, beverage, and beauty. Direct peer in packaging-led brand transformation for premium CPG clients such as N96's Lakrids by Bülow and MAX Burgers work.
• Kontrapunkt: Copenhagen-based brand and design agency offering strategy, identity, and packaging design for consumer brands. Closest direct competitor, sharing the same Nordic creative heritage, similar premium client base, and overlapping category focus on food, beverage, and lifestyle brands.
• Snøhetta: Norwegian interdisciplinary design studio with brand design, graphic design, and packaging capabilities alongside architecture. Comparable in Scandinavian design DNA and premium positioning, though broader in scope including spatial and digital.
• Pentagram: Global independent design firm operating with partner-led model across identity, branding, and packaging. Closely mirrors N96's founder-led structure and design-first approach, but at significantly larger scale with offices worldwide.

Broad incumbents

• Landor & Fitch: Global brand consulting firm with full-service capabilities spanning strategy, identity, packaging, and experience design. Competes for the same enterprise branding mandates as N96 but at significantly larger scale with broader service portfolio and global footprint.
• Designworks (BCG): Design consultancy owned by Boston Consulting Group, offering brand, product, and experience design. Competes in adjacent premium design space but with the backing of a major strategy consultancy, broader capability, and global scale.
• Superunion: WPP-owned global brand agency combining brand strategy, design, and experience capabilities. Operates in overlapping space with N96 on consumer brand identity and packaging, but as part of a much larger network with broader service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/n96co
• Instagraminstagram.com/n96.co/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about N96